Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Algorithms alter political information flow on X feedsby Rande Price, Research VP – DCN on March 10, 2026 at 11:16 am
How platforms rank content has become a central issue in the digital information ecosystem. Algorithms determine what millions of users see each day, shaping which voices gain visibility and how... The post Algorithms alter political information flow on X feeds appeared first on Digital Content Next.
- Retention over reach: the strategic reset behind publisher appsby Julie Jochims (West), Content Marketing Manager – Arc XP on March 9, 2026 at 11:24 am
Is this round two of apps? That was the question Jonny Kaldor, CEO of Pugpig, posed on stage at Arc XP Connect NYC. After years dominated by platform distribution, algorithmic... The post Retention over reach: the strategic reset behind publisher apps appeared first on Digital Content Next.
- How microdramas hook viewers and drive revenueby Charlotte Henry – Independent Media Reporter on March 5, 2026 at 12:36 pm
Microdramas, sometimes called vertical dramas, are fast-paced, feature-length video series, shot vertically and split into episodes of between 60 and 90 seconds. They have been popular in China for some... The post How microdramas hook viewers and drive revenue appeared first on Digital Content Next.
- DCN’s media industry must reads: week of March 5, 2026by Michelle Manafy, Editorial Director – DCN on March 5, 2026 at 12:27 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of March 5, 2026 appeared first on Digital Content Next.
- Ad tech dominance defines market power and pricingby Rande Price, Research VP – DCN on March 3, 2026 at 12:27 pm
Digital advertising remains a primary source of revenue for media companies. Yet the system that allocates that revenue is controlled by a small number of intermediaries that design the auctions,... The post Ad tech dominance defines market power and pricing appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Week of March 2 Morning News Ratings: Today Only Show to Grow in Total Viewersby mmwachiro on March 11, 2026 at 1:35 pm
Today extends its lead.
- 3 Game-Changing Suntory Campaigns From François Baziniby Rebecca Stewart on March 11, 2026 at 1:00 pm
The marketer reflects on taking Schweppes to space and bringing Ribena home.
- EXCLUSIVE: Horizon Media Cuts 50 Roles in AI-Focused Agency ‘Realignment’by Kendra Barnett on March 11, 2026 at 11:58 am
In an email sent Monday evening to employees, the agency’s CEO Bill Koenigsberg said the company is reshuffling its talent to focus on AI development.
- 11 AI Tools That Ad Creatives Can’t Stop Using Nowby Brittaney Kiefer on March 11, 2026 at 8:00 am
ADWEEK asked creative leaders to name AI tools that have transformed their work.
- Exclusive: Playboy Names Phillip Picardi Chief Brand Officer and Editor in Chiefby Mark Stenberg on March 11, 2026 at 6:00 am
The founder of them and former Out Magazine editor joins the publisher amid its push for a broader editorial revival.
- Agentic Agency Technology Takes Stronger Position In Ad Chainon March 11, 2026 at 4:29 pm
Global independent ad agency PMG became one of the first partners to pilot a new AI agent infrastructure launched today from FreeWheel, a Comcast company.
- 'Media Value' For Legacy TV Networks' Own Streamers Grows 11%on March 11, 2026 at 4:16 pm
A recent 3-month snapshot of "media value" ad/promotion time for streamers on corporate-owned TV networks shows growth to $214.6 million vs. $192.5 million in the same period the previous year.
- Warner Bros. Deal History: Storylines Are Not Happy Endingson March 11, 2026 at 12:00 pm
Business deals for Warner Bros. are not uplifting movie-like stories to recite.
- Nicole Kidman Is An Italian-American Coroner In 'Scarpetta'on March 11, 2026 at 12:00 pm
The drama seems forced in the new coroner-detective drama "Scarpetta" starring Nicole Kidman in the lead role as a crack coroner in northern Virginia.
- Open CTV Buying? Context Is Key, Not Just High 'Completion' Rateson March 11, 2026 at 12:00 pm
An analysis found the "majority of impressions available for purchase lack program, and episode level information, genre classifications, quality, ratings." Research was conducted by Peer39, which specializes in pre-bid targeting/post-buy analysis.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- AI Actress Tilly Norwood Drops a Video—and It's Cringe on Steroidsby Ted Gioia on March 10, 2026 at 10:16 pm
"At least Skynet was honest about trying to erase humanity..."
- Is Spotify Enabling Massive Impersonation of Famous Jazz Musicians?by Ted Gioia on March 9, 2026 at 6:07 pm
How did trumpet legend Nat Adderley become a white guy playing with a three-handed bassist?
- Why Are Tech Bros Watching Videos at 3x Speedby Ted Gioia on March 6, 2026 at 3:37 pm
Our culture might be boring but it sure is fast
- The Real Story Behind 'Zen and the Art of Motorcycle Maintenance'by Ted Gioia on March 3, 2026 at 2:43 pm
How this book was written is as strange as the novel itself
- My 24 Rules for Readingby Ted Gioia on February 28, 2026 at 6:09 pm
These have been invaluable for me. Maybe they will help you too.