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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- How to tackle the three tensions defining media in 2026by Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon on February 5, 2026 at 12:31 pm
For media companies, the start of a new year is an opportunity to take stock of the big trends and reassess priorities for the year ahead. AI inevitably looms large... The post How to tackle the three tensions defining media in 2026 appeared first on Digital Content Next.
- DCN’s media industry must reads: week of February 5, 2026by Michelle Manafy, Editorial Director – DCN on February 5, 2026 at 12:24 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of February 5, 2026 appeared first on Digital Content Next.
- What chatbots reveal about how people actually use newsby Rande Price, Research VP – DCN on February 3, 2026 at 12:27 pm
As AI chatbots become part of everyday information routines, they are reshaping what people expect from news. Some people use chatbots to get fast answers. Others use them to unpack... The post What chatbots reveal about how people actually use news appeared first on Digital Content Next.
- From scale to signal: Why cleaner publisher environments gain valueby Paul Bannister, Chief Strategy Officer – Raptive on February 2, 2026 at 12:26 pm
Programmatic advertising has long been essential to publisher revenue. Unfortunately, it has also posed a challenge to user experience. However, the longstanding trade-off between ad density and revenue is shifting... The post From scale to signal: Why cleaner publisher environments gain value appeared first on Digital Content Next.
- Q4 2025: Rising spend and value-driven choices reshape subscriptionsby Rande Price, Research VP – DCN on January 30, 2026 at 5:15 pm
DCN members can access the full Digital Subscription Tracking Report for Q4 2025 after logging in or registering an account (top right corner). Once logged in, a download button will appear... The post Q4 2025: Rising spend and value-driven choices reshape subscriptions appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- EXCLUSIVE: Scope3 Cuts Engineering and Sales Staff in Second Round of Layoffs in 5 Monthsby Kendra Barnett on February 5, 2026 at 3:15 pm
The adtech startup confirmed it reduced headcount last week as it pursues a new strategic direction focused on agentic media trading.
- AI Rivalry Heats Up Ahead of Super Bowl As OpenAI Slams Anthropic’s ‘Deceptive’ Adby Rebecca Stewart on February 5, 2026 at 3:07 pm
Sam Altman's comments come as the two rivals prepare for a Big Game face-off on Sunday.
- YouTube TV’s ‘Meh’ Super Bowl Warm Up Spot Digs Directly at Competitorsby Alison Weissbrot on February 5, 2026 at 10:28 am
YouTube is courting sports fans over to its subscription streaming service offering ahead of Sunday’s Super Bowl LX game with a star-studded ad that positions its competitors as “just meh.”
- Super Bowl Hot Take: Anthropic Makes a Promise It Will Likely Breakby Trishla Ostwal on February 5, 2026 at 10:22 am
Anthropic takes a strong stance during the big game: whether ads belong in AI chatbots.
- Starbucks Cements Itself as a Super Bowl Monday Tradition With Another Free Coffee Offerby Rebecca Stewart on February 5, 2026 at 10:09 am
The brand will offer Rewards members a post-game free coffee for the second year running.
- How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Playson February 5, 2026 at 7:20 pm
ChatEDO, an agentic AI app interface, is intended to make TV advertising more measurable through natural-language queries - and the data faster to access through a dashboard.
- Gemini Stars In Google AI's Latest Super Bowl Adon February 5, 2026 at 5:02 pm
Google will launch a major storytelling blitz for Gemini in a Super Bowl ad as part of a campaign spanning TV, online video, social, out-of-home and influencer partnerships. In its earnings call, Alphabet said some of the products launched included Gemini 3 and Universal Commerce Protocol - designed to monetize emerging behaviors in search and agentic commerce across platforms.
- Sabio Selects Gladwell To Expand U.K. Reach For CTV Advertisingon February 5, 2026 at 4:00 pm
Gladwell, who was previously M&C Saatchi Performance global CEO, has 20 years of experience in advertising, performance marketing, gaming and global brand strategy.
- Disney's New Corporate Duo: Looking For Caped-Hero Statuson February 5, 2026 at 3:20 pm
Bob Iger dramatically expanded the Disney culture vision with Pixar, Lucasfilm, Marvel and 20th Century Fox. What can D'Amaro and Walden do as an encore to these achievements?
- Tubi Expands Nielsen Deal, Now Accounts For 6.2% Of Ad-Supported Streamingon February 5, 2026 at 2:00 pm
Tubi now has access to Nielsen's Audience Measurement and Streaming Platform Ratings; National TV research and Ad Intel services.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Did I Call the Bubble Top?by Ted Gioia on February 3, 2026 at 8:07 pm
And what happens next?
- I'm Recommending 12 New YouTube Videosby Ted Gioia on February 1, 2026 at 7:10 pm
Let's support indie voices instead of Netflix
- My Warning About AI Music from 1988by Ted Gioia on January 30, 2026 at 7:25 pm
Did I get it wrong or right? You tell me.
- 25 Ways to Destroy a Communityby Ted Gioia on January 28, 2026 at 8:51 pm
Do we really want to live like this?
- 10 Survival Skills in an AI-Controlled Societyby Ted Gioia on January 26, 2026 at 7:01 pm
Why don't they teach these in college?