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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- How media brands can compete as AI floods the content market
by Rande Price, Research VP – DCN on October 6, 2026 at 11:29 amGenerative AI can reduce production costs and accelerate creative work across the media industry, but those gains will not be evenly distributed. Smaller creators and studios can expand their output... The post How media brands can compete as AI floods the content market appeared first on Digital Content Next.
- The evidence is clear: AI search is costing publishersby Michelle Manafy, Editorial Director – DCN on October 5, 2026 at 11:34 am
For publishers, it has long seemed obvious that when AI answers a user’s question directly, there is less reason to click through to the source. Over the past year, research... The post The evidence is clear: AI search is costing publishers appeared first on Digital Content Next.
- DCN’s media industry must reads: week of October 1, 2026by Michelle Manafy, Editorial Director – DCN on October 1, 2026 at 12:34 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of October 1, 2026 appeared first on Digital Content Next.
- Why podcast leader Goalhanger is investing in newsletters
by Esther Kezia Thorpe – Media Reporter on October 1, 2026 at 11:37 amPodcast powerhouse Goalhanger attracted more than 1.8 billion views and streams across its audio, video and social content in 2025. More than 250,000 people also pay for membership clubs attached... The post Why podcast leader Goalhanger is investing in newsletters appeared first on Digital Content Next.
- As AI becomes a news gateway, publishers face a tradeoff
by Rande Price, Research VP – DCN on September 29, 2026 at 11:23 amNews discovery is increasingly moving through intermediaries, and AI is becoming another route. Ofcom’s latest research finds that 21% of UK adults encountered news through an AI app, summary or... The post As AI becomes a news gateway, publishers face a tradeoff appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Dear Media and Amanda Hirsch Want Brands To Ditch the Scriptby Mark Stenberg on October 6, 2026 at 5:24 pm
Hirsch argued that the best podcast ads don't sound like ads.
- Ferrero Will Have Two Ads in Super Bowl 2027, Part of a $50 Million Bet on Sportsby Eva Kis on October 6, 2026 at 2:52 pm
The candy maker returns to the Big Game after a successful debut in 2026.
- 7 Billion Impressions Without Paid Media: Fanta’s Halloween Strategyby Eva Kis on October 6, 2026 at 12:41 pm
Ibrahim Khan on turning the holiday into a global brand moment.
- Layoffs on the Way as Skydance Now Controls Paramount and WBDby mmwachiro on October 6, 2026 at 11:44 am
The new company has roughly $80 billion in debt.
- Here Are the 3rd Quarter of 2026 Cable News Ratingsby mmwachiro on October 6, 2026 at 10:45 am
Fox News remained No. 1 during this slow news period
- Your Best TV Ad Is Already On Social Mediaon October 6, 2026 at 5:57 pm
Years of paid social and creator programs have already produced everything a strong TV spot needs
- Walmart Connect Expands Audiences, CTV Measurementon October 6, 2026 at 4:36 pm
The expanded services with WBD, Spotify and Yahoo DSP are intended to give Walmart's media arm a larger piece of TV ad dollars through the partnership by giving advertisers a longer reach to Walmart shoppers on linear TV networks like TBS.
- Older Americans Have Time, Money And A Serious TV Habiton October 6, 2026 at 4:32 pm
Lower fertility, slower immigration and longer lifespans are helping push the country toward an economy in which older consumers account for an increasingly important share of both people and spending.
- On-Brand 'NCIS: New York' Is Likely Winner For CBSon October 6, 2026 at 12:00 pm
If you overlaid the blueprint for all the other "NCIS" shows on top of this new one, everything would align perfectly.
- Under Skydance: Moving Beyond CBS, CNNon October 6, 2026 at 4:00 am
Skydance has confirmed that CBS News Editor in Chief Bari Weiss and CNN Worldwide Chairman/Editor in Chief Mark Thompson will remain, running separate operating news platforms.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Why Everybody Loves Glen Campbell
by Ted Gioia on October 6, 2026 at 3:12 amIn 1960, a country boy named Glen Campbell showed up in Los Angeles with a guitar, a pompadour hairdo, and a lean, hungry look....
- The AI God Delusion Goes Mainstream
by Ted Gioia on October 2, 2026 at 8:34 pmAnthropic insiders are building a religion around Claude—and view the Pope as a competitor in a battle for souls.
- 17 Observations on Chivalry
by Ted Gioia on September 30, 2026 at 10:16 pmThey say it died long ago with King Arthur. But did it really?
- The Most Dangerous Thing in Culture Right Now is Beauty
by Ted Gioia on September 27, 2026 at 7:14 pmA provocative article from the archive (updated and expanded)
- Spammers Teach Me Six Ugly Truths About AI Writing
by Ted Gioia on September 24, 2026 at 8:39 pmAlso details on the new scam targeted at authors