Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Why live interactive coverage wins at World Cup 2026by Naomi Owusu, CEO and Co-founder – Tickaroo on June 8, 2026 at 11:26 am
The 2026 World Cup will be one of the largest sporting events ever staged. Spread across the United States, Canada, and Mexico, it will command global attention at a scale... The post Why live interactive coverage wins at World Cup 2026 appeared first on Digital Content Next.
- A $500 billion reminder of how the duopoly wins the internetby Jason Kint, CEO – DCN on June 4, 2026 at 11:36 am
A remarkable milestone just slipped by without a peep from industry pundits. In the last quarter, Google and Meta surpassed an annual run rate of one half of a trillion... The post A $500 billion reminder of how the duopoly wins the internet appeared first on Digital Content Next.
- DCN’s media industry must reads: week of June 4, 2026by Michelle Manafy, Editorial Director – DCN on June 4, 2026 at 11:22 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of June 4, 2026 appeared first on Digital Content Next.
- Consumers making more selective subscription choices by Rande Price, Research VP – DCN on June 2, 2026 at 12:18 pm
Consumers are becoming more intentional about how they choose and combine their entertainment services. They are becoming more selective about how many services they use, what those services cost, and whether... The post Consumers making more selective subscription choices appeared first on Digital Content Next.
- Can clean rooms tidy up transparency for Streaming TV?by Todd Randak, GM of CTV – DoubleVerify on June 1, 2026 at 11:26 am
Now that streaming has surpassed linear TV in total viewership and is poised to take the lead in ad spend by 2028, it’s time to look at it as more... The post Can clean rooms tidy up transparency for Streaming TV? appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- EXCLUSIVE: Kantar Hires Martina Suess Cromer As Its Top U.S. Marketerby Ryan Joe on June 8, 2026 at 12:16 pm
Research firm Kantar has hired Martina Suess Cromer as svp of North America marketing, and head of global brand and communications.
- EXCLUSIVE: Accenture Song Will Buy Whalar, Gaining Global Scale in Influencer Marketingby Lauren Johnson on June 8, 2026 at 11:15 am
Accenture Song, the consulting giant's marketing services arm, will acquire marketing agency Whalar.
- Submissions are Open for 2026 ADWEEK Experiential Awardsby PJ Bernacki on June 8, 2026 at 6:33 am
Submissions are now open for the 2026 ADWEEK Experiential Awards. Now in its 8th year, the Experiential Awards honor the bold ideas driving the future of experiential marketing. From immersive
- The Independent Names Chris Anthony Its President of North American Operationsby Mark Stenberg on June 8, 2026 at 6:00 am
The former Gallery Media Group executive plans to expand lifestyle verticals, events, and creator-led journalism at the digital news brand.
- Here are the Cable News Ratings for May 2026by mmwachiro on June 7, 2026 at 6:25 pm
Fox News remained the most-watched cable network in total viewers, despite month-to-month declines.
- 'Scary Movie' Wins Weekend Box Office At $55Mon June 8, 2026 at 3:49 pm
This was the franchise's strongest release, topping "Scary Movie 4" at $49.7 million for its 2006 opening weekend. There have been a total of six films for the franchise.
- How Yelp Answers World Cup Real-Time Questionson June 8, 2026 at 12:00 pm
After searching Google Gemini, OpenAI ChatGPT and other chatbots, finding the best places to experience the world's biggest soccer tournament with friends may come down to searching on one site.
- Roku Vs. Netflix: Brand Video Home-Screen Battle?on June 8, 2026 at 12:00 pm
Roku is looking to step up, giving brands (and viewers) more punch. But is it also because of competition - for a similar space on other popular streaming platforms?
- Paramount, Trump Team Up For UFC White House Eventon June 8, 2026 at 12:00 pm
Paramount is helping President Trump celebrate the American flag and his birthday by live-streaming the Ultimate Fighter event on the White House lawn.
- TikTok, Sundance Writing Program Embraces Episodic Video Contenton June 5, 2026 at 8:21 pm
TikTok is embracing the creation of episodic video content through a new micro-series writing program on Sundance's digital learning and community platform.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Help Me Create the Ultimate Playlist of Songs about American Lifeby Ted Gioia on June 6, 2026 at 5:51 pm
Today is Open Mic Day at The Honest Broker
- Can You Run the Music Industry without Musicians?by Ted Gioia on June 4, 2026 at 6:38 pm
We will now find out
- Ten New Albums I'm Recommending Right Nowby Ted Gioia on June 1, 2026 at 7:45 pm
Warning: strange soul-stirring sounds ahead!
- How to Destroy a Literary Reputation in One Moveby Ted Gioia on May 30, 2026 at 5:15 pm
Media companies invent a new kind of stupid
- Is Spotify Vulnerable?by Ted Gioia on May 28, 2026 at 6:54 pm
Rival streamer Qobuz grew more than 200% in one year—while Spotify struggles to attract new users