Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Algorithms alter political information flow on X feedsby Rande Price, Research VP – DCN on March 10, 2026 at 11:16 am
How platforms rank content has become a central issue in the digital information ecosystem. Algorithms determine what millions of users see each day, shaping which voices gain visibility and how... The post Algorithms alter political information flow on X feeds appeared first on Digital Content Next.
- Retention over reach: the strategic reset behind publisher appsby Julie Jochims (West), Content Marketing Manager – Arc XP on March 9, 2026 at 11:24 am
Is this round two of apps? That was the question Jonny Kaldor, CEO of Pugpig, posed on stage at Arc XP Connect NYC. After years dominated by platform distribution, algorithmic... The post Retention over reach: the strategic reset behind publisher apps appeared first on Digital Content Next.
- How microdramas hook viewers and drive revenueby Charlotte Henry – Independent Media Reporter on March 5, 2026 at 12:36 pm
Microdramas, sometimes called vertical dramas, are fast-paced, feature-length video series, shot vertically and split into episodes of between 60 and 90 seconds. They have been popular in China for some... The post How microdramas hook viewers and drive revenue appeared first on Digital Content Next.
- DCN’s media industry must reads: week of March 5, 2026by Michelle Manafy, Editorial Director – DCN on March 5, 2026 at 12:27 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of March 5, 2026 appeared first on Digital Content Next.
- Ad tech dominance defines market power and pricingby Rande Price, Research VP – DCN on March 3, 2026 at 12:27 pm
Digital advertising remains a primary source of revenue for media companies. Yet the system that allocates that revenue is controlled by a small number of intermediaries that design the auctions,... The post Ad tech dominance defines market power and pricing appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Cannes Lions Names Agency Icon Susan Credle 2026 Lion of St. Mark Honoreeby Robert Klara on March 10, 2026 at 1:30 pm
The lifetime achievement award honors Credle’s four-decade career.
- The Growth Paradox: Jeff Greenspoon of Kantar on Brand Powerby Eva Kis on March 10, 2026 at 12:32 pm
Plus, how CMOs can protect their north star while experimenting boldly.
- An Irish Comedian Turned the Big Arch Launch into a Global Burger Warby adweek_edit on March 10, 2026 at 12:04 pm
A routine product launch became a global cultural moment, but not a single dollar of paid media made it happen.
- How Washington’s AI Power Struggle Became a Marketing Headacheby Trishla Ostwal on March 10, 2026 at 11:06 am
As Anthropic sues the Department of War and OpenAI deepens ties with Washington, industry leaders are watching the geopolitical alliances behind AI platforms.
- How Time Turned Events Into Its Biggest Revenue Driverby Mark Stenberg on March 10, 2026 at 11:00 am
The business is on pace to generate more than 50% of its total revenue in 2026.
- Why The Supersizing Of Sports Marketing Is Working Todayon March 10, 2026 at 4:28 pm
Special events attract discretionary spending in ways other outlets cannot.
- Concerns Arise Over Local Ad Inventory With NFL, Other Sports League Dealson March 10, 2026 at 2:09 pm
It's a different story for the NBA, NHL, and MLB with the slow demise of regional sports cable networks like Main Street Sports Group (formerly the Diamond Sports Group's Bally Sports RSNs). Station groups have made local team deals.
- Fox Touts 'Really Healthy' Pre-Upfront Ad Marketon March 10, 2026 at 12:57 pm
Fox News Media has seen seven quarters in a row of ad-revenue growth, with "high single-digit increases in national rates at Fox News," says Fox Corp. President and COO John Nallen, president. For the rest of the year he forecasts strong activity for Fox Television Stations due to the midterm political elections. He believes the market "will be a record breaker" overall, citing $11 billion estimates for all ad media in the period - with the heaviest money going to local TV stations and digital platforms.
- Nothing Sunny About Hulu Dramedy 'Sunny Nights'on March 10, 2026 at 12:00 pm
"Sunny Nights" is a dark, violent, seedy show about desperate people at the end of their ropes.
- TV Still Rules Purchase Funnel, Even For People Who Swear They Only Watch Streamingon March 9, 2026 at 5:29 pm
Television remains the most influential ad channel at every stage of the purchase funnel, from awareness to purchase consideration.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Is Spotify Enabling Massive Impersonation of Famous Jazz Musicians?by Ted Gioia on March 9, 2026 at 6:07 pm
How did trumpet legend Nat Adderley become a white guy playing with a three-handed bassist?
- Why Are Tech Bros Watching Videos at 3x Speedby Ted Gioia on March 6, 2026 at 3:37 pm
Our culture might be boring but it sure is fast
- The Real Story Behind 'Zen and the Art of Motorcycle Maintenance'by Ted Gioia on March 3, 2026 at 2:43 pm
How this book was written is as strange as the novel itself
- My 24 Rules for Readingby Ted Gioia on February 28, 2026 at 6:09 pm
These have been invaluable for me. Maybe they will help you too.
- The New Cool Thing: Being Humanby Ted Gioia on February 26, 2026 at 6:32 pm
The new jobs won't be in coding, but for curators, concierges, caregivers, conversationalists, and other flesh-and-blood alternatives to bots and algorithms.