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We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Why comment volume tells only part of the audience story
by Michelle Manafy, Editorial Director – DCN on August 18, 2026 at 11:23 amA busy comment section can look like proof that a story connected with readers. But new research complicates that picture: data-rich stories tend to draw fewer commenters, while the people... The post Why comment volume tells only part of the audience story appeared first on Digital Content Next.
- The newsroom strategy behind live coverage that convertsby Michelle Manafy, Editorial Director – DCN on August 17, 2026 at 11:23 am
Access to breaking news is everywhere. Audiences can follow major events in real time through countless broadcast and digital sources. For publishers, the challenge is no longer simply reporting what... The post The newsroom strategy behind live coverage that converts appeared first on Digital Content Next.
- Flip it: why vertical video matters to media businesses
by Michelle Manafy, Editorial Director – DCN on August 13, 2026 at 11:34 amFor as long as vertically-oriented video has been popular on smartphones, media businesses have been testing their potential. The format has proven to be popular for communication, entertainment, and increasingly... The post Flip it: why vertical video matters to media businesses appeared first on Digital Content Next.
- DCN’s media industry must reads: week of August 13, 2026by Michelle Manafy, Editorial Director – DCN on August 13, 2026 at 11:22 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of August 13, 2026 appeared first on Digital Content Next.
- Spending climbs but consumers shift subscriptions toward valueby Michelle Manafy, Editorial Director – DCN on August 10, 2026 at 2:07 pm
DCN’s Q2 2026 Digital Subscription Tracking Report shows that the U.S. digital subscription marketplace continues to evolve as consumers actively manage their subscription portfolios rather than simply adding more services.... The post Spending climbs but consumers shift subscriptions toward value appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Data Giant SAS’s Deal With Liverpool FC Signals a Broader B2B Shiftby Robert Klara on August 19, 2026 at 6:00 am
The enterprise tech firm's partnership with the popular club shows how legacy business marketers borrowing from consumer playbooks
- OpenAI Is Taking Its Ad Business to 31 New European Marketsby Trishla Ostwal on August 19, 2026 at 1:00 am
Expansion of its ads pilot comes as ad revenue climbs over 25% since the start of August.
- ABC Sues the FCC, Claiming It’s Being Targeted Because of Its Reporting and Programmingby mmwachiro on August 18, 2026 at 4:02 pm
This lawsuit comes after an FCC order requiring ABC-owned and operated television stations to file early broadcast license renewals.
- Entries Open for ADWEEK Tech Challengers to Watch 2027by ADWEEK Staff on August 18, 2026 at 2:22 pm
Entries are now open for ADWEEK Tech Challengers to Watch. This new award will feature rising tech companies breaking in through the top brands and agencies around the world. This
- CNN Defends Journalist After White House Attackby mmwachiro on August 18, 2026 at 1:23 pm
A White House social media account lashed out at Kristen Holmes.
- Neutrogena Faces Renewed Backlash After Hayden Panettiere's Deathon August 18, 2026 at 7:19 pm
Neutrogena's social media posts across various platforms are flooded with comments slamming the company over its alleged treatment of Panettiere.
- Streaming Bundles Need More Than Another Streaming Service, Deloitte Sayson August 18, 2026 at 4:26 pm
Many bundles amount to several streaming services taped together with a discounted price and a shared login. Younger consumers want something broader and more useful.
- Why Nielsen Keeps Publishing 'The Gouge'on August 18, 2026 at 2:23 pm
Oops, I mean "The Gauge," but you get my drift. Footnotes aside, Nielsen has spent months willfully publishing bogus, lame duck data spinning streaming's dominance during the upfront even though it knows it's wrong. Why?
- Define YouTube: Is It TV? Not Everyone Thinks Soon August 18, 2026 at 2:00 pm
YouTube's share of streaming TV viewing time is a big 28%, versus its streaming TV advertising share, which is 12%, according to Cross Screen Media.
- Trump Foe Rosie O'Donnell Relishes 'Kimmel' Guest-Host Stinton August 18, 2026 at 1:00 pm
O'Donnell, 64, has been a vocal critic of Trump going back decades, and Trump has responded in kind over the years.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- How to Make a Marriage Proposal
by Ted Gioia on August 17, 2026 at 3:03 pmAt least here's how I did it
- What Are Your Favorite New Movies, Music, Books, and TV Series?
by Ted Gioia on August 14, 2026 at 5:15 pmI'm seeking recommendations from the brain trust (that means you)
- Reese Witherspoon and Me
by Ted Gioia on August 12, 2026 at 7:17 pmWill I join her on the red carpet some day?
- Great New Music I'm Recommending Right Now
by Ted Gioia on August 10, 2026 at 6:45 pmTen recent albums of outstanding merit
- Is a Multibillion-Dollar Company Smarter than a 6th Grader?
by Ted Gioia on August 6, 2026 at 10:26 pmAnd other dispatches from the culture wars