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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Publisher apps become central to audience relationships by Michelle Manafy, Editorial Director – DCN on June 30, 2026 at 11:24 am
Publisher apps play an expanding role in how publishers engage audiences and support subscriber relationships. As apps become a larger part of digital product strategies, publishers increasingly measure how audiences... The post Publisher apps become central to audience relationships appeared first on Digital Content Next.
- The operational gap holding back video revenue growthby Michelle Manafy, Editorial Director – DCN on June 29, 2026 at 11:26 am
As Google referral traffic has declined, social has become a more important source of audience engagement for media companies. Facebook remains a meaningful traffic driver, but the larger opportunity for... The post The operational gap holding back video revenue growth appeared first on Digital Content Next.
- The fundamental copyright question no one is askingby Michelle Manafy, Editorial Director – DCN on June 25, 2026 at 11:33 am
Much of the conversation around AI and copyright has focused on a simple question: Should content creators be compensated when their work is used to train and improve AI systems?... The post The fundamental copyright question no one is asking appeared first on Digital Content Next.
- DCN’s media industry must reads: week of June 25, 2026by Michelle Manafy, Editorial Director – DCN on June 25, 2026 at 11:28 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of June 25, 2026 appeared first on Digital Content Next.
- Why chasing traffic can undermine subscriptions by Michelle Manafy, Editorial Director – DCN on June 23, 2026 at 11:26 am
Audience size and subscription performance often rank as the most closely watched measures of digital news performance. Sometimes they move together. Sometimes they point in different directions. This raises a... The post Why chasing traffic can undermine subscriptions appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- C’est Fini: The Best Moments from ADWEEK House at Cannesby Shauna Barry on July 1, 2026 at 12:05 pm
From marquee panels to late-night conversations on the terrace, here's everything that made ADWEEK House the place to be on the Croisette.
- Chris Paul: Brands Miss Out When They Just Hand Athletes a Scriptby Rebecca Stewart on July 1, 2026 at 10:23 am
The NBA legend and entrepreneur has some advice for marketers.
- Binging With Babish Expands Into Meal Kits, Podcasting, and Hospitalityby Mark Stenberg on July 1, 2026 at 8:30 am
Andrew Rea is the latest YouTube creator to convert his audience into a diversified consumer business.
- Nike Has a Plan to ‘Keep the Spark Alive’ After the World Cupby Brittaney Kiefer on July 1, 2026 at 6:42 am
The World Cup has given Nike a boost, but brand leaders are already eyeing what comes next.
- Spotify Lures Fans to Reserved With a Promise: No More Extreme Lengths Necessaryby Imogen Watson on July 1, 2026 at 12:00 am
Spotify animated the greath lengths that fans go to see their favorite artists.
- AI Finally Gets A Job, CTV Still Can't Find Its Measurement, Print Continues Its Long Goodbyeon July 1, 2026 at 4:00 pm
AI media is the top category for planned spending increases, with 60% of marketers expecting to raise investment in the second half of the year.
- The Horror Of It All: Gen Z Moviegoers Risingon July 1, 2026 at 2:28 pm
Nearly two-thirds of U.S. internet consumers 18-24 (61%) have been to a movie theater at least once in the last six months, Ampere Analysis finds - up from the pre-pandemic period of Q1 2020 (at 58%).
- 'Trust' Media Landscape For Consumers: Pick Your Spots?on July 1, 2026 at 1:47 pm
Consumers are trying to hold back on how much personal information is disclosed - across the board for the average viewer.
- Ferrell Hawks Skims Underpants And New Show, 'The Hawk'on July 1, 2026 at 1:06 pm
Funnyman Ferrell is well-known for the many movies and "SNL" sketches in which he unabashedly cavorted comedically wearing only a pair of white briefs.
- Amazon Doubled AI-Referred Purchases, Year-Over-Yearon June 30, 2026 at 5:42 pm
AI-referred purchases continue to rise, with AI-driven sales twice as high as a year ago - at least for Amazon, according to recent data.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- I Get Such Amazing Emails from Readersby Ted Gioia on June 28, 2026 at 6:17 pm
Here are some of them.
- The Tech Backlash Gets Nastier—and Funnierby Ted Gioia on June 26, 2026 at 7:14 pm
An update on fake tech ads, data poisoning, airplane protests, and Homer Simpson as a tool in the war against slop
- Spotify Stock Has Collapsed 40%—What's Going On?by Ted Gioia on June 24, 2026 at 6:31 pm
It's even worse at Netflix. Have streaming platforms peaked?
- Authenticity in Musicby Ted Gioia on June 21, 2026 at 8:36 pm
In a world of AI slop, where do we find something real?
- The Great Books Are for Everyoneby Jared Henderson on June 19, 2026 at 5:00 pm
How Zena Hitz brings the humanities to thousands of people via the Catherine Project