Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- What generational news habits mean for audience growthby Rande Price, Research VP – DCN on May 12, 2026 at 11:21 am
How people consume news and information no longer follows a clear pattern. Professional news organizations still produce much of the original reporting that informs the public, but audiences now encounter... The post What generational news habits mean for audience growth appeared first on Digital Content Next.
- The rise of the market-aware revenue organizationby Caroline McCrory, Chief Commercial Officer – MediaRadar on May 11, 2026 at 11:27 am
For years, the media industry has focused on becoming data-driven. Dashboards have multiplied, and teams now have access to more granular performance data than ever before. Yet for many media... The post The rise of the market-aware revenue organization appeared first on Digital Content Next.
- Can creators drive the next wave of media subscriptions?by Chris M. Sutcliffe – Independent Media Reporter on May 7, 2026 at 11:33 am
In the run-up to the local primaries last year, non-profit newspaper The City sought to educate its readers about processes and tactics employed by politicians in New York. They could... The post Can creators drive the next wave of media subscriptions? appeared first on Digital Content Next.
- DCN’s media industry must reads: week of May 7, 2026by Michelle Manafy, Editorial Director – DCN on May 7, 2026 at 11:27 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of May 7, 2026 appeared first on Digital Content Next.
- AI search is transforming discovery and media economicsby Rande Price, Research VP – DCN on May 5, 2026 at 11:27 am
Search remains a primary way for publishers to reach audiences. But a growing share of searches now end without a click. Users increasingly find answers directly on results pages or... The post AI search is transforming discovery and media economics appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Agencies Say New Cannes Lions Entry Rules Are ‘Burdensome,’ But Necessaryby Brittaney Kiefer on May 14, 2026 at 6:00 am
Agencies describe tougher entry process as Cannes' new awards rules face their first test after a year of scandal
- Google Knocks Apple Out of First Place on Kantar’s Most Valuable Brands Listby Robert Klara on May 14, 2026 at 12:01 am
The annual ranking for 2026 shows AI companies are emerging as brands in their own rights
- Retail Advertising Firm Stratacache Liquidates Its U.K. Businessby Kathryn Lundstrom on May 13, 2026 at 7:51 pm
Stratacache, a company that sells in-store digital screens to retailers, is liquidating the U.K. arm of its business.
- YouTube Wants to Be a Home, Not a Launchpadby Mark Stenberg on May 13, 2026 at 7:00 pm
After losing top talent to rival streamers for years, YouTube is finally fighting to keep them.
- EXCLUSIVE: Amazon Scraps Planned API Fees After Backlash From Tech Firmsby Kathryn Lundstrom on May 13, 2026 at 5:55 pm
Some believe the ecommerce giant’s threat cleaned up companies' usage.
- Netflix Looks To Be 'Formidable' This Yearon May 13, 2026 at 8:37 pm
Netflix says its ad business - now projected to pull in $3 billion in revenue for 2026 - reaches 250 million global monthly users.
- NHL's Stanley Pup Returns For Third Postseasonon May 13, 2026 at 6:26 pm
During the 90-minute special sponsored by Bissell and Halo Collar, adoptable pups will face off in a friendly competition, showcasing their puppy puck handling on a miniature rink.
- Upfront Sports Market Advertising, Audience Shift Scenarioson May 13, 2026 at 5:29 pm
Leveraging live sports viewership helps pull in higher ad revenue across a platform's wide-ranging content. But more focus should be placed on future younger audiences, especially for legacy-owned streaming platforms.
- Comcast Connects Universal Ads To Advertisers' AI Toolson May 13, 2026 at 5:22 pm
Moving performance advertising and marketing deeper into TV, Comcast has released a local tool via the Model Context Protocol open standard for connecting AI tools to external data sources.
- WBD Upfront: New Ad Solutions, Real-Time Dashboardon May 13, 2026 at 4:10 pm
WBD is launching an "always-on" measurement and attribution dashboard, emphasizing efforts to focus on real-time insights and business outcomes for in-flight campaigns.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Rick Beato Versus the NY Timesby Ted Gioia on May 12, 2026 at 1:47 pm
The backlash over the best songwriter list intensifies
- How to Tell If You're Living in a Binary Crisisby Ted Gioia on May 11, 2026 at 7:29 pm
And how to get out of it
- 72 Hours in New Orleansby Ted Gioia on May 9, 2026 at 7:40 pm
I came. I saw. I ate beignets.
- My 9 Rules of Criticismby Ted Gioia on May 7, 2026 at 6:56 pm
Advice to wannabe reviewers
- The Fantastic Nicknames of Jazzby Ted Gioia on May 4, 2026 at 9:29 pm
If you’re a jazz fan, see how many of the nicknames in the poem below you can identify.