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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- In an AI world, human voice is media’s competitive edgeby Sarah Ebner – Media Consultant on May 21, 2026 at 11:32 am
The media is beset by issues, from lack of trust in legacy institutions to serious competition from influencers, AI search and social platforms. In a world where engagement and direct... The post In an AI world, human voice is media’s competitive edge appeared first on Digital Content Next.
- DCN’s media industry must reads: week of May 21, 2026by Michelle Manafy, Editorial Director – DCN on May 21, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of May 21, 2026 appeared first on Digital Content Next.
- Gaming audiences may reveal the future of content discovery by Rande Price, Research VP – DCN on May 19, 2026 at 11:26 am
Gaming audiences offer a valuable perspective on digital media consumption. IGN Entertainment’s new Generations in Play report finds that these audiences increasingly move fluidly between creators, communities, search, subscriptions, livestreams,... The post Gaming audiences may reveal the future of content discovery appeared first on Digital Content Next.
- How to drive audience as Discover declinesby Alexian Chiavegato, Chief Marketing Officer – Marfeel on May 18, 2026 at 11:22 am
For years, Google Discover has operated as one of the most powerful, yet often unpredictable, traffic drivers for digital publishers. A single article could generate hundreds of thousands of visits... The post How to drive audience as Discover declines appeared first on Digital Content Next.
- AI won’t save media innovation from weak product thinkingby Richard E. Brown, Media Revenue Consultant on May 14, 2026 at 11:33 am
Over the last two years, vibe coding and AI-assisted development tools have dramatically reduced the time and technical barriers required to prototype, test and launch digital products. This has allowed... The post AI won’t save media innovation from weak product thinking appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- OpenAI Is Hiring for a Top Marketing Exec To Promote Its Ads Businessby Trishla Ostwal on May 22, 2026 at 12:50 pm
A new job posting aims to position the company as “a leading voice on the future of advertising."
- Colbert’s Late Show Transitions to the Next Dimension in Final Episodeby mmwachiro on May 22, 2026 at 11:32 am
Here's what happened in Colbert's final Late Show episode.
- Ads of the Week: 9 Campaigns That Caught Our Eye, From Visa to Guinnessby Matt Barker on May 22, 2026 at 6:00 am
Visa, Guinness, Under Armour, Dr Pepper, and more are behind the week's standout ads.
- Penske Media Is in Talks to Acquire Unsold Vox Media Brandsby Mark Stenberg on May 21, 2026 at 4:37 pm
The deal would transfer the entire Remain Co. group as a single package, with president Ryan Pauley moving to PMC.
- Marketing Vanguard Summit 2026: 9 Truths Behind CMOs’ Most Urgent Prioritiesby ADWEEK Staff on May 21, 2026 at 3:49 pm
More than 100 CMOs gathered May 7 in Chicago for the third annual Marketing Vanguard Summit, sharing under Chatham House Rule their common challenges and troubleshooting solutions.
- Speaking Truthiness To Poweron May 22, 2026 at 3:11 pm
Stephen Colbert was the late-night host we didn't know we needed until we really needed him. And by we, I mean the majority of us who still believe media is supposed to speak truth to power. Or in Colbert's case, truthiness.
- Sports Content Rises On Streamers, HBO Max Leadson May 22, 2026 at 2:58 pm
HBO Max leads among major global streamers for accessing overall available sports programming at 35%, according to Nielsen Gracenote. The data is drawn from nearly 38,500 sports shows, episodes, sports games and events on the leading global SVOD services.
- Thanks, Tom Hanks, For Sensational A&E WWII Documentaryon May 22, 2026 at 12:00 pm
A new 20-episode history of the war narrated and produced by Tom Hanks takes its place in the pantheon of the best WWII documentaries ever made.
- Local TV Broadcasters Need To Take Bigger Role In National Ad Gameon May 21, 2026 at 8:16 pm
It has always amazed me that local TV companies didn't proactively work with national cable TV programmers to stitch their audiences together.
- NBC Leads Prime-Time Viewing With Sports-Heavy Contenton May 21, 2026 at 6:42 pm
NBC Television Network leads all networks with a Nielsen-measured average 5.3 million viewers for live programs plus seven days of time-shifted viewing, per data from Nielsen Big Data + Panel results.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- 65 of My Favorite Quotationsby Ted Gioia on May 20, 2026 at 6:35 pm
Ranging widely from Seneca to Ringo Starr
- The Hottest Musician in 2026 Is 'Problematic' Michael Jacksonby Ted Gioia on May 17, 2026 at 6:43 pm
And that's exactly what the music business wants
- The New Countercultureby Jared Henderson on May 14, 2026 at 5:01 pm
Ted Gioia on the next indie wave
- Rick Beato Versus the NY Timesby Ted Gioia on May 12, 2026 at 1:47 pm
The backlash over the best songwriter list intensifies
- How to Tell If You're Living in a Binary Crisisby Ted Gioia on May 11, 2026 at 7:29 pm
And how to get out of it