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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- AI’s promise does not justify using any means to build it
by Jason Kint, CEO – DCN on September 8, 2026 at 7:06 pmThe ends can’t justify the means. This was my major takeaway in reading the Summary Judgement cross-motions filed Friday in rapid fire order by the defendant Big AI companies (OpenAI... The post AI’s promise does not justify using any means to build it appeared first on Digital Content Next.
- DCN’s media industry must reads: week of September 3, 2026by Michelle Manafy, Editorial Director – DCN on September 3, 2026 at 11:29 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of September 3, 2026 appeared first on Digital Content Next.
- Six big publishing lessons from a small media market
by Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon on September 3, 2026 at 11:24 amNew Zealand is a long way from the United States, and much of the rest of the world, both geographically and in terms of the scale of its media market.... The post Six big publishing lessons from a small media market appeared first on Digital Content Next.
- More video options raise the stakes for premium publishers
by Rande Price, Research VP – DCN on September 1, 2026 at 11:24 amThe boundaries between TV, streaming and social video continue to blur, putting premium publisher inventory into a much broader competitive mix. Advertisers have more options for where and how they... The post More video options raise the stakes for premium publishers appeared first on Digital Content Next.
- Own the moment: How distinctive live coverage earns attentionby Michelle Manafy, Editorial Director – DCN on August 31, 2026 at 11:26 am
Major events offer an opportunity where publishers can anticipate a surge in audience attention. Elections, severe weather, breaking news, and major sporting or cultural events send readers searching for timely... The post Own the moment: How distinctive live coverage earns attention appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Publishers Are Spending Hundreds of Millions a Month Buying Trafficby Mark Stenberg on September 9, 2026 at 7:00 pm
Exclusive data reveals that publishers’ paid search budgets have risen 274% in the last three years, part of an industry-wide response to traffic declines
- Here Are the Cable News Ratings for August 2026by mmwachiro on September 9, 2026 at 4:17 pm
CNN was the only network with gains in one of the measured categories during the month in primetime or total day.
- Cutbacks in GLP-1 Insurance Coverage Are Forcing Marketers to Pivot
by Andrea Michelson on September 9, 2026 at 3:28 pmEmployer health costs are projected to spike in the upcoming year, forcing many companies that recently expanded coverage of GLP-1 drugs to reverse course.
- Andrew Robertson to Lead Omnicom Advertising as Troy Ruhanen Retiresby Chris Cicchiello on September 9, 2026 at 12:19 pm
Ruhanen said he and John Wren had planned his exit for ‘some time’
- Publicis Really Didn’t Have to Choose Between Coke and Pepsiby Eva Kis on September 9, 2026 at 11:37 am
Agencies seem to be the only business still beholden to conflict of interest.
- Florida Accuses Netflix Of Privacy 'Bait-And-Switch'on September 9, 2026 at 8:47 pm
"Netflix's years-long bait-and-switch has led the company right to where it promised never to be: addicting children and families to its platform, mining those users for data, and then converting that data into lucrative intelligence for global advertising juggernauts," Florida Attorney General James Uthmeier alleges.
- Google Search Introduces Live NFL Game Feedon September 9, 2026 at 6:35 pm
Google has added a live NFL game feed to search, allowing fans and spectators to follow along with game developments as they unfold on the field.
- DOJ Wants Closer Look At Fox-Roku Dealon September 9, 2026 at 3:49 pm
The DOJ is planning to seek more information via what is known as a "second request" about the Fox-Roku deal.
- UPS Store, Doner Debut Blu To Help Small Businesseson September 9, 2026 at 3:00 pm
Ads illustrate the company's local expertise and numerous resources.
- Streaming Bingeing Still Strong - Especially With Netflixon September 9, 2026 at 12:00 pm
Nearly two-thirds (62%) of streaming releases were available for bingeing through the first half of this year, according to Luminate Intelligence, an entertainment researcher.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Last 24 Hours Are the Opening Scene in a Horror Movie
by Ted Gioia on September 9, 2026 at 7:45 pmEight different insiders have issued warnings—and you need to hear them out
- Amazon is Polluted
by Ted Gioia on September 6, 2026 at 7:19 pmAnd I'm not talking about a river in South America
- YouTube Videos I’m Recommending Right Now
by Ted Gioia on September 4, 2026 at 8:18 pmHere’s a big batch of 14 recent videos. These are keepers.
- Wendell Berry’s Nine Rules
by Ted Gioia on September 1, 2026 at 4:32 pmI pay tribute to this poet and gadfly, who left us yesterday at age 92, with an article from the archive
- 10 Brutally Honest Predictions on the Future of AI
by Ted Gioia on August 31, 2026 at 7:05 pmForget the hype—here’s what will really happen