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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- How microdramas hook viewers and drive revenueby Charlotte Henry – Independent Media Reporter on March 5, 2026 at 12:36 pm
Microdramas, sometimes called vertical dramas, are fast-paced, feature-length video series, shot vertically and split into episodes of between 60 and 90 seconds. They have been popular in China for some... The post How microdramas hook viewers and drive revenue appeared first on Digital Content Next.
- DCN’s media industry must reads: week of March 5, 2026by Michelle Manafy, Editorial Director – DCN on March 5, 2026 at 12:27 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of March 5, 2026 appeared first on Digital Content Next.
- Ad tech dominance defines market power and pricingby Rande Price, Research VP – DCN on March 3, 2026 at 12:27 pm
Digital advertising remains a primary source of revenue for media companies. Yet the system that allocates that revenue is controlled by a small number of intermediaries that design the auctions,... The post Ad tech dominance defines market power and pricing appeared first on Digital Content Next.
- Media sellers face a performance reset in 2026by Fan Shi Blackwell, VP of Strategic Partnerships – MediaRadar on March 2, 2026 at 12:41 pm
After years of volatility—shifting buyer expectations, uneven ad spend, and constant platform change—this year is shaping up to be a defining one for media sellers. Unlike previous cycles, the uncertainty... The post Media sellers face a performance reset in 2026 appeared first on Digital Content Next.
- Goals scored: Canada proved news bargaining worksby Jason Kint, CEO – DCN on February 26, 2026 at 12:33 pm
The Olympic hockey gold medals were both determined by bruising 2-1 overtime games. Both between the United States and Canada. Both captivated viewers around the world. And both came down to skill, discipline, and the rules of the game (love ’em or hate... The post Goals scored: Canada proved news bargaining works appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- The Trade Desk CEO Jeff Green Dropped $148M on Company Stockby Trishla Ostwal on March 6, 2026 at 6:05 pm
The CEO says he's putting his money where his mouth is — and took the opportunity to call out Amazon's DSP along the way.
- The Role of Purpose in Marketing Strategy with Yoobi’s Sarah Leinbergerby Eva Kis on March 6, 2026 at 4:23 pm
Plus, how moving forward with incomplete information can be a winning strategy.
- Why So Many Brands Are Throwing Shade at Their Competitors Right Nowby Robert Klara on March 6, 2026 at 4:10 pm
Brands get off on looking nervy, and social media loves a good fight.
- Ticker: Gayle King to Remain at CBS Mornings, EP Departsby mmwachiro on March 6, 2026 at 3:33 pm
Plus, Versant has its first earnings call.
- Streaming Ratings, Week of Feb. 2: Netflix’s The Lincoln Lawyer Makes Its Caseby mmwachiro on March 6, 2026 at 3:16 pm
Bridgerton fell to second.
- Heading Into Agentic AI With A New CROon March 6, 2026 at 5:31 pm
LoopMe recently announced its role as a founding member of AgenticAdvertising.org, an independent initiative that aligns with its focus to unlock AI benefits via collaboration, interoperability, and open standards.
- Care Bears Taps Ralph As Social Partner Of Recordon March 6, 2026 at 4:00 pm
The brief is to double the brand's followers across TikTok, Instagram, Facebook and YouTube.
- Paramount Hints At 'Iconic' Cable Brands Moving To Streamingon March 6, 2026 at 1:00 pm
"When you put all these portfolios together, we absolutely believe we can bend the decline basically of cable," said David Ellison, chairman/CEO of Paramount Skydance, speaking with CNBC Thursday.
- HBO Comedy 'Rooster' Is Worth Crowing Abouton March 6, 2026 at 1:00 pm
Rarely does a TV series succeed primarily on the basis of its writing, but such is the case with "Rooster," a new comedy coming Sunday to HBO and HBO Max.
- Trump Said Noem Lied About $220M Ad Campaignon March 5, 2026 at 11:49 pm
Noem faced bipartisan criticism over the commercials during U.S. congressional hearings this week.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Why Are Tech Bros Watching Videos at 3x Speedby Ted Gioia on March 6, 2026 at 3:37 pm
Our culture might be boring but it sure is fast
- The Real Story Behind 'Zen and the Art of Motorcycle Maintenance'by Ted Gioia on March 3, 2026 at 2:43 pm
How this book was written is as strange as the novel itself
- My 24 Rules for Readingby Ted Gioia on February 28, 2026 at 6:09 pm
These have been invaluable for me. Maybe they will help you too.
- The New Cool Thing: Being Humanby Ted Gioia on February 26, 2026 at 6:32 pm
The new jobs won't be in coding, but for curators, concierges, caregivers, conversationalists, and other flesh-and-blood alternatives to bots and algorithms.
- In the New Toy Story Movie, Toys Lose Their Jobs to AIby Ted Gioia on February 23, 2026 at 3:24 pm
The tech backlash is now mainstream—and even tech companies are joining in