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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- The newsroom strategy behind live coverage that converts
by Michelle Manafy, Editorial Director – DCN on August 17, 2026 at 11:23 amAccess to breaking news is everywhere. Audiences can follow major events in real time through countless broadcast and digital sources. For publishers, the challenge is no longer simply reporting what... The post The newsroom strategy behind live coverage that converts appeared first on Digital Content Next.
- Flip it: why vertical video matters to media businesses
by Michelle Manafy, Editorial Director – DCN on August 13, 2026 at 11:34 amFor as long as vertically-oriented video has been popular on smartphones, media businesses have been testing their potential. The format has proven to be popular for communication, entertainment, and increasingly... The post Flip it: why vertical video matters to media businesses appeared first on Digital Content Next.
- DCN’s media industry must reads: week of August 13, 2026by Michelle Manafy, Editorial Director – DCN on August 13, 2026 at 11:22 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of August 13, 2026 appeared first on Digital Content Next.
- Spending climbs but consumers shift subscriptions toward valueby Michelle Manafy, Editorial Director – DCN on August 10, 2026 at 2:07 pm
DCN’s Q2 2026 Digital Subscription Tracking Report shows that the U.S. digital subscription marketplace continues to evolve as consumers actively manage their subscription portfolios rather than simply adding more services.... The post Spending climbs but consumers shift subscriptions toward value appeared first on Digital Content Next.
- Advertising’s year of the better betby Michelle Manafy, Editorial Director – DCN on August 10, 2026 at 11:22 am
The biggest move in the market this past year wasn’t a bigger budget, it was a better bet. And for the platforms and publishers competing for that budget, understanding where... The post Advertising’s year of the better bet appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Bobbie’s New CGO on Her Plan to Take It From Formula Disruptor to Household Nameby Rebecca Stewart on August 18, 2026 at 5:42 am
Stacey Andrade-Wells helped make Liquid I.V. a culturally relevant brand. Now she’s bringing what she learned to Bobbie.
- Edgewell’s Rob Master on Keeping People at the Center of AI-Powered Marketingby Eva Kis on August 18, 2026 at 4:12 am
Understanding new technology is crucial, but there’s no replacement for understanding your audience.
- Meet The Knowing: A Glossy Editorial Universe for Black Millennials and Gen Zby Rebecca Stewart on August 17, 2026 at 11:10 am
The publisher will debut with a premium Saturday newsletter and plans to expand into live events and more.
- Ticker: 2 Former 60 Minutes Correspondents Recipients of Edward R. Murrow Awardsby mmwachiro on August 17, 2026 at 9:57 am
Paramount Skydance is toying with the idea of an editorial board overseeing CNN.
- JCPenney Takes Aim at Off-Price Retail With a Satirical Wellness Retreatby Brittaney Kiefer on August 17, 2026 at 9:35 am
JCPenney wants consumers to reconsider the meaning of a good deal as they head into the busy fall shopping season.
- Study: One Third Of U.S. Homes Get TV Only Via Streamingon August 17, 2026 at 5:35 pm
ARF's DASH TV Universe study identies these homes as "digital-only" households, with no access to traditional pay TV.
- Fallon Produces Disney Short For Princess Weekon August 17, 2026 at 3:00 pm
"Once a Princess" give kids a shared language that connects them.
- High Spirits On The Drink Menu On 'Cocktail Wars'on August 17, 2026 at 12:00 pm
The real stars of the E! show are the many brands of spirits and drink mixers that Versant has invited to belly up to the bar.
- Sports Incoming - Squeezing Out Prime-Time Scripted Shows?on August 17, 2026 at 12:00 pm
Live sports continues to gain a bigger foothold - and squeeze out traditional prime-time programming on linear broadcast TV networks. NFL games have been going in that direction.
- Advertisers Launch Early Holiday Campaignson August 17, 2026 at 12:00 pm
Shifts in consumer behavior are pushing advertisers to track shopping preferences more closely and launch campaigns earlier, as shoppers more easily compare products and become familiar with brands.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- How to Make a Marriage Proposal
by Ted Gioia on August 17, 2026 at 3:03 pmAt least here's how I did it
- What Are Your Favorite New Movies, Music, Books, and TV Series?
by Ted Gioia on August 14, 2026 at 5:15 pmI'm seeking recommendations from the brain trust (that means you)
- Reese Witherspoon and Me
by Ted Gioia on August 12, 2026 at 7:17 pmWill I join her on the red carpet some day?
- Great New Music I'm Recommending Right Now
by Ted Gioia on August 10, 2026 at 6:45 pmTen recent albums of outstanding merit
- Is a Multibillion-Dollar Company Smarter than a 6th Grader?
by Ted Gioia on August 6, 2026 at 10:26 pmAnd other dispatches from the culture wars