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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- A framework for turning audience data into actionby Michelle Manafy, Editorial Director – DCN on August 6, 2026 at 11:33 am
News organizations collect enormous amounts of audience intelligence, but they often lack a consistent way to translate that evidence into coordinated organizational action. Every day, audience, product, marketing and revenue... The post A framework for turning audience data into action appeared first on Digital Content Next.
- DCN’s media industry must reads: week of August 6, 2026by Michelle Manafy, Editorial Director – DCN on August 6, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of August 6, 2026 appeared first on Digital Content Next.
- Music streaming reveals links between discovery and spendingby Michelle Manafy, Editorial Director – DCN on August 4, 2026 at 11:22 am
Music streaming drives the modern music business. It now reaches more than 250 million Americans and accounts for more than 82% of U.S. recorded music revenue. As streaming continues to... The post Music streaming reveals links between discovery and spending appeared first on Digital Content Next.
- Battling the AI sloppification of the internet with authenticityby Michelle Manafy, Editorial Director – DCN on August 3, 2026 at 11:27 am
AI is everywhere—or at least that’s what it feels like. Social media feeds are swamped with AI-generated flyers and captions that follow eerily similar cadences featuring it’s not x, it’s... The post Battling the AI sloppification of the internet with authenticity appeared first on Digital Content Next.
- How one publisher turned newsletters into a digital growth engineby Michelle Manafy, Editorial Director – DCN on July 30, 2026 at 12:37 pm
For Rough Draft Atlanta, newsletters aren’t just a distribution channel. They’re the engine powering its digital reinvention. Recognizing their value, publisher Keith Pepper rebuilt editorial workflows, audience development and advertising... The post How one publisher turned newsletters into a digital growth engine appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Ticker: David Ellison Believes CNN Plays a Role in Paramount-WBD Merger Delayby mmwachiro on August 7, 2026 at 5:56 pm
A court date has been set in 2027 for the cases seeking to block the Paramount Skydance-Warner Bros. Discovery merger
- What the Nielsen and DoubleVerify Merger Means for the Ad Industry, According to Expertsby Bill Bradley on August 7, 2026 at 4:19 pm
As Nielsen prepares to acquire DoubleVerify, ad industry experts weigh in on everything from cost to transparency.
- ESPN and Stavvy Want You to Know ‘Football’s On’ in New Campaignby mmwachiro on August 7, 2026 at 12:23 pm
ESPN is heading to its first Super Bowl and kicking off the NFL season with a new marketing push.
- How Tracee Ellis Ross Built a Beauty Brand That Became a Cultural Movementby Eva Kis on August 7, 2026 at 10:53 am
The challenger beauty brand leveraged culture, comedy, and community insight.
- Marketing Vanguard at Cannes: AI Is Becoming the Daily Job ft. Mark Kirkham of PepsiCoby Eva Kis on August 7, 2026 at 10:45 am
Why learning out loud wins when navigating five-month AI cycles.
- In Space No One Can Hear You Boycotton August 7, 2026 at 4:45 pm
Elon Musk knows a lot about a lot of things, but he doesn't seem to understand how boycotts - especially advertising boycotts - actually work.
- Roku Credits Search, AI In Shareholder Letter To Revenue Increaseon August 7, 2026 at 3:21 pm
To help viewers find its content faster and engage further, Roku improved its search features and incorporated advanced AI for more accurate interpretations of viewer queries, even when they are broad.
- Disney's Fandom Move: Open AI's Sora Out, TikTok Inon August 7, 2026 at 2:16 pm
What are the risks - and will it help curb misuse of Disney's intellectual property? Fans and now online creators were using Disney characters in inappropriate ways long before AI and other tools emerged.
- World Cup Fans: They Came, They Saw, They Ran Up The Bar Tabon August 7, 2026 at 2:12 pm
This is what happens when millions of soccer fans descend on American cities carrying credit cards, marveling at Walmarts, discovering that a "small" soda is 32 ounces with free refills and wondering whether TSA will let them fly home with a gallon of ranch dressing.
- Crude And Rude: Gervais' 'Alley Cats' Is The Cat's Meowon August 7, 2026 at 12:00 pm
The new Ricky Gervais cartoon cat show coming to Netflix is profane, pungent and unapologetically scatological, but it is also uproarious.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Is a Multibillion-Dollar Company Smarter than a 6th Grader?by Ted Gioia on August 6, 2026 at 10:26 pm
And other dispatches from the culture wars
- How to Lose $35 Billion with Philosophyby Ted Gioia on August 4, 2026 at 7:17 pm
We've come a long way from Plato and Aristotle
- How I Became the Honest Brokerby Ted Gioia on August 2, 2026 at 4:52 pm
I share my origin story
- Mark Zuckerberg's Empire Is Now Crumblingby Ted Gioia on July 30, 2026 at 4:42 pm
Has any company in history made more bad decisions?
- The 50 Essential Western Films (Part 2)by Ted Gioia on July 27, 2026 at 8:40 pm
In this installment, I cover the period from 1955 through 1968