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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- AI won’t save media innovation from weak product thinkingby Richard E. Brown, Media Revenue Consultant on May 14, 2026 at 11:33 am
Over the last two years, vibe coding and AI-assisted development tools have dramatically reduced the time and technical barriers required to prototype, test and launch digital products. This has allowed... The post AI won’t save media innovation from weak product thinking appeared first on Digital Content Next.
- DCN’s media industry must reads: week of May 14, 2026by Michelle Manafy, Editorial Director – DCN on May 14, 2026 at 11:23 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of May 14, 2026 appeared first on Digital Content Next.
- What generational news habits mean for audience growthby Rande Price, Research VP – DCN on May 12, 2026 at 11:21 am
How people consume news and information no longer follows a clear pattern. Professional news organizations still produce much of the original reporting that informs the public, but audiences now encounter... The post What generational news habits mean for audience growth appeared first on Digital Content Next.
- The rise of the market-aware revenue organizationby Caroline McCrory, Chief Commercial Officer – MediaRadar on May 11, 2026 at 11:27 am
For years, the media industry has focused on becoming data-driven. Dashboards have multiplied, and teams now have access to more granular performance data than ever before. Yet for many media... The post The rise of the market-aware revenue organization appeared first on Digital Content Next.
- Can creators drive the next wave of media subscriptions?by Chris M. Sutcliffe – Independent Media Reporter on May 7, 2026 at 11:33 am
In the run-up to the local primaries last year, non-profit newspaper The City sought to educate its readers about processes and tactics employed by politicians in New York. They could... The post Can creators drive the next wave of media subscriptions? appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Week of May 4 Cable News Ratings: CNN Only Network With Growthby mmwachiro on May 15, 2026 at 12:31 pm
Fox News finished ahead of ESPN in total viewers during primetime for the third straight week.
- Ticker: CBS News’ Charles Forelle Asserts Network’s Editorial Independenceby mmwachiro on May 15, 2026 at 11:37 am
And CNN reveals its 2026-27 CNN Originals programming slate.
- One Quarter of North American Agencies Have Shifted to Fixed-Fee Pricingby Alison Weissbrot on May 15, 2026 at 9:00 am
A study from Forrester and Dentsu tracks how marketers and agencies are evolving their commercial models in the age of AI
- Week of May 4 Morning News Ratings: Today Extends Leadby mmwachiro on May 15, 2026 at 8:48 am
CBS Mornings finished the week with gains in both categories.
- Marketers on the Move: Hires at Gap, Saucony, Fanatics, and Moreby Rebecca Stewart on May 15, 2026 at 8:36 am
A weekly roundup of the biggest U.S. and global brand leadership appointments.
- Upfront Buzzwords Spike Interest: What Are The Real Meanings?on May 15, 2026 at 4:07 pm
Showing brands and advertisers that legacy TV media's linear TV business has what it takes now more than ever is key. The message is: We need to deliver more proven results for your media campaign.
- Q1 Streaming Growth Slows As Disney+, Netflix, HBO Max See Gainson May 15, 2026 at 3:32 pm
Antenna estimates that Disney+ was the fastest-growing service year-over-year, adding 5.4 million. HBO Max was next at 4.9 million with a 12% share.
- Surefire Hit 'Big Bang' Spinoff Goes To Streaming, Not Network TVon May 15, 2026 at 12:00 pm
"The Big Bang Theory" and its two spinoffs have been huge hits for CBS, but the third spinoff is going directly to streaming.
- YouTube Strategy Is Roadmap For LinkedInon May 14, 2026 at 8:59 pm
YouTube rolled out interactive and immersive features including conversational AI search, gaming title cards, family groups, and chapter navigation to smart TVs and gaming consoles in its Q1 2026 update, but the company has its eyes firmly on artificial intelligence.
- Kicking Off The Upfronts Discussing Shifting Role Of TV Advertisingon May 14, 2026 at 7:20 pm
Thoughts on the future of TV as an outcome-driving channel: Mid-funnel is back. Live sports are essential, but unsustainable.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The New Countercultureby Jared Henderson on May 14, 2026 at 5:01 pm
Ted Gioia on the next indie wave
- Rick Beato Versus the NY Timesby Ted Gioia on May 12, 2026 at 1:47 pm
The backlash over the best songwriter list intensifies
- How to Tell If You're Living in a Binary Crisisby Ted Gioia on May 11, 2026 at 7:29 pm
And how to get out of it
- 72 Hours in New Orleansby Ted Gioia on May 9, 2026 at 7:40 pm
I came. I saw. I ate beignets.
- My 9 Rules of Criticismby Ted Gioia on May 7, 2026 at 6:56 pm
Advice to wannabe reviewers