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We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- News podcasts offer a surprising path to rebuilding trust
by Theresa Cramer, Founder – Quiet Corner Communications on October 15, 2026 at 11:32 amPublishers are accustomed to hearing bad news about trust in journalism. But Gallup’s latest findings offer a glimmer of improvement: 33% of Americans now express confidence in the news media,... The post News podcasts offer a surprising path to rebuilding trust appeared first on Digital Content Next.
- DCN’s media industry must reads: week of October 15, 2026
by Michelle Manafy, Editorial Director – DCN on October 15, 2026 at 11:26 amHere are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of October 15, 2026 appeared first on Digital Content Next.
- Higher prices lift spending as subscription habits shiftby Rande Price, Research VP – DCN on October 12, 2026 at 3:00 pm
DCN’s Q3 2026 Digital Subscription Tracking Report finds that household subscription spending continues to rise, largely because of higher prices. Estimated average monthly spending reached $176.44, up 14.5% year over... The post Higher prices lift spending as subscription habits shift appeared first on Digital Content Next.
- Why growing an audience isn’t enough to sustain a publisher
by Rande Price, Research VP – DCN on October 12, 2026 at 11:22 amEarly audience growth provides a starting point for evaluating a new editorial product. For media executives, the next question is whether that interest can generate dependable revenue and support the... The post Why growing an audience isn’t enough to sustain a publisher appeared first on Digital Content Next.
- The AI problem nobody in publishing wants to ownby Ramy Nassar, Futurist and Author – The World After AI on October 8, 2026 at 11:36 am
In 1982, General Motors closed its assembly plant in Fremont, California. The workforce there had a reputation that the man who ran the UAW’s western region later called “well earned”:... The post The AI problem nobody in publishing wants to own appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Week of Sept 28 Morning News Ratings: Total Viewer Gains for Morning Showsby mmwachiro on October 15, 2026 at 5:22 pm
GMA narrows the demo gap.
- American Express CMO and 37-Year Vet Elizabeth Rutledge Retiresby Mitchell Parton on October 15, 2026 at 5:15 pm
Financial services giant said it expects to announce a successor in the coming weeks
- Week of Oct. 5 Evening News Ratings: CBS Evening News Up in Demoby mmwachiro on October 15, 2026 at 5:09 pm
All three evening newscasts did not post gains in total viewers.
- Clear Channel Taps Two Top TV Execs to Reprogram Outdoor Advertisingby Bill Bradley on October 15, 2026 at 4:00 pm
Univision's Wade Davis and former Paramount ads leader John Halley join Clear Channel C-suite
- Pivot or Perish: Kargo’s Bet on AI Media Buyingby Eva Kis on October 15, 2026 at 3:02 pm
Harry Kargman on the forces reshaping the way brands approach advertising and media buying.
- Real CTV Aspirations? First Look At The Device In Your Handon October 15, 2026 at 2:02 pm
Many believe CTV cannot drive direct business-outcome results the same way that search and social media do.
- Political TV Ad Spend Up 30% To $3.8 Billion Through Mid-Octoberon October 15, 2026 at 12:43 pm
Total TV spending has gained $872.2 million this year compared to 2024. Republicans currently account for 54% of that total spend at $1.98 billion, with Democrats at 46% ($1.75 billion), for a total of $3.73 billion.
- Add Execution Livestream To The Pile Of Trump's Dumb Ideason October 15, 2026 at 11:00 am
The Pentagon has set an execution date for the man who killed 13 people at Fort Hood in 2009, and plans to make the execution available to all Americans via livestream.
- Study Finds Fans Trust Creators As Much Or More Than Friendson October 15, 2026 at 2:43 am
A new study shows consumers view their favorite episodic content creators as if they were their friend, trusting their brand recommendations just as much, if not more.
- Influencers Sway Midterm Voters, Even As Americans Wonder If Social Media Knows Anythingon October 14, 2026 at 7:00 pm
Online creators are influencing political opinions ahead of the 2026 midterms, but trust remains complicated and AI isn't exactly winning over the electorate.