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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- In an AI world, human voice is media’s competitive edgeby Sarah Ebner – Media Consultant on May 21, 2026 at 11:32 am
The media is beset by issues, from lack of trust in legacy institutions to serious competition from influencers, AI search and social platforms. In a world where engagement and direct... The post In an AI world, human voice is media’s competitive edge appeared first on Digital Content Next.
- DCN’s media industry must reads: week of May 21, 2026by Michelle Manafy, Editorial Director – DCN on May 21, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of May 21, 2026 appeared first on Digital Content Next.
- Gaming audiences may reveal the future of content discovery by Rande Price, Research VP – DCN on May 19, 2026 at 11:26 am
Gaming audiences offer a valuable perspective on digital media consumption. IGN Entertainment’s new Generations in Play report finds that these audiences increasingly move fluidly between creators, communities, search, subscriptions, livestreams,... The post Gaming audiences may reveal the future of content discovery appeared first on Digital Content Next.
- How to drive audience as Discover declinesby Alexian Chiavegato, Chief Marketing Officer – Marfeel on May 18, 2026 at 11:22 am
For years, Google Discover has operated as one of the most powerful, yet often unpredictable, traffic drivers for digital publishers. A single article could generate hundreds of thousands of visits... The post How to drive audience as Discover declines appeared first on Digital Content Next.
- AI won’t save media innovation from weak product thinkingby Richard E. Brown, Media Revenue Consultant on May 14, 2026 at 11:33 am
Over the last two years, vibe coding and AI-assisted development tools have dramatically reduced the time and technical barriers required to prototype, test and launch digital products. This has allowed... The post AI won’t save media innovation from weak product thinking appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Axios Bets That AI Can Make Local News Pay, One Market at a Timeby Mark Stenberg on May 29, 2026 at 9:00 am
After hitting its first-half revenue goals early, the publisher is resuming expansion of its local program, with OpenAI helping foot the bill.
- The Experience Is Now the Productby Andrea Castillo on May 29, 2026 at 9:00 am
We’re living through one of the most fragmented periods in media and cultural history, and because of that, people are returning to real‑world experiences with more desire, emotion, and urgency
- Ads of the Week: 9 Campaigns That Caught Our Eye, From Etsy to NPRby Matt Barker on May 29, 2026 at 6:00 am
Etsy, NPR, Primark, Nothing, and more are behind the week’s most notable ads.
- 60 Minutes Gets Drastic Changes, Nick Bilton Named Executive Producerby mmwachiro on May 28, 2026 at 4:22 pm
Tanya Simon exits the network as a result of Bilton's appointment at 60 Minutes.
- Overheated iPads, Lifeguards, and Changing Tides: The Unexpected Challenges of a Cannes Beach Takeoverby Lauren Johnson on May 28, 2026 at 4:09 pm
Experiential marketers reveal the unique challenges of the ad festival.
- CBS News Shocker: Weiss Hires TV News Novice To Run '60 Minutes'on May 29, 2026 at 12:00 pm
CBS News editor-in-chief Bari Weiss is bringing in an outsider with no prior experience in TV news to run "60 Minutes."
- Measure This: Engagement, Viewing... Or Fandom?on May 29, 2026 at 12:00 pm
In recent earnings calls, Netflix and Walt Disney exec sharpened some of those definitions, looking at different kinds of engagement.
- YouTube Tests 'Exclusive' Visibility Feature With Music Creatorson May 29, 2026 at 12:03 am
YouTube is testing a beta feature that allows music creators to select and share exclusive content with their most devoted supporters.
- World Cup Ads, Beer Runs, AI Shopping: Marketers Discover Americans Suddenly Care About Socceron May 28, 2026 at 4:18 pm
At least enough Americans are interested in the tournament to justify another round of emotionally manipulative commercials featuring fathers hugging children in replica jerseys.
- Amazon Expands Signals To Improve Performanceon May 28, 2026 at 4:14 pm
Amazon Publisher Services at its summit on Thursday introduced new capabilities to help publishers use data signals that improve an advertiser's performance across web, mobile, and streaming TV.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Is Spotify Vulnerable?by Ted Gioia on May 28, 2026 at 6:54 pm
Rival streamer Qobuz grew more than 200% in one year—while Spotify struggles to attract new users
- An Uncanny Moment for Jazz Loversby Ted Gioia on May 26, 2026 at 6:21 pm
Sonny Rollins dies the day before the Miles Davis centenary
- What I'm Hearing from Readersby Ted Gioia on May 24, 2026 at 8:01 pm
It’s painful to admit, but the comments emails from readers are sometimes better than my articles. Here are some recent responses.
- Anti-AI Laws Now Get Unanimous Support from Left & Rightby Ted Gioia on May 22, 2026 at 6:49 pm
In just three years, Silicon Valley has destroyed its entire support network. It's still in denial—but that won't last.
- 65 of My Favorite Quotationsby Ted Gioia on May 20, 2026 at 6:35 pm
Ranging widely from Seneca to Ringo Starr