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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Can creators drive the next wave of media subscriptions?by Chris M. Sutcliffe – Independent Media Reporter on May 7, 2026 at 11:33 am
In the run-up to the local primaries last year, non-profit newspaper The City sought to educate its readers about processes and tactics employed by politicians in New York. They could... The post Can creators drive the next wave of media subscriptions? appeared first on Digital Content Next.
- DCN’s media industry must reads: week of May 7, 2026by Michelle Manafy, Editorial Director – DCN on May 7, 2026 at 11:27 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of May 7, 2026 appeared first on Digital Content Next.
- AI search is transforming discovery and media economicsby Rande Price, Research VP – DCN on May 5, 2026 at 11:27 am
Search remains a primary way for publishers to reach audiences. But a growing share of searches now end without a click. Users increasingly find answers directly on results pages or... The post AI search is transforming discovery and media economics appeared first on Digital Content Next.
- Get ready for AI agents now, before buyer agents scaleby Bennett Crumbling, Head of Marketing – Optable on May 4, 2026 at 11:18 am
AI agents are already reshaping how advertising is bought. Advertisers are deploying them to plan campaigns, evaluate publisher inventory, and negotiate deals—at machine speed and at a scale no human... The post Get ready for AI agents now, before buyer agents scale appeared first on Digital Content Next.
- DCN’s media industry must reads: week of April 30, 2026by Michelle Manafy, Editorial Director – DCN on April 30, 2026 at 11:28 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of April 30, 2026 appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Week of April 27 Evening News Ratings: Nightly News and CBS Evening News Growby mmwachiro on May 8, 2026 at 5:04 pm
Nightly News narrowed the gap with ABC World News Tonight in the Adults 25-54 demo.
- Week of April 27 Morning News Ratings: Numbers Tighten Between Today and GMAby mmwachiro on May 8, 2026 at 4:50 pm
All three networks grew in total viewers.
- Ticker: Fox News Debuts New Promo Campaign Celebrating America’s 250th Birthdayby mmwachiro on May 8, 2026 at 4:40 pm
Fox Business Network is also celebrating the milestone.
- How Keisha Taylor Starr Turned ION Into a Women’s Sports Powerhouse in 24 Monthsby Eva Kis on May 8, 2026 at 4:26 pm
The Scripps Networks leader on balancing creative ambition with financial rigor as a CMO.
- Amazon Data Will Be Available on Netflix Inventory in the UK May 18by Mark Stenberg on May 8, 2026 at 1:21 pm
The integration, in tandem with a LinkedIn tie-up unveiled this week, further underscores Amazon's ambition to dominate CTV ad buying.
- Made For Bill Dugganon May 8, 2026 at 3:04 pm
More than anyone I've known, Bill Duggan was made-for-advertising. I mean that in the good way. The question is whether advertising can make another Bill Duggan.
- Amazon Brings Content-To-Commerce Technology Into Publisher Serviceson May 8, 2026 at 1:46 pm
Shopsense through Amazon Publisher Services can simplify where publishers review, test and activate ad-tech services, making commerce-enabled media more accessible through a new distribution channel.
- Movie Theaters Try Another Way To Thrive - And Surviveon May 8, 2026 at 12:00 pm
AMC Theatres is trying to find another way - using its big video screens and theaters when it is not using them for movies. How about live concert-like content performances?
- Matthew Perry Estate Auction Reveals Star's Private Lifeon May 8, 2026 at 12:00 pm
An auction of 130 of Perry's personal belongings was announced earlier this week by Dallas-based Heritage Auctions.
- Trade Desk Underwhelms Quarterly Results, Guidance: Stock Drops 15%on May 8, 2026 at 3:27 am
Trade Desk execs gave Q2 guidance for an 8% revenue gain YoY to around $750 million. The company credits rising ad spend for its platform to brands' interest in the "open internet" placement of digital media advertising vs. "walled garden" media sellers such as Meta Platforms and Google.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- 72 Hours in New Orleansby Ted Gioia on May 9, 2026 at 7:40 pm
I came. I saw. I ate beignets.
- My 9 Rules of Criticismby Ted Gioia on May 7, 2026 at 6:56 pm
Advice to wannabe reviewers
- The Fantastic Nicknames of Jazzby Ted Gioia on May 4, 2026 at 9:29 pm
If you’re a jazz fan, see how many of the nicknames in the poem below you can identify.
- 12 New YouTube Videos I'm Recommending Right Nowby Ted Gioia on May 2, 2026 at 6:30 pm
Including the trendiest band of the current moment
- Socrates vs. the Venture Capitalistby Ted Gioia on April 30, 2026 at 5:51 pm
Which side do you pick?