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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Can clean rooms tidy up transparency for Streaming TV?by Todd Randak, GM of CTV – DoubleVerify on June 1, 2026 at 11:26 am
Now that streaming has surpassed linear TV in total viewership and is poised to take the lead in ad spend by 2028, it’s time to look at it as more... The post Can clean rooms tidy up transparency for Streaming TV? appeared first on Digital Content Next.
- Consumers rebalance digital subscriptions around valueby Rande Price, Research VP – DCN on May 29, 2026 at 2:01 pm
DCN members can access the full Digital Subscription Tracking Report for Q1 2026 after logging in or registering an account (top right corner). Once logged in, a download button will appear... The post Consumers rebalance digital subscriptions around value appeared first on Digital Content Next.
- In an AI world, human voice is media’s competitive edgeby Sarah Ebner – Media Consultant on May 21, 2026 at 11:32 am
The media is beset by issues, from lack of trust in legacy institutions to serious competition from influencers, AI search and social platforms. In a world where engagement and direct... The post In an AI world, human voice is media’s competitive edge appeared first on Digital Content Next.
- DCN’s media industry must reads: week of May 21, 2026by Michelle Manafy, Editorial Director – DCN on May 21, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of May 21, 2026 appeared first on Digital Content Next.
- Gaming audiences may reveal the future of content discovery by Rande Price, Research VP – DCN on May 19, 2026 at 11:26 am
Gaming audiences offer a valuable perspective on digital media consumption. IGN Entertainment’s new Generations in Play report finds that these audiences increasingly move fluidly between creators, communities, search, subscriptions, livestreams,... The post Gaming audiences may reveal the future of content discovery appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Why McDonald’s, Microsoft, and TikTok are Sponsoring Tribeca X for the First Timeby Lauren Johnson on June 2, 2026 at 12:11 pm
Revenue from sponsorships increased 23% year over year
- ANA’s Bob Liodice on Media Transparency, AI, and the Future of Marketingby Eva Kis on June 2, 2026 at 10:25 am
The CEO also shares his thoughts on developing future talent and what marketing leaders should prioritize as the industry continues to evolve.
- From the Pantry to Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Cultureby Eva Kis on June 2, 2026 at 10:11 am
Kraft Heinz North America CMO Todd Kaplan talks NFL tailgates, TikTok feeds, and the algorithm-driven future of discovery.
- After 100-Plus Interviews, Mojo Supermarket Finally Finds Its Head of Strategyby Alison Weissbrot on June 2, 2026 at 9:00 am
Droga5’s Brad Filice joins the independent agency after a nine-month search
- Havas Bets on a Record Label to Reshape Brand-Music Partnershipsby Alison Weissbrot on June 2, 2026 at 9:00 am
Havas is entering the music business with the launch of VOLYUM, a record label created to connect emerging artists and brands, with Virgin Music Group on board as a distribution
- FAST Growth Among Younger Audiences - How Far Can It Go?on June 2, 2026 at 2:50 pm
Can we drill down into all the overlapping behavioral and viewing trends among all the various platforms? This can be a daunting task.
- Midterm Ad Spend Soars, California Leads At $315Mon June 2, 2026 at 12:20 pm
For the month of May, California is the highest spender at $189 million, followed by Georgia at $58.6 million and Texas with $52.7 million. There have been 646,000 TV airings overall in the U.S.
- Gen Alpha Is Rewriting Media Playbooks, And Advertisers Are Running Out Of Time To Catch Upon June 2, 2026 at 12:00 pm
The generation following Gen Z is already developing media habits that should make marketers, media buyers and anyone still debating the future of television pay close attention.
- Heartbreak Of Watching 'Downton' For The Second Timeon June 2, 2026 at 12:00 pm
Anyone who watched "Downton Abbey" in the heyday of its fame will watch it the second time with a sense of foreboding that was not possible the first time around.
- M&Ms Gets Cozy With 'Love Island USA'on June 2, 2026 at 2:03 am
The Mars-owned brand is entering The Villa as the "exclusive confectionery partner" for Love Island USA season 8.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Ten New Albums I'm Recommending Right Nowby Ted Gioia on June 1, 2026 at 7:45 pm
Warning: strange soul-stirring sounds ahead!
- How to Destroy a Literary Reputation in One Moveby Ted Gioia on May 30, 2026 at 5:15 pm
Media companies invent a new kind of stupid
- Is Spotify Vulnerable?by Ted Gioia on May 28, 2026 at 6:54 pm
Rival streamer Qobuz grew more than 200% in one year—while Spotify struggles to attract new users
- An Uncanny Moment for Jazz Loversby Ted Gioia on May 26, 2026 at 6:21 pm
Sonny Rollins dies the day before the Miles Davis centenary
- What I'm Hearing from Readersby Ted Gioia on May 24, 2026 at 8:01 pm
It’s painful to admit, but the comments emails from readers are sometimes better than my articles. Here are some recent responses.