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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Media audiences are engaged, but selective and skeptical by Rande Price, Research VP – DCN on April 28, 2026 at 11:24 am
The relationship between audiences and media is shifting. New technologies—particularly agentic and search-based AI—are reshaping how people discover and consume information, while trust and behavior evolve alongside them. Recent data... The post Media audiences are engaged, but selective and skeptical appeared first on Digital Content Next.
- Four forces shaping digital media and the leadership this moment demandsby Michelle Manafy, Editorial Director – DCN on April 27, 2026 at 11:31 am
Across sessions and conversations, the members-only 2026 DCN Summit revealed a clearer picture of an industry being reshaped by AI. That includes the erosion of traditional discovery pathways, changing consumer... The post Four forces shaping digital media and the leadership this moment demands appeared first on Digital Content Next.
- Inside TIME’s rollout of its TIMEAI interactive agentby Esther Kezia Thorpe – Media Reporter on April 16, 2026 at 11:34 am
TIME has been an industry leader in pursuing content licensing deals with companies like OpenAI and Perplexity. These ensure that the publisher’s content is cited and attributed, as well as... The post Inside TIME’s rollout of its TIMEAI interactive agent appeared first on Digital Content Next.
- DCN’s media industry must reads: week of April 16, 2026by Michelle Manafy, Editorial Director – DCN on April 16, 2026 at 11:23 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of April 16, 2026 appeared first on Digital Content Next.
- How the shift from audiences to fans drives media valueby Suzanne S. LaPierre – Independent Media Reporter on April 14, 2026 at 12:11 pm
The most valuable audiences behave like fans. They spend more time, engage more deeply, and are more willing to pay, making them critical to growth strategies across subscriptions, advertising, and... The post How the shift from audiences to fans drives media value appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Snapchat Users Will Soon Be Able to Chat Directly with Agentic Ads Served to Them Via DMby Kendra Barnett on April 28, 2026 at 9:00 am
A new offering lets Snapchat users interact directly with branded Snaps served in their inbox, turnings ads themselves into AI chatbots.
- Stagwell Eyes SaaS Growth With Agent Cloud Launch for SMBsby Alison Weissbrot on April 28, 2026 at 9:00 am
The company rolled out a 10-agent marketing “toolkit” to help small and medium-sized brands compete in the AI era
- Chipotle Hires Ex-Burger King CMO Fernando Machado as Chief Brand Officerby Rebecca Stewart on April 28, 2026 at 7:48 am
Machado will be tasked with executing on Chipotle's 'Recipe for Growth' 2026 turnaround plan.
- WPP Revenue Falls 8.9% as CEO Cindy Rose Opts Out of Q1 Earnings Callby Rebecca Stewart on April 28, 2026 at 6:29 am
Cindy Rose will now only lead updates at WPP’s half-year and full-year results, the company told ADWEEK.
- When It Comes To AI Adoption, Fear Is a Big Factor For Marketersby Robert Klara on April 28, 2026 at 6:00 am
As tech giants spell doomsday for white collar work, marketers feel the pressure to equip their teams for an AI-first world
- Two Screens Of Content - At The Same Time? One Is YouTubeon April 28, 2026 at 12:00 pm
Multitasking - watching two video screens at the same time, or different types of video content - is taking on a different look, especially for young consumers. YouTube is on one of those screens.
- For Journalists At The Correspondents' Dinner, The Story Was All About Themon April 28, 2026 at 10:00 am
Many of the journalists who were in the hotel ballroom when shots rang out in an area outside the White House Correspondents' Dinner have been talking about it in the days following the event.
- Oprah's All In: Signs Multiyear Agreement With Amazonon April 27, 2026 at 10:12 pm
Deal will give Wondery exclusive distribution and advertising rights to "The Oprah Podcast" on audio and video.
- Citing Supply-Side Intel Gains, Buyers Push Past Cheap Reachon April 27, 2026 at 9:21 pm
MIAMI BEACH, FL -- Media buying is shifting from a narrow focus on low CPMs and scale toward a more demanding view of supply quality, transparency and outcomes.
- Connected Home Is Really The Connected Tollbooth: Hub Surveyon April 27, 2026 at 7:00 pm
For media buyers, the living room remains prime real estate. For consumers, it remains a beautifully backlit maze of apps, subscriptions and passive-aggressive indecision.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Movie Theaters Are Coming Back (for the Saddest Reason)by Ted Gioia on April 25, 2026 at 11:09 pm
It's a five-letter word that starts with G.
- Why I Believe in Karmaby Ted Gioia on April 23, 2026 at 6:32 pm
Let me share the evidence
- The 10 Most Popular Articles from The Honest Broker (2021-2026)by Ted Gioia on April 21, 2026 at 6:38 pm
In celebration of my fifth anniversary on Substack
- Did Streaming Subscription Prices Just Hit the Wall?by Ted Gioia on April 18, 2026 at 7:04 pm
Consumers have learned three winning strategies for defeating subscription fatigue.
- Blues Legend Robert Johnson Like You've Never Heard Him Beforeby Ted Gioia on April 16, 2026 at 6:06 pm
I'm recommending these 12 new YouTube videos