Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Inside TIME’s rollout of its TIMEAI interactive agentby Esther Kezia Thorpe – Media Reporter on April 16, 2026 at 11:34 am
TIME has been an industry leader in pursuing content licensing deals with companies like OpenAI and Perplexity. These ensure that the publisher’s content is cited and attributed, as well as... The post Inside TIME’s rollout of its TIMEAI interactive agent appeared first on Digital Content Next.
- DCN’s media industry must reads: week of April 16, 2026by Michelle Manafy, Editorial Director – DCN on April 16, 2026 at 11:23 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of April 16, 2026 appeared first on Digital Content Next.
- How the shift from audiences to fans drives media valueby Suzanne S. LaPierre – Independent Media Reporter on April 14, 2026 at 12:11 pm
The most valuable audiences behave like fans. They spend more time, engage more deeply, and are more willing to pay, making them critical to growth strategies across subscriptions, advertising, and... The post How the shift from audiences to fans drives media value appeared first on Digital Content Next.
- The new publisher challengeby John Nardone – CEO, JWX on April 13, 2026 at 11:23 am
Publishers have been under the gun for 25 years. The transition to the digital age forced media companies to adapt again and again to evolving consumer habits and changing technology.... The post The new publisher challenge appeared first on Digital Content Next.
- The publisher’s playbook for the Google Zero eraby Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon on April 9, 2026 at 11:34 am
For many media organizations, the threat of “Google Zero” is increasingly becoming a reality. Between November 2024 and November 2025, traffic from Google Search to more than 2,500 sites in... The post The publisher’s playbook for the Google Zero era appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Gallo’s Britt West on Fixing Wine’s Relevance Problem and Recruiting the Next Generationby Eva Kis on April 21, 2026 at 6:00 am
Challenging some marketing misconceptions about the challenges facing the wine industry.
- Inside Coachella’s Off-Site Events That Are Rewriting the Festival’s Landscape by Bianca Brutus on April 20, 2026 at 5:05 pm
Brands are skipping the festival grounds and staging their own moments off-site
- Marketers Need to Stop Chasing Data and Start Harnessing Audience Signalsby Melissa Ward on April 20, 2026 at 3:54 pm
This post was created in partnership with Sprout Social Brands have more data than ever, but most of it remains untapped. What’s missing isn’t more data. It’s the signal that
- Consumers Are Taking a New Purchase Journey on Socialby Melissa Ward on April 20, 2026 at 3:53 pm
This post was created in partnership with Brandwatch Marketing data exploded when traditional search engines took over the internet, providing brands with fresh insights into consumer interests and habits. But
- If Comments Are the New Frontline, How Is Your Brand Showing Up?by Melissa Ward on April 20, 2026 at 3:52 pm
This post was created in partnership with Respondology AI is changing how brands interact on social media. Increasingly, the real action is happening in the comments—where conversations unfold, and brand
- Viewers Want Better TV Search, Get Chatbots Insteadon April 20, 2026 at 5:50 pm
Nothing says seamless user experience like asking AI where to watch a playoff game, then immediately Googling whether the AI is hallucinating again.
- Streamers' Brand Ad Spend, Media Value Up 9% To $458Mon April 20, 2026 at 4:03 pm
Legacy TV network-based media companies continue to use their network-owned ad time to promote their still-young streaming platforms - with $221.5 million in media value vs. $203.1 million a year ago.
- Remembering The Far-Out Kids' Shows Of Sid And Marty Kroffton April 20, 2026 at 12:43 pm
The death of Sid Krofft on April 10 revived memories of a very different era in kids' TV.
- Paramount Meets Advertisers: What's Up With Upfront Pricing?on April 20, 2026 at 12:00 pm
A Paramount-WBD combo would seem to carry more clout with advertisers starting later this year if the deal is completed by the fall.
- Roku Surpasses 100M Global Householdson April 17, 2026 at 3:17 pm
In the U.S., industry estimates for Roku streaming devices (set-top box and smart TV OS) are at a 55% market share with Amazon Fire TV, next best at 35%.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Did Streaming Subscription Prices Just Hit the Wall?by Ted Gioia on April 18, 2026 at 7:04 pm
Consumers have learned three winning strategies for defeating subscription fatigue.
- Blues Legend Robert Johnson Like You've Never Heard Him Beforeby Ted Gioia on April 16, 2026 at 6:06 pm
I'm recommending these 12 new YouTube videos
- How to Be a Serious Readerby Jared Henderson on April 13, 2026 at 6:31 pm
Henry Oliver on developing literary taste in an age of TV binge-watching and dumbed-down mass culture
- The Ten Commandments of the New AI Religionby Ted Gioia on April 9, 2026 at 9:56 pm
This is the creepy creed of our time
- Tells Us What You're Doingby Ted Gioia on April 7, 2026 at 7:18 pm
Today is open mic day at The Honest Broker