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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- The rise of explainers as an audience growth strategyby Michelle Manafy, Editorial Director – DCN on July 2, 2026 at 11:34 am
For years, journalism was all about breaking news, not explaining it. Now it seems that “making sense” of the news, by providing context and answering questions, might just be the... The post The rise of explainers as an audience growth strategy appeared first on Digital Content Next.
- DCN’s media industry must reads: week of July 2, 2026by Michelle Manafy, Editorial Director – DCN on July 2, 2026 at 11:27 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of July 2, 2026 appeared first on Digital Content Next.
- Publisher apps become central to audience relationships by Michelle Manafy, Editorial Director – DCN on June 30, 2026 at 11:24 am
Publisher apps play an expanding role in how publishers engage audiences and support subscriber relationships. As apps become a larger part of digital product strategies, publishers increasingly measure how audiences... The post Publisher apps become central to audience relationships appeared first on Digital Content Next.
- The operational gap holding back video revenue growthby Michelle Manafy, Editorial Director – DCN on June 29, 2026 at 11:26 am
As Google referral traffic has declined, social has become a more important source of audience engagement for media companies. Facebook remains a meaningful traffic driver, but the larger opportunity for... The post The operational gap holding back video revenue growth appeared first on Digital Content Next.
- The fundamental copyright question no one is askingby Michelle Manafy, Editorial Director – DCN on June 25, 2026 at 11:33 am
Much of the conversation around AI and copyright has focused on a simple question: Should content creators be compensated when their work is used to train and improve AI systems?... The post The fundamental copyright question no one is asking appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Reebok Ties Its Basketball Comeback to a Class of Rising Starsby Brittaney Kiefer on July 9, 2026 at 10:00 am
Reebok's new campaign starring rookies aims to reestablish the brand in basketball culture.
- Colle McVoy Lands Allegiant as Sun Country Merger Reshapes Its Brandby Chris Cicchiello on July 9, 2026 at 8:41 am
Shared Minnesota ties helped the Stagwell agency beat out competitors to guide the airline's brand through complex ownership shift
- Watch the 6 Ads Competing for an Emmy This Yearby Brittaney Kiefer on July 9, 2026 at 6:40 am
Six ads are shortlisted for Outstanding Commercial at the 2026 Emmy Awards.
- The 13 Biggest CMO Moves of 2026 So Farby Rebecca Stewart on July 9, 2026 at 6:00 am
Delta, DoorDash, E.lf, PayPal, Meta, and Whoop have made major marketing leadership moves this year.
- Once Unimaginable, Publishers Are Preparing to Opt Out of Google Searchby Mark Stenberg on July 8, 2026 at 7:00 pm
The nuclear option is gaining traction as web traffic collapses and Google refuses to negotiate with content creators.
- Media Rights For 2030 World Cup Expected To Soar: $1.5B To $2Bon July 9, 2026 at 12:30 pm
Industry estimates U.S. based companies have Netflix, YouTube, Walt Disney (Disney+, Hulu, ABC Television Network, ESPN) sniffing around as new negotiations are about to start up. This comes as U.S. viewership has doubled for this World Cup versus four years ago.
- Netflix 'Little House' Is A Big Pleasureon July 9, 2026 at 12:00 pm
Dropping on Netflix on Thursday with all eight episodes, "Little House on the Prairie" could be the most attractive new series of the year.
- DuckDuckGo Browser Can Now Block All YouTube Video Adson July 8, 2026 at 8:22 pm
DuckDuckGo, known for its attention-grabbing ads running across YouTube and streaming TV, will now enable users to block YouTube video ads in its browser.
- Will Ace Hardwire RedVest Into An AI Retail Media Network?on July 8, 2026 at 5:57 pm
Ace Hardware advertisers can now manage and run retail RedVest Media campaigns alongside Amazon, Walmart and other major retail media networks following an integration with a commerce network.
- Streaming Fatigue: Rising Price, Bundle Disorderon July 8, 2026 at 1:25 pm
According to a new study by Reviews.org: "Many viewers are canceling, downgrading, and cycling in and out of subscriptions."
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- 12 YouTube Videos I'm Enjoying Right Nowby Ted Gioia on July 8, 2026 at 6:08 pm
Today I cover everything from fashion tips to career advice—and also lots of good music
- What You Won't Learn About the Odyssey from a Movieby Ted Gioia on July 6, 2026 at 6:19 pm
Christopher Nolan's film version makes its debut in London today
- What Is My American Identity, Really?by Ted Gioia on July 3, 2026 at 6:59 pm
And who gets to decide it?
- Healing Sounds Are the Medical Miracle of the 21st Centuryby Ted Gioia on July 1, 2026 at 6:09 pm
It sounds like sci-fi, but it's all coming true.
- I Get Such Amazing Emails from Readersby Ted Gioia on June 28, 2026 at 6:17 pm
Here are some of them.