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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- DCN’s media industry must reads: week of September 17, 2026
by Michelle Manafy, Editorial Director – DCN on September 17, 2026 at 11:27 amHere are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of September 17, 2026 appeared first on Digital Content Next.
- How publishers build leverage in the AI eraby Nick Worth, CEO – Piano on September 16, 2026 at 11:34 am
When the web arrived, publishers posted content to gain exposure — and spent the next decade trying to claw back revenue it handed over voluntarily. When social media arrived, publishers... The post How publishers build leverage in the AI era appeared first on Digital Content Next.
- Research casts doubt on AI search value for sites and searchers
by Rande Price, Research VP – DCN on September 15, 2026 at 4:26 pmGoogle has repeatedly argued that AI Overviews improve search, deliver higher-quality traffic to publishers, and create more opportunities for websites to be discovered and clicked. New independent research challenges all... The post Research casts doubt on AI search value for sites and searchers appeared first on Digital Content Next.
- AI’s promise does not justify using any means to build itby Jason Kint, CEO – DCN on September 8, 2026 at 7:06 pm
The ends can’t justify the means. This was my major takeaway in reading the Summary Judgement cross-motions filed Friday in rapid fire order by the defendant Big AI companies (OpenAI... The post AI’s promise does not justify using any means to build it appeared first on Digital Content Next.
- DCN’s media industry must reads: week of September 3, 2026by Michelle Manafy, Editorial Director – DCN on September 3, 2026 at 11:29 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of September 3, 2026 appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- How Every Man Jack Is Trying to Redefine Modern Masculinityby Chris Cicchiello on September 17, 2026 at 3:50 pm
The brand’s head of marketing laid out a new approach to finding its audience.
- ADWEEK’s Brandweek Moves to Texas in 2027by Eva Kis on September 17, 2026 at 3:40 pm
Our flagship conference is headed to Dallas and will partner with Texas A&M University on a new initiative.
- Ben Cohen Calls on the Marketing Community to Free Ben & Jerry’sby Alison Weissbrot on September 17, 2026 at 3:16 pm
Founder set a brief at Brandweek, challenging attendees to help the ice cream brand break free from Magnum.
- Zoom and Colin Jost Make the Case for B2B Comedyby Mark Stenberg on September 17, 2026 at 3:01 pm
The video conferencing software recruited Jost and fellow SNL alumna Kate McKinnon to bring levity to the world of enterprise technology.
- How Mike’s Hot Honey Found Sweet Success, Unlocking a Spicy New Categoryby mmwachiro on September 17, 2026 at 2:32 pm
Mike's Hot Honey has used word of mouth and creative campaigns to become a cultural force.
- Former Officials, Free Speech Watchdogs Urge Judge To Halt FCC Probe Of ABCon September 17, 2026 at 9:15 pm
"The Commission's actions here signal a retaliatory effort to punish ABC-owned-and-operated stations for speech the administration dislikes," ex-FCC Chairs and other former officials argue.
- Linear Reach Beats CTV Frequency For Scaling Performance TVon September 17, 2026 at 8:38 pm
There 's a reason so many CTV advertisers today - particularly those that are performance-focused, are watching their campaigns hit plateaus much faster than they had anticipated.
- Sam's Club Expands Predictive Ad Targetingon September 17, 2026 at 7:40 pm
Sam's Club Connect introduced "Predictive Precision Targeting" capabilities on Thursday, expanding its measurement offering.
- Gov. Newsom Signs Law Requiring Disclosure Of AI-Generated Performers In Adson September 17, 2026 at 6:46 pm
The ad industry opposed the law, arguing it "places severe burdens on ordinary commercial speech."
- Campaign Data Is First-Party Data, Too, And Maybe Brands' Best Toolon September 17, 2026 at 5:43 pm
Most buying platforms have a mechanism through which a brand can request all its campaign data, down to the log-level insights that say exactly when and where each ad ran.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- My Favorite Philip K. Dick Novels
by Ted Gioia on September 17, 2026 at 7:10 pmHere are seven entry points into the oeuvre of this troubled and troubling sci-fi author
- How a Healthy Society Falls Apart
by Ted Gioia on September 12, 2026 at 5:26 pmStefan Zweig's account is almost too strange to believe—but forces us to ask if it could happen again
- The Last 24 Hours Are the Opening Scene in a Horror Movie
by Ted Gioia on September 9, 2026 at 7:45 pmEight different insiders have issued warnings—and you need to hear them out
- Amazon is Polluted
by Ted Gioia on September 6, 2026 at 7:19 pmAnd I'm not talking about a river in South America
- YouTube Videos I’m Recommending Right Now
by Ted Gioia on September 4, 2026 at 8:18 pmHere’s a big batch of 14 recent videos. These are keepers.