Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Gen Z values news, but expects clarity and relevanceby Suzanne S. LaPierre – Independent Media Reporter on April 7, 2026 at 12:23 pm
Engaging Gen Z is vital to the long-term stability of the news industry and to sustaining an informed public. A new Reuters Institute report distills research on people aged 18–24,... The post Gen Z values news, but expects clarity and relevance appeared first on Digital Content Next.
- Turning AI content usage into revenueby Joseph Varvara, VP Sales & Marketing – Supertab on April 6, 2026 at 12:33 pm
As AI systems increasingly access digital content, publishers are entering a new commercial reality. Content is being consumed in ways that often sit outside traditional channels such as search, social,... The post Turning AI content usage into revenue appeared first on Digital Content Next.
- How media leaders are rethinking SEO in the age of AIby Jessica Patterson – Independent Media Reporter on April 2, 2026 at 11:32 am
Referral traffic has shifted over the last 12 months and media executives can’t afford to ignore the implications. AI Overviews intercept a growing share of user queries, resulting in zero-click... The post How media leaders are rethinking SEO in the age of AI appeared first on Digital Content Next.
- DCN’s media industry must reads: week of April 2, 2026by Michelle Manafy, Editorial Director – DCN on April 2, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of April 2, 2026 appeared first on Digital Content Next.
- As streaming consolidates, content no longer differentiatesby Rande Price, Research VP – DCN on March 31, 2026 at 11:26 am
As 2026 unfolds, the streaming business is consolidating even as investment in content expands, leading to more than a bit of audience confusion. That is a problem for streamers seeking... The post As streaming consolidates, content no longer differentiates appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Always Alpha Acquires Tennis Management Firm Courtside Talentby mmwachiro on April 8, 2026 at 1:56 pm
This is the first acquisition for the women's sports-focused agency.
- Experiential Retail as a Loyalty Driver at a Heritage Brand With Tecovas CEO David Lafitteby Eva Kis on April 8, 2026 at 1:26 pm
Balancing brand and performance marketing.
- Jeff Shell Reportedly Out as Paramount Presidentby Bill Bradley on April 8, 2026 at 12:18 pm
Shell was previously ousted from NBCUniversal in 2023.
- MS NOW Names Executive Producers for 4 New Showsby mmwachiro on April 8, 2026 at 10:10 am
MS NOW's new shows launch in June.
- The Publicis-Microsoft Deal is Bigger Than You Thinkby Rebecca Stewart on April 8, 2026 at 9:00 am
As well as winning Microsoft’s media account, which a senior industry source told ADWEEK is worth $1.2 billion, the pair have kicked off an agentic AI partnership
- Upfront 2026-27: 'What's A Network?'on April 8, 2026 at 4:51 pm
That was the question that closed Tuesday's MediaPost upfront panel discussion, but the bigger question throughout might well have been "What's an upfront?"
- The Ever-Changing Role Of The Upfront In 2026on April 8, 2026 at 3:27 pm
The upfront was always a bet on where audiences will be. The answer to that question continues to change.
- More Sports On Linear, Streamers? There's A Price To Payon April 8, 2026 at 12:00 pm
By 2028, around 20%-40% of spending among Paramount Skydance, NBCU and Walt Disney will be on sports programming, according to one market analysis from MoffettNathanson Research.
- OpenAI, Disney: Looking To Save Part Of Deal?on April 8, 2026 at 12:00 pm
What was the real reason to pull the plug on the deal between OpenAI and Disney? "Compute" power issues or creative copyright and "brand safety" concerns?
- Peacock's 'Miniature Wife' Is Less Than Meets The Eyeon April 8, 2026 at 12:00 pm
Long story short - "The Miniature Wife" is the opposite of a tall tale.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Tells Us What You're Doingby Ted Gioia on April 7, 2026 at 7:18 pm
Today is open mic day at The Honest Broker
- How to Read the Great Books in 52 Weeksby Ted Gioia on April 5, 2026 at 7:30 am
A conversation on my humanities reading program
- New Music Is Slowly Dyingby Ted Gioia on April 2, 2026 at 7:28 pm
It's getting murdered by its own caretakers
- I'm Recommending 14 New Albumsby Ted Gioia on April 1, 2026 at 7:41 pm
Here are some of my favorite recordings of 2026 (so far)
- Everything You Expect Is Missing in 'Project Hail Mary'by Ted Gioia on March 30, 2026 at 3:50 am
And that's for the better