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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Spending climbs but consumers shift subscriptions toward value by Michelle Manafy, Editorial Director – DCN on August 10, 2026 at 2:07 pm
DCN’s Q2 2026 Digital Subscription Tracking Report shows that the U.S. digital subscription marketplace continues to evolve as consumers actively manage their subscription portfolios rather than simply adding more services.... The post Spending climbs but consumers shift subscriptions toward value appeared first on Digital Content Next.
- Advertising’s year of the better betby Michelle Manafy, Editorial Director – DCN on August 10, 2026 at 11:22 am
The biggest move in the market this past year wasn’t a bigger budget, it was a better bet. And for the platforms and publishers competing for that budget, understanding where... The post Advertising’s year of the better bet appeared first on Digital Content Next.
- A framework for turning audience data into actionby Michelle Manafy, Editorial Director – DCN on August 6, 2026 at 11:33 am
News organizations collect enormous amounts of audience intelligence, but they often lack a consistent way to translate that evidence into coordinated organizational action. Every day, audience, product, marketing and revenue... The post A framework for turning audience data into action appeared first on Digital Content Next.
- DCN’s media industry must reads: week of August 6, 2026by Michelle Manafy, Editorial Director – DCN on August 6, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of August 6, 2026 appeared first on Digital Content Next.
- Music streaming reveals links between discovery and spendingby Michelle Manafy, Editorial Director – DCN on August 4, 2026 at 11:22 am
Music streaming drives the modern music business. It now reaches more than 250 million Americans and accounts for more than 82% of U.S. recorded music revenue. As streaming continues to... The post Music streaming reveals links between discovery and spending appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Nielsen’s $2B DoubleVerify Deal Puts Ad Measurement Independence to the Testby Kendra Barnett on August 10, 2026 at 5:21 pm
Consolidation could strengthen independent measurement, but it’s also raising concerns about who gets to be the arbiter of truth.
- Netflix Nearly Doubles Ad Sales Commitments Again While Closing Upfrontby Bill Bradley on August 10, 2026 at 12:00 pm
Netflix saw strong demand in the upfront for sports properties such as the FIFA Women's World Cup.
- CMOs Are the Least Proficient at AI In the Marketing Org, Research Findsby Chris Cicchiello on August 10, 2026 at 9:52 am
NewtonX and ADWEEK surveyed 500 marketers to reveal AI skills gap
- Always Discreet Enlists NFL Moms to Break the Silence on Bladder Leaksby Brittaney Kiefer on August 10, 2026 at 9:10 am
Always Discreet partners with the NFL to tackle the stigma of bladder leaks.
- How AI Assistants Are Driving Sales for 6 Big Retailersby Lauren Johnson on August 10, 2026 at 6:00 am
Kroger, Walmart, Albertsons and Amazon are betting on AI-driven shopping, with more ad opportunities on the way.
- YouTube Doubles Eligibility Requirements For Creator Monetizationon August 10, 2026 at 7:31 pm
Creators who sign up for YouTube's Partner Program will soon have to meet higher eligibility standards to start earning money from ads and subscriptions on YouTube,
- Netflix Wraps Upfront, Volume 'Nearly Doubled'on August 10, 2026 at 4:00 pm
Netflix says it has "nearly doubled our ad commitments this year." In a release, Netflix President of Advertising Amy Reinhard says this was in line with expectations. She did not provide specific details on volume or pricing gains.
- Amazon's 'Reacher' Still Packs A Punchon August 10, 2026 at 2:33 pm
"Reacher" pulls no punches in its action-packed fourth season starting Monday on Amazon Prime.
- NFL Wants More From TV, Streamers, May Have To Waiton August 10, 2026 at 2:27 pm
Two of the NFL's biggest deals with CBS and Fox have essentially balked or stalled on its early effort to push for a shocking 50-60% increase, per the existing option by the league to renegotiate its current long-term deals.
- 'Spider-Man' Swings High In Second Week At $145Mon August 9, 2026 at 10:55 pm
"Spider-Man: Brand New Day" in its second weekend was only topped by "Star Wars: The Force Awakens" (2015) at $149.2 million and "Avengers: Endgame" (2019) at $147.3 million.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Great New Music I'm Recommending Right Nowby Ted Gioia on August 10, 2026 at 6:45 pm
Ten recent albums of outstanding merit
- Is a Multibillion-Dollar Company Smarter than a 6th Grader?by Ted Gioia on August 6, 2026 at 10:26 pm
And other dispatches from the culture wars
- How to Lose $35 Billion with Philosophyby Ted Gioia on August 4, 2026 at 7:17 pm
We've come a long way from Plato and Aristotle
- How I Became the Honest Brokerby Ted Gioia on August 2, 2026 at 4:52 pm
I share my origin story
- Mark Zuckerberg's Empire Is Now Crumblingby Ted Gioia on July 30, 2026 at 4:42 pm
Has any company in history made more bad decisions?