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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Podcast reach hits record highs as video viewing growsby Michelle Manafy, Editorial Director – DCN on June 16, 2026 at 11:26 am
Podcasting continues to expand its influence in the digital media landscape, reaching more consumers than ever as it evolves beyond its audio-only roots. What began as an on-demand listening format... The post Podcast reach hits record highs as video viewing grows appeared first on Digital Content Next.
- Preparing for the next era of discoveryby Michelle Manafy, Editorial Director – DCN on June 15, 2026 at 11:29 am
For decades, publishers have adapted as new technologies and platforms reshaped the path between content and audiences online. Search changed how information was found, social media influenced how it spread,... The post Preparing for the next era of discovery appeared first on Digital Content Next.
- What separates successful news brands on YouTubeby Michelle Manafy, Editorial Director – DCN on June 11, 2026 at 11:33 am
YouTube is now an essential part of the content offering from news brands. The BBC, ABC and CNN are among the most successful on the platform, per recent analysis by... The post What separates successful news brands on YouTube appeared first on Digital Content Next.
- DCN’s media industry must reads: week of June 11, 2026by Michelle Manafy, Editorial Director – DCN on June 11, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of June 11, 2026 appeared first on Digital Content Next.
- Mapping publisher value in the AI marketplace by Rande Price, Research VP – DCN on June 9, 2026 at 11:27 am
AI licensing is quickly evolving from a series of one-off negotiations into a new marketplace for content. As publishers confront declining referral traffic, AI-generated summaries, and growing uncertainty around attribution,... The post Mapping publisher value in the AI marketplace appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Fox Announces TV Industry’s ‘First End-to-End Agentic Ad Platform’by Bill Bradley on June 17, 2026 at 10:00 am
Fox rolls out new agentic capabilities across linear and digital.
- How To Turn a Weekend Vibe Code Into a Cannes-Ready AI Radio Station In a Monthby Ryan Joe on June 17, 2026 at 7:00 am
Here’s how Code and Theory took a project vibe coded over the weekend and, in over a month, turned it into a product it might sell in the future.
- What If Cannes Used Its Influence for Something Bigger?by adweek_edit on June 17, 2026 at 7:00 am
At Cannes, we are gifting people real charitable dollars from major donors, that they can direct to a nonprofit on the Inspired platform. People will get to choose from incredible organizations tackling hunger, health, education, climate, disaster relief and more.
- Meet the 25 Execs Behind Amazon’s $70 Billion Ad Businessby Shauna Barry on June 17, 2026 at 6:00 am
Amazon's ad empire sprawls across search, TV, and programmatic.
- Home Depot and Behr Show How Far One World Cup Sponsorship Can Goby Rebecca Stewart on June 17, 2026 at 6:00 am
The duo's top marketers discuss bringing a 40-year partnership to soccer's biggest stage
- Paramount-WBD, Fox-Roku? No Worries For Netflixon June 17, 2026 at 12:00 pm
"Our volume is not slowing down," Jinny Howe, head of U.S. and Canada scripted series for Netflix, said at a recent keynote address at an industry event.
- NHL Sponsorship Sees Fast Growth, Up 10% To $1.7Bon June 17, 2026 at 12:00 pm
The NHL is up 10% in sponsorship year-over-year and 26% over a two-year period to $1.7 billion, according to SponsorUnited.
- World Gets 'Smart' with Gadgets from 1960s TV Spy Spoofon June 17, 2026 at 12:00 pm
While the most famous gadget on "Get Smart" was a mobile shoe phone, the show featured literally hundreds of fanciful and ridiculous devices.
- Early World Cup Viewing Grows Sharply To 6.7Mon June 17, 2026 at 4:34 am
The 2022 event had 2.6 million viewers on Fox TV Network and FS1. Analysts note the viewing benefit with all matches based in North America.
- World Cup Fever Is Here, But America Still Hasn't Found The Thermometeron June 16, 2026 at 3:23 pm
The soccer audience is valuable, growing and highly engaged. It just may not be where many brands expected to find it.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- A Reading List for the End of Civilizationby Ted Gioia on June 16, 2026 at 7:01 pm
I’m releasing this essay from behind the paywall.
- I Get Duped into Buying an AI Slop Bookby Ted Gioia on June 15, 2026 at 3:40 am
And updates on cancel culture, counterclockwise dances, millionaires who pay to conduct orchestras, etc.
- Objective Standards Really Do Exist in Musicby Ted Gioia on June 12, 2026 at 3:14 pm
And the New York Times is caught in the middle of the argument
- The 50 Essential Western Filmsby Ted Gioia on June 9, 2026 at 3:13 pm
I pick the definitive movies in the genre. Here's the first (of three) installments.
- Help Me Create the Ultimate Playlist of Songs about American Lifeby Ted Gioia on June 6, 2026 at 5:51 pm
Today is Open Mic Day at The Honest Broker