Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- What paid newsletter economics reveal about subscriber valueby Michelle Manafy, Editorial Director – DCN on July 28, 2026 at 11:33 am
Publishers continue to expand paid newsletter businesses as readers show a growing willingness to pay for specialized content. But long-term success depends on more than attracting subscribers. It requires converting... The post What paid newsletter economics reveal about subscriber value appeared first on Digital Content Next.
- Content licensing: the revenue gap worth closingby Michelle Manafy, Editorial Director – DCN on July 27, 2026 at 11:23 am
Content licensing is a revenue channel where third-party demand has outpaced publishers’ ability to commercialize it. While many publishers engage in licensing, fewer treat it as a dedicated business with... The post Content licensing: the revenue gap worth closing appeared first on Digital Content Next.
- How Hearst uses AI to make targeted advertising smarterby Michelle Manafy, Editorial Director – DCN on July 23, 2026 at 11:36 am
Hearst is using AI to turn advertising RFPs into bespoke audiences in minutes with a new product that moves the company beyond targeting into strategy. AURA IQ, launched last month... The post How Hearst uses AI to make targeted advertising smarter appeared first on Digital Content Next.
- DCN’s media industry must reads: week of July 23, 2026by Michelle Manafy, Editorial Director – DCN on July 23, 2026 at 11:28 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of July 23, 2026 appeared first on Digital Content Next.
- Consumers rethink what merits a streaming subscription by Michelle Manafy, Editorial Director – DCN on July 21, 2026 at 11:27 am
Streaming is shifting from a subscriber acquisition business to a subscriber retention business. As subscription prices rise and free viewing options expand, consumers are becoming more deliberate about where they... The post Consumers rethink what merits a streaming subscription appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Experiential Is Central to Cannes Lions’ Evolutionby adweek_edit on July 28, 2026 at 3:25 pm
This year, it was impossible to walk past Salesforce Beach, the Journal House, or the DoorDash activation without stopping. It proves how the festival has become something bigger than anyone originally imagined.
- Marketing Vanguard at Cannes: Why Sports Marketing Starts With Identity ft. Uzma Rawn Dowler of MLBby Eva Kis on July 28, 2026 at 12:49 pm
Fandom goes way beyond behavior and more insights for baseball’s top marketer.
- Beyond the Console: Xbox Maps the Gaming Ad Ecosystemby Eva Kis on July 28, 2026 at 12:33 pm
Xbox Media Solutions marketing leader Claire Nance on redefining the relationship between brands and the 3.6 billion-strong gaming community.
- Balancing Brand Equity and Innovation in Automotive Advertisingby Eva Kis on July 28, 2026 at 12:18 pm
iSpot's Jamie Warner and Cox Automotive's Trent Thacker on producing effective creative that protects brand equity.
- How to Market With Gen Z, Not To Themby ADWEEK Staff on July 28, 2026 at 10:52 am
Marketers must evolve as basic audience profiles and content delivery no longer suffices. Active listening and co-creation are steps in the right direction, but brands must translate these insights into real-world action.
- Measurement Has Become Data Buffet And Marketers Need To Stop Grabbing Everythingon July 28, 2026 at 5:38 pm
Before advertisers and media buyers obsess over outcomes, they need to ask where the measurement came from, the VAB says.
- Bacon and Eggs Powers Protein Pretzelson July 28, 2026 at 3:00 pm
The brand's first major commercial campaign highlights a full product lineup.
- Merger Delays: Does WBD Need A Potential Long-Term Plan?on July 28, 2026 at 1:00 pm
Paramount Skydance has agreed to a deal that could stretch completion of its merger to June 2027. The companies are stuck in limbo until then.
- Trump's WHCA Speech: Shout-Out To Ellison And So Much Moreon July 28, 2026 at 12:00 pm
Like driving by a car accident, it was difficult to look away when coming across President Trump's speech at the White House Correspondents' Association dinner.
- NBCU Bundles 'Free' Peacock Via YouTube Premiumon July 28, 2026 at 3:09 am
One analyst says a key part of the agreement is a "bundling" deal for Peacock on YouTube Premium, giving subscribers Peacock for free.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The 50 Essential Western Films (Part 2)by Ted Gioia on July 27, 2026 at 8:40 pm
In this installment, I cover the period from 1955 through 1968
- My Gripe with LeBron Jamesby Ted Gioia on July 24, 2026 at 8:12 pm
Am I the only person who feels this way?
- Predictions on the Future of Netflix (and Other Huge Platforms)by Ted Gioia on July 23, 2026 at 7:39 pm
I dig more deeply into the collapse of audience capture
- What Do You Have to Hide?by Jared Henderson on July 21, 2026 at 5:00 pm
A conversation with Lowry Pressly on why we need privacy as part of the good life
- The Collapse at Netflix Signals the End of Audience Captureby Ted Gioia on July 17, 2026 at 6:52 pm
The most popular strategy in the tech world has stopped working. That's good news for all of us.