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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- DCN’s media industry must reads: week of June 18, 2026by Michelle Manafy, Editorial Director – DCN on June 18, 2026 at 11:27 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of June 18, 2026 appeared first on Digital Content Next.
- What the Digital News Report means for your media strategyby Michelle Manafy, Editorial Director – DCN on June 17, 2026 at 12:58 pm
The annual Digital News Report is a must read for media leaders. Its findings routinely offer valuable insights that publishers can use to shape and inform their revenue strategies, content... The post What the Digital News Report means for your media strategy appeared first on Digital Content Next.
- Podcast reach hits record highs as video viewing growsby Michelle Manafy, Editorial Director – DCN on June 16, 2026 at 11:26 am
Podcasting continues to expand its influence in the digital media landscape, reaching more consumers than ever as it evolves beyond its audio-only roots. What began as an on-demand listening format... The post Podcast reach hits record highs as video viewing grows appeared first on Digital Content Next.
- Preparing for the next era of discoveryby Michelle Manafy, Editorial Director – DCN on June 15, 2026 at 11:29 am
For decades, publishers have adapted as new technologies and platforms reshaped the path between content and audiences online. Search changed how information was found, social media influenced how it spread,... The post Preparing for the next era of discovery appeared first on Digital Content Next.
- What separates successful news brands on YouTubeby Michelle Manafy, Editorial Director – DCN on June 11, 2026 at 11:33 am
YouTube is now an essential part of the content offering from news brands. The BBC, ABC and CNN are among the most successful on the platform, per recent analysis by... The post What separates successful news brands on YouTube appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- 7 Things That Hit This Week: Meta’s Next Stab at Commerce, New Hires at Sephora and Lowe’s, and Pinterest Goes Deep on AIby Kathryn Lundstrom on June 19, 2026 at 10:25 am
Plus, how much it costs to sponsor a retail upfront.
- Ads of the Week: 11 Campaigns That Caught Our Eye, From Nike to Etsyby Matt Barker on June 19, 2026 at 6:00 am
Absolut, Nike, Liquid Death, Etsy, and more are behind the week’s most notable ads.
- An Inside Look at the Ad Experience at a World Cup Matchby mmwachiro on June 19, 2026 at 6:00 am
ADWEEK was on hand to see the brands at a recent match between France and Senegal.
- 6 Top Local World Cup Ads: Adidas Backs Scotland, Brahma Dreams Big For Brazil and Moreby Rebecca Stewart on June 19, 2026 at 6:00 am
Some of the tournament’s top creative taps into national culture and regional nuances.
- The CMO’s Secret to Board-Level Influence ft. US Bank’s Michael Lacorazzaby Eva Kis on June 18, 2026 at 3:30 pm
Practical insights for marketers looking to make an impact on their companies.
- Knicks Sponsorship +28%, Team Valued At $10Bon June 19, 2026 at 2:47 pm
The Knicks' sponsorship deals have risen to 59, including many seven-figure deals. Major sponsors include JPMorgan Chase, Nike, Lexus, PepsiCo and Anheuser-Busch. The team's valuable team jersey patch sponsor is Experience Abu Dhabi.
- A TV Critic Wonders: Is AI After My Job?on June 19, 2026 at 12:00 pm
Google Gemini says AI can aggregate a million opinions about a TV show, but it lacks the capability of actually generating its own -- not yet, at least.
- Fox-Roku: What's Next - And For Fox One?on June 19, 2026 at 12:00 pm
Fox One may seem like a low-key effort to be in the game with other legacy premium streamers including Paramount+, Disney+ and Peacock,
- Fox Wraps Upfront, Touts 'Strong' Resultson June 18, 2026 at 6:14 pm
Media industry execs say the company delivered "single-digit' percentage volume growth for its linear TV networks, and "double-digit" percentage volume growth for its FAST network, Tubi.
- Fox Is Making Agentic Transactions Real In The TV Ad Worldon June 18, 2026 at 4:08 pm
Adding agentic capabilities to digital media DSPs and SSPs is hard, but taking them to the stodgy world of linear TV advertising is game-changing.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- A Reading List for the End of Civilizationby Ted Gioia on June 16, 2026 at 7:01 pm
I’m releasing this essay from behind the paywall.
- I Get Duped into Buying an AI Slop Bookby Ted Gioia on June 15, 2026 at 3:40 am
And updates on cancel culture, counterclockwise dances, millionaires who pay to conduct orchestras, etc.
- Objective Standards Really Do Exist in Musicby Ted Gioia on June 12, 2026 at 3:14 pm
And the New York Times is caught in the middle of the argument
- The 50 Essential Western Filmsby Ted Gioia on June 9, 2026 at 3:13 pm
I pick the definitive movies in the genre. Here's the first (of three) installments.
- Help Me Create the Ultimate Playlist of Songs about American Lifeby Ted Gioia on June 6, 2026 at 5:51 pm
Today is Open Mic Day at The Honest Broker