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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Forget it. Publishers can’t leave Google. That’s a problem
by Jason Kint, CEO – DCN on August 27, 2026 at 11:33 amReality bites. And the great debate over whether publishers will opt out of Google Search is not reality. In recent months, I’ve watched everyone from Adweek and NiemanLab to The... The post Forget it. Publishers can’t leave Google. That’s a problem appeared first on Digital Content Next.
- DCN’s media industry must reads: week of August 27, 2026by Michelle Manafy, Editorial Director – DCN on August 27, 2026 at 11:24 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of August 27, 2026 appeared first on Digital Content Next.
- UNESCO data makes the economic case for supporting journalismby Michelle Manafy, Editorial Director – DCN on August 25, 2026 at 11:55 am
Journalism is expensive to produce, yet much of the value it creates is easy to take for granted. News competes for attention with social posts, influencers and an expanding supply... The post UNESCO data makes the economic case for supporting journalism appeared first on Digital Content Next.
- Should you build your own audience stack in the AI era?by Michelle Manafy, Editorial Director – DCN on August 24, 2026 at 11:23 am
Publishers collect large amounts of valuable audience data and audience platforms have long helped publishers turn those signals into action. Lately, there’s a lot of talk about how AI can... The post Should you build your own audience stack in the AI era? appeared first on Digital Content Next.
- Beyond pageviews: The modern media metrics that matter mostby Sarah Ebner – Media Consultant on August 20, 2026 at 11:38 am
Media success used to be all about traffic, unique users and clicks. Now the focus for any sustainable business must be on relationships, loyalty and habit. These new targets require... The post Beyond pageviews: The modern media metrics that matter most appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Gap’s Bet on Hailey Bieber and Other Culture-Driven Ads Pay Off, Even as Parent Company’s Sales Dropby Lauren Johnson on August 27, 2026 at 6:49 pm
Net sales grew 9% at Gap while Old Navy's fell 4%.
- Don’t Let Retail Media Tell You It’s Brand Buildingby Eva Kis on August 27, 2026 at 5:10 pm
Retail media is a valuable channel—but it's not a reason to upend your budget.
- Why Live Sports Is Marketing’s Biggest Growth Engine ft. NBCU CMO Jennifer Stormsby Eva Kis on August 27, 2026 at 4:41 pm
When consumers have endless content choices, look to brand salience matters to get attention.
- Following Meta’s $17 Billion Settlement, Media Buyers Say: Don’t Touch That Dialby Mark Stenberg on August 27, 2026 at 4:32 pm
Agency executives caution against any sudden changes, opting instead to see if other social platforms follow suit.
- US Open Shows How Brand Partnerships Are Serving a Better Fan Experienceby Bill Bradley on August 27, 2026 at 2:39 pm
US Open partners American Express, Chase, and more step up their game for fans.
- Google Expands 'Demand Gen' Ads With Messaging, AI Videoon August 27, 2026 at 8:43 pm
To help brands rethink their approach to performance marketing, Google is testing new tools to connect video ads through messaging with support from "Demand Gen" ads on YouTube.
- What YouTube's Shorts 'View' Rules Reveal About The Limits Of Attentionon August 27, 2026 at 2:30 pm
Views still have a role. They tell marketers whether content is reaching people and whether audiences are watching. The problem comes when that becomes the verdict on whether creator media worked.
- Nielsen's Gauge: Beyond DASH, What Are We Missing?on August 27, 2026 at 2:00 pm
The Gauge currently does not offer granular results when it comes to individual premium platforms of its programming.
- Gen Z Is Killing The Millennial Marketing Playbook, One Craft Beer At A Timeon August 27, 2026 at 1:09 pm
Much of supposedly definitive Gen Z behavior belongs to millennials or to the ancient human practice of getting older and earning a paycheck. Also, the claim that Gen Z prefers experiences over possessions is flawed.
- Gracenote Strikes First DSP Deal, Provides Show-Level CTV Data To Trade Deskon August 27, 2026 at 1:00 pm
Gracenote, a unit of Nielsen that identifies media content, will work with The Trade Desk to provide "content-level precision to programmatic connected TV (CTV) buying."
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- How Our Leisure Time Got Monetized
by Ted Gioia on August 25, 2026 at 5:30 pmIt wasn’t always like this
- The Best Gospel Music Happening Right Now
by Ted Gioia on August 22, 2026 at 4:53 pmYou don’t need to join the congregation to enjoy these spirited tracks
- Stanford's Secret Course on How to Rule the World
by Ted Gioia on August 19, 2026 at 5:36 pmAnd its link to the scandal surrounding Bill Gates’s daughter
- How to Make a Marriage Proposal
by Ted Gioia on August 17, 2026 at 3:03 pmAt least here's how I did it
- What Are Your Favorite New Movies, Music, Books, and TV Series?
by Ted Gioia on August 14, 2026 at 5:15 pmI'm seeking recommendations from the brain trust (that means you)