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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Social media laws should focus on social mediaby Chris Pedigo, SVP Government Affairs – DCN on March 19, 2026 at 11:33 am
In California, jurors heard testimony that echos far beyond the courtroom as a warning for the digital age. In a major social media liability case that concluded last week families... The post Social media laws should focus on social media appeared first on Digital Content Next.
- DCN’s media industry must reads: week of March 19, 2026by Michelle Manafy, Editorial Director – DCN on March 19, 2026 at 11:21 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of March 19, 2026 appeared first on Digital Content Next.
- Inclusion in AI answers is becoming a discovery advantageby Rande Price, Research VP – DCN on March 17, 2026 at 11:24 am
As generative AI reshapes how people explore products and information, brands and publishers that appear inside AI-generated answers gain influence over consumer choices and purchase journeys. A new form of search... The post Inclusion in AI answers is becoming a discovery advantage appeared first on Digital Content Next.
- Speed vs. accuracy: Journalism’s ethical balancing actby Naomi Owusu, CEO and Co-founder – Tickaroo on March 16, 2026 at 11:27 am
The pressure to publish first has always existed in journalism. What has changed is the pace at which decisions are made. In today’s digital-first newsrooms, journalists often report live, publish... The post Speed vs. accuracy: Journalism’s ethical balancing act appeared first on Digital Content Next.
- Publishers rethink YouTube strategy as search traffic erodesby Chris M. Sutcliffe – Independent Media Reporter on March 12, 2026 at 11:33 am
Media businesses have had a love-hate relationship with YouTube. As a competitor for ad revenue, it has been a thorn in their sides. But as an audience development and discovery... The post Publishers rethink YouTube strategy as search traffic erodes appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Formal Training for Marketers Is the Real Competitive Advantageby Eva Kis on March 20, 2026 at 2:14 pm
Research firm Ipsos found that only 1 in 3 marketers have benchmark knowledge of “marketing anchors.”
- Elyse Myers on Why Making ‘Something Cool’ Is Better Than Going Viralby Eva Kis on March 20, 2026 at 12:03 pm
A personal conversation about connecting with audiences and working with brands.
- Women’s Sports Are Booming and Adtech Must Keep Paceby Eva Kis on March 20, 2026 at 11:33 am
How cultural moments like the U.S. women’s hockey team winning gold offer opportunities—and challenges—for advertisers.
- EXCLUSIVE: X Dangles $200K for Advertisers to Return to the Platform, Leaked Deck Showsby Kendra Barnett on March 20, 2026 at 11:11 am
As ad dollars lag, X offers fresh financial incentives and touts Grok as a fix for lingering brand safety concerns.
- Ads of the Week: 10 Campaigns That Caught Our Eye, From Burger King to Uberby Brittaney Kiefer on March 20, 2026 at 6:00 am
Burger King, Uber, JCPenney, Ugg, Sprite, and more are behind the week's standout ads.
- Nexstar-Tegna $6.2B Deal Approved, Challenges Remainon March 20, 2026 at 12:24 pm
There are lawsuits from eight state governments with antitrust concerns, as well as legal filings from Newsmax, DirecTV and the Communications Workers of America, among other lawsuits.
- Fox Prays For 'Faithful' Miniseries Miracleon March 20, 2026 at 12:00 pm
Fox's plan to tee up a three-part, six-hour Bible-based miniseries could be seen as an experiment aimed at determining if there is an audience for religious storytelling in prime time.
- Streamers, Brands Reach Far And Wide For Sports Contenton March 20, 2026 at 12:00 pm
A report from SponsorUnited says that in 2025, women's sports leagues including the WNBA, NWSL, WTA, and LPGA had a combined 5,372 sponsorship deals --- three-and-a-half times the growth rate of men's sports leagues and sports programming.
- TikTok To Premiere Creator-Led Series On Tubion March 20, 2026 at 12:21 am
TikTok and Tubi have announced a "Creatorverse Incubator" partnership designed to promote original shows made by TikTok creators on the free streaming service.
- Legacy Ad Industry: Consolidation, Or 'Spiders In A Jar'?on March 19, 2026 at 8:35 pm
Today the ad industry as we know it has entered its "spiders in a jar" phase, when, like spiders, they kill each other until there is only one left.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Strangest Book in Harvard Libraryby Ted Gioia on March 20, 2026 at 8:28 am
100 years ago, Arthur Inman decided to write the most brutally honest and explicit diary in history—so he hired people to tell him their intimate secrets
- The Shock of the Oldby Ted Gioia on March 18, 2026 at 6:09 pm
What happens when everything is a reboot?
- Why Read the Classic Books?by Jared Henderson on March 16, 2026 at 5:00 pm
An Interview with Naomi Kanakia
- Can a 100-Year-Old Mouse Save Disney?by Ted Gioia on March 13, 2026 at 5:53 pm
And other recent jottings in my journal
- AI Actress Tilly Norwood Drops a Video—and It's Cringe on Steroidsby Ted Gioia on March 10, 2026 at 10:16 pm
"At least Skynet was honest about trying to erase humanity..."