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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- AI search is transforming discovery and media economicsby Rande Price, Research VP – DCN on May 5, 2026 at 11:27 am
Search remains a primary way for publishers to reach audiences. But a growing share of searches now end without a click. Users increasingly find answers directly on results pages or... The post AI search is transforming discovery and media economics appeared first on Digital Content Next.
- Get ready for AI agents now, before buyer agents scaleby Bennett Crumbling, Head of Marketing – Optable on May 4, 2026 at 11:18 am
AI agents are already reshaping how advertising is bought. Advertisers are deploying them to plan campaigns, evaluate publisher inventory, and negotiate deals—at machine speed and at a scale no human... The post Get ready for AI agents now, before buyer agents scale appeared first on Digital Content Next.
- DCN’s media industry must reads: week of April 30, 2026by Michelle Manafy, Editorial Director – DCN on April 30, 2026 at 11:28 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of April 30, 2026 appeared first on Digital Content Next.
- How publishers rebuild audience ties as search fallsby Bob Ralian, Head of Analytics – Automattic on April 29, 2026 at 11:34 am
Data shows that publishers are already experiencing steep traffic losses: Business Insider is down 55% in organic search traffic since 2022, with Forbes and HuffPost close behind at roughly 50%.... The post How publishers rebuild audience ties as search falls appeared first on Digital Content Next.
- Media audiences are engaged, but selective and skeptical by Rande Price, Research VP – DCN on April 28, 2026 at 11:24 am
The relationship between audiences and media is shifting. New technologies—particularly agentic and search-based AI—are reshaping how people discover and consume information, while trust and behavior evolve alongside them. Recent data... The post Media audiences are engaged, but selective and skeptical appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Timothée Chalamet Builds His Dream Soccer Team in Adidas’ World Cup Shortby Robert Klara on May 7, 2026 at 4:00 am
The 5-minute spot kicks off the shoe brand's Tier-1 sponsorship of the tournament
- Vox Media Welcomes a Bidding Warby Mark Stenberg on May 6, 2026 at 7:00 pm
James Murdoch is the latest suitor to eye the empire. What does that mean for the rest of the portfolio?
- CNN Founder Ted Turner Dies at 87by Bill Bradley on May 6, 2026 at 11:21 am
Turner pioneered the 24-hour news network, fundamentally changing the news industry.
- New Disney CEO Reveals the AI Enhancements Coming to Disney+by Bill Bradley on May 6, 2026 at 10:05 am
In his first earnings call, CEO Josh D'Amaro calls Disney+ the 'digital centerpiece' of the company.
- Advertisers Spent $1 Billion on Criteo in Q1, Up 8% Year-Over-Yearby Kathryn Lundstrom on May 6, 2026 at 9:50 am
Still, Criteo's growth numbers remain plagued by two major client losses.
- U.S. Ad Market Growth Dips Back To Low Single Digits In Marchon May 6, 2026 at 8:30 pm
March expanded 2.8% - a big deceleration from February's double-digit sports-related gains.
- Ted Turner, CNN Founder And Media Titan, Dead At 87on May 6, 2026 at 5:29 pm
Ted Turner, the brash broadcaster who changed TV news forever when he founded CNN, has died. He was 87.
- Ted Turner's Greatest Contribution Was Not CNNon May 6, 2026 at 4:50 pm
...or creating cable TV's "superstation" or saving the American bison. It was shaming the world's richest men into becoming its greatest philanthropists.
- Disney Q1 Ad Spend +5%, Streaming Ads +12%on May 6, 2026 at 4:19 pm
Growth for streaming continues to outperform linear TV. The company says D2C advertising from Disney+ and Hulu was up 12% to $821 million, driven by more viewer impressions.
- Linear Still Has Positive Brand ROIon May 6, 2026 at 1:05 pm
Linear TV is a cost-effective channel with extensive reach and long-term benefits, a new report from Circana finds.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Fantastic Nicknames of Jazzby Ted Gioia on May 4, 2026 at 9:29 pm
If you’re a jazz fan, see how many of the nicknames in the poem below you can identify.
- 12 New YouTube Videos I'm Recommending Right Nowby Ted Gioia on May 2, 2026 at 6:30 pm
Including the trendiest band of the current moment
- Socrates vs. the Venture Capitalistby Ted Gioia on April 30, 2026 at 5:51 pm
Which side do you pick?
- The NY Times Asked Me to Pick the Greatest Living American Songwritersby Ted Gioia on April 28, 2026 at 6:34 pm
Here's my ballot for the Times survey
- Movie Theaters Are Coming Back (for the Saddest Reason)by Ted Gioia on April 25, 2026 at 11:09 pm
It's a five-letter word that starts with G.