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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Why chasing traffic can undermine subscriptions by Michelle Manafy, Editorial Director – DCN on June 23, 2026 at 11:26 am
Audience size and subscription performance often rank as the most closely watched measures of digital news performance. Sometimes they move together. Sometimes they point in different directions. This raises a... The post Why chasing traffic can undermine subscriptions appeared first on Digital Content Next.
- How collaboration is becoming a growth strategy for mediaby Michelle Manafy, Editorial Director – DCN on June 22, 2026 at 11:21 am
The news industry is entering an era where collaboration is becoming a business necessity. Publishers still compete fiercely for audiences, subscriptions, advertising, and trust. But the biggest challenges facing journalism... The post How collaboration is becoming a growth strategy for media appeared first on Digital Content Next.
- DCN’s media industry must reads: week of June 18, 2026by Michelle Manafy, Editorial Director – DCN on June 18, 2026 at 11:27 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of June 18, 2026 appeared first on Digital Content Next.
- What the Digital News Report means for your media strategyby Michelle Manafy, Editorial Director – DCN on June 17, 2026 at 12:58 pm
The annual Digital News Report is a must read for media leaders. Its findings routinely offer valuable insights that publishers can use to shape and inform their revenue strategies, content... The post What the Digital News Report means for your media strategy appeared first on Digital Content Next.
- Podcast reach hits record highs as video viewing growsby Michelle Manafy, Editorial Director – DCN on June 16, 2026 at 11:26 am
Podcasting continues to expand its influence in the digital media landscape, reaching more consumers than ever as it evolves beyond its audio-only roots. What began as an on-demand listening format... The post Podcast reach hits record highs as video viewing grows appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Meet the New Executive Running Microsoft’s $20B Ad Empire, Right as AI Rewrites the Rulesby Eva Kis on June 25, 2026 at 10:46 am
Matt Derella reveals why brand building is back, why 80% of websites are blocking the future, and what Xbox advertising might become.
- How to Make AI Work for Your Marketing Teamby Reid Lewis on June 25, 2026 at 10:32 am
This post was created in partnership with Adobe In an AI-saturated world, brand teams are beginning to ask next-level questions around how to scale creativity responsibly. During an ADWEEK House
- YouTube Content Creators Are Winning the AI Search Game, Jellyfish Data Finds by Trishla Ostwal on June 25, 2026 at 10:23 am
YouTube creator content appears in more than one in four answers generated by AI assistants, favoring niche creators with videos longer than 10 minutes
- A Playbook for Marketers That Puts the Spotlight on the Culture Economyby Reid Lewis on June 25, 2026 at 10:23 am
This post was created in partnership with TelevisaUnivision Consumer behavior is being shaped by cultural moments, and brands must leverage this cultural economy to stay relevant and drive results. During
- How AI Is Shaping the Future of Marketingby Reid Lewis on June 25, 2026 at 10:23 am
This post was created in partnership with Zeta Global The decisions marketers make over the next 12 months will determine who survives the AI revolution, who gets left behind, and
- NHL, Tech Provider Presidio Renew Multiyear Partnershipon June 25, 2026 at 1:58 pm
Presidio and the NHL have modernized how live hockey content is delivered across the overall fan experience, supporting broadcast of 1,300+ games annually,
- Disney's Unusual Anti-FCC TV Campaign: Where Does This Go?on June 25, 2026 at 1:22 pm
The campaign targets the FCC and its efforts to go after ABC because of its programming, urging viewers to scan a code that links to the agency's public comment page.
- America's Great Streaming Shuffle Continues, And Cable Somehow Refuses To Dieon June 25, 2026 at 1:00 pm
Millions of people connect their TVs to the internet, but cable and satellite TV remain the service used most often overall.
- Nielsen Distributors Index: YouTube Gains, Fox-Roku Would Be Thirdon June 25, 2026 at 12:00 pm
Disney slipped around half a share point to 10.3% and NBCU/Versant Media remained the same with a combined 8.2% share. Fox, with its proposed Roku acquisition, would have a 9.9% share - for third place behind Disney.
- Larry David's New Show Gets D+ As Critics Weigh Inon June 25, 2026 at 12:00 pm
Some of the thumbs-down reviews for David's new show, titled "Life, Larry and the Pursuit of Unhappiness," are savage.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Spotify Stock Has Collapsed 40%—What's Going On?by Ted Gioia on June 24, 2026 at 6:31 pm
It's even worse at Netflix. Have streaming platforms peaked?
- Authenticity in Musicby Ted Gioia on June 21, 2026 at 8:36 pm
In a world of AI slop, where do we find something real?
- The Great Books Are for Everyoneby Jared Henderson on June 19, 2026 at 5:00 pm
How Zena Hitz brings the humanities to thousands of people via the Catherine Project
- A Reading List for the End of Civilizationby Ted Gioia on June 16, 2026 at 7:01 pm
I’m releasing this essay from behind the paywall.
- I Get Duped into Buying an AI Slop Bookby Ted Gioia on June 15, 2026 at 3:40 am
And updates on cancel culture, counterclockwise dances, millionaires who pay to conduct orchestras, etc.