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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Inside TIME’s rollout of its TIMEAI interactive agentby Esther Kezia Thorpe – Media Reporter on April 16, 2026 at 11:34 am
TIME has been an industry leader in pursuing content licensing deals with companies like OpenAI and Perplexity. These ensure that the publisher’s content is cited and attributed, as well as... The post Inside TIME’s rollout of its TIMEAI interactive agent appeared first on Digital Content Next.
- DCN’s media industry must reads: week of April 16, 2026by Michelle Manafy, Editorial Director – DCN on April 16, 2026 at 11:23 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of April 16, 2026 appeared first on Digital Content Next.
- How the shift from audiences to fans drives media valueby Suzanne S. LaPierre – Independent Media Reporter on April 14, 2026 at 12:11 pm
The most valuable audiences behave like fans. They spend more time, engage more deeply, and are more willing to pay, making them critical to growth strategies across subscriptions, advertising, and... The post How the shift from audiences to fans drives media value appeared first on Digital Content Next.
- The new publisher challengeby John Nardone – CEO, JWX on April 13, 2026 at 11:23 am
Publishers have been under the gun for 25 years. The transition to the digital age forced media companies to adapt again and again to evolving consumer habits and changing technology.... The post The new publisher challenge appeared first on Digital Content Next.
- The publisher’s playbook for the Google Zero eraby Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon on April 9, 2026 at 11:34 am
For many media organizations, the threat of “Google Zero” is increasingly becoming a reality. Between November 2024 and November 2025, traffic from Google Search to more than 2,500 sites in... The post The publisher’s playbook for the Google Zero era appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Hulu’s Get Real House Turns Brands Into Reality Stars in Its 2nd Yearby mmwachiro on April 22, 2026 at 8:30 pm
This is the first time brands will be incorporated into Hulu's Get Real House experience.
- At Vox Media, the Roll-Up Era Rewindsby Mark Stenberg on April 22, 2026 at 7:00 pm
After a decade of acquisitions, the company is seeking new homes for its brands, according to five people familiar with its plans.
- PR Meets Influence: The New Engine of Brand Growthby Eva Kis on April 22, 2026 at 5:40 pm
Building long-term creator relationships and measuring cultural impact
- EXCLUSIVE: The Trade Desk Is Quietly Phasing Out Its Signature Periodic Tableby Trishla Ostwal on April 22, 2026 at 3:32 pm
Beginning next month, advertisers will be able to customize which tiles they see in Kokai, filtering for the metrics and tools most relevant to their workflows.
- Former CBS Mornings EP Shawna Thomas Moves to MS NOWby mmwachiro on April 22, 2026 at 2:15 pm
Thomas previously spent five years leading CBS News' flagship morning show.
- Hearst News All In One: Publisher Cuts Deal To Help Programmatic Advertiserson April 22, 2026 at 9:46 pm
Hearst News selects Magnite as its preferred dealer for high-impact ad formats.
- NFL Draft Will Be Three-Day Ad Inventory Festival With Shoulder Padson April 22, 2026 at 6:10 pm
The NFL has achieved something extraordinary: convincing America to watch grown men read names off a card for three consecutive nights.
- EDO Offers Free AI Intel Platform To Advertisers, Agencieson April 22, 2026 at 3:46 pm
EDO says the AI-enabled ChatEDO platform will help to remove "significant cost barriers and workflow friction at a time when teams are under growing pressure to plan across fragmented environments."
- Rebuilding The Etsy Brand Around The Moments Of Your Lifeon April 22, 2026 at 2:56 pm
With the Festival Shop, the maker's market shows a strategy shift to "milestones and ministones."
- NBA 2025-26 Video Ad Revenue Hits $760M, Viewing Up 16%on April 22, 2026 at 2:11 pm
Regular-season NBA games across all platforms grew 16% to an average 1.8 million Nielsen-measured viewers per game, with games airing on ESPN/ABC, NBC, NBA TV and Amazon Prime Video.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The 10 Most Popular Articles from The Honest Broker (2021-2026)by Ted Gioia on April 21, 2026 at 6:38 pm
In celebration of my fifth anniversary on Substack
- Did Streaming Subscription Prices Just Hit the Wall?by Ted Gioia on April 18, 2026 at 7:04 pm
Consumers have learned three winning strategies for defeating subscription fatigue.
- Blues Legend Robert Johnson Like You've Never Heard Him Beforeby Ted Gioia on April 16, 2026 at 6:06 pm
I'm recommending these 12 new YouTube videos
- How to Be a Serious Readerby Jared Henderson on April 13, 2026 at 6:31 pm
Henry Oliver on developing literary taste in an age of TV binge-watching and dumbed-down mass culture
- The Ten Commandments of the New AI Religionby Ted Gioia on April 9, 2026 at 9:56 pm
This is the creepy creed of our time