Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Consumers rethink what merits a streaming subscription by Michelle Manafy, Editorial Director – DCN on July 21, 2026 at 11:27 am
Streaming is shifting from a subscriber acquisition business to a subscriber retention business. As subscription prices rise and free viewing options expand, consumers are becoming more deliberate about where they... The post Consumers rethink what merits a streaming subscription appeared first on Digital Content Next.
- Making first-party data work harder in the AI era by Michelle Manafy, Editorial Director – DCN on July 20, 2026 at 11:28 am
For decades, media companies have distributed content on the open web to inform and entertain audiences, build communities and earn ad revenue. Open web equaled open access, and advertisers and... The post Making first-party data work harder in the AI era appeared first on Digital Content Next.
- How creators scored for publishers at the World Cupby Michelle Manafy, Editorial Director – DCN on July 16, 2026 at 11:32 am
In today’s media business, journalists are creators and creators are journalists. This has been particularly evident during the World Cup. Publishers have sent staff to the competition in the USA,... The post How creators scored for publishers at the World Cup appeared first on Digital Content Next.
- DCN’s media industry must reads: week of July 16, 2026by Michelle Manafy, Editorial Director – DCN on July 16, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of July 16, 2026 appeared first on Digital Content Next.
- The next programmatic advantage is agent readinessby Michelle Manafy, Editorial Director – DCN on July 15, 2026 at 11:26 am
Anyone in the media industry can tell you how third-party signal degradation has made traditional ad targeting less reliable. At the same time, AI has made it easier to analyze... The post The next programmatic advantage is agent readiness appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Samsung Swings Into the Marvel Universe to Give Spider-Man the Ultimate Gadgetby Imogen Watson on July 22, 2026 at 10:32 am
Samsung debuts the campaign alongside its foldable Galaxy Z products at Samsung Galaxy Unpacked Live
- American Eagle Shook Up Its Back-to-School Playbook to Reach a Fragmented Gen Zby Brittaney Kiefer on July 22, 2026 at 8:00 am
For back-to-school season, American Eagle is leaning on three brand ambassadors, including World Cup champion Lamine Yamal, to reach three Gen Z subcultures.
- Omnicom Media Retains Uber’s $800M Account and Expands Brazil Remitby Chris Cicchiello on July 21, 2026 at 5:14 pm
The holding company will also manage Uber’s sports marketing business
- Mondelez’s Mindy Shaltry & Wes Saraceni on Breaking Down the Marketing and Sales Divideby Eva Kis on July 21, 2026 at 10:43 am
Reshaping the traditional funnel to build more connected consumer experiences.
- How Jen Zeszut Built Goodles by Out-Weirding Industry Giantsby Eva Kis on July 21, 2026 at 10:27 am
The macaroni & cheese brand saw an opportunity in a "sleepy" category.
- Amazon Expands Location Interactive Video Adson July 22, 2026 at 2:08 pm
Video ads based on location continue to expand into other countries and market segments, as Amazon reports that sales in its business division rose nearly 30% globally this year, with expansion in categories such as repair tools, fresh groceries, and office furniture.
- Replacing Digital Pennies With AI Half-Pennieson July 22, 2026 at 1:37 pm
Decades ago, then NBCU chief Jeff Zucker famously quipped how search engines were replacing news publishers' "analog dollars" with "digital pennies." Twenty-one years later they are becoming AI half-pennies.
- Not In-Game? Gen Z Scores Legacy Media Sports Pointson July 22, 2026 at 12:55 pm
There seems to be some substance to the fact that Gen Z may be the next generation of sports fans. It revolves around the buzzword "fandom."
- 'Creator' Content Now 26% Of Total Time Spent Daily With TV/Videoon July 22, 2026 at 12:42 pm
Total daily time spent with all platforms is now estimated at 6.7 hours for persons two years of age and up, according to Media Dynamics Inc.
- Linear TV Enabler: Getting A Boost From Streaming Platformson July 22, 2026 at 12:00 pm
Nearly 40% of linear audiences now access linear TV channels via some form of streaming platforms or apps - up from 38% a year ago.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- What Do You Have to Hide?by Jared Henderson on July 21, 2026 at 5:00 pm
A conversation with Lowry Pressly on why we need privacy as part of the good life
- The Collapse at Netflix Signals the End of Audience Captureby Ted Gioia on July 17, 2026 at 6:52 pm
The most popular strategy in the tech world has stopped working. That's good news for all of us.
- Talking About My Generationby Ted Gioia on July 15, 2026 at 6:25 pm
What do I think about Boomers? Do you really want to know?
- The 10 Greatest Failures of Orson Wellesby Ted Gioia on July 12, 2026 at 6:20 pm
Sometimes misses are as important as hits
- 12 YouTube Videos I'm Enjoying Right Nowby Ted Gioia on July 8, 2026 at 6:08 pm
Today I cover everything from fashion tips to career advice—and also lots of good music