Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept.
I just don’t think it’s strong enough.
As a technologist, I’ve argued three things about the disruption to terrestrial radio:
1. The disruption to radio’s audience is catastrophic and probably unrepairable. The audience isn’t zero. The revenue isn’t zero. Radio isn’t disappearing tomorrow.
That’s not the point.
The mass audience that once made radio such an efficient cash machine is fragmented to the point that no single ‘bolt-on’ approach can fix. I keep seeing ideas floated that are trying to win back pieces of an audience that no longer behaves like an audience.
A podcast doesn’t solve that.
A You Tube studio cam isn’t the answer either.
Putting the station on Facebook, X, TikTok or any streaming service is a bandage covering a mortal wound. Radio has spent decades optimizing a dying model that crumbled when the technology shifted the valuable commodity to information and data over audience size.
2. Radio needs to make a much larger pivot.
The industry has historically packaged audiences. Ratings tell advertisers how many people were there, when they were there and roughly who they were. That made sense when the viable commodity was access to a mass audience.
Today, audience is fragmented and attention is increasingly personalized. Radio’s future isn’t about finding a better way to count listeners. The future is all about finding a better things to know about them. Information that is useful.
I’m talking about the kind of information that is potentially much more valuable than demographics, psychographics, geography, or buying habits.
What problems are appearing before institutions know about them?
What local events are unfolding that don’t yet exist in a database?
What is actually happening in the community right now?
AI creates a fascinating possibility here. Thousands of individual observations can potentially be collected, classified, geographically organized, compared, verified and turned into something useful.
The product isn’t “more engagement.”
– It’s community intelligence.
3. Radio still possesses something its disruptors cannot easily duplicate.
A license and a tower to transmit. If signal area is a limitation, then you must flip the script and use the asset in a way the disruptive technologies simply cannot match.
Others have said it. Not sure anybody’s listening.
– Radio is hyper-local.
That’s a magic bullet and the corporations do not understand how to do it.
The local business owner gets it. So does the auto repair shop, the car dealer and the beverage distributor. Their entire customer base is local and that’s where they keep their focus.
Re-imagine the platform to combine localized reach, simultaneous distribution, free reception and the ability to communicate with an well defined community without requiring every person to buy, configure and upgrade a device that spies on their private lives.
Now, re-imagine the content, laser focused on everyday experiences, neighborhoods, and responsive in real-time to the people who actually live there.
When used correctly, AI has some amazing skills; pattern matching, data compilation, source attribution. Start with the human journalists and creative personalities with the means to interpret, challenge and verify AI observations. Find the engaging, report the vitals and share the local experiences.
The new architecture becomes:
People → observations → AI distillation → human creative judgment → community → people
That’s very different from:
People → ratings → advertisers.
And it is very different from doing yet another AI-generated or voice track show.
Van Dyke understands that AI could allow the personality to “hear the entire room.”
I’d simply ask the question another way: What if the benefit isn’t to hear the room better?
What if the benefit is to know what’s really happening in the room?
The pivot could produce something radio hasn’t really had before: a continuously updated, real-time model of the exact community it serves.
The things people are experiencing before they’re reported anywhere else.
The AI doesn’t decide what’s true. It’s a tool to identify patterns, contradictions and confidence levels. Humans still provide judgment, verification, accountability and the creative spark to engage.
The on-air signal still does what it has always done remarkably well:
Reach an entire community, live – 24/7.
A former Apple evangelist talks about how HP revolutionized printing. HP didn’t just introduce a new font, they made the printer 1000 times better.
Radio won’t survive if the goal is to just become more interesting.
Radio must become more useful.
AI could be part of an answer, helping the local broadcaster build a new kind of community network. That’s a much bigger bet . Potentially, a much more interesting, and lucrative future.



Two essays hit my inbox in the last few days. One warned that AI concentrates power. The other argued libraries already have the skills to govern it. Together they made me wonder why so many libraries are
If we think our role in a public library is to teach people to avoid technology, we’ve misunderstood the assignment.

That’s what my librarian colleague called GPT chatbot makers during a recent conversation about GenAI tools. Despite being tech-savvy, a voracious reader, and (I think) a sci-fi enthusiast, she remains unwaveringly critical of all things GenAI.I understand why. Socially conscious information professionals strongly object to technologies that steal the livelihoods of the creative class. Knowledge professionals despise stolen art and are equally, if not more passionate about data authenticity, factual accuracy and sourcing. When you factor in power consumption and other environmental concerns, the GenAI conversation ends before it ever begins.Silicon Valley Technocrats, fighting to reach trillion dollar valuations, perhaps driven by some notion of “effective altruism”, argue GenAI is a vital first step toward the singularity. “Move fast and break things” remains a core value. AI advancement is positioned as a moral imperative—social justice concerns notwithstanding.
As a technologist, who’s been disrupted out of more than one career and is still dedicated to helping people leverage technology, I believe both perspectives have merit. The hype and money surrounding AI today are indeed intoxicating. And those who fear it’s all moving too fast have equally valid concerns. Examples: the proliferation of self-checkouts, ATMs, and now chatbots prepared to replace artists, copywriters, coders and front line service workers of all types.
We’re going to witness entirely new industries and dramatic new careers based on developing technology. We’ll also lose some jobs and even entire industries. Both statements are true.
Isn’t it really just two sides of the same coin?
I wish that, somehow, we could get the GenAI technocrats to re-read Orwell’s “1984” and not treat it like a “How To” manual. Not all technical advancements will lead to the “Star Trek” utopian universe.
And if you need to expand your own reading list…
Chat with a professional, neighborhood librarian instead of a GPT.
I’d also like to see the GPT resistance movement types, the ‘Clockwork Scorners’ embedded in the profession, apply simple lessons of ‘high-aim steering’ to life in 2025. The worst possible thing we can do right now is focus solely on what is directly in front of us. The road ahead is long, but we’re moving at speeds unachievable until now.
We’re all a little ‘tomorrow blind’. We can’t predict what’s ahead or lurking off to the side. Yet, a closed mind will miss important signs and wonderful opportunities almost every time.
See the “BIG Picture”.
GenAI is not perfect, but it is the early social proof, a conceptual demo, like a rocket, driving gigantic investments toward some pretty amazing human achievements.
Is AI the moon shot of this generation or
is it just a flock vultures laughing all the way to the bank?