Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Beyond pageviews: The modern media metrics that matter most
by Michelle Manafy, Editorial Director – DCN on August 20, 2026 at 11:38 amMedia success used to be all about traffic, unique users and clicks. Now the focus for any sustainable business must be on relationships, loyalty and habit. These new targets require... The post Beyond pageviews: The modern media metrics that matter most appeared first on Digital Content Next.
- DCN’s media industry must reads: week of August 20, 2026by Michelle Manafy, Editorial Director – DCN on August 20, 2026 at 11:22 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of August 20, 2026 appeared first on Digital Content Next.
- Why comment volume tells only part of the audience storyby Michelle Manafy, Editorial Director – DCN on August 18, 2026 at 11:23 am
A busy comment section can look like proof that a story connected with readers. But new research complicates that picture: data-rich stories tend to draw fewer commenters, while the people... The post Why comment volume tells only part of the audience story appeared first on Digital Content Next.
- The newsroom strategy behind live coverage that convertsby Michelle Manafy, Editorial Director – DCN on August 17, 2026 at 11:23 am
Access to breaking news is everywhere. Audiences can follow major events in real time through countless broadcast and digital sources. For publishers, the challenge is no longer simply reporting what... The post The newsroom strategy behind live coverage that converts appeared first on Digital Content Next.
- Flip it: why vertical video matters to media businesses
by Michelle Manafy, Editorial Director – DCN on August 13, 2026 at 11:34 amFor as long as vertically-oriented video has been popular on smartphones, media businesses have been testing their potential. The format has proven to be popular for communication, entertainment, and increasingly... The post Flip it: why vertical video matters to media businesses appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- EXCLUSIVE: Omnicom Offloads Hundreds of Staffers Who Built Its AI Platform to Third-Party Contractorby Kendra Barnett on August 20, 2026 at 2:37 pm
The holdco is outsourcing hundreds of the engineers and product staff who built the AI platform it has positioned as central to its future to IT firm Endava
- Sony WPP Rebate Fraud Allegations Reawaken Age-Old Debates in Adlandby Kendra Barnett on August 20, 2026 at 12:00 pm
New claims surfaced in the WPP whistleblower suit reignite questions about adland's biggest trust problem.
- To Avoid AI Marketing Traps, Become a Hybrid CMOby Eva Kis on August 20, 2026 at 11:53 am
The next advantage in marketing will belong to those who combine AI's speed with human scar tissue.
- NFL Stars Show Off New Celebrations in Season Kickoff Campaignby Bill Bradley on August 20, 2026 at 10:00 am
NFL players such as Bijan Robinson break out their best moves for new marketing push.
- How AI Is Changing Tech Marketing with Iterable CEO Sam Allenby Eva Kis on August 20, 2026 at 9:44 am
Why marketers are more powerful than ever—if they assemble the right team.
- We'll Fight For Your Brand: WWE, UFC Added Major Sponsor Dealson August 20, 2026 at 5:49 pm
Among the new brands buying title-sponsorship inventory in WWE's "Raw" weekly Netflix show were Snickers, Minute Maid, Cricket Wireless and Wingstop.
- Avid Fans Of Women's Sports Watching More Televised Gameson August 20, 2026 at 3:52 pm
The largest viewing gain came with the WNBA, up 54% to 3.8 billion minutes viewed. And the number of overall women's sports telecasts shot up 230% to 3,363 in 2025.
- Sports Fans Resort To More Piracy For Live-Streaming Gameson August 20, 2026 at 3:00 pm
Statista says "live sports piracy" is the fastest-growing digital piracy segment.
- Netflix Doc Tells Story Of The Brand That Became Known As Mr. Ton August 20, 2026 at 1:00 pm
Raised on welfare in one of Chicago's roughest neighborhoods, Mr. T came up with a brand name and image for himself that made him world famous.
- Trad Pay TV Declines Again -- But At Moderate 4.1% Dropon August 19, 2026 at 5:25 pm
But overall consumer spending on all video -- pay TV, streaming, other home entertainment --- continues to climb, to just under $40 billion.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Stanford's Secret Course on How to Rule the World
by Ted Gioia on August 19, 2026 at 5:36 pmAnd its link to the scandal surrounding Bill Gates’s daughter
- How to Make a Marriage Proposal
by Ted Gioia on August 17, 2026 at 3:03 pmAt least here's how I did it
- What Are Your Favorite New Movies, Music, Books, and TV Series?
by Ted Gioia on August 14, 2026 at 5:15 pmI'm seeking recommendations from the brain trust (that means you)
- Reese Witherspoon and Me
by Ted Gioia on August 12, 2026 at 7:17 pmWill I join her on the red carpet some day?
- Great New Music I'm Recommending Right Now
by Ted Gioia on August 10, 2026 at 6:45 pmTen recent albums of outstanding merit