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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- How the shift from audiences to fans drives media valueby Suzanne S. LaPierre – Independent Media Reporter on April 14, 2026 at 12:11 pm
The most valuable audiences behave like fans. They spend more time, engage more deeply, and are more willing to pay, making them critical to growth strategies across subscriptions, advertising, and... The post How the shift from audiences to fans drives media value appeared first on Digital Content Next.
- The new publisher challengeby John Nardone – CEO, JWX on April 13, 2026 at 11:23 am
Publishers have been under the gun for 25 years. The transition to the digital age forced media companies to adapt again and again to evolving consumer habits and changing technology.... The post The new publisher challenge appeared first on Digital Content Next.
- The publisher’s playbook for the Google Zero eraby Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon on April 9, 2026 at 11:34 am
For many media organizations, the threat of “Google Zero” is increasingly becoming a reality. Between November 2024 and November 2025, traffic from Google Search to more than 2,500 sites in... The post The publisher’s playbook for the Google Zero era appeared first on Digital Content Next.
- DCN’s media industry must reads: week of April 9, 2026by Michelle Manafy, Editorial Director – DCN on April 9, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of April 9, 2026 appeared first on Digital Content Next.
- Gen Z values news, but expects clarity and relevanceby Suzanne S. LaPierre – Independent Media Reporter on April 7, 2026 at 12:23 pm
Engaging Gen Z is vital to the long-term stability of the news industry and to sustaining an informed public. A new Reuters Institute report distills research on people aged 18–24,... The post Gen Z values news, but expects clarity and relevance appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Why Refusing to Change the Format Led Subway Takes to Viral Successby Alison Weissbrot on April 15, 2026 at 12:36 pm
Kareem Rahma talks about how he keeps brand collaborations authentic at Social Media Week.
- Megan Fox Puts Men Through Deodorant School for Dr. Squatchby Brittaney Kiefer on April 15, 2026 at 12:00 pm
Dr. Squatch enlists actress and model Megan Fox to remind men there are healthier choices when it comes to deodorant.
- FTC Orders WPP, Publicis, and Dentsu to Stop Alleged Brand Safety Collusionby Kendra Barnett on April 15, 2026 at 11:39 am
WPP, Publicis, and Dentsu agree to halt coordinated ad restrictions tied to political viewpoints after regulators say industry standards fueled a de facto boycott of conservative media.
- 3 Golden Insights From NBC Sports’ Social Strategy During the Milan Winter Olympicsby mmwachiro on April 15, 2026 at 10:39 am
Justin Karp, vp of social media at NBC Sports, explained the company's game plan for the Olympics at Social Media Week.
- Why the Inbox Is the New Algorithmby Mark Stenberg on April 15, 2026 at 10:11 am
At Social Media Week, marketers and media executives made the case for an inbox-first strategy.
- Viant DSP Buys TVision For $40Mon April 15, 2026 at 3:07 pm
Viant will incorporate TVision technology into its AI demand-side platform, where it says it will produce a "first of its kind attention-adjusted CPM [cost per thousand viewers] measure."
- PBS 'Nova' Scoops Discovery In Artemis Space Raceon April 15, 2026 at 12:00 pm
Two different documentaries on the Artemis II moon mission are coming this week, but one will touch down on TV one day earlier than the other one.
- Can Hollywood Talent, Creative Impact Paramount-WBD Deal?on April 15, 2026 at 12:00 pm
An open letter in "The New York Times" cast major concern on what the merger means for the business. What comes next?
- Amazon, Roku Maintain Strong Streaming TV Positionson April 15, 2026 at 12:00 pm
Hub Entertainment Research notes that some of the strongest aggregators are led by Amazon Prime Video, where 54% of respondents say they use it to get one or many streaming services.
- YouTube To Pause Ads During Peak Livestream Engagementon April 14, 2026 at 10:14 pm
YouTube is making changes to the way it delivers ads during popular livestream sessions, declining to rely on AI to pause ads entirely when a creators' viewers are engaging with the video most.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- How to Be a Serious Readerby Jared Henderson on April 13, 2026 at 6:31 pm
Henry Oliver on developing literary taste in an age of TV binge-watching and dumbed-down mass culture
- The Ten Commandments of the New AI Religionby Ted Gioia on April 9, 2026 at 9:56 pm
This is the creepy creed of our time
- Tells Us What You're Doingby Ted Gioia on April 7, 2026 at 7:18 pm
Today is open mic day at The Honest Broker
- How to Read the Great Books in 52 Weeksby Ted Gioia on April 5, 2026 at 7:30 am
A conversation on my humanities reading program
- New Music Is Slowly Dyingby Ted Gioia on April 2, 2026 at 7:28 pm
It's getting murdered by its own caretakers