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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- DCN’s media industry must reads: week of September 3, 2026
by Michelle Manafy, Editorial Director – DCN on September 3, 2026 at 11:29 amHere are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of September 3, 2026 appeared first on Digital Content Next.
- Six big publishing lessons from a small media market
by Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon on September 3, 2026 at 11:24 amNew Zealand is a long way from the United States, and much of the rest of the world, both geographically and in terms of the scale of its media market.... The post Six big publishing lessons from a small media market appeared first on Digital Content Next.
- More video options raise the stakes for premium publishers
by Rande Price, Research VP – DCN on September 1, 2026 at 11:24 amThe boundaries between TV, streaming and social video continue to blur, putting premium publisher inventory into a much broader competitive mix. Advertisers have more options for where and how they... The post More video options raise the stakes for premium publishers appeared first on Digital Content Next.
- Own the moment: How distinctive live coverage earns attentionby Michelle Manafy, Editorial Director – DCN on August 31, 2026 at 11:26 am
Major events offer an opportunity where publishers can anticipate a surge in audience attention. Elections, severe weather, breaking news, and major sporting or cultural events send readers searching for timely... The post Own the moment: How distinctive live coverage earns attention appeared first on Digital Content Next.
- Forget it. Publishers can’t leave Google. That’s a problemby Jason Kint, CEO – DCN on August 27, 2026 at 11:33 am
Reality bites. And the great debate over whether publishers will opt out of Google Search is not reality. In recent months, I’ve watched everyone from Adweek and NiemanLab to The... The post Forget it. Publishers can’t leave Google. That’s a problem appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- 8 Marketer Moves to Know This Week: Stellantis, KFC, Cleveland Clinic, and Moreby Rebecca Stewart on September 4, 2026 at 1:20 pm
Marketing leadership hires and exits from the last seven days.
- Week of Aug 24 Cable News Ratings: MS NOW Posts Gainsby mmwachiro on September 4, 2026 at 12:31 pm
Fox News led all the news networks.
- ADWEEK TV Advantage: Buyers Detail Involved Super Bowl Negotiations and a Complex Upfrontby Bill Bradley on September 4, 2026 at 6:00 am
Media buyers share their candid takes on this year's upfront and Disney's Super Bowl deals.
- Ads of the Week: 12 Campaigns That Caught Our Eye, From Hershey’s to Cheez-Itby Matt Barker on September 4, 2026 at 6:00 am
Hershey's, Cheez-It, Allstate, BMW, Amazon, and more are behind the week’s most notable ads.
- ADWEEK Agencies Advantage: Turnaround Signs at WPP and S4 Could Tip the Holdco Power Scalesby Chris Cicchiello on September 4, 2026 at 6:00 am
Publicis still commands the top spot, but WPP and S4 are upping the competition
- Why September 12th Matterson September 4, 2026 at 5:22 pm
Before Sept. 11 recedes again, we should remember not only how nearly 3,000 people died, but how millions of people responded.
- FCC Urges Judge To Throw Out ABC Suit Over License Renewalon September 4, 2026 at 5:07 pm
The FCC is asking the court to reject ABC's request to halt an early review of broadcast licenses in eight markets, including New York and Los Angeles.
- Niche Streamers Taking Share... From The Big Guys?on September 4, 2026 at 4:44 pm
Overall, specialized streaming services grew to a collective 42 million paying subscribers for the first six months of 2026 - a 14% improvement vs. a year ago, says subscription streaming researcher Antenna.
- NBC's 'Sunday Night Baseball' Viewing Up 48% Vs. 2025on September 4, 2026 at 4:39 pm
For all Major League Baseball national TV games - exclusive and non-exclusive - total TV ad spend is estimated at $214 million, according to iSpot.
- Betty Crocker Handbags Offer New Twist To Beloved Cakeson September 4, 2026 at 3:00 pm
The Betty Ate Collection, a trio of cake-slice handbags, is a sweet purse.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- YouTube Videos I’m Recommending Right Now
by Ted Gioia on September 4, 2026 at 8:18 pmHere’s a big batch of 14 recent videos. These are keepers.
- Wendell Berry’s Nine Rules
by Ted Gioia on September 1, 2026 at 4:32 pmI pay tribute to this poet and gadfly, who left us yesterday at age 92, with an article from the archive
- 10 Brutally Honest Predictions on the Future of AI
by Ted Gioia on August 31, 2026 at 7:05 pmForget the hype—here’s what will really happen
- The 3 Bad Types of Humanities Professor
by Ted Gioia on August 28, 2026 at 5:42 pmAnd how to improve cultural education in the current moment
- How Our Leisure Time Got Monetized
by Ted Gioia on August 25, 2026 at 5:30 pmIt wasn’t always like this