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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Ad tech dominance defines market power and pricingby Rande Price, Research VP – DCN on March 3, 2026 at 12:27 pm
Digital advertising remains a primary source of revenue for media companies. Yet the system that allocates that revenue is controlled by a small number of intermediaries that design the auctions,... The post Ad tech dominance defines market power and pricing appeared first on Digital Content Next.
- Media sellers face a performance reset in 2026by Fan Shi Blackwell, VP of Strategic Partnerships – MediaRadar on March 2, 2026 at 12:41 pm
After years of volatility—shifting buyer expectations, uneven ad spend, and constant platform change—this year is shaping up to be a defining one for media sellers. Unlike previous cycles, the uncertainty... The post Media sellers face a performance reset in 2026 appeared first on Digital Content Next.
- Goals scored: Canada proved news bargaining worksby Jason Kint, CEO – DCN on February 26, 2026 at 12:33 pm
The Olympic hockey gold medals were both determined by bruising 2-1 overtime games. Both between the United States and Canada. Both captivated viewers around the world. And both came down to skill, discipline, and the rules of the game (love ’em or hate... The post Goals scored: Canada proved news bargaining works appeared first on Digital Content Next.
- DCN’s media industry must reads: week of February 26, 2026by Michelle Manafy, Editorial Director – DCN on February 26, 2026 at 12:25 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of February 26, 2026 appeared first on Digital Content Next.
- Today’s TV is more than a mindset. It’s a strategic shiftby Rande Price, Research VP – DCN on February 23, 2026 at 7:14 am
Watching TV no longer describes a single activity or format. It now includes shows, movies, creator videos, short clips, and podcasts consumed across platforms. Audiences move across these formats without changing their... The post Today’s TV is more than a mindset. It’s a strategic shift appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- X Will Penalize Creators Who Share AI-Generated War Videos Without Disclosureby Kendra Barnett on March 3, 2026 at 1:37 pm
X will boot creators off of its revenue sharing program for failing to disclose when videos depicting war are made with AI.
- Retail Reloaded: Sam’s Club Is Redefining Membership Experience in the AI Eraby Eva Kis on March 3, 2026 at 1:15 pm
The retailer is evolving beyond price and assortment to compete on something far more defensible.
- Despite Falling Sales, Target Made $915 Million From Advertising in 2025by Kathryn Lundstrom on March 3, 2026 at 1:12 pm
CEO Michael Fiddelke promised a 'new chapter' and a return to growth by next quarter.
- Consumer Reports Just Dropped $3 Million on Its Biggest Ad Push in Five Yearsby Mark Stenberg on March 3, 2026 at 12:13 pm
The 90-year-old nonprofit is betting that its latest campaign can reintroduce it to a newer generation.
- Here Are the Cable News Ratings for February 2026by mmwachiro on March 3, 2026 at 11:35 am
CNN experienced a month-to-month decline in the demo during total day.
- Versant Reports 8.9% Drop In 2025 Ad Revenue, Offers Dividendon March 3, 2026 at 3:06 pm
The company, which includes the networks CNBC, MS Now, USA Network, Syfy, Golf Channel, E! and Oxygen, also posted a 5.4% drop in linear distribution revenues to $4.1 billion.
- Legacy Media Mergers: Layoffs, Cost-Cutting - Few Uplifting Answerson March 3, 2026 at 2:00 pm
Sinclair Inc, Scripps, Grey and other remaining major TV stations owners continue to fight for survival. This comes amid growing billion dollar deals look to upset the employment picture of the legacy TV-media ecosystem.
- ABC Lines Up Third Detective For Tuesday Sleuth Slateon March 3, 2026 at 1:00 pm
ABC is creating an all-detective Tuesday with the arrival of a new addition to its growing stable of self-styled sleuths.
- TVB Study Says Broadcast Still Rules The Living Room And Yes, Your Media Planon March 2, 2026 at 6:52 pm
Broadcast television still delivers unmatched reach trust and influence across every screen that matters, according to the trade group.
- CNN, Skydance, And Truth In A Polarized Worldon March 2, 2026 at 4:40 pm
The red logo will remain. The correspondents may remain. The question is whether the signal remains anchored in disciplined verification.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Real Story Behind 'Zen and the Art of Motorcycle Maintenance'by Ted Gioia on March 3, 2026 at 2:43 pm
How this book was written is as strange as the novel itself
- My 24 Rules for Readingby Ted Gioia on February 28, 2026 at 6:09 pm
These have been invaluable for me. Maybe they will help you too.
- The New Cool Thing: Being Humanby Ted Gioia on February 26, 2026 at 6:32 pm
The new jobs won't be in coding, but for curators, concierges, caregivers, conversationalists, and other flesh-and-blood alternatives to bots and algorithms.
- In the New Toy Story Movie, Toys Lose Their Jobs to AIby Ted Gioia on February 23, 2026 at 3:24 pm
The tech backlash is now mainstream—and even tech companies are joining in
- How Jeffrey Epstein Became a Public Intellectualby Ted Gioia on February 21, 2026 at 6:53 pm
It's amazing what money can buy nowadays