Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- The rise of explainers as an audience growth strategyby Michelle Manafy, Editorial Director – DCN on July 2, 2026 at 11:34 am
For years, journalism was all about breaking news, not explaining it. Now it seems that “making sense” of the news, by providing context and answering questions, might just be the... The post The rise of explainers as an audience growth strategy appeared first on Digital Content Next.
- DCN’s media industry must reads: week of July 2, 2026by Michelle Manafy, Editorial Director – DCN on July 2, 2026 at 11:27 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of July 2, 2026 appeared first on Digital Content Next.
- Publisher apps become central to audience relationships by Michelle Manafy, Editorial Director – DCN on June 30, 2026 at 11:24 am
Publisher apps play an expanding role in how publishers engage audiences and support subscriber relationships. As apps become a larger part of digital product strategies, publishers increasingly measure how audiences... The post Publisher apps become central to audience relationships appeared first on Digital Content Next.
- The operational gap holding back video revenue growthby Michelle Manafy, Editorial Director – DCN on June 29, 2026 at 11:26 am
As Google referral traffic has declined, social has become a more important source of audience engagement for media companies. Facebook remains a meaningful traffic driver, but the larger opportunity for... The post The operational gap holding back video revenue growth appeared first on Digital Content Next.
- The fundamental copyright question no one is askingby Michelle Manafy, Editorial Director – DCN on June 25, 2026 at 11:33 am
Much of the conversation around AI and copyright has focused on a simple question: Should content creators be compensated when their work is used to train and improve AI systems?... The post The fundamental copyright question no one is asking appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Whoop Hires Former Nike CMO as its Top Marketerby Trishla Ostwal on July 8, 2026 at 7:00 am
Dirk-Jan van Hameren’s first day at Whoop is July 20th.
- Hinge Is Selling Honesty to a Generation Losing Faith in Dating Appsby Brittaney Kiefer on July 8, 2026 at 5:17 am
As dating app fatigue meets rising AI mistrust, Hinge's CMO bets on authentic human storytelling.
- Is This the End of Tech-Spec Marketing? ft. Hisense CMO Sarah Larsenby Eva Kis on July 7, 2026 at 4:19 pm
Get back to making marketing that moves product by talking to people.
- Here Are the Cable News Ratings for June 2026by mmwachiro on July 7, 2026 at 1:55 pm
Fox News remained the most-watched cable network in primetime and total day.
- Here Are the 2nd Quarter of 2026 Cable News Ratingsby mmwachiro on July 7, 2026 at 1:08 pm
Fox News was the most-watched cable network.
- Streaming Fatigue: Rising Price, Bundle Disorderon July 8, 2026 at 1:25 pm
According to a new study by Review.org: "Many viewers are canceling, downgrading, and cycling in and out of subscriptions."
- Co-Viewing Pricing Boost? NFL Wants A Big Pieceon July 8, 2026 at 1:14 pm
Sports TV/streaming content is likely to see a major benefit from co-viewing, especially the Super Bowl - with an average 2.4 co-viewing persons, the best single program co-viewing result.
- TLC's Fascination With Dwarves Continues With 'Little Singles'on July 8, 2026 at 12:00 pm
It has been 20 years since TLC's first successful reality-dwarf series, "Little People, Big World," premiered in 2006.
- World Cup Loss To Belgium Scores 42M U.S. Viewerson July 7, 2026 at 8:59 pm
Fox, FS1, and digital services posted 30 million average viewers - with another 12 million on Telemundo/Peacock, according to Telemundo. It was the largest Spanish-language U.S. men's team soccer match in history.
- England World Cup Victory Scores Record 23.1M U.S. Viewerson July 7, 2026 at 3:45 pm
Telemundo had 9.4 million viewers with Peacock at 13.0 million, according to preliminary Nielsen results and Adobe Analytics. NBCU says Total Audience Delivery came in at 23.1 million average viewers.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- What You Won't Learn About the Odyssey from a Movieby Ted Gioia on July 6, 2026 at 6:19 pm
Christopher Nolan's film version makes its debut in London today
- What Is My American Identity, Really?by Ted Gioia on July 3, 2026 at 6:59 pm
And who gets to decide it?
- Healing Sounds Are the Medical Miracle of the 21st Centuryby Ted Gioia on July 1, 2026 at 6:09 pm
It sounds like sci-fi, but it's all coming true.
- I Get Such Amazing Emails from Readersby Ted Gioia on June 28, 2026 at 6:17 pm
Here are some of them.
- The Tech Backlash Gets Nastier—and Funnierby Ted Gioia on June 26, 2026 at 7:14 pm
An update on fake tech ads, data poisoning, airplane protests, and Homer Simpson as a tool in the war against slop