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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Higher prices lift spending as subscription habits shift
by Rande Price, Research VP – DCN on October 12, 2026 at 3:00 pmDCN’s Q3 2026 Digital Subscription Tracking Report finds that household subscription spending continues to rise, largely because of higher prices. Estimated average monthly spending reached $176.44, up 14.5% year over... The post Higher prices lift spending as subscription habits shift appeared first on Digital Content Next.
- Why growing an audience isn’t enough to sustain a publisher
by Rande Price, Research VP – DCN on October 12, 2026 at 11:22 amEarly audience growth provides a starting point for evaluating a new editorial product. For media executives, the next question is whether that interest can generate dependable revenue and support the... The post Why growing an audience isn’t enough to sustain a publisher appeared first on Digital Content Next.
- The AI problem nobody in publishing wants to ownby Ramy Nassar, Futurist and Author – The World After AI on October 8, 2026 at 11:36 am
In 1982, General Motors closed its assembly plant in Fremont, California. The workforce there had a reputation that the man who ran the UAW’s western region later called “well earned”:... The post The AI problem nobody in publishing wants to own appeared first on Digital Content Next.
- DCN’s media industry must reads: week of October 8, 2026by Michelle Manafy, Editorial Director – DCN on October 8, 2026 at 11:23 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of October 8, 2026 appeared first on Digital Content Next.
- How media brands can compete as AI floods the content marketby Rande Price, Research VP – DCN on October 6, 2026 at 11:29 am
Generative AI can reduce production costs and accelerate creative work across the media industry, but those gains will not be evenly distributed. Smaller creators and studios can expand their output... The post How media brands can compete as AI floods the content market appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Move Over Social—CTV Is About to Revolutionize the Ad Experienceby Melissa Ward on October 12, 2026 at 5:44 pm
This post was created in partnership with Best Buy Ads Key takeaways Could CTV take a page from social and reinvent the legacy television ad-watching experience? During an ADWEEK House
- Leaked Memo: Spectrum Lets Go of CMO and Chief Commercial Officerby Alison Weissbrot on October 12, 2026 at 5:27 pm
Sharon Peters and Adam Ray to depart at the end of the year
- United Reorganizes Advertising Business To Prioritize Starlink and Other Tech Investmentsby Mitchell Parton on October 12, 2026 at 4:04 pm
Changes at United's Kinective Media follow a string of leadership departures.
- How Brands Made Space for Creativity at CultureConby Bianca Brutus on October 12, 2026 at 4:04 pm
Chase Ink, Cricket Wireless, Lincoln, HBO Max, Audible, and Pinterest found distinct ways to support creatives, entrepreneurs, and culture shifters.
- DOJ Launches Antitrust Investigation Against ABC News, CBS News, NBC News, CNN, and Fox Newsby mmwachiro on October 12, 2026 at 3:01 pm
The Justice Department is looking into whether the news outlets violated the Sherman Act.
- AI Company Plans To Seek New Hearing In Copyright Fight With Thomson Reuterson October 12, 2026 at 8:22 pm
Ross Intelligence indicated it will seek a new appellate hearing in a closely watched dispute over whether it infringed copyright by training its legal research service on material owned by Thomson Reuters' Westlaw.
- Test Drive: Aston Martin Vantage Is Definitely James Bond-Worthyon October 12, 2026 at 7:30 pm
The ultra-luxury automaker focuses on aspirational marketing, motorsport integration, digital personalization and exclusive VIP experiences rather than mass-market advertising.
- Older Consumers Are Going Digital, Leaving Advertisers Behind The Curveon October 12, 2026 at 7:10 pm
Age can help explain consumer behavior, but it doesn't always tell marketers who's using a platform.
- Battle For 'Creators': Brand Safety On YouTube, Netflix?on October 12, 2026 at 5:34 pm
Some high-producing creators have moved to Netflix on a non-exclusive basis. YouTube execs warned they could receive less promotion or lose their brand deals, according to reports.
- Skydance: Ad Revenue Will Reach $21B By 2027on October 12, 2026 at 4:59 pm
The newly formed Skydance Inc. now encompasses a portfolio of major streaming platforms, including Paramount+, HBO Max, Pluto TV and discovery+.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- People Are Rejecting Screens—and Returning to Communal Events
by Ted Gioia on October 10, 2026 at 6:06 pmThe inmates are breaking out of digital prison
- Why Everybody Loves Glen Campbell
by Ted Gioia on October 6, 2026 at 3:12 amIn 1960, a country boy named Glen Campbell showed up in Los Angeles with a guitar, a pompadour hairdo, and a lean, hungry look....
- The AI God Delusion Goes Mainstream
by Ted Gioia on October 2, 2026 at 8:34 pmAnthropic insiders are building a religion around Claude—and view the Pope as a competitor in a battle for souls.
- 17 Observations on Chivalry
by Ted Gioia on September 30, 2026 at 10:16 pmThey say it died long ago with King Arthur. But did it really?
- The Most Dangerous Thing in Culture Right Now is Beauty
by Ted Gioia on September 27, 2026 at 7:14 pmA provocative article from the archive (updated and expanded)