Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Should you build your own audience stack in the AI era?
by Michelle Manafy, Editorial Director – DCN on August 24, 2026 at 11:23 amPublishers collect large amounts of valuable audience data and audience platforms have long helped publishers turn those signals into action. Lately, there’s a lot of talk about how AI can... The post Should you build your own audience stack in the AI era? appeared first on Digital Content Next.
- Beyond pageviews: The modern media metrics that matter mostby Sarah Ebner – Media Consultant on August 20, 2026 at 11:38 am
Media success used to be all about traffic, unique users and clicks. Now the focus for any sustainable business must be on relationships, loyalty and habit. These new targets require... The post Beyond pageviews: The modern media metrics that matter most appeared first on Digital Content Next.
- DCN’s media industry must reads: week of August 20, 2026by Michelle Manafy, Editorial Director – DCN on August 20, 2026 at 11:22 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of August 20, 2026 appeared first on Digital Content Next.
- Why comment volume tells only part of the audience storyby Michelle Manafy, Editorial Director – DCN on August 18, 2026 at 11:23 am
A busy comment section can look like proof that a story connected with readers. But new research complicates that picture: data-rich stories tend to draw fewer commenters, while the people... The post Why comment volume tells only part of the audience story appeared first on Digital Content Next.
- The newsroom strategy behind live coverage that convertsby Michelle Manafy, Editorial Director – DCN on August 17, 2026 at 11:23 am
Access to breaking news is everywhere. Audiences can follow major events in real time through countless broadcast and digital sources. For publishers, the challenge is no longer simply reporting what... The post The newsroom strategy behind live coverage that converts appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Gummy Brands Fight It Out for Their Place on the Shelfby Rebecca Stewart on August 24, 2026 at 1:55 pm
AG1, Grüns, and more are battling to make sure their squishy supplements are the ones consumers keep coming back to.
- Tariq Hassan Lands at Wendy’s to Recapture Its Quality Messageby Robert Klara on August 24, 2026 at 12:42 pm
Hassan joins the QSR after leaving McDonald's in January 2025
- Ticker: MS NOW Introduces Its Membership Subscription Programby mmwachiro on August 24, 2026 at 9:05 am
ABC News Live is also introducing four new programs to its streaming lineup.
- Eli Lilly Debuts Advertisement Selling GLP-1s to Medicare Enrolleesby Tekendra Parmar on August 24, 2026 at 9:00 am
The campaign hopes to deliver consumer awareness about how the medication may help medicare enrollees.
- Fanta’s Big Bet to Own Halloween: An Original Cinematic Universeby Brittaney Kiefer on August 24, 2026 at 8:00 am
Fanta is betting on original entertainment to claim the Halloween season.
- Report: State AG Pushes Cable TV Channel Sale To Help Settle Paramount/WBD Suiton August 24, 2026 at 5:38 pm
Suit claims combined marketplace share of cable TV networks will give company a 34% share of cable TV viewership.
- Stars Of '90s TV To Overhaul Dated '90s Homes On HGTVon August 24, 2026 at 5:16 pm
Six former child stars from '90s TV hits are coming to HGTV this week in a competition to renovate '90s homes and bring them into the 21st Century.
- Yuval Harari Pulls The AI Fire Alarmon August 24, 2026 at 4:01 pm
Does AI deserve personhood? And is the software driving your daily computer efforts lobbying you to vote in favor of its economic survival?
- What's Anti-Competitive -- And Not -- In Paramount/Warner Bros. Merger?on August 24, 2026 at 2:59 pm
California AG Rob Bonta explains why the suit focuses only on certain entertainment areas: movies and cable TV.
- Email Market Square: Reaching Prospects At The Local Levelon August 21, 2026 at 5:38 pm
Digital Agency in a Box offers a new email feature, ImpactFactory says.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Best Gospel Music Happening Right Now
by Ted Gioia on August 22, 2026 at 4:53 pmYou don’t need to join the congregation to enjoy these spirited tracks
- Stanford's Secret Course on How to Rule the World
by Ted Gioia on August 19, 2026 at 5:36 pmAnd its link to the scandal surrounding Bill Gates’s daughter
- How to Make a Marriage Proposal
by Ted Gioia on August 17, 2026 at 3:03 pmAt least here's how I did it
- What Are Your Favorite New Movies, Music, Books, and TV Series?
by Ted Gioia on August 14, 2026 at 5:15 pmI'm seeking recommendations from the brain trust (that means you)
- Reese Witherspoon and Me
by Ted Gioia on August 12, 2026 at 7:17 pmWill I join her on the red carpet some day?