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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- In an AI world, human voice is media’s competitive edgeby Sarah Ebner – Media Consultant on May 21, 2026 at 11:32 am
The media is beset by issues, from lack of trust in legacy institutions to serious competition from influencers, AI search and social platforms. In a world where engagement and direct... The post In an AI world, human voice is media’s competitive edge appeared first on Digital Content Next.
- DCN’s media industry must reads: week of May 21, 2026by Michelle Manafy, Editorial Director – DCN on May 21, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of May 21, 2026 appeared first on Digital Content Next.
- Gaming audiences may reveal the future of content discovery by Rande Price, Research VP – DCN on May 19, 2026 at 11:26 am
Gaming audiences offer a valuable perspective on digital media consumption. IGN Entertainment’s new Generations in Play report finds that these audiences increasingly move fluidly between creators, communities, search, subscriptions, livestreams,... The post Gaming audiences may reveal the future of content discovery appeared first on Digital Content Next.
- How to drive audience as Discover declinesby Alexian Chiavegato, Chief Marketing Officer – Marfeel on May 18, 2026 at 11:22 am
For years, Google Discover has operated as one of the most powerful, yet often unpredictable, traffic drivers for digital publishers. A single article could generate hundreds of thousands of visits... The post How to drive audience as Discover declines appeared first on Digital Content Next.
- AI won’t save media innovation from weak product thinkingby Richard E. Brown, Media Revenue Consultant on May 14, 2026 at 11:33 am
Over the last two years, vibe coding and AI-assisted development tools have dramatically reduced the time and technical barriers required to prototype, test and launch digital products. This has allowed... The post AI won’t save media innovation from weak product thinking appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Ferrari Just Pulled a Jaguarby ADWEEK Staff on May 28, 2026 at 11:32 am
Markets don't typically crater over design choices. They crater when they smell the potential for brand damage.
- How Crocs Turned ‘Ugly’ Into Cultural Cool ft. CMO Terence Reillyby Eva Kis on May 28, 2026 at 10:32 am
On treating mockery as a market opportunity rather than a threat.
- Marketers Can’t Optimize Their Way Out of Their Trust Problemby Andrea Castillo on May 28, 2026 at 9:00 am
Here’s the uncomfortable truth no one wants to say in a marketing meeting: We’re not losing because of bad marketing. We’re losing because customers don’t trust us. And we did
- Mariana O’Kelly Leaves Leo Burnett to Lead Creative at DonerColle Partnersby Alison Weissbrot on May 28, 2026 at 8:00 am
Former Leo Burnett executive creative director joins newly formed agency as chief creative officer
- ADWEEK’s Top Picks From Propeller’s Biggest-Ever Cannes Guideby Rebecca Stewart on May 28, 2026 at 6:45 am
Our editors and reporters sifted through the expanded list to pick out the gatherings, events, and meetups to add to your calendar.
- Comscore Sells Data Movie Business For $70Mon May 28, 2026 at 1:01 pm
Comscore Movies will be rebranded under new ownership and known as box office/movie data brand Rentrak, which became a TV measurement company and was sold to Comscore ten years ago.
- The Ridiculousness Of TV's Assassins For Hireon May 28, 2026 at 12:00 pm
The Fox series "Memory of a Killer" boasts the most conspicuous killer for hire on TV at the moment - an assassin with early-onset Alzheimer's.
- Returning Streamer Shows' Season Gaps Continue To Riseon May 27, 2026 at 3:30 pm
Analysis of 1,611 scripted original shows on premium streamers found viewers waited an average of 21 months between new seasons -- up from the 16-month period in 2022.
- Netflix Goes Familiar With Morning, Weekday Live Showon May 27, 2026 at 12:00 pm
"The Breakfast Club" morning show co-hosted by Charlamagne tha God will stream live every weekday, and compete with other live morning shows on legacy networks and streamers like YouTube.
- Comedian Plots First-Ever Late-Night Show For YouTubeon May 27, 2026 at 12:00 pm
In a promotional video on YouTube, comedian Ben Gleib positions his show in the context of the changes roiling late-night on network TV.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- An Uncanny Moment for Jazz Loversby Ted Gioia on May 26, 2026 at 6:21 pm
Sonny Rollins dies the day before the Miles Davis centenary
- What I'm Hearing from Readersby Ted Gioia on May 24, 2026 at 8:01 pm
It’s painful to admit, but the comments emails from readers are sometimes better than my articles. Here are some recent responses.
- Anti-AI Laws Now Get Unanimous Support from Left & Rightby Ted Gioia on May 22, 2026 at 6:49 pm
In just three years, Silicon Valley has destroyed its entire support network. It's still in denial—but that won't last.
- 65 of My Favorite Quotationsby Ted Gioia on May 20, 2026 at 6:35 pm
Ranging widely from Seneca to Ringo Starr
- The Hottest Musician in 2026 Is 'Problematic' Michael Jacksonby Ted Gioia on May 17, 2026 at 6:43 pm
And that's exactly what the music business wants