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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Making authenticity a competitive edge for publishersby Rich Murphy, CEO, President and Managing Director – Alliance for Audited Media on February 18, 2026 at 12:27 pm
As AI-driven inventory floods the digital ecosystem, advertisers are becoming more selective about where they place budgets. In this environment, publishers that can clearly document who they reach, how engagement... The post Making authenticity a competitive edge for publishers appeared first on Digital Content Next.
- To ensure audiences return, invite one meaningful action earlyby Richard E. Brown, Media Revenue Consultant on February 12, 2026 at 12:33 pm
I have spent the last several months knee-deep in research on product market fit, examining how audience behavior, propensity modeling and product development work together in practice, not theory. My... The post To ensure audiences return, invite one meaningful action early appeared first on Digital Content Next.
- DCN’s media industry must reads: week of February 12, 2026by Michelle Manafy, Editorial Director – DCN on February 12, 2026 at 12:24 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of February 12, 2026 appeared first on Digital Content Next.
- More reach, less power: copyright in digital markets todayby Rande Price, Research VP – DCN on February 10, 2026 at 12:24 pm
Digital distribution dramatically expanded reach for creators and publishers, but it also restructured who controls value. Visibility, pricing, audience data, and monetization now sit largely inside platform ecosystems that the creators of content... The post More reach, less power: copyright in digital markets today appeared first on Digital Content Next.
- What newsroom leaders say matters most in AI adoptionby Jessica Patterson – Independent Media Reporter on February 9, 2026 at 12:24 pm
Publishers enter 2026 facing unrelenting pressure to innovate with generative AI, colliding with the need to protect editorial standards and audience trust. As AI slop floods the media ecosystem, publishers... The post What newsroom leaders say matters most in AI adoption appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- DoorDash’s Toby Espinosa on Commerce Media That Connects National Dollars to Local Demandby Eva Kis on February 24, 2026 at 2:20 pm
Plus, how the delivery service built one of the fastest-growing media networks.
- Shobha Sairam Joins McCann New York To Bolster Its Strategy Chopsby Audrey Kemp on February 24, 2026 at 2:08 pm
McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New York office, a move that comes as the agency continues to stabilize leadership and modernize its strategy function following the Omnicom-IPG merger.
- CMOs Are More Focused On Growing Revenue Than Brand Awarenessby Robert Klara on February 24, 2026 at 1:48 pm
Economic worries and AI have shifted priorities for the marketing department, according to a survey by NewtonX
- Liquid Death and Spotify Want to be the Soundtrack to Your Afterlifeby Brittaney Kiefer on February 24, 2026 at 12:13 pm
Liquid Death's latest collab is a Bluetooth-enabled urn that turns your Spotify listening habits into a personalized post-life playlist.
- Super Bowl 60 Sets Ad Sales Record, According to NBCUby Bill Bradley on February 24, 2026 at 10:53 am
More than 250 advertisers were represented across Super Bowl LX, the Winter Olympics, and NBA All-Star Weekend.
- YouTube Tops Media Distributors Viewing Again -- 12.5% Shareon February 24, 2026 at 1:00 pm
Last year, YouTube had a 10.8 share - second to Disney, which slipped one-tenth of a share point to 11.9% year-over-year vs. an industry-leading 12.0% in January 2025.
- Not Quite A Super Bowl Record: Were Expectations Higher?on February 24, 2026 at 1:00 pm
Data from a major contributor to the Big Data piece of the puzzle was understated. Nielsen did not provide specific details.
- On 'Scrubs' Revival, The Doctors Are Back Inon February 24, 2026 at 1:00 pm
'Scrubs" does not miss a beat in its return to television 16 years after its first run ended in 2010.
- Hellmann's Turns To Amazon For Electric Energyon February 23, 2026 at 5:53 pm
Unilever has become increasingly confident using TV to reach consumers. Hellmann's latest Super Bowl ad demonstrates that its playful message encourages people to watch it again and again. And that's the whole idea.
- Advocacy Groups Back Media Matters In Fight Over 'Ad Boycott' Probeon February 23, 2026 at 5:53 pm
The FTC's probe of Media Matters is part of the Trump administration's effort to force businesses -- including Omnicom - into making policy concessions, free speech groups say.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- In the New Toy Story Movie, Toys Lose Their Jobs to AIby Ted Gioia on February 23, 2026 at 3:24 pm
The tech backlash is now mainstream—and even tech companies are joining in
- How Jeffrey Epstein Became a Public Intellectualby Ted Gioia on February 21, 2026 at 6:53 pm
It's amazing what money can buy nowadays
- 30 Facts about Childhood Today that Will Terrify Youby Ted Gioia on February 19, 2026 at 6:55 pm
Why are we doing this to our kids?
- The Live Music Event That Changed My Lifeby Ted Gioia on February 16, 2026 at 7:06 pm
I met my destiny, and nothing would be the same afterwards
- All This Has Happened in Just the Last 15 Days...by Ted Gioia on February 13, 2026 at 7:28 pm
This isn't the future. It's happening now. And you can't afford to ignore it.