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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- The rise of explainers as an audience growth strategyby Michelle Manafy, Editorial Director – DCN on July 2, 2026 at 11:34 am
For years, journalism was all about breaking news, not explaining it. Now it seems that “making sense” of the news, by providing context and answering questions, might just be the... The post The rise of explainers as an audience growth strategy appeared first on Digital Content Next.
- DCN’s media industry must reads: week of July 2, 2026by Michelle Manafy, Editorial Director – DCN on July 2, 2026 at 11:27 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of July 2, 2026 appeared first on Digital Content Next.
- Publisher apps become central to audience relationships by Michelle Manafy, Editorial Director – DCN on June 30, 2026 at 11:24 am
Publisher apps play an expanding role in how publishers engage audiences and support subscriber relationships. As apps become a larger part of digital product strategies, publishers increasingly measure how audiences... The post Publisher apps become central to audience relationships appeared first on Digital Content Next.
- The operational gap holding back video revenue growthby Michelle Manafy, Editorial Director – DCN on June 29, 2026 at 11:26 am
As Google referral traffic has declined, social has become a more important source of audience engagement for media companies. Facebook remains a meaningful traffic driver, but the larger opportunity for... The post The operational gap holding back video revenue growth appeared first on Digital Content Next.
- The fundamental copyright question no one is askingby Michelle Manafy, Editorial Director – DCN on June 25, 2026 at 11:33 am
Much of the conversation around AI and copyright has focused on a simple question: Should content creators be compensated when their work is used to train and improve AI systems?... The post The fundamental copyright question no one is asking appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Week of June 22 Cable News Ratings: Fox News and MS NOW Share the Spoilsby mmwachiro on July 2, 2026 at 6:07 pm
Fox News was the only network with primetime growth in total viewers and the demo.
- Here Are the 2nd Quarter of 2026 Evening News Ratingsby mmwachiro on July 2, 2026 at 5:28 pm
And the evening ratings for the week of June 22.
- For America250, Patriotic Marketing Has to Look Beyond the Clichesby Eva Kis on July 2, 2026 at 5:19 pm
July 4th is a reminder that marketing can't manufacture authenticity.
- How The Bear Helped Cook Up New Ad Interest in Disney Showsby Bill Bradley on July 2, 2026 at 2:57 pm
The Bear's final season sold out its sponsorships, but its influence goes well beyond the TV screen for FX and Disney.
- Marketing Vanguard at Cannes: Human Ingenuity Still Runs the Game ft. Dara Tresederby Eva Kis on July 2, 2026 at 2:03 pm
It’s a golden era for creatives, and trust remains the biggest non-negotiable.
- A TV Critic Wonders: Is AI After My Job?on July 3, 2026 at 3:01 pm
Google Gemini says AI can aggregate a million opinions about a TV show, but it lacks the capability of actually generating its own - not yet, at least.
- Nielsen Audio Updating Methods, Puts Diary Accreditation On Hiatuson July 2, 2026 at 8:02 pm
Nielsen this week informed clients it has put its MRC accreditation for its Nielsen Audio diary service on hiatus for six months while it updates key aspects of its methodology.
- World Cup Brand Ads Getting Higher 'Attention'on July 2, 2026 at 5:30 pm
On Fox networks, the average attention index for marketers is 121. World Cup brands are performing 21% higher than average, according to iSpot. This is determined by the percentage of viewers who complete watching the ad message.
- Performance TV Electrified - Finally - By CTVon July 2, 2026 at 3:11 pm
With the digital/TV divide collapsed by CTV, digitally driven linear will be the next explosion in performance TV.
- Ogilvy, Audi 'Driven' To Promote Performance Excellenceon July 2, 2026 at 3:00 pm
The 30-second spot complements the Summer of Audi sales.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Healing Sounds Are the Medical Miracle of the 21st Centuryby Ted Gioia on July 1, 2026 at 6:09 pm
It sounds like sci-fi, but it's all coming true.
- I Get Such Amazing Emails from Readersby Ted Gioia on June 28, 2026 at 6:17 pm
Here are some of them.
- The Tech Backlash Gets Nastier—and Funnierby Ted Gioia on June 26, 2026 at 7:14 pm
An update on fake tech ads, data poisoning, airplane protests, and Homer Simpson as a tool in the war against slop
- Spotify Stock Has Collapsed 40%—What's Going On?by Ted Gioia on June 24, 2026 at 6:31 pm
It's even worse at Netflix. Have streaming platforms peaked?
- Authenticity in Musicby Ted Gioia on June 21, 2026 at 8:36 pm
In a world of AI slop, where do we find something real?