Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- AI writing tools don’t always preserve meaningby Michelle Manafy, Editorial Director – DCN on July 14, 2026 at 11:29 am
Generative AI increasingly sits between people as they communicate online. It rewrites posts, improves writing, summarizes articles, and explains conversations before another person reads them. Use of these tools is... The post AI writing tools don’t always preserve meaning appeared first on Digital Content Next.
- The rise of explainers as an audience growth strategyby Michelle Manafy, Editorial Director – DCN on July 2, 2026 at 11:34 am
For years, journalism was all about breaking news, not explaining it. Now it seems that “making sense” of the news, by providing context and answering questions, might just be the... The post The rise of explainers as an audience growth strategy appeared first on Digital Content Next.
- DCN’s media industry must reads: week of July 2, 2026by Michelle Manafy, Editorial Director – DCN on July 2, 2026 at 11:27 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of July 2, 2026 appeared first on Digital Content Next.
- Publisher apps become central to audience relationships by Michelle Manafy, Editorial Director – DCN on June 30, 2026 at 11:24 am
Publisher apps play an expanding role in how publishers engage audiences and support subscriber relationships. As apps become a larger part of digital product strategies, publishers increasingly measure how audiences... The post Publisher apps become central to audience relationships appeared first on Digital Content Next.
- The operational gap holding back video revenue growthby Michelle Manafy, Editorial Director – DCN on June 29, 2026 at 11:26 am
As Google referral traffic has declined, social has become a more important source of audience engagement for media companies. Facebook remains a meaningful traffic driver, but the larger opportunity for... The post The operational gap holding back video revenue growth appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- More Than Half of Americans Would Drop AI Tools They Have to Pay For: Reportby Robert Klara on July 14, 2026 at 2:16 pm
New survey finds that while Americans are using AI, they aren't opening up their wallets yet.
- The Future of Advertising Is Predictive: How Deep Learning Is Transforming Marketingby Eva Kis on July 14, 2026 at 2:01 pm
Plus, positioning media as the middle, not the end of your marketing process.
- The 4 Marketing Decisions That Seem Smart, But That Can Weaken Great Brandsby adweek_edit on July 14, 2026 at 1:38 pm
Bad strategies often arrive disguised as good marketing: agility, consumer centricity, creativity, or financial discipline.
- Fully Loaded: The Brand Strategy Behind Crocs’ Cultural Takeoverby Eva Kis on July 14, 2026 at 1:34 pm
Chief brand officer Terence Reilly on mastering the cultural playbook for lasting relevance.
- State Lawsuit to Block Paramount Skydance Merger Could Offer Reprieve to CNNby mmwachiro on July 14, 2026 at 11:59 am
Reports have indicated anxiety at CNN over the potential Paramount and WBD merger.
- IAB: 2026 Digital Video Ad Spend +11%on July 14, 2026 at 3:05 pm
Targeting and content quality will show continued growth to 49% and 46%, respectively - up from 39% and 43% the prior year, a report by Advertiser Perceptions with research data from Guideline estimates.
- Sports Broadcast Fragmentation Creates A Needed Opportunityon July 14, 2026 at 1:56 pm
With the growing prevalence of sports betting and fantasy teams, the ability to watch key moments across games simultaneously has become more important.
- Good, Bad, Ugly Of $110B Paramount-WBD Merger, Lawsuiton July 14, 2026 at 1:48 pm
Advertisers could be left with fewer independent networks to negotiate with for ad space, but a combined company could offer performance advertisers massive amounts of user data across a much larger audience, improving targeting capabilities.
- Gen Z, Millennials Rejecting AI For Films... And On TV?on July 14, 2026 at 1:00 pm
"So much energy has been expended on bringing in AI, but if you look at that generation's reaction, they're utterly rejecting it..... Their judgment of AI slop has been immediate and harsh," film director Christopher Nolan said.
- Lights, Camera, Action! 'Ride Or Die' Is Killer Showon July 14, 2026 at 12:00 pm
If "Ride or Die" owes a debt to any assassin movie or TV show that came before it, then it is "John Wick."
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The 10 Greatest Failures of Orson Wellesby Ted Gioia on July 12, 2026 at 6:20 pm
Sometimes misses are as important as hits
- 12 YouTube Videos I'm Enjoying Right Nowby Ted Gioia on July 8, 2026 at 6:08 pm
Today I cover everything from fashion tips to career advice—and also lots of good music
- What You Won't Learn About the Odyssey from a Movieby Ted Gioia on July 6, 2026 at 6:19 pm
Christopher Nolan's film version makes its debut in London today
- What Is My American Identity, Really?by Ted Gioia on July 3, 2026 at 6:59 pm
And who gets to decide it?
- Healing Sounds Are the Medical Miracle of the 21st Centuryby Ted Gioia on July 1, 2026 at 6:09 pm
It sounds like sci-fi, but it's all coming true.