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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Publishers rethink YouTube strategy as search traffic erodesby Chris M. Sutcliffe – Independent Media Reporter on March 12, 2026 at 11:33 am
Media businesses have had a love-hate relationship with YouTube. As a competitor for ad revenue, it has been a thorn in their sides. But as an audience development and discovery... The post Publishers rethink YouTube strategy as search traffic erodes appeared first on Digital Content Next.
- DCN’s media industry must reads: week of March 12, 2026by Michelle Manafy, Editorial Director – DCN on March 12, 2026 at 11:23 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of March 12, 2026 appeared first on Digital Content Next.
- Algorithms alter political information flow on X feedsby Rande Price, Research VP – DCN on March 10, 2026 at 11:16 am
How platforms rank content has become a central issue in the digital information ecosystem. Algorithms determine what millions of users see each day, shaping which voices gain visibility and how... The post Algorithms alter political information flow on X feeds appeared first on Digital Content Next.
- Retention over reach: the strategic reset behind publisher appsby Julie Jochims (West), Content Marketing Manager – Arc XP on March 9, 2026 at 11:24 am
Is this round two of apps? That was the question Jonny Kaldor, CEO of Pugpig, posed on stage at Arc XP Connect NYC. After years dominated by platform distribution, algorithmic... The post Retention over reach: the strategic reset behind publisher apps appeared first on Digital Content Next.
- How microdramas hook viewers and drive revenueby Charlotte Henry – Independent Media Reporter on March 5, 2026 at 12:36 pm
Microdramas, sometimes called vertical dramas, are fast-paced, feature-length video series, shot vertically and split into episodes of between 60 and 90 seconds. They have been popular in China for some... The post How microdramas hook viewers and drive revenue appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- EXCLUSIVE: Dow Jones Bolsters Brand Team By Hiring Former Droga5 Chief Andrew Essexby Mark Stenberg on March 13, 2026 at 6:06 pm
Andrew Essex, the founding CEO of Droga5, is joining the company alongside Fortune veteran Delwyn Gray.
- OpenAI is Testing An Ads Manager, As Its New Ads Business Fights Growing Painsby Trishla Ostwal on March 13, 2026 at 6:01 pm
OpenAI's ChatGPT ads program has begun testing an Ads Manager with a small group of partners and is gathering feedback.
- Week of March 2 Cable News Ratings: Middle East Conflict Fuels Viewershipby mmwachiro on March 13, 2026 at 5:39 pm
However, viewership has come down from recent highs.
- Streaming Ratings, Week of Feb. 9: Lincoln Lawyer Holds Onto No. 1by mmwachiro on March 13, 2026 at 5:09 pm
Only two titles managed to cross the billion viewing minutes mark.
- Ticker: Former MSNBC Head Rashida Jones to Lead Piers Morgan’s Uncensoredby mmwachiro on March 13, 2026 at 5:00 pm
Scott MacFarlane is the latest journalist to depart from CBS News.
- Nielsen To Correct -- Er, I Mean Methodologically Innovate -- The Gaugeon March 13, 2026 at 8:33 pm
I originally planned this column for Monday, the day before Nielsen normally publishes its monthly Gauge data, but turns out it's delaying it another week due to a recalibration.
- Sports Fans Are Streaming, Scrolling And Occasionally Swearing At Their TVson March 13, 2026 at 6:53 pm
Fragmented sports media is creating headaches for fans and opportunities for advertisers.
- AI Agents Improving Ad Performanceon March 13, 2026 at 5:54 pm
Perion Networks this week extended the agentic capabilities of its "Outmax" AI agent from commerce, retail media and connected television platforms to a social platform with nearly 1.6 billion users worldwide.
- Streaming Movie Ding? Universal's Films Are 'Theatrical-First'on March 13, 2026 at 3:15 pm
Starting next year, Universal Pictures will extend the theatrical window for new release movies to five weekends this year (around 35 days), and seven weekends (around 49 days) in 2027, according to a New York Times report.
- New York Bomb Incident Reveals Weakness Of TV Newson March 13, 2026 at 11:00 am
Local news got aspects of the story wrong, or underplayed parts of it entirely - and a CNN news anchor got it wrong three days after it happened.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Can a 100-Year-Old Mouse Save Disney?by Ted Gioia on March 13, 2026 at 5:53 pm
And other recent jottings in my journal
- AI Actress Tilly Norwood Drops a Video—and It's Cringe on Steroidsby Ted Gioia on March 10, 2026 at 10:16 pm
"At least Skynet was honest about trying to erase humanity..."
- Is Spotify Enabling Massive Impersonation of Famous Jazz Musicians?by Ted Gioia on March 9, 2026 at 6:07 pm
How did trumpet legend Nat Adderley become a white guy playing with a three-handed bassist?
- Why Are Tech Bros Watching Videos at 3x Speedby Ted Gioia on March 6, 2026 at 3:37 pm
Our culture might be boring but it sure is fast
- The Real Story Behind 'Zen and the Art of Motorcycle Maintenance'by Ted Gioia on March 3, 2026 at 2:43 pm
How this book was written is as strange as the novel itself