Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- The rise of explainers as an audience growth strategyby Michelle Manafy, Editorial Director – DCN on July 2, 2026 at 11:34 am
For years, journalism was all about breaking news, not explaining it. Now it seems that “making sense” of the news, by providing context and answering questions, might just be the... The post The rise of explainers as an audience growth strategy appeared first on Digital Content Next.
- DCN’s media industry must reads: week of July 2, 2026by Michelle Manafy, Editorial Director – DCN on July 2, 2026 at 11:27 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of July 2, 2026 appeared first on Digital Content Next.
- Publisher apps become central to audience relationships by Michelle Manafy, Editorial Director – DCN on June 30, 2026 at 11:24 am
Publisher apps play an expanding role in how publishers engage audiences and support subscriber relationships. As apps become a larger part of digital product strategies, publishers increasingly measure how audiences... The post Publisher apps become central to audience relationships appeared first on Digital Content Next.
- The operational gap holding back video revenue growthby Michelle Manafy, Editorial Director – DCN on June 29, 2026 at 11:26 am
As Google referral traffic has declined, social has become a more important source of audience engagement for media companies. Facebook remains a meaningful traffic driver, but the larger opportunity for... The post The operational gap holding back video revenue growth appeared first on Digital Content Next.
- The fundamental copyright question no one is askingby Michelle Manafy, Editorial Director – DCN on June 25, 2026 at 11:33 am
Much of the conversation around AI and copyright has focused on a simple question: Should content creators be compensated when their work is used to train and improve AI systems?... The post The fundamental copyright question no one is asking appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- MLS Is Ready for Its Through Pass From the World Cupby mmwachiro on July 13, 2026 at 1:15 pm
MLS CMO Radhika Duggal says the league is launching the largest coordinated marketing campaign in its history.
- The Trade Desk Taps Ex-Google and LinkedIn Ad Exec Penry Price for Board Appointmentby Kendra Barnett on July 13, 2026 at 12:18 pm
Price's appointment comes after a string of board and C-suite departures at the adtech company.
- Bedazzled Trucks and Will Ferrell Comedies: Netflix and MLB’s Big Swing at the Home Run Derbyby Bill Bradley on July 13, 2026 at 11:56 am
Netflix's marketing looks to make its first Home Run Derby an even bigger hit.
- When Streaming TV Integrations Don’t Feel Like Adsby Alison Weissbrot on July 13, 2026 at 11:09 am
How Amazon, Tinuiti, Liquid I.V., and Sony authentically tapped into streaming TV fandoms
- Liquid I.V. Weaves Spider-Man Into Its Growing Entertainment Strategyby Lauren Johnson on July 13, 2026 at 9:29 am
The Unilever brand’s Spider-Man: Brand New Day partnership combines film, TV, retail, and experiential.
- Amid DEI's Disappearance, A Look At The Very Best Of Black Advertisingon July 13, 2026 at 9:04 pm
Mark S. Robinson spent 45 years watching Black execs change marketing. As current events erase that past, he's created a powerful archive.
- States Sue To Block Paramount-Warner Bros. Mergeron July 13, 2026 at 7:47 pm
The merger "would extinguish competition between Paramount and Warner Bros. and inflict substantial harm on movie theatres, basic cable distributors, and, ultimately, audiences nationwide," 12 state attorneys general allege in a complaint filed Monday.
- Netflix Viewership Concerns: A Remedy? Think France's TF1on July 13, 2026 at 4:13 pm
Netflix is looking to amp up live TV content - major sports and other live event programming, which could include awards shows, special reality TV and other programming.
- VideoAmp, Nielsen One Pull Out Of MRC Accreditation Processon July 13, 2026 at 3:57 pm
The reasons for withdrawing were not disclosed, but both have implications for an increasingly competitive measurement marketplace.
- New 'DWTS' Has Message For America: Get Up And Dance!on July 13, 2026 at 12:00 pm
While it has been fun to watch celebrities dance on "Dancing With the Stars," the quality of dancing on the new "DWTS: The Next Pro," raises the bar.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The 10 Greatest Failures of Orson Wellesby Ted Gioia on July 12, 2026 at 6:20 pm
Sometimes misses are as important as hits
- 12 YouTube Videos I'm Enjoying Right Nowby Ted Gioia on July 8, 2026 at 6:08 pm
Today I cover everything from fashion tips to career advice—and also lots of good music
- What You Won't Learn About the Odyssey from a Movieby Ted Gioia on July 6, 2026 at 6:19 pm
Christopher Nolan's film version makes its debut in London today
- What Is My American Identity, Really?by Ted Gioia on July 3, 2026 at 6:59 pm
And who gets to decide it?
- Healing Sounds Are the Medical Miracle of the 21st Centuryby Ted Gioia on July 1, 2026 at 6:09 pm
It sounds like sci-fi, but it's all coming true.