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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Spending climbs but consumers shift subscriptions toward value by Michelle Manafy, Editorial Director – DCN on August 10, 2026 at 2:07 pm
DCN’s Q2 2026 Digital Subscription Tracking Report shows that the U.S. digital subscription marketplace continues to evolve as consumers actively manage their subscription portfolios rather than simply adding more services.... The post Spending climbs but consumers shift subscriptions toward value appeared first on Digital Content Next.
- Advertising’s year of the better betby Michelle Manafy, Editorial Director – DCN on August 10, 2026 at 11:22 am
The biggest move in the market this past year wasn’t a bigger budget, it was a better bet. And for the platforms and publishers competing for that budget, understanding where... The post Advertising’s year of the better bet appeared first on Digital Content Next.
- A framework for turning audience data into actionby Michelle Manafy, Editorial Director – DCN on August 6, 2026 at 11:33 am
News organizations collect enormous amounts of audience intelligence, but they often lack a consistent way to translate that evidence into coordinated organizational action. Every day, audience, product, marketing and revenue... The post A framework for turning audience data into action appeared first on Digital Content Next.
- DCN’s media industry must reads: week of August 6, 2026by Michelle Manafy, Editorial Director – DCN on August 6, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of August 6, 2026 appeared first on Digital Content Next.
- Music streaming reveals links between discovery and spendingby Michelle Manafy, Editorial Director – DCN on August 4, 2026 at 11:22 am
Music streaming drives the modern music business. It now reaches more than 250 million Americans and accounts for more than 82% of U.S. recorded music revenue. As streaming continues to... The post Music streaming reveals links between discovery and spending appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Watch Gronk Go Off Script in New Campaign for DNA Vibeby Bill Bradley on August 12, 2026 at 12:10 pm
Rob Gronkowski didn't need a script to talk up his DNA Vibe partnership.
- How Burger King Drank Wendy’s Milk Shakeby ADWEEK Staff on August 12, 2026 at 7:00 am
Burger King ignored positioning, product, place, and price, all while promotion did the work. And then, Burger King stepped back, got it together, and kept it there.
- For Advertisers, Hydration Breaks Were the Star of the World Cupby mmwachiro on August 12, 2026 at 6:00 am
The World Cup scored massive viewership, making hydration breaks some of the most valuable and effective inventory, according to experts.
- Disney Continues Marketing Moves, Joss Hastings to Lead Consumer Products Marketingby Bill Bradley on August 11, 2026 at 3:00 pm
Disney taps Hastings as svp of marketing for Disney Consumer Products globally.
- Marketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashekby Eva Kis on August 11, 2026 at 11:04 am
Are marketers making a fatal mistake by treating AI as just a cost-cutting tool?
- Disney Isn't Late To The FAST Party - New Party Favors?on August 12, 2026 at 2:22 pm
Disney is beginning to look at starting up FAST channels. This comes against legacy media competitors Fox (with Tubi) and Paramount (Pluto TV), which have been in the business for a number of years.
- NBC Starting Second NBA Season With Tuesday Triple-Headeron August 12, 2026 at 2:11 pm
The triple-header on Tuesday, October 20 - opening night for the NBA season - represents NBCU's intention to air as many prime-time NBA games as its rights deal permits.
- Automotive TV Spending Increases 6.6% In Julyon August 11, 2026 at 7:50 pm
"The World Cup dominated automaker media buys for July, but the data also highlights untapped opportunities," iSpot.tv's Stuart Schwartzapfel says.
- Prime-Time Upfront Ad Sales Rise 9% To $33.7B, CPMs Fall 6%on August 11, 2026 at 2:55 pm
Streaming rocketed 30% to $17.2 billion from the year before, with cable sinking 7% to $8.0 billion and broadcast TV networks down 5% to $8.6 billion.
- Can The Trade Desk Fend Off A New Digital Media Push?on August 11, 2026 at 12:42 pm
AWS recently made a deal with WBD to expand their partnership for agentic AI-based ad technology, which creates an entirely new architecture on core AWS solutions.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Great New Music I'm Recommending Right Nowby Ted Gioia on August 10, 2026 at 6:45 pm
Ten recent albums of outstanding merit
- Is a Multibillion-Dollar Company Smarter than a 6th Grader?by Ted Gioia on August 6, 2026 at 10:26 pm
And other dispatches from the culture wars
- How to Lose $35 Billion with Philosophyby Ted Gioia on August 4, 2026 at 7:17 pm
We've come a long way from Plato and Aristotle
- How I Became the Honest Brokerby Ted Gioia on August 2, 2026 at 4:52 pm
I share my origin story
- Mark Zuckerberg's Empire Is Now Crumblingby Ted Gioia on July 30, 2026 at 4:42 pm
Has any company in history made more bad decisions?