Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Why chasing traffic can undermine subscriptions by Michelle Manafy, Editorial Director – DCN on June 23, 2026 at 11:26 am
Audience size and subscription performance often rank as the most closely watched measures of digital news performance. Sometimes they move together. Sometimes they point in different directions. This raises a... The post Why chasing traffic can undermine subscriptions appeared first on Digital Content Next.
- How collaboration is becoming a growth strategy for mediaby Michelle Manafy, Editorial Director – DCN on June 22, 2026 at 11:21 am
The news industry is entering an era where collaboration is becoming a business necessity. Publishers still compete fiercely for audiences, subscriptions, advertising, and trust. But the biggest challenges facing journalism... The post How collaboration is becoming a growth strategy for media appeared first on Digital Content Next.
- DCN’s media industry must reads: week of June 18, 2026by Michelle Manafy, Editorial Director – DCN on June 18, 2026 at 11:27 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of June 18, 2026 appeared first on Digital Content Next.
- What the Digital News Report means for your media strategyby Michelle Manafy, Editorial Director – DCN on June 17, 2026 at 12:58 pm
The annual Digital News Report is a must read for media leaders. Its findings routinely offer valuable insights that publishers can use to shape and inform their revenue strategies, content... The post What the Digital News Report means for your media strategy appeared first on Digital Content Next.
- Podcast reach hits record highs as video viewing growsby Michelle Manafy, Editorial Director – DCN on June 16, 2026 at 11:26 am
Podcasting continues to expand its influence in the digital media landscape, reaching more consumers than ever as it evolves beyond its audio-only roots. What began as an on-demand listening format... The post Podcast reach hits record highs as video viewing grows appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- 3 Lessons Brands Can Learn From Bravo’s Summer House Viralityby Brittaney Kiefer on June 24, 2026 at 12:23 pm
NBCUniversal's Karen Kovacs and Summer House stars Kyle Cooke and Lindsay Hubbard shared how authentic storytelling drives fan loyalty and brand deals.
- Google and A24 Argue AI Will Usher In a ‘New Era of Creative Risk-Taking’by Brittaney Kiefer on June 24, 2026 at 11:20 am
Executives say AI will expand access to filmmaking and create new jobs.
- Roku’s New Ad Chief Reveals How He’ll Steal Search and Social Budgets, Amid Looming Fox Acquisitionby Lauren Johnson on June 24, 2026 at 9:35 am
Patrick Harris is going after the performance dollars that usually go to Google and Meta.
- Cannes Lions 2026 Gallery Day 2: The Beach Is Hot But the Action Is Hotterby Eva Kis on June 23, 2026 at 7:55 pm
Hope your coffee is as strong as your SPF!
- OpenAI Sees Fewer Users Dismissing ChatGPT Ads as It Scalesby Kendra Barnett on June 23, 2026 at 5:45 pm
The AI lab is scaling its ads business while aiming to challenge Anthropic on enterprise dollars.
- Not A Fan Of 'Hydration' Breaks? Talk To Tour de France Athleteson June 24, 2026 at 1:13 pm
Perhaps viewers and sports TV critics should consider "hydration breaks" in light of other sports and athletes. Cyclists carry - you guessed it - water bottles on their bikes.
- Everybody Has Eight Screens, Yet TV Still Runs The Showon June 24, 2026 at 12:00 pm
Beyond traditional viewing, consumers use TVs for YouTube videos, gaming, social media viewing, fitness programs, education, shopping and even virtual fireplaces.
- Anchorman Dokoupil Asserts All Is Well At CBS Newson June 24, 2026 at 12:00 pm
Anchorman Tony Dokoupil this week flew to the defense of the new leadership regime at CBS News led by internet firebrand Bari Weiss.
- Paramount Urges SCOTUS To Reject Video Privacy Claimon June 23, 2026 at 8:34 pm
Paramount on Tuesday urged the Supreme Court to refuse to reinstate a claim that 247Sports violated a 38-year-old video privacy law by allegedly transmitting analytics data to Meta.
- Walmart Buys Self-Serve CTV Ad Platformon June 23, 2026 at 7:06 pm
Walmart has developed one of the most sophisticated retail media networks (RMNs). On Tuesday it advanced its ad strategy to sell more ad space across CTV, showing how RMNs cross into CTV.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Authenticity in Musicby Ted Gioia on June 21, 2026 at 8:36 pm
In a world of AI slop, where do we find something real?
- The Great Books Are for Everyoneby Jared Henderson on June 19, 2026 at 5:00 pm
How Zena Hitz brings the humanities to thousands of people via the Catherine Project
- A Reading List for the End of Civilizationby Ted Gioia on June 16, 2026 at 7:01 pm
I’m releasing this essay from behind the paywall.
- I Get Duped into Buying an AI Slop Bookby Ted Gioia on June 15, 2026 at 3:40 am
And updates on cancel culture, counterclockwise dances, millionaires who pay to conduct orchestras, etc.
- Objective Standards Really Do Exist in Musicby Ted Gioia on June 12, 2026 at 3:14 pm
And the New York Times is caught in the middle of the argument