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Struggling with Technology?
We’ve been delivering technology as a service for over 25 years.  We offer personalized service to small business, non-profits and public institutions.

What We Do

Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech. 
~ Reach out today.

Solve. Secure. Evolve.

Founder, Scott RakestrawScott Rakestraw has been delivering technology as a service for nearly 4 decades.  After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives

Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television.  He has also  been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).

“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw.  “I learned many things living in the corporate world but I was always searching for some meaning to the work.”

The search lead Scott directly into to public service roles.  He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.

“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”

“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.

Blog

Posted on

The AI Trust Crisis

A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …

Continue reading “The AI Trust Crisis”

Posted on

The ‘Subversives’

  They speak of radical ideas like privacy, literacy and inclusiveness.   They live and work in our community and very often, they are activists and advocates.   Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …

Continue reading “The ‘Subversives’”

News

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  • The Worst Obtainable Version Of The Truth
    on February 6, 2026 at 3:27 pm

    In the past, lying all the time carried a price. But that was when we had a responsible media that could be counted on to fairly make the call. Now it's the opposite of what Carl Bernstein famously called the "best obtainable version of the truth."

  • Why 'Legendary February' Is The Ultimate Stress Test For Modern B2B
    on February 6, 2026 at 2:22 pm

    This will likely be the most expensive month in advertising history. Yet while consumer brands shell out between $8 to $10 million for a 30-second slot in hopes of making a massive impression, a different, more calculated strategy is playing out in B2B.

  • New Super Bowl Spending Champ: Novo Nordisk
    on February 6, 2026 at 2:00 pm

    The pharma company enters the Super Bowl with a :90 spot starring celebs including Danielle Brooks for the groundbreaking Wegovy weight-loss pill.

  • NFL Teams Make 8% Sponsorship Revenue Gains To $2.7B
    on February 6, 2026 at 1:42 pm

    The NFL has added 440 new brands across all its teams. The largest category continues to be financial brands, totaling around $310 million.

  • Marketing For 'Melania'? Across The Political, Messaging Divide
    on February 6, 2026 at 1:00 pm

    A local theater used a line from "The Art of War" - something you might see applied to action films, political thrillers or superhero movies as a sly, comic message to promote the documentary.

The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia

* This “RIVER OF NEWS” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.