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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- The rise of the market-aware revenue organizationby Caroline McCrory, Chief Commercial Officer – MediaRadar on May 11, 2026 at 11:27 am
For years, the media industry has focused on becoming data-driven. Dashboards have multiplied, and teams now have access to more granular performance data than ever before. Yet for many media... The post The rise of the market-aware revenue organization appeared first on Digital Content Next.
- Can creators drive the next wave of media subscriptions?by Chris M. Sutcliffe – Independent Media Reporter on May 7, 2026 at 11:33 am
In the run-up to the local primaries last year, non-profit newspaper The City sought to educate its readers about processes and tactics employed by politicians in New York. They could... The post Can creators drive the next wave of media subscriptions? appeared first on Digital Content Next.
- DCN’s media industry must reads: week of May 7, 2026by Michelle Manafy, Editorial Director – DCN on May 7, 2026 at 11:27 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of May 7, 2026 appeared first on Digital Content Next.
- AI search is transforming discovery and media economicsby Rande Price, Research VP – DCN on May 5, 2026 at 11:27 am
Search remains a primary way for publishers to reach audiences. But a growing share of searches now end without a click. Users increasingly find answers directly on results pages or... The post AI search is transforming discovery and media economics appeared first on Digital Content Next.
- Get ready for AI agents now, before buyer agents scaleby Bennett Crumbling, Head of Marketing – Optable on May 4, 2026 at 11:18 am
AI agents are already reshaping how advertising is bought. Advertisers are deploying them to plan campaigns, evaluate publisher inventory, and negotiate deals—at machine speed and at a scale no human... The post Get ready for AI agents now, before buyer agents scale appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Amazon Flexes Its Reach With Star-Packed Upfrontby Kathryn Lundstrom on May 11, 2026 at 10:17 pm
The tech giant is betting on live sports, YA, fantasy, and spinoffs to woo advertisers.
- At Fox’s Upfront, the World Cup, Tubi, and AI Adtech Headline the Pitchby Mark Stenberg on May 11, 2026 at 8:03 pm
Fox leaned into live sports, streaming growth, and a 'first principles' tech story, with a Baywatch remake making waves.
- NBCU Kicks Off Upfront Week With Sports, AI, and a ‘Fast’ Vin Diesel Surpriseby Bill Bradley on May 11, 2026 at 2:48 pm
NBCUniversal's upfront event includes new adtech, Fast and Furious spinoffs, and Sunday night sports.
- EXCLUSIVE: WPP US President to Step Down Amid Strategy Resetby Alison Weissbrot on May 11, 2026 at 1:30 pm
Michael Houston will take on an advisory role after more than two decades with the holding company.
- FIFA World Cup 26 Ad Tracker: Brands Kick Off Summer of Soccerby Rebecca Stewart on May 11, 2026 at 12:21 pm
The latest ads, stunts, and activations around the men's tournament.
- Fox Corp. Q1: Core Ads +11%, Fox News Gainson May 11, 2026 at 5:58 pm
Just ahead of its upfront presentation, Fox posted Q1 results for its Fox News Media, Fox Television Network and Tubi platforms. Fox said ad performance at Fox News Media grew 5%, achieving "its highest calendar 1Q 26 ad revenue ever," according to company executives.
- Walled Garden Targeting Solved? Truthset CEO Talks Trade Desk Collaborationon May 11, 2026 at 5:31 pm
"Data-Rated Audiences" gives advertisers validated audiences based on human I.D.s just like walled gardens, and aims to provide publishers with higher yields.
- For 2026: Local TV Ad Trend Going To The 'Core'on May 11, 2026 at 5:11 pm
Local broadcasters say the marketplace is still "choppy." Scripps said weakness in the direct-response, performance brands due to "inflationary pressure and higher fuel costs have created some hesitation in the marketplace."
- If It Breeds (Chaos), It Leadson May 11, 2026 at 2:35 pm
In a first, Truth Social has taken the No. 2 slot (just behind Fox News) among right-wing news sites, thanks in large part to Trump's chaotic messaging about the war in Iran.
- NBC Upfront: New Prime-Time Shows, 'Outcome' Toolson May 11, 2026 at 2:30 pm
As part of its upfront presentation Monday, NBCU announced it will scale up its 'Performance Insights Hub,' its full-funnel outcome data platform for brands' media schedules, on all NBC linear TV and streaming platforms in Q4.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- How to Tell If You're Living in a Binary Crisisby Ted Gioia on May 11, 2026 at 7:29 pm
And how to get out of it
- 72 Hours in New Orleansby Ted Gioia on May 9, 2026 at 7:40 pm
I came. I saw. I ate beignets.
- My 9 Rules of Criticismby Ted Gioia on May 7, 2026 at 6:56 pm
Advice to wannabe reviewers
- The Fantastic Nicknames of Jazzby Ted Gioia on May 4, 2026 at 9:29 pm
If you’re a jazz fan, see how many of the nicknames in the poem below you can identify.
- 12 New YouTube Videos I'm Recommending Right Nowby Ted Gioia on May 2, 2026 at 6:30 pm
Including the trendiest band of the current moment