Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Gen Z values news, but expects clarity and relevanceby Suzanne S. LaPierre – Independent Media Reporter on April 7, 2026 at 12:23 pm
Engaging Gen Z is vital to the long-term stability of the news industry and to sustaining an informed public. A new Reuters Institute report distills research on people aged 18–24,... The post Gen Z values news, but expects clarity and relevance appeared first on Digital Content Next.
- Turning AI content usage into revenueby Joseph Varvara, VP Sales & Marketing – Supertab on April 6, 2026 at 12:33 pm
As AI systems increasingly access digital content, publishers are entering a new commercial reality. Content is being consumed in ways that often sit outside traditional channels such as search, social,... The post Turning AI content usage into revenue appeared first on Digital Content Next.
- How media leaders are rethinking SEO in the age of AIby Jessica Patterson – Independent Media Reporter on April 2, 2026 at 11:32 am
Referral traffic has shifted over the last 12 months and media executives can’t afford to ignore the implications. AI Overviews intercept a growing share of user queries, resulting in zero-click... The post How media leaders are rethinking SEO in the age of AI appeared first on Digital Content Next.
- DCN’s media industry must reads: week of April 2, 2026by Michelle Manafy, Editorial Director – DCN on April 2, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of April 2, 2026 appeared first on Digital Content Next.
- As streaming consolidates, content no longer differentiatesby Rande Price, Research VP – DCN on March 31, 2026 at 11:26 am
As 2026 unfolds, the streaming business is consolidating even as investment in content expands, leading to more than a bit of audience confusion. That is a problem for streamers seeking... The post As streaming consolidates, content no longer differentiates appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Data Dominion: How Zeta Global Cracked the AI Code for the Next Generation of Martechby Eva Kis on April 7, 2026 at 2:29 pm
What it looks like to keep growing at 30% a year while the broader martech category grows at 10%.
- EXCLUSIVE: Three Top Executives Including Ian Colley Are Leaving The Trade Deskby Kendra Barnett on April 7, 2026 at 2:13 pm
The departures follow the resignation of board member Lise Buyer.
- WNBA Reveals Playbook Behind ‘GOAT’ Marketing Campaign for Season 30by Bill Bradley on April 7, 2026 at 10:00 am
Following a new CBA, the WNBA's Season 30 campaign brings back GOATs like Sheryl Swoopes.
- Cloudflare and GoDaddy Ink Partnership to Rein in AI Agents Reshaping Web Trafficby Trishla Ostwal on April 7, 2026 at 9:00 am
The partnership gives GoDaddy’s 20 million small businesses access to Cloudflare's tools to control which AI agents can access their websites and block impersonators.
- The NFL Names U.S. Bank As Its First Bank and Wealth Management Sponsorby Mark Stenberg on April 7, 2026 at 9:00 am
The deal comes one month after Visa ended its 30-year tenure as the official financial services provider of the league.
- Amazon Wins Content Olympics While Everyone Else Brings Snackson April 7, 2026 at 4:48 pm
The e-commerce giant's video platform accounts for roughly 71.8% of all available streaming programs among the major SVOD players tracked.
- Billionaires Owning The Media - But Do They Rename The Media?on April 7, 2026 at 1:00 pm
Billionaires and other entities have been enamored with the media through the years. In 1996, Microsoft entered into a 50-50 partnership in NBCU's upcoming cable TV news network.
- Two Syndicated Comedy Shows Are New Face Of CBS Late-Nighton April 7, 2026 at 12:00 pm
Byron Allen appears to be the main beneficiary of CBS's decision to abandon late-night.
- CBS To Fill 'Colbert' Time Slot With 'Comics Unleashed'on April 7, 2026 at 1:19 am
"Comics Unleashed" makes deals with individual TV stations as a barter syndication program, giving around 50% of the ad time for local TV stations to sell, with Allen Media keeping 50% of ad time to sell nationally.
- Callen Devises Product Hook For Hulu, Disney+ 'Drama'on April 6, 2026 at 3:00 pm
Some of the networks' most popular shows are items on Facebook Marketplace.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- How to Read the Great Books in 52 Weeksby Ted Gioia on April 5, 2026 at 7:30 am
A conversation on my humanities reading program
- New Music Is Slowly Dyingby Ted Gioia on April 2, 2026 at 7:28 pm
It's getting murdered by its own caretakers
- I'm Recommending 14 New Albumsby Ted Gioia on April 1, 2026 at 7:41 pm
Here are some of my favorite recordings of 2026 (so far)
- Everything You Expect Is Missing in 'Project Hail Mary'by Ted Gioia on March 30, 2026 at 3:50 am
And that's for the better
- The Story of My Mysterious Painby Ted Gioia on March 28, 2026 at 8:36 am
I never talked about my pain. But it kept getting worse and worse.