Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Why pre-sales determines how well revenue will scaleby Michele Bavitz, VP Growth – Theorem on March 30, 2026 at 11:23 am
Pre-sales in advertising operations shapes how quickly revenue converts and how reliably it holds through execution. Effectively managed, it becomes a determining factor in how efficiently revenue can be generated... The post Why pre-sales determines how well revenue will scale appeared first on Digital Content Next.
- How The Wall Street Journal is reaching the next generation on TikTokby Kelcie Pegher, Social Strategy Editor –The Wall Street Journal on March 26, 2026 at 11:36 am
The Wall Street Journal recently surpassed 1 million followers on TikTok. We didn’t hit this milestone by chasing viral hits, but by blending what works on the platform with what... The post How The Wall Street Journal is reaching the next generation on TikTok appeared first on Digital Content Next.
- DCN’s media industry must reads: week of March 26, 2026by Michelle Manafy, Editorial Director – DCN on March 26, 2026 at 11:29 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of March 26, 2026 appeared first on Digital Content Next.
- When it comes to bias, systems matter more than opinionsby Rande Price, Research VP – DCN on March 24, 2026 at 11:26 am
Concerns about media bias tend to focus on journalists themselves—their politics, perspectives, and potential influence on coverage. That assumption has shaped everything from public criticism to internal newsroom safeguards. But... The post When it comes to bias, systems matter more than opinions appeared first on Digital Content Next.
- Trusted content classification fuels advertiser spend on newsby Jack Marshall, Head of News – DoubleVerify on March 23, 2026 at 11:24 am
Advertiser investment in news depends on buyers having clear, reliable control over how their suitability preferences, meaning the content they consider appropriate for their brands are applied. As new brand... The post Trusted content classification fuels advertiser spend on news appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- These 9 Shoptalk Conversations Are Shaping Commerce’s Futureby Kathryn Lundstrom on March 28, 2026 at 2:44 pm
Three frenetic days at Shoptalk revealed tons of anxieties about the future of commerce—from uncertainty around what it will look like, big questions at companies like Home Depot and Stratacache, and big plays from powerhouses like Google and Meta.
- Ticker: Versant Looking to Acquire Vox’s Podcast Division, According to Reportby mmwachiro on March 27, 2026 at 6:34 pm
Rahel Solomon departs CNN, and Scott MacFarlane has a new home.
- State Street CMO John Brockelman’s Unconventional Playbook for Financial Marketing Successby Eva Kis on March 27, 2026 at 5:53 pm
The man behind “Fearless Girl” shares how finance can inspire creativity.
- Bob Schmetterer, Former Chairman and CEO of the Company That Became Havas Worldwide, Diesby Alison Weissbrot on March 27, 2026 at 1:05 pm
Bob Schmetterer, the former chairman and chief executive officer of Euro RSCG and a founding partner of Messner Vetere Berger Carey Schmetterer (MVBCS), has died at 82. Tributes are pouring
- Angela Zepeda, X’s Onetime Marketing Chief, Out Amid Restructureby Kendra Barnett on March 27, 2026 at 11:48 am
The social platform is reshuffling its ranks ahead of a planned $1 trillion SpaceX IPO.
- Global Streaming To Rise 29% By 2030 To $200B: Analyston March 30, 2026 at 3:39 pm
Over the last six years, streaming subscriptions have tripled in revenue from $63 billion in 2020.
- Netflix Hikes Prices After Losing WBD: Good For Investors - Or Consumers?on March 30, 2026 at 1:00 pm
Could the flurry of recent business and consumer news coverage of Paramount buying WBD - and ultimately beating out a Netflix deal - be a factor?
- Thoreau Documentary Takes Its Time, And It Is Well Worth Iton March 30, 2026 at 12:00 pm
PBS takes up three hours of prime time this week for a Ken Burns-produced documentary about Henry David Thoreau that is a lovely film to behold.
- 'Bachelorette' Redo: What's Left For Unscripted 'Reality' TV?on March 27, 2026 at 4:10 pm
We are seeing real-life contestants on unscripted shows with real-life anger issues - on and off air. Where do reality shows go from here?
- TCL Electronics Pictures a New Era for TV Marketingon March 27, 2026 at 3:00 pm
This week we sat down with Cole Moir, VP of Brand & Digital Marketing at TCL Electronics to find out how the brand is evolving to compete in the saturated TV market.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Everything You Expect Is Missing in 'Project Hail Mary'by Ted Gioia on March 30, 2026 at 3:50 am
And that's for the better
- The Story of My Mysterious Painby Ted Gioia on March 28, 2026 at 8:36 am
I never talked about my pain. But it kept getting worse and worse.
- Four Steps to Hellby Ted Gioia on March 26, 2026 at 5:46 pm
Can this really be the aesthetic vision of the 21st century?
- Montaigne and the Origins of Substackby Ted Gioia on March 23, 2026 at 5:59 pm
Self-publishing has a glorious history—but what's coming next is even better
- The Strangest Book in Harvard Libraryby Ted Gioia on March 20, 2026 at 8:28 am
100 years ago, Arthur Inman decided to write the most brutally honest and explicit diary in history—so he hired people to tell him their intimate secrets