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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- A $500 billion reminder of how the duopoly wins the internetby Jason Kint, CEO – DCN on June 4, 2026 at 11:36 am
A remarkable milestone just slipped by without a peep from industry pundits. In the last quarter, Google and Meta surpassed an annual run rate of one half of a trillion... The post A $500 billion reminder of how the duopoly wins the internet appeared first on Digital Content Next.
- DCN’s media industry must reads: week of June 4, 2026by Michelle Manafy, Editorial Director – DCN on June 4, 2026 at 11:22 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of June 4, 2026 appeared first on Digital Content Next.
- Consumers making more selective subscription choices by Rande Price, Research VP – DCN on June 2, 2026 at 12:18 pm
Consumers are becoming more intentional about how they choose and combine their entertainment services. They are becoming more selective about how many services they use, what those services cost, and whether... The post Consumers making more selective subscription choices appeared first on Digital Content Next.
- Can clean rooms tidy up transparency for Streaming TV?by Todd Randak, GM of CTV – DoubleVerify on June 1, 2026 at 11:26 am
Now that streaming has surpassed linear TV in total viewership and is poised to take the lead in ad spend by 2028, it’s time to look at it as more... The post Can clean rooms tidy up transparency for Streaming TV? appeared first on Digital Content Next.
- Consumers rebalance digital subscriptions around valueby Rande Price, Research VP – DCN on May 29, 2026 at 2:01 pm
DCN members can access the full Digital Subscription Tracking Report for Q1 2026 after logging in or registering an account (top right corner). Once logged in, a download button will appear... The post Consumers rebalance digital subscriptions around value appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- 5 Questions For…CNN’s Clarissa Ward Reporting from the Epicenter of the Ebola Outbreakby mmwachiro on June 5, 2026 at 2:23 pm
Ward spoke about how funeral traditions are complicating authorities' efforts to combat the outbreak.
- The World Cup Is Back, But U.S. Brands Are Still Lost in Translationby ADWEEK Staff on June 5, 2026 at 2:03 pm
It’s been 30 years since the U.S. last hosted the World Cup. In that time, the Hispanic population has nearly tripled, and nearly 45 million people in America speak the
- How Oura’s CMO Took It From Sleep Tracker to Wellness Disruptorby Rebecca Stewart on June 5, 2026 at 11:41 am
Wearable kicks off its biggest campaign ever for 'the world’s smallest smart ring'
- The Strategy Behind USA Today Co.’s Big Identity Shift With Kristin Roberts and Lark-Marie Antonby Eva Kis on June 5, 2026 at 9:13 am
What the rebrand signals for the future of publishing in the AI era.
- Making Brand Magic Happen When Everyone’s Doing the Same Thing ft. Deena Bahri of Nutrafolby Eva Kis on June 5, 2026 at 8:57 am
Why brand expression is the only real differentiator in the age of AI.
- TikTok, Sundance Writing Program Embraces Episodic Video Contenton June 5, 2026 at 8:21 pm
TikTok is embracing the creation of episodic video content through a new micro-series writing program on Sundance's digital learning and community platform.
- World Cup Ad Spend Projected To Doubleon June 5, 2026 at 4:40 pm
Madison & Wall's projected analysis of the incremental impact on the U.S. ad market tied to the event could be around $500 million. Morgan Stanley estimates $300 million to $400 million for direct advertising on Fox platforms. U.S ad spend for the 2022 World Cup totaled $282 million on Fox Sports and Telemundo, according to estimates from iSpot.
- Big White House Mixed Martial Arts Event: What UFC Wants To Learnon June 5, 2026 at 12:00 pm
The live "UFC Freedom 250" event will be designed to attract younger audiences. But the event is not expected to produce positive results for the bottom line.
- Weiss Agent-Of-Chaos Style Is Right Out Of Trump Playbookon June 5, 2026 at 12:00 pm
Like Trump, Weiss is an agent of change, but also an agent of chaos. Creating chaos in the workplace plays like a deliberate strategy for both of them.
- YouTube Earns MRC Brand-Safety Accreditation For Shortson June 4, 2026 at 9:21 pm
The MRC has awarded its brand-safety accreditation to YouTube for the sixth consecutive year, and is expanding its coverage for the first time to include the platform's Shorts video format.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Can You Run the Music Industry without Musicians?by Ted Gioia on June 4, 2026 at 6:38 pm
We will now find out
- Ten New Albums I'm Recommending Right Nowby Ted Gioia on June 1, 2026 at 7:45 pm
Warning: strange soul-stirring sounds ahead!
- How to Destroy a Literary Reputation in One Moveby Ted Gioia on May 30, 2026 at 5:15 pm
Media companies invent a new kind of stupid
- Is Spotify Vulnerable?by Ted Gioia on May 28, 2026 at 6:54 pm
Rival streamer Qobuz grew more than 200% in one year—while Spotify struggles to attract new users
- An Uncanny Moment for Jazz Loversby Ted Gioia on May 26, 2026 at 6:21 pm
Sonny Rollins dies the day before the Miles Davis centenary