Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Mapping publisher value in the AI marketplace by Rande Price, Research VP – DCN on June 9, 2026 at 11:27 am
AI licensing is quickly evolving from a series of one-off negotiations into a new marketplace for content. As publishers confront declining referral traffic, AI-generated summaries, and growing uncertainty around attribution,... The post Mapping publisher value in the AI marketplace appeared first on Digital Content Next.
- Why live interactive coverage wins at World Cup 2026by Naomi Owusu, CEO and Co-founder – Tickaroo on June 8, 2026 at 11:26 am
The 2026 World Cup will be one of the largest sporting events ever staged. Spread across the United States, Canada, and Mexico, it will command global attention at a scale... The post Why live interactive coverage wins at World Cup 2026 appeared first on Digital Content Next.
- A $500 billion reminder of how the duopoly wins the internetby Jason Kint, CEO – DCN on June 4, 2026 at 11:36 am
A remarkable milestone just slipped by without a peep from industry pundits. In the last quarter, Google and Meta surpassed an annual run rate of one half of a trillion... The post A $500 billion reminder of how the duopoly wins the internet appeared first on Digital Content Next.
- DCN’s media industry must reads: week of June 4, 2026by Michelle Manafy, Editorial Director – DCN on June 4, 2026 at 11:22 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of June 4, 2026 appeared first on Digital Content Next.
- Consumers making more selective subscription choices by Rande Price, Research VP – DCN on June 2, 2026 at 12:18 pm
Consumers are becoming more intentional about how they choose and combine their entertainment services. They are becoming more selective about how many services they use, what those services cost, and whether... The post Consumers making more selective subscription choices appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Hearst Magazines Launches Aura IQ, an AI-Powered Ad Platformby Mark Stenberg on June 9, 2026 at 8:00 am
The new offering can build custom audiences from RFPs in minutes, down from hours.
- Submissions Now Open for ADWEEK Agency of the Year 2026by PJ Bernacki on June 9, 2026 at 7:00 am
Entries for ADWEEK’s 2026 Agency of the Year awards are now open. From industry stalwarts to emerging shops, ADWEEK annually celebrates the agencies pushing marketing forward while driving strong business
- Editor’s Note: Welcome to Cannes! The Robots Are Expecting Youby Eva Kis on June 9, 2026 at 6:00 am
Plus, the advertising savvy of Priyanka Chopra Jonas and ADWEEK's latest vertical, Dealroom.
- Priyanka Chopra Jonas Is the Luxury Brand Whispererby Eva Kis on June 9, 2026 at 6:00 am
Priyanka Chopra Jonas conquered the entertainment worlds of two countries. Her advertising career is shaping up to be even more impressive.
- Gordon Ramsay Wants Fans to Order Uber Eats, Not Cook, During the World Cupby Brittaney Kiefer on June 9, 2026 at 6:00 am
Gordon Ramsay brings his signature chaos to Uber's first global delivery campaign.
- All Quiet On The Upfront Front: Market Share For Digital-First Players?on June 9, 2026 at 12:52 pm
Could collective share grow to 50%-55% of overall upfront dollars - up from 42% for the 2025-26 market? Think sports, flexibility, frequency issues - and outcomes.
- NBC CGI Dinosaur Show Is Sure Sign Of Summer Seasonon June 9, 2026 at 12:00 pm
Only in the warming days of June could a summer CGI-based documentary series about dinosaurs ever come to network television.
- 'Scary Movie' Wins Weekend Box Office At $55Mon June 8, 2026 at 3:49 pm
This was the franchise's strongest release, topping "Scary Movie 4" at $49.7 million for its 2006 opening weekend. There have been a total of six films for the franchise.
- How Yelp Answers World Cup Real-Time Questionson June 8, 2026 at 12:00 pm
After searching Google Gemini, OpenAI ChatGPT and other chatbots, finding the best places to experience the world's biggest soccer tournament with friends may come down to searching on one site.
- Roku Vs. Netflix: Brand Video Home-Screen Battle?on June 8, 2026 at 12:00 pm
Roku is looking to step up, giving brands (and viewers) more punch. But is it also because of competition - for a similar space on other popular streaming platforms?
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The 50 Essential Western Filmsby Ted Gioia on June 9, 2026 at 3:13 pm
I pick the definitive movies in the genre. Here's the first (of three) installments.
- Help Me Create the Ultimate Playlist of Songs about American Lifeby Ted Gioia on June 6, 2026 at 5:51 pm
Today is Open Mic Day at The Honest Broker
- Can You Run the Music Industry without Musicians?by Ted Gioia on June 4, 2026 at 6:38 pm
We will now find out
- Ten New Albums I'm Recommending Right Nowby Ted Gioia on June 1, 2026 at 7:45 pm
Warning: strange soul-stirring sounds ahead!
- How to Destroy a Literary Reputation in One Moveby Ted Gioia on May 30, 2026 at 5:15 pm
Media companies invent a new kind of stupid