Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- To ensure audiences return, invite one meaningful action earlyby Richard E. Brown, Media Revenue Consultant on February 12, 2026 at 12:33 pm
I have spent the last several months knee-deep in research on product market fit, examining how audience behavior, propensity modeling and product development work together in practice, not theory. My... The post To ensure audiences return, invite one meaningful action early appeared first on Digital Content Next.
- DCN’s media industry must reads: week of February 12, 2026by Michelle Manafy, Editorial Director – DCN on February 12, 2026 at 12:24 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of February 12, 2026 appeared first on Digital Content Next.
- More reach, less power: copyright in digital markets todayby Rande Price, Research VP – DCN on February 10, 2026 at 12:24 pm
Digital distribution dramatically expanded reach for creators and publishers, but it also restructured who controls value. Visibility, pricing, audience data, and monetization now sit largely inside platform ecosystems that the creators of content... The post More reach, less power: copyright in digital markets today appeared first on Digital Content Next.
- What newsroom leaders say matters most in AI adoptionby Jessica Patterson – Independent Media Reporter on February 9, 2026 at 12:24 pm
Publishers enter 2026 facing unrelenting pressure to innovate with generative AI, colliding with the need to protect editorial standards and audience trust. As AI slop floods the media ecosystem, publishers... The post What newsroom leaders say matters most in AI adoption appeared first on Digital Content Next.
- How to tackle the three tensions defining media in 2026by Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon on February 5, 2026 at 12:31 pm
For media companies, the start of a new year is an opportunity to take stock of the big trends and reassess priorities for the year ahead. AI inevitably looms large... The post How to tackle the three tensions defining media in 2026 appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- WPP’s Creative Agency Reorg Lands Too Little, Too Lateby Audrey Kemp on February 12, 2026 at 3:05 pm
Insiders weigh the upside of the reported WPP Creative unit against the risks of bureaucracy and disruption
- Submissions Open for ADWEEK Tech Stack Awards 2026by PJ Bernacki on February 12, 2026 at 9:05 am
Entries for the 2026 ADWEEK Tech Stack Awards are now open. From products that enable advertisers to reach and capture audiences to martech platforms that transform how businesses operate, this
- Retargeting Has Found Its Way to the Chatbotsby Mark Stenberg on February 11, 2026 at 7:00 pm
A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar?
- Week of Feb. 2 Cable News Ratings: Fox News Only Network to Growby mmwachiro on February 11, 2026 at 6:09 pm
Fox News had its highest-rated week in total viewers and the demo since September 2025.
- Week of Feb. 2 Evening News Ratings: World News Tonight Leadsby mmwachiro on February 11, 2026 at 4:30 pm
NBC's Nightly News was the only broadcast with viewership gains in both measured categories.
- What's A Few Billion Dollars More To Deep-Pocketed Ellisons?on February 12, 2026 at 1:00 pm
The billionaire team of Oracle founder Larry Ellison and his son David Ellison throw billion-dollar amounts around like it's walking-around money.
- Super Bowl LX: Viewing Flat, Wagering Way Upon February 12, 2026 at 1:00 pm
Sports betting was up 27% vs. a year ago for the big game to $1.76 billion from $1.39 billion, according to the American Gaming Association, in surveying all "legal" channels.
- TVision Finds Premium Streamers Generate More 'Attention' Vs. YouTubeon February 12, 2026 at 11:00 am
In prime time, premium streaming apps - including Netflix, Disney+ and HBO Max - had a 26.2% "attention" score vs. 17.6% for YouTube, according to TVision.
- Comcast Rolls Out Deterministic Data For Travel Advertiserson February 12, 2026 at 5:01 am
A first-of-its kind partnership between Comcast Advertising and Adara brings deterministic-based measurement data for TV and streaming to the travel and tourism industry in the U.S.
- Why Bad Bunny Review Was Bad 'TV Blog'on February 11, 2026 at 9:56 pm
There's a reason why music is referred to as the "universal language," and Bad Bunny proved it by singing in Spanish. Because we're all still talking about it today.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Philosopher of Gamesby Jared Henderson on February 12, 2026 at 6:00 pm
A conversation with C. Thi Nguyen on his new book 'The Score: How to Stop Playing Somebody Else’s Game'
- My Favorite Music for Meditationby Ted Gioia on February 9, 2026 at 7:32 pm
Ten hours of trance-inducing music
- What I Learned from Binge-Watching Cowboy Moviesby Ted Gioia on February 7, 2026 at 7:50 pm
I hated cowboys when I was a youngster. But then something changed.
- Did I Call the Bubble Top?by Ted Gioia on February 3, 2026 at 8:07 pm
And what happens next?
- I'm Recommending 12 New YouTube Videosby Ted Gioia on February 1, 2026 at 7:10 pm
Let's support indie voices instead of Netflix