Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- How publishers can capture more value from sports fandom
by Rande Price, Research VP – DCN on September 22, 2026 at 11:29 amYoung audiences divide their attention across more platforms and content formats than any previous generation. Yet their sports interest appears to be growing even as their consumption becomes more fragmented.... The post How publishers can capture more value from sports fandom appeared first on Digital Content Next.
- To monetize more content, publishers must break down silos
by Chris Hart GM – True Anthem/JWX Social on September 21, 2026 at 11:24 amPublishers don’t need another reminder that search referral collapsed. Most have already rebuilt around social, syndication, and streaming. Many of our top publisher clients are seeing seven to eight figures... The post To monetize more content, publishers must break down silos appeared first on Digital Content Next.
- DCN’s media industry must reads: week of September 17, 2026by Michelle Manafy, Editorial Director – DCN on September 17, 2026 at 11:27 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of September 17, 2026 appeared first on Digital Content Next.
- How publishers build leverage in the AI eraby Nick Worth, CEO – Piano on September 16, 2026 at 11:34 am
When the web arrived, publishers posted content to gain exposure — and spent the next decade trying to claw back revenue it handed over voluntarily. When social media arrived, publishers... The post How publishers build leverage in the AI era appeared first on Digital Content Next.
- Research casts doubt on AI search value for sites and searchers
by Rande Price, Research VP – DCN on September 15, 2026 at 4:26 pmGoogle has repeatedly argued that AI Overviews improve search, deliver higher-quality traffic to publishers, and create more opportunities for websites to be discovered and clicked. New independent research challenges all... The post Research casts doubt on AI search value for sites and searchers appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- The Mediterranean Way, at Scale: Cava’s Growth Storyby Eva Kis on September 22, 2026 at 2:05 pm
Nitya Madhavan explains how the fast-growing restaurant brand is scaling its national footprint without losing trust with consumers.
- Week of Sept 7 Evening News Ratings: CBS Grows in the Demoby mmwachiro on September 22, 2026 at 1:46 pm
WNT regained its No. 1 status in the Adults 25-54 demo.
- TV Measurement Companies Comscore, iSpot, and VideoAmp Get New Vote of Confidenceby Bill Bradley on September 22, 2026 at 11:12 am
US Joint Industry Committee re-certifies Comscore, iSpot, and VideoAmp for 2026-2028.
- Kendall Jenner Plays Every Character to Launch Beats’ Most Personal Headphonesby Brittaney Kiefer on September 22, 2026 at 10:00 am
Kendall Jenner plays every character in Beats' launch campaign for Beats 360, the brand's new customizable headphones.
- With a Self-Help Book, I Can’t Believe It’s Not Butter Aims to Inspire Americaby Robert Klara on September 22, 2026 at 9:01 am
The ‘90s diet icon is entering its next chapter, led by new mascot Tubz (and a Fabio cameo).
- Americans Love A Free Press, With Terms And Conditionson September 22, 2026 at 5:32 pm
As President Trump bars CNN, MS NOW and Politico from White House grounds, a study finds that people are torn over press freedoms.
- Known For Humorous Spots, Insurers Are Low-Rated By 'CR'on September 22, 2026 at 3:47 pm
Their humorous commercials have propelled a handful of car insurance companies to the top of their industry, but they rank among the lowest in customer satisfaction.
- Day Job Extends Spot & Tango's 'Dog's Life' To NYC Subwayson September 22, 2026 at 3:00 pm
The subway campaign is part of the brand's $3.5M investment in ads this year.
- U.S. JIC Recertifies Comscore, iSpot, VideoAmp For 'Transactability'on September 22, 2026 at 12:30 pm
The media industry group says it has re-certified Comscore, iSpot and VideoAmp as "national currencies" for 2026-28, and that these media-measurement providers have met criteria for "transactability, across total households, advanced audiences and personified demographics."
- Paramount Settles: Can It Operate With Many Long-Term Restraints?on September 22, 2026 at 12:00 pm
Can the company hold on with these restrictions for five years? And what happens after that?
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The 50 Essential Western Films
by Ted Gioia on September 22, 2026 at 6:54 pmIn this final installment of my survey, I cover the turbulent period from 1969 to the present day
- AI-Generated Movie Star Has a Meltdown on TV
by Ted Gioia on September 19, 2026 at 7:32 pmHollywood’s plan to replace people with bots took another blow this week
- My Favorite Philip K. Dick Novels
by Ted Gioia on September 17, 2026 at 7:10 pmHere are seven entry points into the oeuvre of this troubled and troubling sci-fi author
- How a Healthy Society Falls Apart
by Ted Gioia on September 12, 2026 at 5:26 pmStefan Zweig's account is almost too strange to believe—but forces us to ask if it could happen again
- The Last 24 Hours Are the Opening Scene in a Horror Movie
by Ted Gioia on September 9, 2026 at 7:45 pmEight different insiders have issued warnings—and you need to hear them out