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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- How the shift from audiences to fans drives media valueby Suzanne S. LaPierre – Independent Media Reporter on April 14, 2026 at 12:11 pm
The most valuable audiences behave like fans. They spend more time, engage more deeply, and are more willing to pay, making them critical to growth strategies across subscriptions, advertising, and... The post How the shift from audiences to fans drives media value appeared first on Digital Content Next.
- The new publisher challengeby John Nardone – CEO, JWX on April 13, 2026 at 11:23 am
Publishers have been under the gun for 25 years. The transition to the digital age forced media companies to adapt again and again to evolving consumer habits and changing technology.... The post The new publisher challenge appeared first on Digital Content Next.
- The publisher’s playbook for the Google Zero eraby Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon on April 9, 2026 at 11:34 am
For many media organizations, the threat of “Google Zero” is increasingly becoming a reality. Between November 2024 and November 2025, traffic from Google Search to more than 2,500 sites in... The post The publisher’s playbook for the Google Zero era appeared first on Digital Content Next.
- DCN’s media industry must reads: week of April 9, 2026by Michelle Manafy, Editorial Director – DCN on April 9, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of April 9, 2026 appeared first on Digital Content Next.
- Gen Z values news, but expects clarity and relevanceby Suzanne S. LaPierre – Independent Media Reporter on April 7, 2026 at 12:23 pm
Engaging Gen Z is vital to the long-term stability of the news industry and to sustaining an informed public. A new Reuters Institute report distills research on people aged 18–24,... The post Gen Z values news, but expects clarity and relevance appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Patrón Takes Shot at Sponsoring Prime Video’s NBA Nightcap Through the Playoffsby mmwachiro on April 14, 2026 at 3:09 pm
Prime Video shares advertising game plan for NBA playoffs.
- Disney CEO Sends Memo Confirming Layoffsby Bill Bradley on April 14, 2026 at 12:54 pm
Disney is expected to lay off as many as 1,000 employees.
- Snap Pitches ‘Conversational Commerce’ as TikTok Alternativeby Ryan Joe on April 14, 2026 at 12:15 pm
At ADWEEK’s Social Media Week, Snap’s global vp of of smb and mid-market Sidharth Malhotra revealed 3 things he’s noticed help sellers overcome the totally fragmented path consumers take—at least on Snap.
- Dhar Mann Kicks Off Social Media Week With $1,000 Old Navy Giveawayby Ryan Joe on April 14, 2026 at 11:53 am
ADWEEK’s Social Media Week kicked off with a bang as social media star Dhar Mann gave away a $1000 Old Navy gift certificate to a lucky participant.
- Bluefish Raises $43M to Help Brands Show Up in ChatGPT, Rufus, and Othersby Trishla Ostwal on April 14, 2026 at 9:46 am
Series B brings total funding to $68 million as brands rethink AI visibility.
- Streaming Program Price: Thousands Of Shows, Few To Watch?on April 14, 2026 at 5:45 pm
The main issue is whether consumers are paying too much for content they will never watch in return for a few shows they cannot do without.
- Algorithmic Targeting Is Messing With Our Zeitgeiston April 14, 2026 at 4:56 pm
We need a reliable zeitgeist to set our personal compass to. Instead, we're seeing an algorithmically defined slice of zeitgeist, served exclusively to us.
- Nielsen February Gauge Report Shows Little Changeon April 14, 2026 at 12:00 pm
Nielsen initially delayed the February release of the Gauge and Media Distributor Index to make methodological adjustments.
- As In Days Of Old, TV Took Us To The Moon And Backon April 14, 2026 at 12:00 pm
For those old enough to remember the Golden Age of the space program in the 1960s and early '70s, Artemis II seemed like old times.
- ANA Urges FTC To Avoid Mandating 'Easy' Cancellation Toolson April 13, 2026 at 7:40 pm
The ANA wants the FTC to refrain from reviving key provisions of the 2024 click-to-cancel rules, which aimed to make it easier for consumers to terminate recurring subscriptions.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- How to Be a Serious Readerby Jared Henderson on April 13, 2026 at 6:31 pm
Henry Oliver on developing literary taste in an age of TV binge-watching and dumbed-down mass culture
- The Ten Commandments of the New AI Religionby Ted Gioia on April 9, 2026 at 9:56 pm
This is the creepy creed of our time
- Tells Us What You're Doingby Ted Gioia on April 7, 2026 at 7:18 pm
Today is open mic day at The Honest Broker
- How to Read the Great Books in 52 Weeksby Ted Gioia on April 5, 2026 at 7:30 am
A conversation on my humanities reading program
- New Music Is Slowly Dyingby Ted Gioia on April 2, 2026 at 7:28 pm
It's getting murdered by its own caretakers