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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Inclusion in AI answers is becoming a discovery advantageby Rande Price, Research VP – DCN on March 17, 2026 at 11:24 am
As generative AI reshapes how people explore products and information, brands and publishers that appear inside AI-generated answers gain influence over consumer choices and purchase journeys. A new form of search... The post Inclusion in AI answers is becoming a discovery advantage appeared first on Digital Content Next.
- Speed vs. accuracy: Journalism’s ethical balancing actby Naomi Owusu, CEO and Co-founder – Tickaroo on March 16, 2026 at 11:27 am
The pressure to publish first has always existed in journalism. What has changed is the pace at which decisions are made. In today’s digital-first newsrooms, journalists often report live, publish... The post Speed vs. accuracy: Journalism’s ethical balancing act appeared first on Digital Content Next.
- Publishers rethink YouTube strategy as search traffic erodesby Chris M. Sutcliffe – Independent Media Reporter on March 12, 2026 at 11:33 am
Media businesses have had a love-hate relationship with YouTube. As a competitor for ad revenue, it has been a thorn in their sides. But as an audience development and discovery... The post Publishers rethink YouTube strategy as search traffic erodes appeared first on Digital Content Next.
- DCN’s media industry must reads: week of March 12, 2026by Michelle Manafy, Editorial Director – DCN on March 12, 2026 at 11:23 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of March 12, 2026 appeared first on Digital Content Next.
- Algorithms alter political information flow on X feedsby Rande Price, Research VP – DCN on March 10, 2026 at 11:16 am
How platforms rank content has become a central issue in the digital information ecosystem. Algorithms determine what millions of users see each day, shaping which voices gain visibility and how... The post Algorithms alter political information flow on X feeds appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- A Look Back at Gap’s Most Iconic Dance Adsby Rebecca Stewart on March 17, 2026 at 1:40 pm
From 'Khaki Swing' to Katseye, Madonna to Young Miko, Gap's commercials have been in step since 1998.
- Reinventing a 77-Year-Old Brand: NASCAR’s Modern Playbook with Tim Clark and Jimmie Johnsonby Eva Kis on March 17, 2026 at 12:52 pm
Turning stock car racing into a lifestyle brand.
- EXCLUSIVE: Shaq Will Headline Walmart and Vizio’s First Joint NewFront Eventby Kathryn Lundstrom on March 17, 2026 at 11:38 am
Execs from L’Oreal, NBCUniversal, and Universal Studios will also be on stage.
- At SXSW, Marketers Say the Era of Spectacle Is Overby Mark Stenberg on March 17, 2026 at 11:26 am
Panelists at ADWEEK House argued that experiential marketing has outgrown the pop-up.
- Beats and Nike’s First Earbuds Collab Blends Performance With Street Styleby Brittaney Kiefer on March 17, 2026 at 10:00 am
Beats and Nike have teamed up to launch the Powerbeats Pro 2: Nike Special Edition, marking a milestone collaboration between the two brands.
- Acquisition Sprint Bridges Pixels To Pavement For Retail Media Networkon March 17, 2026 at 3:54 pm
This is what happens when a Paris-based on-demand and payment services company is acquired by a North African technology programmatic trading desk and ad-tech company that also recently acquired a supermarket chain.
- NFL Reportedly Seeking 50% Hike In New CBS Dealon March 17, 2026 at 3:32 pm
The NFL has a pricing hike option with CBS and other TV/streaming partners. It could strike similar deal increases - which are all in the midst of 11-year deals that started in the 2023 NFL season, going through 2033.
- NBCU Ends 'First-Run' Biz: Daytime Talkers Still Want To Talk?on March 17, 2026 at 1:00 pm
NBCU is the first major movie/TV company to abandon the business of offering "first-run" syndicated scripted and unscripted programming.
- FCC Campaigns To Hold 'The View' Accountable For 'Equal Time'on March 17, 2026 at 12:00 pm
Of all the TV news talk shows the Trump administration could have singled out for equal-time enforcement, "The View" represents a soft target.
- Warner Bros. Is Biggest Oscar Winner, Nabs 11 Awardson March 16, 2026 at 4:11 pm
Warner Bros. won 11 trophies, including Best Picture for "One Battle After Another." In 2025, the studio had the second-highest national TV spend for its movies at $121.9 million, according to estimates from iSpot.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Why Read the Classic Books?by Jared Henderson on March 16, 2026 at 5:00 pm
An Interview with Naomi Kanakia
- Can a 100-Year-Old Mouse Save Disney?by Ted Gioia on March 13, 2026 at 5:53 pm
And other recent jottings in my journal
- AI Actress Tilly Norwood Drops a Video—and It's Cringe on Steroidsby Ted Gioia on March 10, 2026 at 10:16 pm
"At least Skynet was honest about trying to erase humanity..."
- Is Spotify Enabling Massive Impersonation of Famous Jazz Musicians?by Ted Gioia on March 9, 2026 at 6:07 pm
How did trumpet legend Nat Adderley become a white guy playing with a three-handed bassist?
- Why Are Tech Bros Watching Videos at 3x Speedby Ted Gioia on March 6, 2026 at 3:37 pm
Our culture might be boring but it sure is fast