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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- How microdramas hook viewers and drive revenueby Charlotte Henry – Independent Media Reporter on March 5, 2026 at 12:36 pm
Microdramas, sometimes called vertical dramas, are fast-paced, feature-length video series, shot vertically and split into episodes of between 60 and 90 seconds. They have been popular in China for some... The post How microdramas hook viewers and drive revenue appeared first on Digital Content Next.
- DCN’s media industry must reads: week of March 5, 2026by Michelle Manafy, Editorial Director – DCN on March 5, 2026 at 12:27 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of March 5, 2026 appeared first on Digital Content Next.
- Ad tech dominance defines market power and pricingby Rande Price, Research VP – DCN on March 3, 2026 at 12:27 pm
Digital advertising remains a primary source of revenue for media companies. Yet the system that allocates that revenue is controlled by a small number of intermediaries that design the auctions,... The post Ad tech dominance defines market power and pricing appeared first on Digital Content Next.
- Media sellers face a performance reset in 2026by Fan Shi Blackwell, VP of Strategic Partnerships – MediaRadar on March 2, 2026 at 12:41 pm
After years of volatility—shifting buyer expectations, uneven ad spend, and constant platform change—this year is shaping up to be a defining one for media sellers. Unlike previous cycles, the uncertainty... The post Media sellers face a performance reset in 2026 appeared first on Digital Content Next.
- Goals scored: Canada proved news bargaining worksby Jason Kint, CEO – DCN on February 26, 2026 at 12:33 pm
The Olympic hockey gold medals were both determined by bruising 2-1 overtime games. Both between the United States and Canada. Both captivated viewers around the world. And both came down to skill, discipline, and the rules of the game (love ’em or hate... The post Goals scored: Canada proved news bargaining works appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Week of Feb. 23 Cable News Ratings: Viewers Turn to Cable During Iran Warby mmwachiro on March 5, 2026 at 1:58 pm
All three networks had over a million total viewers during primetime.
- Savannah Guthrie Visits Today Colleagues, NBC News Confirms Her Eventual Returnby mmwachiro on March 5, 2026 at 1:40 pm
It's been more than one month since Nancy Guthrie was reported missing.
- Luma AI’s AI Agents Promise to End the Multi-Tool Messby Trishla Ostwal on March 5, 2026 at 1:15 pm
The $4 billion company is now targeting the full creative pipeline—from brief to final cut—with AI agents for enterprise teams.
- NBCU to Gain New AI-Powered Measurement With HyphaMetrics Partnershipby mmwachiro on March 5, 2026 at 10:00 am
NBCU becomes the first licensor of HyphaMetrics' measurement tool, looking at cross-device experiences in real time.
- OffBall and Togethxr Team Up on a New Playbook for Sports Mediaby Mark Stenberg on March 4, 2026 at 7:00 pm
The partnership reflects a new model for lean sports media—one where shared resources beat raising capital.
- MRC Blows Whistle On Nielsen Big Data + Snafuon March 5, 2026 at 6:51 pm
The industry ratings watchdog disclosed major problems with Nielsen's Big Data + panel measurement service causing "seemingly unusual changes" in its audience estimates, including a double-digit decline in adults 25-54 viewing, as well as other issues.
- Research Lab Agents Automate Brief-To-Campaign For Ad Industryon March 5, 2026 at 6:20 pm
Luma AI launched a complete ad system that its COO envisions will tie into DSPs and supply-side platforms to buy and place ads in the future.
- Passport Not Required: Global Content Surges Across Streaming Librarieson March 5, 2026 at 5:42 pm
Netflix and Amazon Prime Video appear to be leading the charge toward international programming, especially as Japan and India open the floodgates.
- Trade Desk Reportedly In Ad Talks With Open AIon March 5, 2026 at 4:07 pm
The Trade Desk's stock spiked 21% on Thursday morning to $30.32 on the news after reports of talks between the two companies.
- AMC+ Family Drama Has Mob Mentalityon March 5, 2026 at 1:00 pm
By now, every TV series and movie about organized crime comes adapted from all the other TV shows and movies of the last hundred years.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Real Story Behind 'Zen and the Art of Motorcycle Maintenance'by Ted Gioia on March 3, 2026 at 2:43 pm
How this book was written is as strange as the novel itself
- My 24 Rules for Readingby Ted Gioia on February 28, 2026 at 6:09 pm
These have been invaluable for me. Maybe they will help you too.
- The New Cool Thing: Being Humanby Ted Gioia on February 26, 2026 at 6:32 pm
The new jobs won't be in coding, but for curators, concierges, caregivers, conversationalists, and other flesh-and-blood alternatives to bots and algorithms.
- In the New Toy Story Movie, Toys Lose Their Jobs to AIby Ted Gioia on February 23, 2026 at 3:24 pm
The tech backlash is now mainstream—and even tech companies are joining in
- How Jeffrey Epstein Became a Public Intellectualby Ted Gioia on February 21, 2026 at 6:53 pm
It's amazing what money can buy nowadays