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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- The evidence is clear: AI search is costing publishers
by Michelle Manafy, Editorial Director – DCN on October 5, 2026 at 11:34 amFor publishers, it has long seemed obvious that when AI answers a user’s question directly, there is less reason to click through to the source. Over the past year, research... The post The evidence is clear: AI search is costing publishers appeared first on Digital Content Next.
- DCN’s media industry must reads: week of October 1, 2026by Michelle Manafy, Editorial Director – DCN on October 1, 2026 at 12:34 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of October 1, 2026 appeared first on Digital Content Next.
- Why podcast leader Goalhanger is investing in newsletters
by Esther Kezia Thorpe – Media Reporter on October 1, 2026 at 11:37 amPodcast powerhouse Goalhanger attracted more than 1.8 billion views and streams across its audio, video and social content in 2025. More than 250,000 people also pay for membership clubs attached... The post Why podcast leader Goalhanger is investing in newsletters appeared first on Digital Content Next.
- As AI becomes a news gateway, publishers face a tradeoff
by Rande Price, Research VP – DCN on September 29, 2026 at 11:23 amNews discovery is increasingly moving through intermediaries, and AI is becoming another route. Ofcom’s latest research finds that 21% of UK adults encountered news through an AI app, summary or... The post As AI becomes a news gateway, publishers face a tradeoff appeared first on Digital Content Next.
- Blocking AI bots is not an AI strategyby Joseph Varvara, VP Sales & Marketing – Supertab on September 28, 2026 at 11:26 am
Publishers are being pushed to make increasingly consequential decisions about AI. Allow this crawler. Block that one. License another. Update robots.txt. Protect premium content. Negotiate with an AI platform. Yet... The post Blocking AI bots is not an AI strategy appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- CNN’s Mark Thompson and CBS News’ Bari Weiss Named to Skydance Leadership Teamby mmwachiro on October 5, 2026 at 2:44 pm
Paramount Skydance CEO David Ellison names leadership team amid WBD merger.
- Albertsons’ Retail Media Head Leaves Grocery Giantby Mitchell Parton on October 5, 2026 at 1:14 pm
Brian Monahan most recently spearheaded a branded content offering.
- OpenAI Is Piloting Brand Suitability Controls With DoubleVerify and IASby Trishla Ostwal on October 5, 2026 at 12:06 pm
The company is also testing a larger, image-led ad format and expanding its measurement partners.
- TikTok Expands Its Off-Platform Ad Network to US Advertisersby Trishla Ostwal on October 5, 2026 at 11:34 am
The rebranded Pangle spans nearly 400,000 apps and is heavy on gaming. TikTok is also allowing advertisers to run campaigns from AI tools like Claude and Perplexity.
- TikTok Adds an AI Shopping Assistant and Lets Users Buy Direct From Brandsby Mitchell Parton on October 5, 2026 at 10:41 am
TikTok is adding a new checkout feature where shoppers can buy directly from brands in its app—separately from TikTok Shop—as well as an AI shopping assistant that can move people
- F#&k The Funnelon October 5, 2026 at 7:28 pm
An excerpt from soon-to-be-published "Competing at Machine Speed," a new book by Interpublic alum about what the agentic era portends for modern marketing.
- Home Brew Rebrands As Your Name In Lightson October 5, 2026 at 3:00 pm
The agency has created digital campaigns for ABC, FX and HBO Max.
- Comcast: Multiscreen H1 Campaigns Drive Attention, Reachon October 5, 2026 at 1:00 pm
Comcast says traditional TV has 71% 'unique' reach, with streaming at 21% reach. The report also notes there is 8% overlap of TV and streaming.
- Plucky Lawyers Outsmart Arrogant Tech Titans In 'Cupertino'on October 5, 2026 at 12:00 pm
A new CBS drama that pits a trio of Davids taking on the Goliaths of Silicon Valley taps into fears and resentments that ordinary people hold about Big Tech and the billionaires who run it.
- Still Alive, 'Kimmel' Renewedon October 5, 2026 at 12:00 pm
Disney executives are frank about the tough market conditions, which took down CBS' 'Late Show with Stephen Colbert' earlier this year, according to senior network execs.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The AI God Delusion Goes Mainstream
by Ted Gioia on October 2, 2026 at 8:34 pmAnthropic insiders are building a religion around Claude—and view the Pope as a competitor in a battle for souls.
- 17 Observations on Chivalry
by Ted Gioia on September 30, 2026 at 10:16 pmThey say it died long ago with King Arthur. But did it really?
- The Most Dangerous Thing in Culture Right Now is Beauty
by Ted Gioia on September 27, 2026 at 7:14 pmA provocative article from the archive (updated and expanded)
- Spammers Teach Me Six Ugly Truths About AI Writing
by Ted Gioia on September 24, 2026 at 8:39 pmAlso details on the new scam targeted at authors
- The 50 Essential Western Films
by Ted Gioia on September 22, 2026 at 6:54 pmIn this final installment of my survey, I cover the turbulent period from 1969 to the present day