Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Podcast reach hits record highs as video viewing growsby Michelle Manafy, Editorial Director – DCN on June 16, 2026 at 11:26 am
Podcasting continues to expand its influence in the digital media landscape, reaching more consumers than ever as it evolves beyond its audio-only roots. What began as an on-demand listening format... The post Podcast reach hits record highs as video viewing grows appeared first on Digital Content Next.
- Preparing for the next era of discoveryby Michelle Manafy, Editorial Director – DCN on June 15, 2026 at 11:29 am
For decades, publishers have adapted as new technologies and platforms reshaped the path between content and audiences online. Search changed how information was found, social media influenced how it spread,... The post Preparing for the next era of discovery appeared first on Digital Content Next.
- What separates successful news brands on YouTubeby Michelle Manafy, Editorial Director – DCN on June 11, 2026 at 11:33 am
YouTube is now an essential part of the content offering from news brands. The BBC, ABC and CNN are among the most successful on the platform, per recent analysis by... The post What separates successful news brands on YouTube appeared first on Digital Content Next.
- DCN’s media industry must reads: week of June 11, 2026by Michelle Manafy, Editorial Director – DCN on June 11, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of June 11, 2026 appeared first on Digital Content Next.
- Mapping publisher value in the AI marketplace by Rande Price, Research VP – DCN on June 9, 2026 at 11:27 am
AI licensing is quickly evolving from a series of one-off negotiations into a new marketplace for content. As publishers confront declining referral traffic, AI-generated summaries, and growing uncertainty around attribution,... The post Mapping publisher value in the AI marketplace appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- The Mill and MPC Merge Into One Studio Under TransPerfectby Brittaney Kiefer on June 16, 2026 at 3:30 am
The Mill and MPC are consolidating into one brand more than a year after former owner Technicolor Group collapsed.
- AI Search Will Top $100B In Ad Revenue by 2030: WPP Mediaby Alison Weissbrot on June 15, 2026 at 7:01 pm
Global ad revenue is expected to grow by 8.9% this year
- Ticker: CBS News Names Trevor Phillips New Senior Global Affairs Correspondentby mmwachiro on June 15, 2026 at 6:31 pm
60 Minutes producer Michael Gavshon announced he will be leaving.
- As Agencies Pull Back on Research, Madison & Wall Lands Two More Top Analystsby Robert Klara on June 15, 2026 at 6:00 pm
WARC's James McDonald and Magna's Michael Leszega are the latest to land at the firm led by Brian Wieser
- Why It’s Worrisome That CNN Is Closer to Being Under Paramount Controlby mmwachiro on June 15, 2026 at 4:55 pm
There has been rampant speculation about who could potentially lead CNN and CBS News.
- World Cup Fever Is Here, But America Still Hasn't Found The Thermometeron June 16, 2026 at 3:23 pm
The soccer audience is valuable, growing and highly engaged. It just may not be where many brands expected to find it.
- Fox-Roku Estimate: Third In Viewing, With 11% Shareon June 16, 2026 at 2:55 pm
Fox Corp. had been focused on maximizing its linear TV/broadcast-cable TV network businesses. This deal changes all that, analysts say.
- Education Has Nothing To Do With Peacock College Microdramaon June 16, 2026 at 12:00 pm
"Campus Confidential: Miami" is the first Peacock app-based microdrama to premiere out of at least 11 more on the way this summer, the company says.
- The Fox-Roku Combo: Regulatory, OS, FAST Issueson June 16, 2026 at 12:00 pm
Is Fox Corp. now the major gatekeeper - in the way Comcast, Charter and DirectTV were for cable and satellite pay TV systems?
- Fox To Acquire Roku For $22Bon June 15, 2026 at 2:57 pm
Fox will pay $160 per share to Roku shareholders - at a 34% premium for the Roku stock before the deal was announced.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- I Get Duped into Buying an AI Slop Bookby Ted Gioia on June 15, 2026 at 3:40 am
And updates on cancel culture, counterclockwise dances, millionaires who pay to conduct orchestras, etc.
- Objective Standards Really Do Exist in Musicby Ted Gioia on June 12, 2026 at 3:14 pm
And the New York Times is caught in the middle of the argument
- The 50 Essential Western Filmsby Ted Gioia on June 9, 2026 at 3:13 pm
I pick the definitive movies in the genre. Here's the first (of three) installments.
- Help Me Create the Ultimate Playlist of Songs about American Lifeby Ted Gioia on June 6, 2026 at 5:51 pm
Today is Open Mic Day at The Honest Broker
- Can You Run the Music Industry without Musicians?by Ted Gioia on June 4, 2026 at 6:38 pm
We will now find out