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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Higher prices lift spending as subscription habits shift
by Rande Price, Research VP – DCN on October 12, 2026 at 3:00 pmDCN’s Q3 2026 Digital Subscription Tracking Report finds that household subscription spending continues to rise, largely because of higher prices. Estimated average monthly spending reached $176.44, up 14.5% year over... The post Higher prices lift spending as subscription habits shift appeared first on Digital Content Next.
- Why growing an audience isn’t enough to sustain a publisher
by Rande Price, Research VP – DCN on October 12, 2026 at 11:22 amEarly audience growth provides a starting point for evaluating a new editorial product. For media executives, the next question is whether that interest can generate dependable revenue and support the... The post Why growing an audience isn’t enough to sustain a publisher appeared first on Digital Content Next.
- The AI problem nobody in publishing wants to ownby Ramy Nassar, Futurist and Author – The World After AI on October 8, 2026 at 11:36 am
In 1982, General Motors closed its assembly plant in Fremont, California. The workforce there had a reputation that the man who ran the UAW’s western region later called “well earned”:... The post The AI problem nobody in publishing wants to own appeared first on Digital Content Next.
- DCN’s media industry must reads: week of October 8, 2026by Michelle Manafy, Editorial Director – DCN on October 8, 2026 at 11:23 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of October 8, 2026 appeared first on Digital Content Next.
- How media brands can compete as AI floods the content marketby Rande Price, Research VP – DCN on October 6, 2026 at 11:29 am
Generative AI can reduce production costs and accelerate creative work across the media industry, but those gains will not be evenly distributed. Smaller creators and studios can expand their output... The post How media brands can compete as AI floods the content market appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Content-to-Commerce Publishers Have Struggled. Could Outdoor Life Be the Exception?by Mark Stenberg on October 14, 2026 at 7:00 pm
The new owner of the 128-year-old title plans to transform the brand into an AI-powered marketplace, despite the strategy’s spotty track record.
- Havas Grows In North America as It Lags In Other Regionsby Chris Cicchiello on October 14, 2026 at 4:31 pm
CFO François Laroze indicated Havas will soon add to the eight acquisitions it already made this year
- Amid Threats of Trump Ban, CNN Debuts Promo Touting Press Freedomby mmwachiro on October 14, 2026 at 1:56 pm
CNN CEO Mark Thompson says the network will fight its White House ban court case 'to the end.'
- Shortlist Revealed: 2026 ADWEEK Experiential Awardsby ADWEEK Staff on October 14, 2026 at 12:53 pm
ADWEEK has revealed the shortlist for the 2026 Experiential Awards. As the internet becomes flooded with AI slop, in-person events and experiences are more important than ever. The following agencies
- Texas A&M and ADWEEK Are Launching a Year-Round Media Platform Togetherby ADWEEK Staff on October 14, 2026 at 12:00 pm
ADWEEK and Texas A&M have teamed up to launch a year-round media and events partnership called ADWEEK at Texas A&M. The university will become a regular stage for marketing and business leaders, as ADWEEK establishes itself at College Station throughout 2027.
- Influencers Sway Midterm Voters, Even As Americans Wonder If Social Media Knows Anythingon October 14, 2026 at 7:00 pm
Online creators are influencing political opinions ahead of the 2026 midterms, but trust remains complicated and AI isn't exactly winning over the electorate.
- Netflix To Lay Off 6% Of Work Force, Biggest Cuts Since 2022on October 14, 2026 at 6:20 pm
This would be its biggest round of layoffs in four years of job cuts. The layoffs cut across product, technology, legal and human resources divisions.
- Streamers Add Ad Minutes: Do Viewers Mind?on October 14, 2026 at 3:05 pm
Leading streamers added 18% more ad minutes on average for the top 9 premium platforms in August vs. January 2026. Growing interest in ad-supported streaming tiers has not gone unnoticed:
- Are Microdrama Viewers Watching Shows... Like TV?on October 14, 2026 at 12:00 pm
Nearly two-thirds (62%) of viewers watch microdramas for more than one hour per session, according to new research from media agency group Dentsu.
- Prepare To Be Horrified By 'Friday The 13th' Prequel Serieson October 14, 2026 at 12:00 pm
Peacock's "Friday the 13th" prequel series, "Crystal Lake," brings plenty of horror and in the process, takes its rightful place in the "13th" pantheon.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Don’t Trust People Who Talk Like This
by Ted Gioia on October 14, 2026 at 3:17 amThe beginning of wisdom is calling things by their right names.
- People Are Rejecting Screens—and Returning to Communal Events
by Ted Gioia on October 10, 2026 at 6:06 pmThe inmates are breaking out of digital prison
- Why Everybody Loves Glen Campbell
by Ted Gioia on October 6, 2026 at 3:12 amIn 1960, a country boy named Glen Campbell showed up in Los Angeles with a guitar, a pompadour hairdo, and a lean, hungry look....
- The AI God Delusion Goes Mainstream
by Ted Gioia on October 2, 2026 at 8:34 pmAnthropic insiders are building a religion around Claude—and view the Pope as a competitor in a battle for souls.
- 17 Observations on Chivalry
by Ted Gioia on September 30, 2026 at 10:16 pmThey say it died long ago with King Arthur. But did it really?