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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Gaming audiences may reveal the future of content discovery by Rande Price, Research VP – DCN on May 19, 2026 at 11:26 am
Gaming audiences offer a valuable perspective on digital media consumption. IGN Entertainment’s new Generations in Play report finds that these audiences increasingly move fluidly between creators, communities, search, subscriptions, livestreams,... The post Gaming audiences may reveal the future of content discovery appeared first on Digital Content Next.
- How to drive audience as Discover declinesby Alexian Chiavegato, Chief Marketing Officer – Marfeel on May 18, 2026 at 11:22 am
For years, Google Discover has operated as one of the most powerful, yet often unpredictable, traffic drivers for digital publishers. A single article could generate hundreds of thousands of visits... The post How to drive audience as Discover declines appeared first on Digital Content Next.
- AI won’t save media innovation from weak product thinkingby Richard E. Brown, Media Revenue Consultant on May 14, 2026 at 11:33 am
Over the last two years, vibe coding and AI-assisted development tools have dramatically reduced the time and technical barriers required to prototype, test and launch digital products. This has allowed... The post AI won’t save media innovation from weak product thinking appeared first on Digital Content Next.
- DCN’s media industry must reads: week of May 14, 2026by Michelle Manafy, Editorial Director – DCN on May 14, 2026 at 11:23 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of May 14, 2026 appeared first on Digital Content Next.
- What generational news habits mean for audience growthby Rande Price, Research VP – DCN on May 12, 2026 at 11:21 am
How people consume news and information no longer follows a clear pattern. Professional news organizations still produce much of the original reporting that informs the public, but audiences now encounter... The post What generational news habits mean for audience growth appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Google Revamps Its Iconic Search Bar for the First Time in 25 Yearsby Trishla Ostwal on May 19, 2026 at 5:34 pm
Google readies its Search bar for the AI era, answering longer queries, and simplifying shopping across the internet.
- Microsoft Ad Chief Kya Sainsbury-Carter Departs; LinkedIn’s Matt Derella Takes Overby Kendra Barnett on May 19, 2026 at 5:16 pm
Microsoft’s top advertising executive, Kya Sainsbury-Carter, is leaving the company after three years in the role, to be replaced by LinkedIn ads exec Matt Derella.
- What Agentic TV Buying Really Means, According to Disney, YouTube, Netflix, and Moreby Bill Bradley on May 19, 2026 at 12:52 pm
Ad leaders from Disney, YouTube, WBD, Fox, NBC, and more explain what to expect from AI in TV ad sales.
- One-Year In, Rob Wheeler’s ATM Hits $1 Million in Revenueby Mark Stenberg on May 19, 2026 at 12:00 pm
The business-to-business media venture has leaned into event coverage and is planning its first awards show this winter.
- Ring Leader: How Ōura Became an Icon of the Wearable Health Movementby Eva Kis on May 19, 2026 at 9:19 am
CMO Doug Sweeny on using biometric accuracy, AI advisors, and a philosophy of balance to redefine the wearable category.
- The Wieners Circle: Oscar Mayer Wienie 500 Is Now A Fox Eventon May 19, 2026 at 9:16 pm
The Wienermobile race returns to Indianapolis, this time on live national television.
- Streaming Subscription Fatigue Has Officially Turned America Into Your Grandfatheron May 19, 2026 at 4:26 pm
FAST's growth shows that consumers aren't demanding fewer ads. They're demanding fewer monthly charges.
- Rising NFL Media Costs: Where Do Consumers Fit In?on May 19, 2026 at 1:00 pm
The NFL is now getting heat from federal regulators and others over possible antitrust business behavior, as media-rights deals are on the rise.
- Nielsen: Cable, Broadcast Decline In March - Streaming Gainson May 19, 2026 at 12:00 pm
Cable share for the month is down vs. a year ago, from 24.0% in March 2025. Broadcast was down 20.3% vs. 20.5%, and streaming grew to 47.6% from 43.8%.
- Classless Clowns To Network That Paid Them Millions: F-You!on May 19, 2026 at 12:00 pm
Like others who have been in the same situation, Stephen Colbert has a choice of either bowing out of late night gracefully or taking the low road of anger and ingratitude.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Hottest Musician in 2026 Is 'Problematic' Michael Jacksonby Ted Gioia on May 17, 2026 at 6:43 pm
And that's exactly what the music business wants
- The New Countercultureby Jared Henderson on May 14, 2026 at 5:01 pm
Ted Gioia on the next indie wave
- Rick Beato Versus the NY Timesby Ted Gioia on May 12, 2026 at 1:47 pm
The backlash over the best songwriter list intensifies
- How to Tell If You're Living in a Binary Crisisby Ted Gioia on May 11, 2026 at 7:29 pm
And how to get out of it
- 72 Hours in New Orleansby Ted Gioia on May 9, 2026 at 7:40 pm
I came. I saw. I ate beignets.