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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- DCN’s media industry must reads: week of October 1, 2026
by Michelle Manafy, Editorial Director – DCN on October 1, 2026 at 12:34 pmHere are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of October 1, 2026 appeared first on Digital Content Next.
- Why podcast leader Goalhanger is investing in newsletters
by Esther Kezia Thorpe – Media Reporter on October 1, 2026 at 11:37 amPodcast powerhouse Goalhanger attracted more than 1.8 billion views and streams across its audio, video and social content in 2025. More than 250,000 people also pay for membership clubs attached... The post Why podcast leader Goalhanger is investing in newsletters appeared first on Digital Content Next.
- As AI becomes a news gateway, publishers face a tradeoff
by Rande Price, Research VP – DCN on September 29, 2026 at 11:23 amNews discovery is increasingly moving through intermediaries, and AI is becoming another route. Ofcom’s latest research finds that 21% of UK adults encountered news through an AI app, summary or... The post As AI becomes a news gateway, publishers face a tradeoff appeared first on Digital Content Next.
- Blocking AI bots is not an AI strategyby Joseph Varvara, VP Sales & Marketing – Supertab on September 28, 2026 at 11:26 am
Publishers are being pushed to make increasingly consequential decisions about AI. Allow this crawler. Block that one. License another. Update robots.txt. Protect premium content. Negotiate with an AI platform. Yet... The post Blocking AI bots is not an AI strategy appeared first on Digital Content Next.
- The Google ad tech remedies show why Congress must actby Chris Pedigo, SVP Government Affairs – DCN on September 24, 2026 at 11:33 am
For more than a decade, publishers have been telling policymakers that something is fundamentally wrong with the digital advertising marketplace. Now, after years of antitrust litigation against Google, a federal... The post The Google ad tech remedies show why Congress must act appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Week of Sept 21 Cable News Ratings: Primetime Gains for All Cable Netsby mmwachiro on October 1, 2026 at 4:42 pm
MS NOW’s The Rachel Maddow Show is strong in demo.
- OpenWeb Enters Insolvency After Dramatic Fall From $1.5 Billion Valuationby Mark Stenberg on October 1, 2026 at 4:08 pm
The adtech firm is under court supervision after a dispute with a lender intensified an ongoing cash crunch.
- Google Gets to Keep Its Adtech Stack Intact. Does The Trade Desk’s Pitch Lose its Punch?by Kendra Barnett on October 1, 2026 at 4:00 pm
In its battle with the DOJ, Google kept its adtech stack intact—the reality could dilute the value prop of some Trade Desk products.
- Red Antler-owned Creator Studio Wants to Fight AI Slop With UGCby Chris Cicchiello on October 1, 2026 at 2:47 pm
Fat Earth Studios is a bid to capture shifting budgets as influencer content outperforms on social
- Week of Sept 21 Evening News Ratings: ABC Grows in Viewersby mmwachiro on October 1, 2026 at 1:58 pm
World News Tonight had its most-watched week to start a new season in six years.
- September Baseball Ad Costs Spike 40%on October 1, 2026 at 12:55 pm
In September, overall CPMs spiked 40% vs. a year ago, according to Guideline. Overall, average CPMs from March-July were roughly the same as a year ago, at $26.60.
- New College Sports Bill: Scoring Benefits For Brands, TV Networks?on October 1, 2026 at 12:00 pm
The focus is Name, Image, and Likeness (NIL) deals - ones approved by a 2021 NCAA policy. Good news for sports-related TV businesses - brands and networks.
- TV's Next Big-Billionaire Megahit Is Hereon October 1, 2026 at 12:00 pm
A new drama coming to HBO and HBO Max this week will take its place among the best of the recent TV dramas about the super, super rich.
- Court Approves Paramount-WBD Mergeron September 30, 2026 at 9:00 pm
A federal judge entered an order allowing Paramount Skydance to complete its $110 billion acquisition of WBD - provided the company follows conditions aimed at resolving concerns that the merger could harm competition.
- HBO's Casey Bloys Named Content Chief Of Paramount, WBD Streamingon September 30, 2026 at 3:28 pm
Bloys is poised to step in following the departure of Cindy Holland, chair of Paramount's D2C business. Bloys is currently chairman/CEO of content for HBO/HBO Max.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- 17 Observations on Chivalry
by Ted Gioia on September 30, 2026 at 10:16 pmThey say it died long ago with King Arthur. But did it really?
- The Most Dangerous Thing in Culture Right Now is Beauty
by Ted Gioia on September 27, 2026 at 7:14 pmA provocative article from the archive (updated and expanded)
- Spammers Teach Me Six Ugly Truths About AI Writing
by Ted Gioia on September 24, 2026 at 8:39 pmAlso details on the new scam targeted at authors
- The 50 Essential Western Films
by Ted Gioia on September 22, 2026 at 6:54 pmIn this final installment of my survey, I cover the turbulent period from 1969 to the present day
- AI-Generated Movie Star Has a Meltdown on TV
by Ted Gioia on September 19, 2026 at 7:32 pmHollywood’s plan to replace people with bots took another blow this week