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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- What separates successful news brands on YouTubeby Michelle Manafy, Editorial Director – DCN on June 11, 2026 at 11:33 am
YouTube is now an essential part of the content offering from news brands. The BBC, ABC and CNN are among the most successful on the platform, per recent analysis by... The post What separates successful news brands on YouTube appeared first on Digital Content Next.
- DCN’s media industry must reads: week of June 11, 2026by Michelle Manafy, Editorial Director – DCN on June 11, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of June 11, 2026 appeared first on Digital Content Next.
- Mapping publisher value in the AI marketplace by Rande Price, Research VP – DCN on June 9, 2026 at 11:27 am
AI licensing is quickly evolving from a series of one-off negotiations into a new marketplace for content. As publishers confront declining referral traffic, AI-generated summaries, and growing uncertainty around attribution,... The post Mapping publisher value in the AI marketplace appeared first on Digital Content Next.
- Why live interactive coverage wins at World Cup 2026by Naomi Owusu, CEO and Co-founder – Tickaroo on June 8, 2026 at 11:26 am
The 2026 World Cup will be one of the largest sporting events ever staged. Spread across the United States, Canada, and Mexico, it will command global attention at a scale... The post Why live interactive coverage wins at World Cup 2026 appeared first on Digital Content Next.
- A $500 billion reminder of how the duopoly wins the internetby Jason Kint, CEO – DCN on June 4, 2026 at 11:36 am
A remarkable milestone just slipped by without a peep from industry pundits. In the last quarter, Google and Meta surpassed an annual run rate of one half of a trillion... The post A $500 billion reminder of how the duopoly wins the internet appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Absolut Gives Madonna the Icon Treatment For Her Dance Floor Comebackby Brittaney Kiefer on June 12, 2026 at 9:48 am
Absolut has added Madonna to its long list of celebrated artistic collaborators ahead of her Confessions II album release.
- Ads of the Week: 10 Campaigns That Caught Our Eye, From Uber Eats to American Eagleby Matt Barker on June 12, 2026 at 6:00 am
Martini, American Eagle, Uber Eats, M&M's, and more are behind the week’s most notable ads.
- Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Daypartsby mmwachiro on June 11, 2026 at 7:28 pm
MS NOW finished ahead of Fox News in the demo between 1 and 3 a.m. ET on Tuesday night.
- Sir Martin Sorrell Sees No Easy Exit for Holding Companiesby Eva Kis on June 11, 2026 at 5:16 pm
Accenture should buy WPP and more insights from the S4 Capital executive chairman.
- FIFA World Cup 26 Ad Tracker: Brands Kick Off Summer of Soccerby Rebecca Stewart on June 11, 2026 at 12:05 pm
The latest ads, stunts, and activations around the men's tournament.
- Google AI Campaign Explores FIFA World Cup Gameson June 12, 2026 at 2:31 pm
Google debuted a new multichannel campaign in the U.S., demonstrating how AI in Search helps fans learn something new and explore the 2026 FIFA World Cup.
- Consumers Came To Watch TV, Advertisers Found Them Browsingon June 12, 2026 at 12:59 pm
Marketers should stop treating the home screen as digital wallpaper, a viewer study suggests.
- Kroft, Other '60 Minutes' Vets Scorch CBS News 'Arsonist' Bari Weisson June 12, 2026 at 12:00 pm
Retired "60 Minutes" correspondent Steve Kroft and other respected veterans of "60 Minutes" are blasting CBS News editor-in-chief Bari Weiss in the trade press.
- Biggest Midterm Cycle To Date, Political Ad Spend Reaches $4B Through Juneon June 12, 2026 at 4:31 am
Broadcast TV political ad spend is projected to reach $5.6 billion - up from a previous estimate of $5.2 billion - and CTV will reach $2.7 billion, up from a previous estimate of $2.4 billion, according to AdImpact.
- Automotive National TV Spending Drops 32% In Mayon June 11, 2026 at 9:49 pm
Live sports remained an essential buy for automakers, with the NBA driving largest share of investment and highest concentration of auto intenders.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Objective Standards Really Do Exist in Musicby Ted Gioia on June 12, 2026 at 3:14 pm
And the New York Times is caught in the middle of the argument
- The 50 Essential Western Filmsby Ted Gioia on June 9, 2026 at 3:13 pm
I pick the definitive movies in the genre. Here's the first (of three) installments.
- Help Me Create the Ultimate Playlist of Songs about American Lifeby Ted Gioia on June 6, 2026 at 5:51 pm
Today is Open Mic Day at The Honest Broker
- Can You Run the Music Industry without Musicians?by Ted Gioia on June 4, 2026 at 6:38 pm
We will now find out
- Ten New Albums I'm Recommending Right Nowby Ted Gioia on June 1, 2026 at 7:45 pm
Warning: strange soul-stirring sounds ahead!