Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- How Hearst uses AI to make targeted advertising smarterby Michelle Manafy, Editorial Director – DCN on July 23, 2026 at 11:36 am
Hearst is using AI to turn advertising RFPs into bespoke audiences in minutes with a new product that moves the company beyond targeting into strategy. AURA IQ, launched last month... The post How Hearst uses AI to make targeted advertising smarter appeared first on Digital Content Next.
- DCN’s media industry must reads: week of July 23, 2026by Michelle Manafy, Editorial Director – DCN on July 23, 2026 at 11:28 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of July 23, 2026 appeared first on Digital Content Next.
- Consumers rethink what merits a streaming subscription by Michelle Manafy, Editorial Director – DCN on July 21, 2026 at 11:27 am
Streaming is shifting from a subscriber acquisition business to a subscriber retention business. As subscription prices rise and free viewing options expand, consumers are becoming more deliberate about where they... The post Consumers rethink what merits a streaming subscription appeared first on Digital Content Next.
- Making first-party data work harder in the AI era by Michelle Manafy, Editorial Director – DCN on July 20, 2026 at 11:28 am
For decades, media companies have distributed content on the open web to inform and entertain audiences, build communities and earn ad revenue. Open web equaled open access, and advertisers and... The post Making first-party data work harder in the AI era appeared first on Digital Content Next.
- How creators scored for publishers at the World Cupby Michelle Manafy, Editorial Director – DCN on July 16, 2026 at 11:32 am
In today’s media business, journalists are creators and creators are journalists. This has been particularly evident during the World Cup. Publishers have sent staff to the competition in the USA,... The post How creators scored for publishers at the World Cup appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- By Fearing Wokeness, Marketers Are Hitting the Snooze Button on Growthby Eva Kis on July 23, 2026 at 2:49 pm
Investing in diverse media is not woke—it's following the money.
- Google Barrels Ahead With AI Spending as Its Search Business Sees Early Cracksby Kendra Barnett on July 23, 2026 at 2:35 pm
The first of the big tech platforms to report, Google could set the tone for the rest of its cohort, many of whom (like Meta, Amazon, and X) have been spending like there’s no tomorrow on AI.
- John Solomon on Building Brand Momentum When Markets Turn Against Youby Eva Kis on July 23, 2026 at 2:05 pm
From navigating tariffs and supply chain disruptions to making asymmetric bets on innovation.
- Meta Pushes Back on AI Fears With an Optimistic Pitchby Rebecca Stewart on July 23, 2026 at 1:56 pm
CEO Mark Zuckerberg unveiled a film on Facebook that kicks off a broader paid and earned campaign around Meta's AI vision.
- Comcast Execs Address Potential NBCU Consolidation Amid Company Splitby Bill Bradley on July 23, 2026 at 11:01 am
Could Comcast's split from NBCUniversal lead to more M&A movement?
- NBCU Ad Spend Soars 55% In Q2, Peacock Posts Profiton July 23, 2026 at 2:16 pm
NBCU's Peacock streaming platform grew 68% to $717 million in ad revenue, following a 120% climb in Q1 to $908 million from the Milan Cortina Winter Olympics.
- Did The World Cup Dial In The Right Brand Ad Frequency?on July 23, 2026 at 12:00 pm
Data from a new DoubleVerify survey finds 40% of viewers continue to watch an ad when the ad has repeated. Does this also mean 60% aren't too happy and look away?
- TV Lends A Hand In Historic Discoveryon July 23, 2026 at 12:00 pm
A Discovery Channel show played a key role in the discovery of an airliner missing in the Atlantic Ocean for 74 years.
- Automotive TV Spending Dips Nearly 17% YTDon July 22, 2026 at 9:50 pm
Notably, the Spanish-language broadcasts of FIFA World Cup generated a larger share of automaker impressions than English broadcasts.
- Retail Media Has $170 Billion, But Creativity Got Left In The Shopping Carton July 22, 2026 at 6:04 pm
If advertisers are spending $170 billion on media, maybe "copy-paste" shouldn't be the creative strategy.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- What Do You Have to Hide?by Jared Henderson on July 21, 2026 at 5:00 pm
A conversation with Lowry Pressly on why we need privacy as part of the good life
- The Collapse at Netflix Signals the End of Audience Captureby Ted Gioia on July 17, 2026 at 6:52 pm
The most popular strategy in the tech world has stopped working. That's good news for all of us.
- Talking About My Generationby Ted Gioia on July 15, 2026 at 6:25 pm
What do I think about Boomers? Do you really want to know?
- The 10 Greatest Failures of Orson Wellesby Ted Gioia on July 12, 2026 at 6:20 pm
Sometimes misses are as important as hits
- 12 YouTube Videos I'm Enjoying Right Nowby Ted Gioia on July 8, 2026 at 6:08 pm
Today I cover everything from fashion tips to career advice—and also lots of good music