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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Making first-party data work harder in the AI era by Michelle Manafy, Editorial Director – DCN on July 20, 2026 at 11:28 am
For decades, media companies have distributed content on the open web to inform and entertain audiences, build communities and earn ad revenue. Open web equaled open access, and advertisers and... The post Making first-party data work harder in the AI era appeared first on Digital Content Next.
- How creators scored for publishers at the World Cupby Michelle Manafy, Editorial Director – DCN on July 16, 2026 at 11:32 am
In today’s media business, journalists are creators and creators are journalists. This has been particularly evident during the World Cup. Publishers have sent staff to the competition in the USA,... The post How creators scored for publishers at the World Cup appeared first on Digital Content Next.
- DCN’s media industry must reads: week of July 16, 2026by Michelle Manafy, Editorial Director – DCN on July 16, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of July 16, 2026 appeared first on Digital Content Next.
- The next programmatic advantage is agent readinessby Michelle Manafy, Editorial Director – DCN on July 15, 2026 at 11:26 am
Anyone in the media industry can tell you how third-party signal degradation has made traditional ad targeting less reliable. At the same time, AI has made it easier to analyze... The post The next programmatic advantage is agent readiness appeared first on Digital Content Next.
- AI writing tools don’t always preserve meaningby Michelle Manafy, Editorial Director – DCN on July 14, 2026 at 11:29 am
Generative AI increasingly sits between people as they communicate online. It rewrites posts, improves writing, summarizes articles, and explains conversations before another person reads them. Use of these tools is... The post AI writing tools don’t always preserve meaning appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Women’s Sports Are Rewriting the Fandom Playbookby Melissa Ward on July 20, 2026 at 2:20 pm
This post was created in partnership with Scripps Sports Where does fandom begin now? Rarely at tipoff. During an ADWEEK House Sports Summit fireside chat co-hosted with Scripps Sports, Sherry
- Week of July 6 Cable News Ratings: MS NOW Grows in Demo and Viewersby mmwachiro on July 20, 2026 at 2:18 pm
MS NOW was also the first to break the news of Lindsey Graham’s death.
- 5 Lessons From the World Cup’s Best Marketing Plays—and Those That Missed the Markby Alison Weissbrot on July 20, 2026 at 2:11 pm
What separated the breakthroughs from those that just blended in.
- Social Marketing That Moves at the Speed of Sportsby Melissa Ward on July 20, 2026 at 1:54 pm
Dynamic action and big plays are what make live sports so compelling to audiences, but traditional brand partnerships that take time to plan and execute are too slow to keep
- The Key to Building More Durable Brand Relationshipsby Melissa Ward on July 20, 2026 at 1:53 pm
Professional sports offer brands compelling moments to reach audiences, but these are often one-off opportunities, like a championship game or an all-star weekend. How can brands move beyond such fleeting
- Kids' Media Has A Measurement Problem, While Ad Industry Has A Trust Problemon July 20, 2026 at 5:40 pm
CIMM report says children's viewing has scattered across YouTube, streaming and gaming while measurement has fallen behind, raising fresh questions about privacy, ad dollars and whether Big Tech can ever stop chasing young eyeballs.
- Stagwell Cleans Path To Media Buyson July 20, 2026 at 4:26 pm
Stagwell is removing ad-tech intermediaries and building its own private platform to determine how ad space is selected and bundled for its clients, rather than relying on automated third-party ad exchanges.
- Is Mitch McConnell Schrodinger's Senator?on July 20, 2026 at 4:14 pm
The McConnell version is more complex then the original thought experiment, Schrodinger's cat. We opened the box, and we're still arguing about whether the cat is dead.
- Trump Wants More Marketing Coverage: What's The Media Plan?on July 20, 2026 at 1:18 pm
Apparently, President Trump believes everyone needs to listen and that all media outlets need to comply - particularly with a full airing of "live" content.
- Now More Than Ever, We Need Hank Hillon July 20, 2026 at 1:14 pm
On "King of the Hill," Hank Hill represents everyone who observes social change with a resigned skepticism.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Collapse at Netflix Signals the End of Audience Captureby Ted Gioia on July 17, 2026 at 6:52 pm
The most popular strategy in the tech world has stopped working. That's good news for all of us.
- Talking About My Generationby Ted Gioia on July 15, 2026 at 6:25 pm
What do I think about Boomers? Do you really want to know?
- The 10 Greatest Failures of Orson Wellesby Ted Gioia on July 12, 2026 at 6:20 pm
Sometimes misses are as important as hits
- 12 YouTube Videos I'm Enjoying Right Nowby Ted Gioia on July 8, 2026 at 6:08 pm
Today I cover everything from fashion tips to career advice—and also lots of good music
- What You Won't Learn About the Odyssey from a Movieby Ted Gioia on July 6, 2026 at 6:19 pm
Christopher Nolan's film version makes its debut in London today