Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Retention over reach: the strategic reset behind publisher appsby Julie Jochims (West), Content Marketing Manager – Arc XP on March 9, 2026 at 11:24 am
Is this round two of apps? That was the question Jonny Kaldor, CEO of Pugpig, posed on stage at Arc XP Connect NYC. After years dominated by platform distribution, algorithmic... The post Retention over reach: the strategic reset behind publisher apps appeared first on Digital Content Next.
- How microdramas hook viewers and drive revenueby Charlotte Henry – Independent Media Reporter on March 5, 2026 at 12:36 pm
Microdramas, sometimes called vertical dramas, are fast-paced, feature-length video series, shot vertically and split into episodes of between 60 and 90 seconds. They have been popular in China for some... The post How microdramas hook viewers and drive revenue appeared first on Digital Content Next.
- DCN’s media industry must reads: week of March 5, 2026by Michelle Manafy, Editorial Director – DCN on March 5, 2026 at 12:27 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of March 5, 2026 appeared first on Digital Content Next.
- Ad tech dominance defines market power and pricingby Rande Price, Research VP – DCN on March 3, 2026 at 12:27 pm
Digital advertising remains a primary source of revenue for media companies. Yet the system that allocates that revenue is controlled by a small number of intermediaries that design the auctions,... The post Ad tech dominance defines market power and pricing appeared first on Digital Content Next.
- Media sellers face a performance reset in 2026by Fan Shi Blackwell, VP of Strategic Partnerships – MediaRadar on March 2, 2026 at 12:41 pm
After years of volatility—shifting buyer expectations, uneven ad spend, and constant platform change—this year is shaping up to be a defining one for media sellers. Unlike previous cycles, the uncertainty... The post Media sellers face a performance reset in 2026 appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Stop Marketing Like the Brand You Envyby adweek_edit on March 9, 2026 at 1:57 pm
Marketers are easily dazzled. We’re great at spotting magic, and that’s what makes us such good storytellers. The trouble is, once we’ve spotted it, we immediately want to import it.
- Paramount Could Face a High Cost for Changing CNNby mmwachiro on March 9, 2026 at 12:51 pm
David Ellison has said CNN’s 'editorial independence' will be maintained.
- Women in Advertising Are Closing Every Gap They Can. The Pay Gap Persists Anywayby Audrey Kemp on March 9, 2026 at 10:08 am
A new study finds women in advertising earn up to 8% less than men even after controlling for every known variable, pointing to managerial gatekeeping, workplace social dynamics and a culture of opacity as the forces keeping the gap alive.
- A New Wave of M&A Shows that Retail Media’s Easy Growth Is Goneby Kathryn Lundstrom on March 9, 2026 at 9:58 am
Companies are in a land grab for data.
- Adidas Originals’ Top Marketer Reveals the Keys to Cultural Cachetby Rebecca Stewart on March 9, 2026 at 6:00 am
Annie Barrett has a playbook to ensure Adidas Originals is always part of the conversation, from the runway to the World Cup.
- TV Still Rules Purchase Funnel, Even For People Who Swear They Only Watch Streamingon March 9, 2026 at 5:29 pm
Television remains the most influential ad channel at every stage of the purchase funnel, from awareness to purchase consideration.
- All Of Nielsen's Horses And All Of Nielsen's Menon March 9, 2026 at 3:22 pm
"The buying season coming up is probably as nervous a market as we have ever seen,'' a top media buyer told "The New York Times," citing a big shift in Nielsen's ratings methodology. The exec, DMB&B media chief Michael Moore, said that 39 years ago heading into the 1987-88 upfront media-buying season, but the sentiment is the same today.
- War Isn't Realon March 9, 2026 at 2:35 pm
AI-generated footage and viral misinformation are reshaping how the world experiences the war around Iran.
- The 'Truth' Of Paramount's CNN Takeover?on March 9, 2026 at 12:00 pm
Paramount Skydance has an answer as to what will happen when it takes over CNN and combines it with CBS -- truth and trust. Considering recent moves, is it something consumers and advertisers might need to examine further?
- A+E Bringing Home The Bacon With Upfront Program Planson March 9, 2026 at 12:00 pm
A-listers teaming up with A+E next season include Kevin Bacon, Ted Danson and Tom Selleck.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Is Spotify Enabling Massive Impersonation of Famous Jazz Musicians?by Ted Gioia on March 9, 2026 at 6:07 pm
How did trumpet legend Nat Adderley become a white guy playing with a three-handed bassist?
- Why Are Tech Bros Watching Videos at 3x Speedby Ted Gioia on March 6, 2026 at 3:37 pm
Our culture might be boring but it sure is fast
- The Real Story Behind 'Zen and the Art of Motorcycle Maintenance'by Ted Gioia on March 3, 2026 at 2:43 pm
How this book was written is as strange as the novel itself
- My 24 Rules for Readingby Ted Gioia on February 28, 2026 at 6:09 pm
These have been invaluable for me. Maybe they will help you too.
- The New Cool Thing: Being Humanby Ted Gioia on February 26, 2026 at 6:32 pm
The new jobs won't be in coding, but for curators, concierges, caregivers, conversationalists, and other flesh-and-blood alternatives to bots and algorithms.