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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- DCN’s media industry must reads: week of September 3, 2026
by Michelle Manafy, Editorial Director – DCN on September 3, 2026 at 11:29 amHere are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of September 3, 2026 appeared first on Digital Content Next.
- Six big publishing lessons from a small media market
by Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon on September 3, 2026 at 11:24 amNew Zealand is a long way from the United States, and much of the rest of the world, both geographically and in terms of the scale of its media market.... The post Six big publishing lessons from a small media market appeared first on Digital Content Next.
- More video options raise the stakes for premium publishers
by Rande Price, Research VP – DCN on September 1, 2026 at 11:24 amThe boundaries between TV, streaming and social video continue to blur, putting premium publisher inventory into a much broader competitive mix. Advertisers have more options for where and how they... The post More video options raise the stakes for premium publishers appeared first on Digital Content Next.
- Own the moment: How distinctive live coverage earns attentionby Michelle Manafy, Editorial Director – DCN on August 31, 2026 at 11:26 am
Major events offer an opportunity where publishers can anticipate a surge in audience attention. Elections, severe weather, breaking news, and major sporting or cultural events send readers searching for timely... The post Own the moment: How distinctive live coverage earns attention appeared first on Digital Content Next.
- Forget it. Publishers can’t leave Google. That’s a problemby Jason Kint, CEO – DCN on August 27, 2026 at 11:33 am
Reality bites. And the great debate over whether publishers will opt out of Google Search is not reality. In recent months, I’ve watched everyone from Adweek and NiemanLab to The... The post Forget it. Publishers can’t leave Google. That’s a problem appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodlesby Robert Klara on September 3, 2026 at 4:47 pm
The $5.6 billion multinational said it was "impressed by the strength" of the six-year-old brand.
- Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Showsby mmwachiro on September 3, 2026 at 2:46 pm
Today remained in first place in the demo, finishing above the 600,000 viewership mark.
- Google Dodged a Breakup, but Experts Say Alternatives Are Misdirectedby Kendra Barnett on September 3, 2026 at 2:05 pm
Google won't be forced to spin off its ad exchange or publisher ad server, but industry leaders are split on whether the court’s behavioral remedies will actually restore competition.
- Maria Bartiromo No Longer With Fox News Mediaby mmwachiro on September 3, 2026 at 1:56 pm
Bartiromo has been with Fox News Media since January 2014.
- Norah O’Donnell Returns to the Morning Shift at CBS Newsby mmwachiro on September 3, 2026 at 1:47 pm
She previously anchored CBS News’ flagship morning show from 2012 until May 2019.
- Politicians Ramp Up Ad Spend Against Candidates Supporting Data Centerson September 3, 2026 at 4:06 pm
TV advertising for the midterm elections is increasingly focused on the data-center industry, according to new research from AdImpact. To date, there have been 15,000 airings related to data centers totaling $7.6 million. In July alone, research tracked 5,100 ads across political advertisers (candidates and political groups), with August rising to 7,100 and 31 advertisers.
- Google's AI Needs: Throw Billions To Hollywood For Training?on September 3, 2026 at 12:00 pm
Google wants to access characters, storylines, and content to help "train" its AI platforms. Reports say Google has had many introductory meetings with Hollywood studios.
- Known For Humorous Spots, Insurers Are Low-Rated By 'CR'on September 3, 2026 at 12:00 pm
Their humorous commercials have propelled a handful of car insurance companies to the top of their industry, but they rank among the lowest in customer satisfaction.
- The Next Media Advantage Isn't More Dataon September 2, 2026 at 6:57 pm
We've created is a Frankenstein of data. Technology built for linear television is now being applied to streaming, and that's where things start to break down.
- Wagering TV Ad Spending Surges 40% To $270M YTDon September 2, 2026 at 4:13 pm
Major sports TV events helped boost overall sports betting as well as the loosening of legal restrictions around wagering in many states.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Wendell Berry’s Nine Rules
by Ted Gioia on September 1, 2026 at 4:32 pmI pay tribute to this poet and gadfly, who left us yesterday at age 92, with an article from the archive
- 10 Brutally Honest Predictions on the Future of AI
by Ted Gioia on August 31, 2026 at 7:05 pmForget the hype—here’s what will really happen
- The 3 Bad Types of Humanities Professor
by Ted Gioia on August 28, 2026 at 5:42 pmAnd how to improve cultural education in the current moment
- How Our Leisure Time Got Monetized
by Ted Gioia on August 25, 2026 at 5:30 pmIt wasn’t always like this
- The Best Gospel Music Happening Right Now
by Ted Gioia on August 22, 2026 at 4:53 pmYou don’t need to join the congregation to enjoy these spirited tracks