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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- AI search is transforming discovery and media economicsby Rande Price, Research VP – DCN on May 5, 2026 at 11:27 am
Search remains a primary way for publishers to reach audiences. But a growing share of searches now end without a click. Users increasingly find answers directly on results pages or... The post AI search is transforming discovery and media economics appeared first on Digital Content Next.
- Get ready for AI agents now, before buyer agents scaleby Bennett Crumbling, Head of Marketing – Optable on May 4, 2026 at 11:18 am
AI agents are already reshaping how advertising is bought. Advertisers are deploying them to plan campaigns, evaluate publisher inventory, and negotiate deals—at machine speed and at a scale no human... The post Get ready for AI agents now, before buyer agents scale appeared first on Digital Content Next.
- DCN’s media industry must reads: week of April 30, 2026by Michelle Manafy, Editorial Director – DCN on April 30, 2026 at 11:28 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of April 30, 2026 appeared first on Digital Content Next.
- How publishers rebuild audience ties as search fallsby Bob Ralian, Head of Analytics – Automattic on April 29, 2026 at 11:34 am
Data shows that publishers are already experiencing steep traffic losses: Business Insider is down 55% in organic search traffic since 2022, with Forbes and HuffPost close behind at roughly 50%.... The post How publishers rebuild audience ties as search falls appeared first on Digital Content Next.
- Media audiences are engaged, but selective and skeptical by Rande Price, Research VP – DCN on April 28, 2026 at 11:24 am
The relationship between audiences and media is shifting. New technologies—particularly agentic and search-based AI—are reshaping how people discover and consume information, while trust and behavior evolve alongside them. Recent data... The post Media audiences are engaged, but selective and skeptical appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Exverus by Brainlabs’ Aaron Silva Is the Good Cook Behind Big Evil Barbecueby Eva Kis on May 6, 2026 at 6:00 am
The assistant director of ad ops makes all his meats at home on a collection of grills and smokers.
- How I AI: Tech Recipes CEO Brian Chap Built a ‘True Decision Engine’by Eva Kis on May 6, 2026 at 6:00 am
Inside the strategic consultancy's RootIQ product, plus how Chap uses AI at home.
- Jameson Teams Up With J Balvin and KidSuper for Soccer’s Big Yearby Brittaney Kiefer on May 6, 2026 at 4:52 am
Jameson, MLS's official whiskey, releases campaign ahead of the World Cup.
- OpenAI Opens ChatGPT Ads to Self-Service Platformby Kathryn Lundstrom on May 5, 2026 at 5:09 pm
OpenAI is making it easier for advertisers to buy ads on ChatGPT with a self-service ads platform, new partners, measurement tools, and bidding options.
- From Devices to Daily Life: Samsung’s AI Living Pushby Eva Kis on May 5, 2026 at 3:59 pm
Samsung Electronics America CMO Allison Stransky on ecosystem storytelling and data-driven marketing.
- Digital Video Ad Spend To Climb 11% To $82B In 2026: IABon May 5, 2026 at 2:18 pm
Social media video ad spend will grow at a faster pace - 13%, to $31.9 billion - than CTV at 11% (to $29.3 billion) for the first time.
- Netflix's 'Narnia' Magic: Old School Or New Tricks?on May 5, 2026 at 1:00 pm
Netflix is giving "Narnia: The Magician's Nephew" a regular 49- to-54-day exclusive theatrical window for its debut next year in February.
- Now 70, The Children Of 'Seven Up!' Are Saying Good-Byeon May 5, 2026 at 12:00 pm
The final installment of one of the greatest TV series ever made is finished and ready to premiere later this year.
- Paramount Q1 Ad Sales: -3%, Linear -6%on May 5, 2026 at 2:53 am
Paramount Skydance ad revenue slightly outperformed analysts' estimates for Q1. Traditional TV advertising was down 6% to $1.9 billion, with streaming ads 9% higher to $517 million.
- Roku Ties Streaming Inventory Directly To Retail Media Dataon May 4, 2026 at 1:00 pm
Criteo, Fandango and Fetch as well as Best Buy Ads, Kroger Precision Media and Instacart became early launch partners. The strategy ties retail media data directly with CTV to target ads.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Fantastic Nicknames of Jazzby Ted Gioia on May 4, 2026 at 9:29 pm
If you’re a jazz fan, see how many of the nicknames in the poem below you can identify.
- 12 New YouTube Videos I'm Recommending Right Nowby Ted Gioia on May 2, 2026 at 6:30 pm
Including the trendiest band of the current moment
- Socrates vs. the Venture Capitalistby Ted Gioia on April 30, 2026 at 5:51 pm
Which side do you pick?
- The NY Times Asked Me to Pick the Greatest Living American Songwritersby Ted Gioia on April 28, 2026 at 6:34 pm
Here's my ballot for the Times survey
- Movie Theaters Are Coming Back (for the Saddest Reason)by Ted Gioia on April 25, 2026 at 11:09 pm
It's a five-letter word that starts with G.