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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Consumers making more selective subscription choices by Rande Price, Research VP – DCN on June 2, 2026 at 12:18 pm
Consumers are becoming more intentional about how they choose and combine their entertainment services. They are becoming more selective about how many services they use, what those services cost, and whether... The post Consumers making more selective subscription choices appeared first on Digital Content Next.
- Can clean rooms tidy up transparency for Streaming TV?by Todd Randak, GM of CTV – DoubleVerify on June 1, 2026 at 11:26 am
Now that streaming has surpassed linear TV in total viewership and is poised to take the lead in ad spend by 2028, it’s time to look at it as more... The post Can clean rooms tidy up transparency for Streaming TV? appeared first on Digital Content Next.
- Consumers rebalance digital subscriptions around valueby Rande Price, Research VP – DCN on May 29, 2026 at 2:01 pm
DCN members can access the full Digital Subscription Tracking Report for Q1 2026 after logging in or registering an account (top right corner). Once logged in, a download button will appear... The post Consumers rebalance digital subscriptions around value appeared first on Digital Content Next.
- In an AI world, human voice is media’s competitive edgeby Sarah Ebner – Media Consultant on May 21, 2026 at 11:32 am
The media is beset by issues, from lack of trust in legacy institutions to serious competition from influencers, AI search and social platforms. In a world where engagement and direct... The post In an AI world, human voice is media’s competitive edge appeared first on Digital Content Next.
- DCN’s media industry must reads: week of May 21, 2026by Michelle Manafy, Editorial Director – DCN on May 21, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of May 21, 2026 appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Week of May 25 Evening News Ratings: Post-Holiday Blues for the Newscastsby mmwachiro on June 3, 2026 at 3:39 pm
CBS News fell by double digits in the Adults 25-54 demo.
- Sitecore Snaps Up GEO Startup Scrunch for an Alleged $225Mby Kendra Barnett on June 3, 2026 at 12:28 pm
Sitecore acquired the upstart, which helps brands optimize their digital content for AI engines and agent crawlers, for an alleged $225 million.
- Scott Pelley Ousted From 60 Minutes After Heated Exchange With Executive Producerby mmwachiro on June 3, 2026 at 11:37 am
He had been with CBS News for 37 years.
- Why the NWSL Could Be a Big Winner at the Men’s World Cupby Bill Bradley on June 3, 2026 at 9:30 am
The National Women's Soccer League launches a new marketing push ahead of the Men's World Cup and the 2027 Women's World Cup.
- Indeed Wants to Make Hiring Feel Human Again as AI Disrupts the Job Marketby Brittaney Kiefer on June 3, 2026 at 9:00 am
Indeed's campaign by 72andSunny reminds employers that hiring must remain fundamentally human.
- More Late-Night Ad Dollars? What Remains For Kimmel, Fallonon June 3, 2026 at 12:09 pm
Recent estimates show the three big broadcast late-night shows were up 70% in national TV ad revenue to $311.6 million for the June 2025-June 2026 period, compared to $184.5 million for the previous 12-month period of June 2024-June 2025. This includes all airings and repeats on other platforms.
- Colbert, Kimmel? Late-Night TV Scores Well On YouTubeon June 3, 2026 at 12:00 pm
NBC's "Tonight Show Starring Jimmy Fallon" had the best results with 15.2 million uniques, while CBS' "Late Show With Stephen Colbert" had a 30% increase in unique viewers in April 2026 vs. April 2025 to around 6.5 million.
- Wholesome TV Twosome's New Show Has F-Word Titleon June 3, 2026 at 12:00 pm
A pair of wholesome, high-rated TV co-hosts are coming out with a show whose F-word title flies in the face of their G-rated image and reputation.
- FAST Growth Among Younger Audiences - How Far Can It Go?on June 2, 2026 at 2:50 pm
Can we drill down into all the overlapping behavioral and viewing trends among all the various platforms? This can be a daunting task.
- Midterm Ad Spend Soars, California Leads At $315Mon June 2, 2026 at 12:20 pm
For the month of May, California is the highest spender at $189 million, followed by Georgia at $58.6 million and Texas with $52.7 million. There have been 646,000 TV airings overall in the U.S.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Ten New Albums I'm Recommending Right Nowby Ted Gioia on June 1, 2026 at 7:45 pm
Warning: strange soul-stirring sounds ahead!
- How to Destroy a Literary Reputation in One Moveby Ted Gioia on May 30, 2026 at 5:15 pm
Media companies invent a new kind of stupid
- Is Spotify Vulnerable?by Ted Gioia on May 28, 2026 at 6:54 pm
Rival streamer Qobuz grew more than 200% in one year—while Spotify struggles to attract new users
- An Uncanny Moment for Jazz Loversby Ted Gioia on May 26, 2026 at 6:21 pm
Sonny Rollins dies the day before the Miles Davis centenary
- What I'm Hearing from Readersby Ted Gioia on May 24, 2026 at 8:01 pm
It’s painful to admit, but the comments emails from readers are sometimes better than my articles. Here are some recent responses.