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We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- In an AI world, human voice is media’s competitive edgeby Sarah Ebner – Media Consultant on May 21, 2026 at 11:32 am
The media is beset by issues, from lack of trust in legacy institutions to serious competition from influencers, AI search and social platforms. In a world where engagement and direct... The post In an AI world, human voice is media’s competitive edge appeared first on Digital Content Next.
- DCN’s media industry must reads: week of May 21, 2026by Michelle Manafy, Editorial Director – DCN on May 21, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of May 21, 2026 appeared first on Digital Content Next.
- Gaming audiences may reveal the future of content discovery by Rande Price, Research VP – DCN on May 19, 2026 at 11:26 am
Gaming audiences offer a valuable perspective on digital media consumption. IGN Entertainment’s new Generations in Play report finds that these audiences increasingly move fluidly between creators, communities, search, subscriptions, livestreams,... The post Gaming audiences may reveal the future of content discovery appeared first on Digital Content Next.
- How to drive audience as Discover declinesby Alexian Chiavegato, Chief Marketing Officer – Marfeel on May 18, 2026 at 11:22 am
For years, Google Discover has operated as one of the most powerful, yet often unpredictable, traffic drivers for digital publishers. A single article could generate hundreds of thousands of visits... The post How to drive audience as Discover declines appeared first on Digital Content Next.
- AI won’t save media innovation from weak product thinkingby Richard E. Brown, Media Revenue Consultant on May 14, 2026 at 11:33 am
Over the last two years, vibe coding and AI-assisted development tools have dramatically reduced the time and technical barriers required to prototype, test and launch digital products. This has allowed... The post AI won’t save media innovation from weak product thinking appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- How Blueland Reinvented Its Packaging for the Retail Aisleby Kathryn Lundstrom on May 26, 2026 at 12:50 pm
The sustainable brand revamped its logo and rolled out new colors to packaging.
- Primark Takes Its Boldest Shot Yet at Winning Over American Shoppersby Brittaney Kiefer on May 26, 2026 at 10:05 am
On the heels of a splashy Manhattan opening, Primark launches first global campaign with a focus on winning over U.S. consumers.
- Etsy Bets Human Moments Still Matter More Than Algorithmsby Brittaney Kiefer on May 26, 2026 at 10:00 am
In the age of AI, Etsy wants to celebrate the moments that make us human.
- Creative Leaders Place Their Bets on 19 Campaigns to Win at Cannes Lions 2026by Brittaney Kiefer on May 26, 2026 at 6:00 am
From a lo-fi video game to darkly funny musicals to meta movie marketing, here are ADWEEK's 2026 Cannes contenders.
- Ben & Jerry’s Ben Cohen Says Selling Your Business Is ‘A Shitty Goal’by Brittaney Kiefer on May 26, 2026 at 6:00 am
ADWEEK spoke to Ben & Jerry's co-founder Ben Cohen about his activism, sticking to his brand mission, and the case for preserving independence.
- Google, Netflix, Amazon To Dominate CTV By The 2030son May 26, 2026 at 1:00 pm
Global CTV-based advertising will nearly double in four years to $81 billion by 2030 from $44 billion in 2025, research and advisory firm Omdia estimates.
- Samba TV Enters Identity Wars With Unbiased Data Engineon May 26, 2026 at 12:00 pm
The "Project Gravity" platform matches offline consumer lists to digital profiles so they can be targeted with online ads - allowing AI to understand context, concepts and relationships rather than looking at exact matches.
- If Kimmel Quits, Fallon Will Be Late Night's Last Man Standingon May 26, 2026 at 12:00 pm
Could Jimmy Fallon one day emerge as the King of Late Night?
- Toyota, E.L.F. Beauty, Corona Get On Board With 'Survivor' 50on May 26, 2026 at 3:02 am
The Smithsonian is acquiring items from the first and most recent seasons of the hit program to be added to its permanent collection.
- 'Mandalorian And Grogu' Leads Holiday Weekend Box Office, Rockets To $102Mon May 26, 2026 at 1:29 am
"Star Wars: The Mandalorian and Grogu" rocketed to a box office-leading $102 million opening for Memorial Day weekend, according to IMDb's Box Office Mojo.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- What I'm Hearing from Readersby Ted Gioia on May 24, 2026 at 8:01 pm
It’s painful to admit, but the comments emails from readers are sometimes better than my articles. Here are some recent responses.
- Anti-AI Laws Now Get Unanimous Support from Left & Rightby Ted Gioia on May 22, 2026 at 6:49 pm
In just three years, Silicon Valley has destroyed its entire support network. It's still in denial—but that won't last.
- 65 of My Favorite Quotationsby Ted Gioia on May 20, 2026 at 6:35 pm
Ranging widely from Seneca to Ringo Starr
- The Hottest Musician in 2026 Is 'Problematic' Michael Jacksonby Ted Gioia on May 17, 2026 at 6:43 pm
And that's exactly what the music business wants
- The New Countercultureby Jared Henderson on May 14, 2026 at 5:01 pm
Ted Gioia on the next indie wave