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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Media audiences are engaged, but selective and skeptical by Rande Price, Research VP – DCN on April 28, 2026 at 11:24 am
The relationship between audiences and media is shifting. New technologies—particularly agentic and search-based AI—are reshaping how people discover and consume information, while trust and behavior evolve alongside them. Recent data... The post Media audiences are engaged, but selective and skeptical appeared first on Digital Content Next.
- Four forces shaping digital media and the leadership this moment demandsby Michelle Manafy, Editorial Director – DCN on April 27, 2026 at 11:31 am
Across sessions and conversations, the members-only 2026 DCN Summit revealed a clearer picture of an industry being reshaped by AI. That includes the erosion of traditional discovery pathways, changing consumer... The post Four forces shaping digital media and the leadership this moment demands appeared first on Digital Content Next.
- Inside TIME’s rollout of its TIMEAI interactive agentby Esther Kezia Thorpe – Media Reporter on April 16, 2026 at 11:34 am
TIME has been an industry leader in pursuing content licensing deals with companies like OpenAI and Perplexity. These ensure that the publisher’s content is cited and attributed, as well as... The post Inside TIME’s rollout of its TIMEAI interactive agent appeared first on Digital Content Next.
- DCN’s media industry must reads: week of April 16, 2026by Michelle Manafy, Editorial Director – DCN on April 16, 2026 at 11:23 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of April 16, 2026 appeared first on Digital Content Next.
- How the shift from audiences to fans drives media valueby Suzanne S. LaPierre – Independent Media Reporter on April 14, 2026 at 12:11 pm
The most valuable audiences behave like fans. They spend more time, engage more deeply, and are more willing to pay, making them critical to growth strategies across subscriptions, advertising, and... The post How the shift from audiences to fans drives media value appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Inside Claire’s Comeback Plan: Squishies, ASMR and Reclaiming Girlhoodby Brittaney Kiefer on April 30, 2026 at 6:00 am
Claire's unveils summer campaign and new brand mission amid marketing overhaul.
- Vue Calls on Taika Waititi to Lure Audiences Back to Movie Theatersby Brittaney Kiefer on April 30, 2026 at 6:00 am
Cinema operator Vue and director Taika Waititi want to bring audiences back by reminding them of the power of the big screen.
- AMC Comes Into Upfront With Bite, New Ways to Work With Advertisersby Bill Bradley on April 29, 2026 at 8:30 pm
AMC Global Media showcases new ad opportunities around sports and franchises at upfront.
- Publisher Traffic Is Surging From an Unlikely Sourceby Mark Stenberg on April 29, 2026 at 7:00 pm
Push notifications and peer-to-peer sharing have grown dramatically, according to proprietary Chartbeat data shared with ADWEEK.
- Amazon Hits $70 Billion in Ad Revenue Over the Past 12 Monthsby Kathryn Lundstrom on April 29, 2026 at 6:47 pm
AWS growth rate continues to accelerate, driven by the ecommerce giant's AI services.
- CTV Performance Grows Faster Than Buyer Measurement Toolson April 29, 2026 at 8:05 pm
Many marketers still rely on attribution models that undercount TV's contribution, according to a panel discussion at POSSIBLE.
- Concierge Doctors: The Lowdown From MDVIP's New CMOon April 29, 2026 at 8:01 pm
"Rushed visits leaving you with unanswered questions? An MDVIP-affiliated doctor has more time to truly listen," is the company's marketing message.
- The CW Forges New Program Partnerships With Roku Channel, ESPNon April 29, 2026 at 3:30 pm
The CW has made a major shift by adding key live sports content to its prime-time schedule, enabling it to charge premium ad pricing.
- Kimmel: A New Political Comedy Battle - Or Something Else?on April 29, 2026 at 12:00 pm
One might guess under a new Disney leadership, the company is a bit more battle-tested. Kimmel has continued, with his political satire.
- NFL Still Owns America, But Washington Wants To See The Receiptson April 29, 2026 at 12:00 pm
While more lawmakers and fans complain about the NFL, it remains one of the few places where scale, attention and cultural relevance still arrive together.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The NY Times Asked Me to Pick the Greatest Living American Songwritersby Ted Gioia on April 28, 2026 at 6:34 pm
Here's my ballot for the Times survey
- Movie Theaters Are Coming Back (for the Saddest Reason)by Ted Gioia on April 25, 2026 at 11:09 pm
It's a five-letter word that starts with G.
- Why I Believe in Karmaby Ted Gioia on April 23, 2026 at 6:32 pm
Let me share the evidence
- The 10 Most Popular Articles from The Honest Broker (2021-2026)by Ted Gioia on April 21, 2026 at 6:38 pm
In celebration of my fifth anniversary on Substack
- Did Streaming Subscription Prices Just Hit the Wall?by Ted Gioia on April 18, 2026 at 7:04 pm
Consumers have learned three winning strategies for defeating subscription fatigue.