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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Get ready for AI agents now, before buyer agents scaleby Bennett Crumbling, Head of Marketing – Optable on May 4, 2026 at 11:18 am
AI agents are already reshaping how advertising is bought. Advertisers are deploying them to plan campaigns, evaluate publisher inventory, and negotiate deals—at machine speed and at a scale no human... The post Get ready for AI agents now, before buyer agents scale appeared first on Digital Content Next.
- DCN’s media industry must reads: week of April 30, 2026by Michelle Manafy, Editorial Director – DCN on April 30, 2026 at 11:28 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of April 30, 2026 appeared first on Digital Content Next.
- How publishers rebuild audience ties as search fallsby Bob Ralian, Head of Analytics – Automattic on April 29, 2026 at 11:34 am
Data shows that publishers are already experiencing steep traffic losses: Business Insider is down 55% in organic search traffic since 2022, with Forbes and HuffPost close behind at roughly 50%.... The post How publishers rebuild audience ties as search falls appeared first on Digital Content Next.
- Media audiences are engaged, but selective and skeptical by Rande Price, Research VP – DCN on April 28, 2026 at 11:24 am
The relationship between audiences and media is shifting. New technologies—particularly agentic and search-based AI—are reshaping how people discover and consume information, while trust and behavior evolve alongside them. Recent data... The post Media audiences are engaged, but selective and skeptical appeared first on Digital Content Next.
- Four forces shaping digital media and the leadership this moment demandsby Michelle Manafy, Editorial Director – DCN on April 27, 2026 at 11:31 am
Across sessions and conversations, the members-only 2026 DCN Summit revealed a clearer picture of an industry being reshaped by AI. That includes the erosion of traditional discovery pathways, changing consumer... The post Four forces shaping digital media and the leadership this moment demands appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- The 2026 Creative 100: Brand Innovators Winning With Playful Momentsby Eva Kis on May 5, 2026 at 6:00 am
This is supposed to be fun!
- The 2026 Creative 100: Agency Leaders Reclaiming the Narrativeby Eva Kis on May 5, 2026 at 6:00 am
These creatives got brands back on track and stirred up online buzz with outsider ideas that won hearts and minds.
- The 2026 Creative 100: Artists & Makers Defining Their Genresby Eva Kis on May 5, 2026 at 6:00 am
From New York's artistic First Lady to a graphic novelist chronicling the war in Gaza and Lily Allen's soul-baring concert tour.
- The 2026 Creative 100: Media, TV & Streaming Innovators Know How to Winby Eva Kis on May 5, 2026 at 6:00 am
Steeped in culture with the bottom line always in sight.
- The 2026 Creative 100: Directors Taking Genre Films to the Mainstreamby Eva Kis on May 5, 2026 at 6:00 am
No topic was too niche or intimate for these avant garde filmmakers.
- Paramount Q1 Advertising Dips 3%, Linear Down 6%on May 5, 2026 at 2:53 am
The company says: "Paramount+ advertising revenue remains strong, digital monetization is improving sequentially across the portfolio, and our programmatic demand pipeline heading into Q2 is encouraging."
- More Eye-Popping Mergers Ahead: Comcast And Charter?on May 4, 2026 at 1:00 pm
Why this deal? Video subscriptions, which have been declining for nearly 15 years - and helping to bolster a weakening, declining broadband business.
- Roku Ties Streaming Inventory Directly To Retail Media Dataon May 4, 2026 at 1:00 pm
Criteo, Fandango and Fetch as well as Best Buy Ads, Kroger Precision Media and Instacart became early launch partners. The strategy ties retail media data directly with CTV to target ads.
- 'Devil Wears Prada 2' Struts $77M Domestic Debuton May 4, 2026 at 12:46 pm
The film spent a modest $14.3 million on national TV advertising from 3,401 airings, pulling 833.0 million impressions.
- Is The World Ready For 'The Apprentice Jr.'?on May 4, 2026 at 12:00 pm
In response to the rumors about reviving "The Apprentice," the "TV Blog" asks: Why bother?
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Fantastic Nicknames of Jazzby Ted Gioia on May 4, 2026 at 9:29 pm
If you’re a jazz fan, see how many of the nicknames in the poem below you can identify.
- 12 New YouTube Videos I'm Recommending Right Nowby Ted Gioia on May 2, 2026 at 6:30 pm
Including the trendiest band of the current moment
- Socrates vs. the Venture Capitalistby Ted Gioia on April 30, 2026 at 5:51 pm
Which side do you pick?
- The NY Times Asked Me to Pick the Greatest Living American Songwritersby Ted Gioia on April 28, 2026 at 6:34 pm
Here's my ballot for the Times survey
- Movie Theaters Are Coming Back (for the Saddest Reason)by Ted Gioia on April 25, 2026 at 11:09 pm
It's a five-letter word that starts with G.