Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Music streaming reveals links between discovery and spendingby Michelle Manafy, Editorial Director – DCN on August 4, 2026 at 11:22 am
Music streaming drives the modern music business. It now reaches more than 250 million Americans and accounts for more than 82% of U.S. recorded music revenue. As streaming continues to... The post Music streaming reveals links between discovery and spending appeared first on Digital Content Next.
- Battling the AI sloppification of the internet with authenticityby Michelle Manafy, Editorial Director – DCN on August 3, 2026 at 11:27 am
AI is everywhere—or at least that’s what it feels like. Social media feeds are swamped with AI-generated flyers and captions that follow eerily similar cadences featuring it’s not x, it’s... The post Battling the AI sloppification of the internet with authenticity appeared first on Digital Content Next.
- How one publisher turned newsletters into a digital growth engineby Michelle Manafy, Editorial Director – DCN on July 30, 2026 at 12:37 pm
For Rough Draft Atlanta, newsletters aren’t just a distribution channel. They’re the engine powering its digital reinvention. Recognizing their value, publisher Keith Pepper rebuilt editorial workflows, audience development and advertising... The post How one publisher turned newsletters into a digital growth engine appeared first on Digital Content Next.
- DCN’s media industry must reads: week of July 30, 2026by Michelle Manafy, Editorial Director – DCN on July 30, 2026 at 11:27 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of July 30, 2026 appeared first on Digital Content Next.
- What paid newsletter economics reveal about subscriber valueby Michelle Manafy, Editorial Director – DCN on July 28, 2026 at 11:33 am
Publishers continue to expand paid newsletter businesses as readers show a growing willingness to pay for specialized content. But long-term success depends on more than attracting subscribers. It requires converting... The post What paid newsletter economics reveal about subscriber value appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Week of July 27 Evening News Ratings: ABC News and CBS News Don’t Shed Viewersby mmwachiro on August 5, 2026 at 4:05 pm
CBS Evening News had growth in both total viewers and the Adults 25-54 demo.
- Spider-Man Swings to Box Office Records While Ditching Traditional TV Strategyby Bill Bradley on August 5, 2026 at 2:55 pm
Spider-Man: Brand New Day's record-breaking box office came after superpowered social marketing.
- Disney Looks to Make Disney+ the ‘Digital Centerpiece’ of Companyby mmwachiro on August 5, 2026 at 10:45 am
Disney announced a new agreement with TikTok to integrate social clips.
- Disney Scores Super Bowl Ad Sellout, Closes Upfrontby Bill Bradley on August 5, 2026 at 9:58 am
Disney says it sold out the Big Game with 'one of the broadest advertiser and category mixes in Super Bowl history.'
- AB InBev Toasts Beer’s Enduring Relevance as Sales Regain Fizzby Imogen Watson on August 5, 2026 at 8:15 am
AB InBev thanks beer for bringing people together across cultures and generations.
- Gen Z Isn't Killing Alcohol, But They're Drinking Less And Still Buying $8 Iced Coffeeon August 5, 2026 at 6:38 pm
Younger consumers appear less interested in making alcohol the centerpiece of every social gathering.
- Video Podcasts: Media Buyers Talking Up More Edgy Chat?on August 5, 2026 at 3:40 pm
Where are the budget shifts coming from for video podcasts? Most likely, programs including cable TV news networks, late-night talk shows or even syndication unscripted daytime talk shows.
- Disney Wraps Upfront, Super Bowl Sells Outon August 5, 2026 at 2:47 pm
Disney said Super Bowl ad sales came from one of the "broadest advertiser and category mixes in Super Bowl history," with nine brands in the big game for the first time.
- S4 Shares Soar 26% On First-Half Profit Booston August 5, 2026 at 2:26 pm
Pre-tax profits jumped more than 80% - largely the result of cost cuts - while reported revenue fell 6.2%. The firm downgraded its organic growth outlook for the full year.
- Paramount Q2 Touts Double-Digit Upfront Gainson August 5, 2026 at 1:18 pm
Paramount Skydance says it had the strongest upfront ad results since the CBS-Viacom merger. The company posted a 9% decline in total ad revenue for Q2, to $1.94 billion.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- How to Lose $35 Billion with Philosophyby Ted Gioia on August 4, 2026 at 7:17 pm
We've come a long way from Plato and Aristotle
- How I Became the Honest Brokerby Ted Gioia on August 2, 2026 at 4:52 pm
I share my origin story
- Mark Zuckerberg's Empire Is Now Crumblingby Ted Gioia on July 30, 2026 at 4:42 pm
Has any company in history made more bad decisions?
- The 50 Essential Western Films (Part 2)by Ted Gioia on July 27, 2026 at 8:40 pm
In this installment, I cover the period from 1955 through 1968
- My Gripe with LeBron Jamesby Ted Gioia on July 24, 2026 at 8:12 pm
Am I the only person who feels this way?