Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Goals scored: Canada proved news bargaining worksby Jason Kint, CEO – DCN on February 26, 2026 at 12:33 pm
The Olympic hockey gold medals were both determined by bruising 2-1 overtime games. Both between the United States and Canada. Both captivated viewers around the world. And both came down to skill, discipline, and the rules of the game (love ’em or hate... The post Goals scored: Canada proved news bargaining works appeared first on Digital Content Next.
- DCN’s media industry must reads: week of February 26, 2026by Michelle Manafy, Editorial Director – DCN on February 26, 2026 at 12:25 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of February 26, 2026 appeared first on Digital Content Next.
- Today’s TV is more than a mindset. It’s a strategic shiftby Rande Price, Research VP – DCN on February 23, 2026 at 7:14 am
Watching TV no longer describes a single activity or format. It now includes shows, movies, creator videos, short clips, and podcasts consumed across platforms. Audiences move across these formats without changing their... The post Today’s TV is more than a mindset. It’s a strategic shift appeared first on Digital Content Next.
- Making authenticity a competitive edge for publishersby Rich Murphy, CEO, President and Managing Director – Alliance for Audited Media on February 18, 2026 at 12:27 pm
As AI-driven inventory floods the digital ecosystem, advertisers are becoming more selective about where they place budgets. In this environment, publishers that can clearly document who they reach, how engagement... The post Making authenticity a competitive edge for publishers appeared first on Digital Content Next.
- To ensure audiences return, invite one meaningful action earlyby Richard E. Brown, Media Revenue Consultant on February 12, 2026 at 12:33 pm
I have spent the last several months knee-deep in research on product market fit, examining how audience behavior, propensity modeling and product development work together in practice, not theory. My... The post To ensure audiences return, invite one meaningful action early appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Week of Feb. 16 Cable News Ratings: Across-the-Board Declinesby mmwachiro on February 26, 2026 at 1:50 pm
MS NOW fell by single digits outside of the primetime demo.
- Week of Feb. 16 Morning News Ratings: Today Remains No. 1 Despite Losing Viewersby mmwachiro on February 26, 2026 at 12:45 pm
CBS Mornings saw double-digit growth in the prized Adults 25-54 demo.
- Week of Feb. 16 Evening News Ratings: World News Tonight Sees Growthby mmwachiro on February 26, 2026 at 12:39 pm
NBC Nightly News remained the No. 1 broadcast in the Adults 25-54 demo.
- 5 Key Takeaways From WPP’s Turnaround Planby Rebecca Stewart on February 26, 2026 at 10:45 am
From WPP Creative to cuts, here's what CEO Cindy Rose told investors about her plan to revive the struggling holdco.
- EXCLUSIVE: MS NOW Names Scott Foster White House Directorby mmwachiro on February 26, 2026 at 10:00 am
The network also announced that Ali Velshi has become its chief data reporter.
- Mr. Clean Announces Retirementon February 26, 2026 at 7:10 pm
"After a career with zero stains on the record, he's ready for new adventures," according to a social media post.
- Is Paramount In And Netflix Out? WBD Weighs New PSKY Offeron February 26, 2026 at 1:00 pm
It took just eight hours for WBD to go from favoring the Netflix transaction to determining that a sweetened offer from Paramount could be superior.
- Paramount Q4 Ad Revenues Sink 9%, Streaming Falls 4%on February 26, 2026 at 1:00 pm
Paramount's total core ad revenues were 4% lower to $3.8 billion, according to Madison and Wall's Brian Wieser, but fell 9% overall (including political advertising) on a pro-forma basis.
- NBCU's Big Sports February: Any More Upfront Advertising Power Left?on February 26, 2026 at 12:00 pm
NBCU posted an average 23.5 million viewers for its Milan Cortina Winter Olympic Games, according to Nielsen and Adobe Analytics data, up 96% vs. the 2022 Olympics and the strongest results since the 2014 Sochi Winter Games.
- Sen. Blumenthal Blasts FCC 'Censorship Scheme'on February 25, 2026 at 8:39 pm
FCC Chair Brendan Carr has abused power to "harass broadcasters for critical coverage of President Trump and to favor partisan Republican politics," Senator Blumenthal says.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The New Cool Thing: Being Humanby Ted Gioia on February 26, 2026 at 6:32 pm
The new jobs won't be in coding, but for curators, concierges, caregivers, conversationalists, and other flesh-and-blood alternatives to bots and algorithms.
- In the New Toy Story Movie, Toys Lose Their Jobs to AIby Ted Gioia on February 23, 2026 at 3:24 pm
The tech backlash is now mainstream—and even tech companies are joining in
- How Jeffrey Epstein Became a Public Intellectualby Ted Gioia on February 21, 2026 at 6:53 pm
It's amazing what money can buy nowadays
- 30 Facts about Childhood Today that Will Terrify Youby Ted Gioia on February 19, 2026 at 6:55 pm
Why are we doing this to our kids?
- The Live Music Event That Changed My Lifeby Ted Gioia on February 16, 2026 at 7:06 pm
I met my destiny, and nothing would be the same afterwards