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We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Can creators drive the next wave of media subscriptions?by Chris M. Sutcliffe – Independent Media Reporter on May 7, 2026 at 11:33 am
In the run-up to the local primaries last year, non-profit newspaper The City sought to educate its readers about processes and tactics employed by politicians in New York. They could... The post Can creators drive the next wave of media subscriptions? appeared first on Digital Content Next.
- DCN’s media industry must reads: week of May 7, 2026by Michelle Manafy, Editorial Director – DCN on May 7, 2026 at 11:27 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of May 7, 2026 appeared first on Digital Content Next.
- AI search is transforming discovery and media economicsby Rande Price, Research VP – DCN on May 5, 2026 at 11:27 am
Search remains a primary way for publishers to reach audiences. But a growing share of searches now end without a click. Users increasingly find answers directly on results pages or... The post AI search is transforming discovery and media economics appeared first on Digital Content Next.
- Get ready for AI agents now, before buyer agents scaleby Bennett Crumbling, Head of Marketing – Optable on May 4, 2026 at 11:18 am
AI agents are already reshaping how advertising is bought. Advertisers are deploying them to plan campaigns, evaluate publisher inventory, and negotiate deals—at machine speed and at a scale no human... The post Get ready for AI agents now, before buyer agents scale appeared first on Digital Content Next.
- DCN’s media industry must reads: week of April 30, 2026by Michelle Manafy, Editorial Director – DCN on April 30, 2026 at 11:28 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of April 30, 2026 appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Trade Desk Growth Slows to Lowest Rate Since Covid; Publicis Talks Ongoingby Kendra Barnett on May 7, 2026 at 5:57 pm
Despite the fact that revenue beat analyst projections, the 12% year-over-year increase represents The Trade Desk’s slowest revenue growth since the Covid-19-era ad downturn in 2020.
- Cadillac Vet Melissa Grady Dias Is The Latest CMO to Land a CEO Jobby Rebecca Stewart on May 7, 2026 at 5:20 pm
She’ll lead the tech-powered preventive healthcare company's national expansion.
- Why Chasing Vanity Metrics Is Killing Your Social Strategyby Eva Kis on May 7, 2026 at 4:24 pm
Viral Nation's Richelle Batuigas on aligning social media performance with meaningful business outcomes.
- EXCLUSIVE: The Trade Desk’s Chief Strategy Officer Samantha Jacobson Is Heading to OpenAIby Trishla Ostwal on May 7, 2026 at 3:39 pm
Jacobson will remain on The Trade Desk’s board as the company searches for her successor.
- What Publishers Can Learn From Penguin Random House’s $1 Million In-House Media Experimentby Mark Stenberg on May 7, 2026 at 3:06 pm
The newsletter and podcast, which operates within Penguin Random House, has evolved from content marketing into a standalone brand.
- Trade Desk Underwhelms With 12% Ad Uptick, Stock Drops 15%on May 8, 2026 at 3:27 am
Trade Desk execs gave Q2 guidance for an 8% revenue gain YoY to around $750 million. The company credits rising ad spend for its platform to brands' interest in the "open internet" placement of digital media advertising vs. "walled garden" media sellers such as Meta Platforms and Google.
- Amazon, LinkedIn Team For B2B Inventory Ahead Of Upfronton May 7, 2026 at 6:00 pm
LinkedIn brings its first-party audience data to Amazon Ads' streaming TV inventory through Microsoft Monetize, building on an existing partnership that foreshadows Amazon's upfront presentation next week.
- WBD's Q1 Ad Business Sinks 8%, Streaming Up 19%on May 7, 2026 at 1:23 pm
Streaming distribution revenues are now higher than linear TV distribution revenues - at $2.53 billion (up 7%) vs. $2.37 million (down 8%).
- Digital Video Spend Surges Past $80 Billion, Leaving Linear Behindon May 7, 2026 at 1:00 pm
Even in its "mature era," digital video is still expanding nearly 20% faster than the overall ad market.
- CNN Still In The Headlines - Thank Ted Turneron May 7, 2026 at 12:00 pm
Turner was a key figure in and owner of the budding cable TV network business, giving modern TV business of the time some necessary high-profile spin.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- My 9 Rules of Criticismby Ted Gioia on May 7, 2026 at 6:56 pm
Advice to wannabe reviewers
- The Fantastic Nicknames of Jazzby Ted Gioia on May 4, 2026 at 9:29 pm
If you’re a jazz fan, see how many of the nicknames in the poem below you can identify.
- 12 New YouTube Videos I'm Recommending Right Nowby Ted Gioia on May 2, 2026 at 6:30 pm
Including the trendiest band of the current moment
- Socrates vs. the Venture Capitalistby Ted Gioia on April 30, 2026 at 5:51 pm
Which side do you pick?
- The NY Times Asked Me to Pick the Greatest Living American Songwritersby Ted Gioia on April 28, 2026 at 6:34 pm
Here's my ballot for the Times survey