Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Trusted content classification fuels advertiser spend on newsby By Jack Marshall, Head of News – DoubleVerify on March 23, 2026 at 11:24 am
Advertiser investment in news depends on buyers having clear, reliable control over how their suitability preferences, meaning the content they consider appropriate for their brands are applied. As new brand... The post Trusted content classification fuels advertiser spend on news appeared first on Digital Content Next.
- Social media laws should focus on social mediaby Chris Pedigo, SVP Government Affairs – DCN on March 19, 2026 at 11:33 am
In California, jurors heard testimony that echos far beyond the courtroom as a warning for the digital age. In a major social media liability case that concluded last week families... The post Social media laws should focus on social media appeared first on Digital Content Next.
- DCN’s media industry must reads: week of March 19, 2026by Michelle Manafy, Editorial Director – DCN on March 19, 2026 at 11:21 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of March 19, 2026 appeared first on Digital Content Next.
- Inclusion in AI answers is becoming a discovery advantageby Rande Price, Research VP – DCN on March 17, 2026 at 11:24 am
As generative AI reshapes how people explore products and information, brands and publishers that appear inside AI-generated answers gain influence over consumer choices and purchase journeys. A new form of search... The post Inclusion in AI answers is becoming a discovery advantage appeared first on Digital Content Next.
- Speed vs. accuracy: Journalism’s ethical balancing actby Naomi Owusu, CEO and Co-founder – Tickaroo on March 16, 2026 at 11:27 am
The pressure to publish first has always existed in journalism. What has changed is the pace at which decisions are made. In today’s digital-first newsrooms, journalists often report live, publish... The post Speed vs. accuracy: Journalism’s ethical balancing act appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- The Atlantic Takes Its Journalism to Sea in Three-Year Cruise Ship Partnershipby Mark Stenberg on March 23, 2026 at 1:46 pm
The deal will boost both ad revenue and subscriptions, which grew by 300,000 in the last year.
- Google Folds Gemini Deeper Into DV360 to Automate Media Planning and Buyingby Kendra Barnett on March 23, 2026 at 11:00 am
At its NewFronts event in Manhattan, Google unveiled a suite of updates to its popular ad buying platform.
- YouTube Launches Gemini-Powered Creator Partnerships With AI Matchingby Kendra Barnett on March 23, 2026 at 11:00 am
YouTube is positioning itself as a comprehensive operating system for creator marketing—a shift that could unseat third-party creator platforms.
- OpenAI Poaches Meta Ad Veteran to Build Its Ads Businessby Trishla Ostwal on March 23, 2026 at 10:21 am
David Dugan, formerly an ads leader at Meta, joins OpenAI as its vp and head of global ads solutions.
- Scripps Bets Big on Women’s Sports for New Live Streaming Channel in Upfront Pitchby Bill Bradley on March 23, 2026 at 10:00 am
The Scripps Sports Network, a free, ad-supported streaming channel, will start with 100 live events across the year.
- At SXSW, The Real Headliner Was A Crisis Of Truthon March 23, 2026 at 3:13 pm
For most of modern history, we operated with a shared baseline of reality. That baseline is eroding in real time.
- Google Gemini Advances Ad Media Buys, YouTube Agentic Matchingon March 23, 2026 at 3:03 pm
The new media-buying capabilities focus on the integration of Google's Gemini AI model more fully into the Google Marketing Platform to help marketers better predict consumers' next steps and use agentic technology more effectively to match brands with content creators.
- Ill-Fated Bachelorette Joins Rogues Gallery Of Reality TVon March 23, 2026 at 12:00 pm
Frankie Taylor Paul went from flying high on Sunday to crashing on Thursday.
- Advertisers Urged To 'Quantify Exposure' In Wake Of Publicis-TTD Spaton March 23, 2026 at 1:06 am
The squabble erupted into public view last week when a Publicis Groupe memo leaked that indicated it was no longer recommending that clients use The Trade Desk for DSP and related services.
- Nexstar-Tegna $6.2B Deal Approved, Challenges Remainon March 20, 2026 at 12:24 pm
There are lawsuits from eight state governments with antitrust concerns, as well as legal filings from Newsmax, DirecTV and the Communications Workers of America, among other lawsuits.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Montaigne and the Origins of Substackby Ted Gioia on March 23, 2026 at 5:59 pm
Self-publishing has a glorious history—but what's coming next is even better
- The Strangest Book in Harvard Libraryby Ted Gioia on March 20, 2026 at 8:28 am
100 years ago, Arthur Inman decided to write the most brutally honest and explicit diary in history—so he hired people to tell him their intimate secrets
- The Shock of the Oldby Ted Gioia on March 18, 2026 at 6:09 pm
What happens when everything is a reboot?
- Why Read the Classic Books?by Jared Henderson on March 16, 2026 at 5:00 pm
An Interview with Naomi Kanakia
- Can a 100-Year-Old Mouse Save Disney?by Ted Gioia on March 13, 2026 at 5:53 pm
And other recent jottings in my journal