Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Inclusion in AI answers is becoming a discovery advantageby Rande Price, Research VP – DCN on March 17, 2026 at 11:24 am
As generative AI reshapes how people explore products and information, brands and publishers that appear inside AI-generated answers gain influence over consumer choices and purchase journeys. A new form of search... The post Inclusion in AI answers is becoming a discovery advantage appeared first on Digital Content Next.
- Speed vs. accuracy: Journalism’s ethical balancing actby Naomi Owusu, CEO and Co-founder – Tickaroo on March 16, 2026 at 11:27 am
The pressure to publish first has always existed in journalism. What has changed is the pace at which decisions are made. In today’s digital-first newsrooms, journalists often report live, publish... The post Speed vs. accuracy: Journalism’s ethical balancing act appeared first on Digital Content Next.
- Publishers rethink YouTube strategy as search traffic erodesby Chris M. Sutcliffe – Independent Media Reporter on March 12, 2026 at 11:33 am
Media businesses have had a love-hate relationship with YouTube. As a competitor for ad revenue, it has been a thorn in their sides. But as an audience development and discovery... The post Publishers rethink YouTube strategy as search traffic erodes appeared first on Digital Content Next.
- DCN’s media industry must reads: week of March 12, 2026by Michelle Manafy, Editorial Director – DCN on March 12, 2026 at 11:23 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of March 12, 2026 appeared first on Digital Content Next.
- Algorithms alter political information flow on X feedsby Rande Price, Research VP – DCN on March 10, 2026 at 11:16 am
How platforms rank content has become a central issue in the digital information ecosystem. Algorithms determine what millions of users see each day, shaping which voices gain visibility and how... The post Algorithms alter political information flow on X feeds appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Walmart and Target Are Battling to Show Up in AI Shopping Tools. Here’s How Their Strategies Compareby Lauren Johnson on March 18, 2026 at 1:32 pm
Breaking down the case for homegrown tech vs. partnerships.
- Gen Z Fave Dua Lipa Joins George Clooney as Nespresso’s Global Ambassadorby Rebecca Stewart on March 18, 2026 at 10:28 am
Brands says pop star will help it usher in a 'new era', but insists Clooney isn't leaving.
- Stephanie Ruhle Moves to Mornings in Major Programming Reshuffle at MS NOWby mmwachiro on March 18, 2026 at 10:20 am
Almost all dayparts are affected by the programming changes, which will take effect in June.
- Costco Adds Adtech Firm Moloco to Scale Retail Media Networkby Kathryn Lundstrom on March 18, 2026 at 9:00 am
A new ad format aims to improve relevancy.
- New Report ‘Brings the Receipts’ on ROI of Women’s Sports Adsby Bill Bradley on March 18, 2026 at 9:00 am
WPP Media's Women's Sports Playbook shows surging ad spend, higher engagement, and premium audiences.
- Oscars Down 9% To 17.9M Viewerson March 18, 2026 at 12:54 pm
Disney benefited from the awards show, with major promotional time for many in-house brands. In terms of viewing, "The 98th Academy Awards" had the lowest result for the Academy Awards show since 2022. Last year's total of 19.69 million was the strongest result since 2020.
- Five Or 10 Years From Now, What Splash Will Netflix Need To Make?on March 18, 2026 at 12:00 pm
Should Netflix look more to live sports, gaming, and video podcasts? Yes. But with its interest in WBD, we may get a hint of something else.
- Larry David Curbs His Enthusiasm For America's Birthdayon March 18, 2026 at 12:00 pm
Larry David's new, upcoming comedy series now has a June premiere date and a promo on YouTube.
- On-Demand Streaming Engagement Outpaces 'Channel-Based', Social Mediaon March 18, 2026 at 12:00 pm
A Harris Poll report finds 90% of streaming viewers are more engaged (vs. social media at 79%) compared to other media competitors on a broader overview basis, while 51% prefer streaming on "bigger" screens, like TV sets.
- FIFA Adds YouTube As World Cup Media Partneron March 17, 2026 at 9:30 pm
FIFA has added YouTube as a second "Preferred Platform" partner to spotlight premium content across social media and streaming during the upcoming 2026 World Cup.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Shock of the Oldby Ted Gioia on March 18, 2026 at 6:09 pm
What happens when everything is a reboot?
- Why Read the Classic Books?by Jared Henderson on March 16, 2026 at 5:00 pm
An Interview with Naomi Kanakia
- Can a 100-Year-Old Mouse Save Disney?by Ted Gioia on March 13, 2026 at 5:53 pm
And other recent jottings in my journal
- AI Actress Tilly Norwood Drops a Video—and It's Cringe on Steroidsby Ted Gioia on March 10, 2026 at 10:16 pm
"At least Skynet was honest about trying to erase humanity..."
- Is Spotify Enabling Massive Impersonation of Famous Jazz Musicians?by Ted Gioia on March 9, 2026 at 6:07 pm
How did trumpet legend Nat Adderley become a white guy playing with a three-handed bassist?