Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- As AI becomes a news gateway, publishers face a tradeoff
by Rande Price, Research VP – DCN on September 29, 2026 at 11:23 amNews discovery is increasingly moving through intermediaries, and AI is becoming another route. Ofcom’s latest research finds that 21% of UK adults encountered news through an AI app, summary or... The post As AI becomes a news gateway, publishers face a tradeoff appeared first on Digital Content Next.
- Blocking AI bots is not an AI strategy
by Joseph Varvara, VP Sales & Marketing – Supertab on September 28, 2026 at 11:26 amPublishers are being pushed to make increasingly consequential decisions about AI. Allow this crawler. Block that one. License another. Update robots.txt. Protect premium content. Negotiate with an AI platform. Yet... The post Blocking AI bots is not an AI strategy appeared first on Digital Content Next.
- The Google ad tech remedies show why Congress must actby Chris Pedigo, SVP Government Affairs – DCN on September 24, 2026 at 11:33 am
For more than a decade, publishers have been telling policymakers that something is fundamentally wrong with the digital advertising marketplace. Now, after years of antitrust litigation against Google, a federal... The post The Google ad tech remedies show why Congress must act appeared first on Digital Content Next.
- DCN’s media industry must reads: week of September 24, 2026by Michelle Manafy, Editorial Director – DCN on September 24, 2026 at 11:24 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of September 24, 2026 appeared first on Digital Content Next.
- How publishers can capture more value from sports fandom
by Rande Price, Research VP – DCN on September 22, 2026 at 11:29 amYoung audiences divide their attention across more platforms and content formats than any previous generation. Yet their sports interest appears to be growing even as their consumption becomes more fragmented.... The post How publishers can capture more value from sports fandom appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Marketing Has a Goldfish Memory
by Annie Hildebrand on September 29, 2026 at 3:32 pmAt Brandweek’s Marketing Vanguard Stage, Little Spoon CMO Caryn Wasser joined ADWEEK chief brand and community officer Jenny Rooney for a fireside chat on why marketing teams keep overcomplicating their
- The One Thing Agency Chiefs Want to Change Over the Next 12 Monthsby Rebecca Stewart on September 29, 2026 at 3:11 pm
From AI upskilling to more time for problem-solving, leaders at Digitas, Partners + Napier, Pereira O'Dell and Walrus share their priorities for the year ahead
- Kids2’s Rochelle Wainer on Consumer Insights and the Next Generation of Parentsby Eva Kis on September 29, 2026 at 2:53 pm
Bridging the gap between digital behaviors and social signals to real-world shopping experiences.
- From Heritage to Happy Hour: How Campari Keeps Iconic Brands Moving With Cultureby Eva Kis on September 29, 2026 at 2:51 pm
Marketing lead Allison Varone on the forces shaping the next era of lifestyle brand building.
- Why CMOs Get Fired Fast ft. Jessica Apotheker of BCGby Eva Kis on September 29, 2026 at 2:49 pm
Orchestration, art, and science: How great marketing actually works.
- Appeals Court Sides With Thomson Reuters In Battle Over AI Trainingon September 29, 2026 at 7:58 pm
A federal appellate court on Tuesday upheld a ruling that AI company Ross Intelligence infringed copyright by training its legal research service on material owned by Thomson Reuters' Westlaw.
- Microdramas On Network TV? Not Likely, But Other Effects Loomon September 29, 2026 at 4:57 pm
Late last year Owl & Co. projected the global microdrama app market outside of China would hit $3 billion, largely driven by video apps ReelShort and DramaBox.
- Canadians Stream More, Search Longer, And Even Want Ads To Advise Themon September 29, 2026 at 4:40 pm
Roku's latest Video-on-Demand Evolution study finds that 88% of Canadian TV viewers stream content, while 84% of streamers watch ad-supported services at least monthly.
- Amazon Reboots Ad Business, Emphasizes Agenticon September 29, 2026 at 1:00 pm
On Tuesday Amazon Ads unveiled new core campaign types alongside a rebranded identity for its agentic ad business. Tuesday's announcement follows a year-long initiative to merge siloed ad tools into one ecosystem powered entirely by AI.
- CBS/MTV's VMAs Post 11-Year Highon September 29, 2026 at 12:39 pm
CBS/MTV's "2026 MTV Video Music Awards" posted a 51% gain to 8.4 million Nielsen-measured average viewers. An estimated $11.87 million in national TV advertising ran on CBS, with another $5.99 million on MTV, according to iSpot.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Most Dangerous Thing in Culture Right Now is Beauty
by Ted Gioia on September 27, 2026 at 7:14 pmA provocative article from the archive (updated and expanded)
- Spammers Teach Me Six Ugly Truths About AI Writing
by Ted Gioia on September 24, 2026 at 8:39 pmAlso details on the new scam targeted at authors
- The 50 Essential Western Films
by Ted Gioia on September 22, 2026 at 6:54 pmIn this final installment of my survey, I cover the turbulent period from 1969 to the present day
- AI-Generated Movie Star Has a Meltdown on TV
by Ted Gioia on September 19, 2026 at 7:32 pmHollywood’s plan to replace people with bots took another blow this week
- My Favorite Philip K. Dick Novels
by Ted Gioia on September 17, 2026 at 7:10 pmHere are seven entry points into the oeuvre of this troubled and troubling sci-fi author