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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Making authenticity a competitive edge for publishersby Rich Murphy, CEO, President and Managing Director – Alliance for Audited Media on February 18, 2026 at 12:27 pm
As AI-driven inventory floods the digital ecosystem, advertisers are becoming more selective about where they place budgets. In this environment, publishers that can clearly document who they reach, how engagement... The post Making authenticity a competitive edge for publishers appeared first on Digital Content Next.
- To ensure audiences return, invite one meaningful action earlyby Richard E. Brown, Media Revenue Consultant on February 12, 2026 at 12:33 pm
I have spent the last several months knee-deep in research on product market fit, examining how audience behavior, propensity modeling and product development work together in practice, not theory. My... The post To ensure audiences return, invite one meaningful action early appeared first on Digital Content Next.
- DCN’s media industry must reads: week of February 12, 2026by Michelle Manafy, Editorial Director – DCN on February 12, 2026 at 12:24 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of February 12, 2026 appeared first on Digital Content Next.
- More reach, less power: copyright in digital markets todayby Rande Price, Research VP – DCN on February 10, 2026 at 12:24 pm
Digital distribution dramatically expanded reach for creators and publishers, but it also restructured who controls value. Visibility, pricing, audience data, and monetization now sit largely inside platform ecosystems that the creators of content... The post More reach, less power: copyright in digital markets today appeared first on Digital Content Next.
- What newsroom leaders say matters most in AI adoptionby Jessica Patterson – Independent Media Reporter on February 9, 2026 at 12:24 pm
Publishers enter 2026 facing unrelenting pressure to innovate with generative AI, colliding with the need to protect editorial standards and audience trust. As AI slop floods the media ecosystem, publishers... The post What newsroom leaders say matters most in AI adoption appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- TikTok Reverses Plan to End Independent Shipping for U.S. Sellersby Trishla Ostwal on February 18, 2026 at 2:50 pm
In an email to merchants, TikTok said Seller Shipping “remains unchanged,” pausing the earlier plan that would have required orders to go through its own logistics network.
- Nielsen’s TV and Streaming Ratings for January 2026by mmwachiro on February 18, 2026 at 12:55 pm
The cable viewing segment was the star of the month, with a +9% increase in viewership compared to December.
- ATTN: Names Former BuzzFeed, Complex Executive Edgar Hernandez Its First Chief Commercial Officerby Mark Stenberg on February 18, 2026 at 10:00 am
The hire comes weeks after the social publisher returned to founder ownership.
- Scared Sheetless of Taylor Swiftby ADWEEK Staff on February 18, 2026 at 8:55 am
Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.
- Roku Names Patrick Harris New Ads Leader Following Jay Askinasi Exitby Bill Bradley on February 18, 2026 at 8:30 am
Roku names new ads leader following Jay Askinasi exit late last year.
- Paramount In Real Life (IRL) Options: Cable At The Tableon February 18, 2026 at 4:11 pm
Another possible combination for Paramount could be with NBCU (or its controlled Versant Media spinoff) - or a Disney connection.
- Netflix Projected To Double Ad Revenue This Yearon February 18, 2026 at 3:43 pm
Ad research company WARC Media estimates Netflix's current 3.5% share of global CTV will rise to 9.2% by 2027, hitting $8 billion by 2030.
- WBD Sets March 20 Shareholder Showdown With Paramounton February 18, 2026 at 1:00 pm
WBD announced the meeting date in a press release in which it reiterated its preference to merge with Netflix over Paramount.
- Hearst Rallies, Invests To Overcome Magazine Publishing Challengeson February 17, 2026 at 10:31 pm
Hearst saw revenue gains in 2025, CEO Steven R. Swartz writes.
- Is Roku's Growth Fostering A 'Switzerland' Of All Streaming Video?on February 17, 2026 at 3:24 pm
Roku has 50% market share - substantially more than Amazon Fire TV, Google TV and Apple TV. Some say its performance is all about platform neutrality.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Live Music Event That Changed My Lifeby Ted Gioia on February 16, 2026 at 7:06 pm
I met my destiny, and nothing would be the same afterwards
- All This Has Happened in Just the Last 15 Days...by Ted Gioia on February 13, 2026 at 7:28 pm
This isn't the future. It's happening now. And you can't afford to ignore it.
- The Philosopher of Gamesby Jared Henderson on February 12, 2026 at 6:00 pm
A conversation with C. Thi Nguyen on his new book 'The Score: How to Stop Playing Somebody Else’s Game'
- My Favorite Music for Meditationby Ted Gioia on February 9, 2026 at 7:32 pm
Ten hours of trance-inducing music
- What I Learned from Binge-Watching Cowboy Moviesby Ted Gioia on February 7, 2026 at 7:50 pm
I hated cowboys when I was a youngster. But then something changed.