Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Consumers rethink what merits a streaming subscription by Michelle Manafy, Editorial Director – DCN on July 21, 2026 at 11:27 am
Streaming is shifting from a subscriber acquisition business to a subscriber retention business. As subscription prices rise and free viewing options expand, consumers are becoming more deliberate about where they... The post Consumers rethink what merits a streaming subscription appeared first on Digital Content Next.
- Making first-party data work harder in the AI era by Michelle Manafy, Editorial Director – DCN on July 20, 2026 at 11:28 am
For decades, media companies have distributed content on the open web to inform and entertain audiences, build communities and earn ad revenue. Open web equaled open access, and advertisers and... The post Making first-party data work harder in the AI era appeared first on Digital Content Next.
- How creators scored for publishers at the World Cupby Michelle Manafy, Editorial Director – DCN on July 16, 2026 at 11:32 am
In today’s media business, journalists are creators and creators are journalists. This has been particularly evident during the World Cup. Publishers have sent staff to the competition in the USA,... The post How creators scored for publishers at the World Cup appeared first on Digital Content Next.
- DCN’s media industry must reads: week of July 16, 2026by Michelle Manafy, Editorial Director – DCN on July 16, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of July 16, 2026 appeared first on Digital Content Next.
- The next programmatic advantage is agent readinessby Michelle Manafy, Editorial Director – DCN on July 15, 2026 at 11:26 am
Anyone in the media industry can tell you how third-party signal degradation has made traditional ad targeting less reliable. At the same time, AI has made it easier to analyze... The post The next programmatic advantage is agent readiness appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Mondelez’s Mindy Shaltry & Wes Saraceni on Breaking Down the Marketing and Sales Divideby Eva Kis on July 21, 2026 at 10:43 am
Reshaping the traditional funnel to build more connected consumer experiences.
- EXCLUSIVE: Behr Elevates Andy Lopez to CMO as It Paints a More Digital Futureby Rebecca Stewart on July 21, 2026 at 9:00 am
Behr has elevated Andy Lopez to CMO, broadening his remit to include product strategy, marketing, and innovation.
- AMF’s Retro Rebrand Aims to Win Over Gen Z Without Losing the League Crowdby Robert Klara on July 21, 2026 at 8:30 am
A new logo, tagline, and alley decor lean into nostalgia as the bowling operator tries to serve two very different audiences at once
- Every 2026 World Cup Ad Rankedby Shauna Barry on July 20, 2026 at 3:16 pm
See every FIFA World Cup ad ranked by effectiveness according to EDO’s TV Outcomes Score.
- Women’s Sports Are Rewriting the Fandom Playbookby Melissa Ward on July 20, 2026 at 2:20 pm
This post was created in partnership with Scripps Sports Where does fandom begin now? Rarely at tipoff. During an ADWEEK House Sports Summit fireside chat co-hosted with Scripps Sports, Sherry
- Podcasts Get Measurement Guidelines From IAB Tech Labon July 21, 2026 at 5:21 pm
IAB Tech Lab, the standards arm of the IAB, has announced new rules to ensure that totals for podcast listeners and advertising numbers from downloads and clicks are calculated accurately.
- Algorithmic Targeting Is Messing With Our Zeitgeiston July 21, 2026 at 4:02 pm
We need a reliable zeitgeist to set our personal compass to. Instead, we're seeing an algorithmically defined slice of zeitgeist, served exclusively to us.
- Modern Media Companies: What's The Right Channel Mix?on July 21, 2026 at 1:00 pm
Should media companies pursue more live TV, streaming deals, mobile, video or gaming opportunities? What's the right mix? Much depends on where they are in the broad media-platform spectrum.
- Netflix Has Top 3 Shows, 8 In Top 25 For 2025-26on July 21, 2026 at 12:46 pm
Over a 35-day viewing period of TV shows' debut episodes, Netflix had eight of the top 25 shows and the three strongest shows overall, according to a CBS release citing Nielsen data.
- Company Uses Wikipedia Views To Measure TV Show Popularityon July 21, 2026 at 12:00 pm
TelevisionStats.com lists Wikipedia as the "foundation" for its "Attention Score" popularity lists that are updated daily.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- What Do You Have to Hide?by Jared Henderson on July 21, 2026 at 5:00 pm
A conversation with Lowry Pressly on why we need privacy as part of the good life
- The Collapse at Netflix Signals the End of Audience Captureby Ted Gioia on July 17, 2026 at 6:52 pm
The most popular strategy in the tech world has stopped working. That's good news for all of us.
- Talking About My Generationby Ted Gioia on July 15, 2026 at 6:25 pm
What do I think about Boomers? Do you really want to know?
- The 10 Greatest Failures of Orson Wellesby Ted Gioia on July 12, 2026 at 6:20 pm
Sometimes misses are as important as hits
- 12 YouTube Videos I'm Enjoying Right Nowby Ted Gioia on July 8, 2026 at 6:08 pm
Today I cover everything from fashion tips to career advice—and also lots of good music