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We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- How to drive audience as Discover declinesby Alexian Chiavegato, Chief Marketing Officer – Marfeel on May 18, 2026 at 11:22 am
For years, Google Discover has operated as one of the most powerful, yet often unpredictable, traffic drivers for digital publishers. A single article could generate hundreds of thousands of visits... The post How to drive audience as Discover declines appeared first on Digital Content Next.
- AI won’t save media innovation from weak product thinkingby Richard E. Brown, Media Revenue Consultant on May 14, 2026 at 11:33 am
Over the last two years, vibe coding and AI-assisted development tools have dramatically reduced the time and technical barriers required to prototype, test and launch digital products. This has allowed... The post AI won’t save media innovation from weak product thinking appeared first on Digital Content Next.
- DCN’s media industry must reads: week of May 14, 2026by Michelle Manafy, Editorial Director – DCN on May 14, 2026 at 11:23 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of May 14, 2026 appeared first on Digital Content Next.
- What generational news habits mean for audience growthby Rande Price, Research VP – DCN on May 12, 2026 at 11:21 am
How people consume news and information no longer follows a clear pattern. Professional news organizations still produce much of the original reporting that informs the public, but audiences now encounter... The post What generational news habits mean for audience growth appeared first on Digital Content Next.
- The rise of the market-aware revenue organizationby Caroline McCrory, Chief Commercial Officer – MediaRadar on May 11, 2026 at 11:27 am
For years, the media industry has focused on becoming data-driven. Dashboards have multiplied, and teams now have access to more granular performance data than ever before. Yet for many media... The post The rise of the market-aware revenue organization appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Anderson Cooper Reflects on His Time at 60 Minutes in His Final Showby mmwachiro on May 18, 2026 at 3:30 pm
Cooper’s final 60 Minutes segment was about the clash between technology and the taxi industry.
- Amazon Cut Affiliate Commissions Up to 50% for Some Publishers, Leaving Them Reelingby Mark Stenberg on May 18, 2026 at 1:51 pm
Publishers are scrambling to reorient their commerce businesses after the tech giant also gut reporting tools.
- DoorDash Brings On Ex-Amazon Exec as New CMOby Kathryn Lundstrom on May 18, 2026 at 10:00 am
Tim Castree takes over the role from Kofi Amoo-Gottfried
- EXCLUSIVE: Omnicom Advertising Creative Lead Javier Campopiano Exits Months After IPG Takeoverby Brittaney Kiefer on May 18, 2026 at 8:00 am
Javier Campopiano, global chief creative officer, global clients for Omnicom Advertising, is stepping down from his role
- Visa Recruits Jason Sudeikis to Score Big at the 2026 World Cupby Brittaney Kiefer on May 18, 2026 at 7:00 am
Visa uses humor, star power, and exclusive fan perks to own the world's biggest sporting stage.
- YouTube Rolls Out Likeness Detection To All Creators Over 18on May 18, 2026 at 7:46 pm
YouTube is launching its likeness detection technology to all eligible creators over 18 to combat the spread of misleading AI-generated content.
- Digital-First Streamers Up Ad Spend, Prime Video At $52Mon May 18, 2026 at 4:40 pm
Legacy TV-owned streaming services including Paramount+; Peacock, Disney+, ESPN and Hulu benefit from those companies' owned TV network ad-promotional inventory.
- 'Creator Journalism:' Better Label, Shine For News Consumers?on May 18, 2026 at 3:53 pm
"This creator journalism is not a sideshow. It is fast becoming the show," said Deborah Turness, who resigned from her position as CEO of BBC News in 2025. "If we have been wondering for years what would eventually replace the broadcast news mass media model, we are seeing the answer now."
- Brooke Shields Gets Cozy In Acorn Mystery Serieson May 18, 2026 at 2:57 pm
A bestselling mystery author is an amateur sleuth who conducts her own self-styled investigations of murders in the storybook seaside town in which she lives. If this sounds like the premise for the old 1980s and ’90s CBS series “Murder, She Wrote,” then that would be correct. But it also serves as a description of a new mystery series starring Brooke Shields. Angela Lansbury famously played mystery author Jessica Fletcher on “Murder, She Wrote,” which had an extraordinarily long run on CBS for twelve seasons (1984-96). The new Brooke Shields show -- titled “You’re Killing Me” and premiering Monday on Acorn -- has Shields, 60, playing Allison Chandler, a very successful mystery writer who has written so many novels relying on the same detective character that her sales have plateaued. The character is named Chandler, perhaps as a nod to Raymond Chandler, who wrote detective novels for 19 years starting in 1939 with The Big Sleep. But Raymond Chandler’s hard-boiled novels were not “cozy” mysteries. The term “cozy mystery” has come to describe a genre of murder-mystery TV shows that take place in quaint towns or villages, where murders are incomprehensibly numerous in relation to the population. In a cozy mystery, crime scenes are not depicted graphically and the murders are relatively chaste affairs. The crime-solvers in the shows range from a local police detective to amateurs such as vicars, mystery writers and, in at least one mystery show, a nun (“Sister Boniface Mysteries”). Cozy mysteries imported from British television are a staple of PBS, and the content on Acorn TV is, for the most part, British as well. “You’re Killing Me” is definitely cozy and decidedly American, although it was filmed in and around Halifax, Nova Scotia. Like “Murder, She Wrote,” which took place in the fictional seaside town of Cabot Cove, “You’re Killing Me” also takes place in a similarly named fictional “cove” named Founders Cove. In the first episode previewed by the TV Blog on Friday, Chandler is receiving an award at a convention of mystery writers that just happens to be taking place in the very town in which she lives. All of a sudden, a man known to everyone in town plummets from a high hotel window and crash-lands on the roof of a parked car. And thus begins the episode’s murder mystery. “You’re Killing Me” diverges from the “Murder, She Wrote” formula in one important way. Unlike Jessica Fletcher, Allison Chandler takes on a sidekick -- a young woman who styles herself as a true-crime podcaster (played by Amalia Williamson, above photo, right, with Shields). As Episode One proceeds, the Baby Boomer and the Gen-Z’er clash over everything from cellphones to coffee orders. More to the point, they are each carrying on their own investigations and bumping into each other everywhere they go. Eventually, they make peace, team up, face danger together and solve the murder mystery. The verdict? “You’re Killing Me” is a very nice show that is easy to take -- in a word, cozy. “You’re Killing Me” starts streaming on Monday, May 18, on Acorn TV.
- Dua Lipa Sues Samsung For $15M For Copyright Infringementon May 17, 2026 at 7:01 pm
Lipa learned about the alleged infringement in June 2025 and demanded Samsung stop using the image. The complaint claims the company refused.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Hottest Musician in 2026 Is 'Problematic' Michael Jacksonby Ted Gioia on May 17, 2026 at 6:43 pm
And that's exactly what the music business wants
- The New Countercultureby Jared Henderson on May 14, 2026 at 5:01 pm
Ted Gioia on the next indie wave
- Rick Beato Versus the NY Timesby Ted Gioia on May 12, 2026 at 1:47 pm
The backlash over the best songwriter list intensifies
- How to Tell If You're Living in a Binary Crisisby Ted Gioia on May 11, 2026 at 7:29 pm
And how to get out of it
- 72 Hours in New Orleansby Ted Gioia on May 9, 2026 at 7:40 pm
I came. I saw. I ate beignets.
