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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Gaming audiences may reveal the future of content discovery by Rande Price, Research VP – DCN on May 19, 2026 at 11:26 am
Gaming audiences offer a valuable perspective on digital media consumption. IGN Entertainment’s new Generations in Play report finds that these audiences increasingly move fluidly between creators, communities, search, subscriptions, livestreams,... The post Gaming audiences may reveal the future of content discovery appeared first on Digital Content Next.
- How to drive audience as Discover declinesby Alexian Chiavegato, Chief Marketing Officer – Marfeel on May 18, 2026 at 11:22 am
For years, Google Discover has operated as one of the most powerful, yet often unpredictable, traffic drivers for digital publishers. A single article could generate hundreds of thousands of visits... The post How to drive audience as Discover declines appeared first on Digital Content Next.
- AI won’t save media innovation from weak product thinkingby Richard E. Brown, Media Revenue Consultant on May 14, 2026 at 11:33 am
Over the last two years, vibe coding and AI-assisted development tools have dramatically reduced the time and technical barriers required to prototype, test and launch digital products. This has allowed... The post AI won’t save media innovation from weak product thinking appeared first on Digital Content Next.
- DCN’s media industry must reads: week of May 14, 2026by Michelle Manafy, Editorial Director – DCN on May 14, 2026 at 11:23 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of May 14, 2026 appeared first on Digital Content Next.
- What generational news habits mean for audience growthby Rande Price, Research VP – DCN on May 12, 2026 at 11:21 am
How people consume news and information no longer follows a clear pattern. Professional news organizations still produce much of the original reporting that informs the public, but audiences now encounter... The post What generational news habits mean for audience growth appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- ‘Switzerland Is No Longer Neutral’: LiveRamp Faces Risk of Client Pullback Under Publicisby Robert Klara on May 20, 2026 at 4:44 pm
Observers say agencies won't want to share client and proprietary data with a competitor
- What Should Hollywood Learn From Kane Parsons?by Mark Stenberg on May 20, 2026 at 3:43 pm
The 20-year-old YouTube creator, whose A24 film Backrooms premieres May 29, has created a new kind of rollout strategy.
- LiveRamp’s Data Gives Publicis a New Way Into Commerce Media and Agentic AIby Kathryn Lundstrom on May 20, 2026 at 2:04 pm
Publicis Groupe's $2.2 billion acquisition of data firm LiveRamp could help the holding company better compete in a commerce media landscape dominated by Amazon.
- Omnicom’s John Wren Made More Than Double All Other Advertising Holdco CEOs Combined in 2025by Kendra Barnett on May 20, 2026 at 1:56 pm
Omnicom CEO John Wren earned nearly $70 million in 2025—more than twice the combined pay of every other major advertising holdco CEO, with Publicis' Arthur Sadoun trailing as the next-highest earner at $9.4 million.
- Google Challenges Amazon With New Native Checkout, Rolls Out AI Ad ‘Explainers’by Kendra Barnett on May 20, 2026 at 12:00 pm
Google is standing up infrastructure that lets consumers shop from countless merchants without leaving its properties, whether they’re watching videos on YouTube, browsing on Search, or querying the Gemini app.
- New Roku 'Creator Content' Access: Where's Your Bundle?on May 20, 2026 at 3:14 pm
Roku is now starting a new dedicated area for content creators and new content-creator FAST channels.
- Midterm Political Ad Spend Projected To Hit $13.8B, Up 9%on May 20, 2026 at 2:55 pm
The projected gain shows a slowdown in overall political ad spend. For the 2024 Presidential election year, ad spend increased 13% ($15.9 billion) vs. the 2020 election year ($14.1 billion).
- 'Fandom' Was Undisputed Word Champion At Upfrontson May 20, 2026 at 12:00 pm
Last week, the word "fandom" leaped to the forefront of the Upfronts, where it was used in most - if not all - of them.
- 50+ Video Homes Show More 'Hybrid' Streaming, Linearon May 20, 2026 at 12:00 pm
"Hybrid" households with viewers 50+ are overrepresented at a 114 index, compared to homes headed by 18- to-49-year-olds, which index at 85.
- The Wieners Circle: Oscar Mayer Wienie 500 Is Now A Fox Eventon May 19, 2026 at 9:16 pm
The Wienermobile race returns to Indianapolis, this time on live national television.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- 65 of My Favorite Quotationsby Ted Gioia on May 20, 2026 at 6:35 pm
Ranging widely from Seneca to Ringo Starr
- The Hottest Musician in 2026 Is 'Problematic' Michael Jacksonby Ted Gioia on May 17, 2026 at 6:43 pm
And that's exactly what the music business wants
- The New Countercultureby Jared Henderson on May 14, 2026 at 5:01 pm
Ted Gioia on the next indie wave
- Rick Beato Versus the NY Timesby Ted Gioia on May 12, 2026 at 1:47 pm
The backlash over the best songwriter list intensifies
- How to Tell If You're Living in a Binary Crisisby Ted Gioia on May 11, 2026 at 7:29 pm
And how to get out of it