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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Making authenticity a competitive edge for publishersby Rich Murphy, CEO, President and Managing Director – Alliance for Audited Media on February 18, 2026 at 12:27 pm
As AI-driven inventory floods the digital ecosystem, advertisers are becoming more selective about where they place budgets. In this environment, publishers that can clearly document who they reach, how engagement... The post Making authenticity a competitive edge for publishers appeared first on Digital Content Next.
- To ensure audiences return, invite one meaningful action earlyby Richard E. Brown, Media Revenue Consultant on February 12, 2026 at 12:33 pm
I have spent the last several months knee-deep in research on product market fit, examining how audience behavior, propensity modeling and product development work together in practice, not theory. My... The post To ensure audiences return, invite one meaningful action early appeared first on Digital Content Next.
- DCN’s media industry must reads: week of February 12, 2026by Michelle Manafy, Editorial Director – DCN on February 12, 2026 at 12:24 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of February 12, 2026 appeared first on Digital Content Next.
- More reach, less power: copyright in digital markets todayby Rande Price, Research VP – DCN on February 10, 2026 at 12:24 pm
Digital distribution dramatically expanded reach for creators and publishers, but it also restructured who controls value. Visibility, pricing, audience data, and monetization now sit largely inside platform ecosystems that the creators of content... The post More reach, less power: copyright in digital markets today appeared first on Digital Content Next.
- What newsroom leaders say matters most in AI adoptionby Jessica Patterson – Independent Media Reporter on February 9, 2026 at 12:24 pm
Publishers enter 2026 facing unrelenting pressure to innovate with generative AI, colliding with the need to protect editorial standards and audience trust. As AI slop floods the media ecosystem, publishers... The post What newsroom leaders say matters most in AI adoption appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Best Buy, Expedia, Enterprise Mobility Are Among the First Brands Spotted Running Ads on ChatGPTby Trishla Ostwal on February 19, 2026 at 2:46 pm
Analysis of over 500 prompts on ChatGPT found that Open AI is starting with a conservative approach to ads on its platform
- AI Is Moving Faster Than Agency Contractsby Audrey Kemp on February 19, 2026 at 2:42 pm
Survey data shows AI reshaping agency workflows while most contracts, pricing models, and governance policies remain unchanged.
- How Build-A-Bear’s Sharon Price John Made the CMO to CEO Jump Flawlesslyby Eva Kis on February 19, 2026 at 1:02 pm
Why softness, not power, propelled a brand from malls into the digital realm.
- Walmart’s Ad Business Grew 46% in 2025, Hitting Nearly $6.4Bby Kathryn Lundstrom on February 19, 2026 at 9:29 am
Walmart's total revenue was $713.2 billion last year.
- Google Brings Marketing Mix Modeling to the Masses, No Coding Neededby Kendra Barnett on February 19, 2026 at 9:00 am
The Scenario Planner tool is designed to help non-technical users explore MMM data and plan media.
- Sports On Streamers Up 52% In Q1, Prime Video Leadson February 19, 2026 at 6:05 pm
As of the first quarter, Amazon remains the top worldwide distributor of sports programming content - now with a 38.5% share.
- So Long, Daytime Talk: Video Podcasts Growon February 19, 2026 at 1:00 pm
Much of current daytime content is unscripted "talk" shows. Now that discussion will look to be smaller in future years - less spin by way of modern podcasts.
- Netflix Global Ad Prospects: Growing Non-English Content?on February 19, 2026 at 1:00 pm
For the first time, non-English-language original titles made up the majority of Netflix's original TV releases - at 52%.
- Testy Paramount Agrees To WBD Meeting, Promises 'Good Faith'on February 19, 2026 at 1:00 pm
Paramount agreed to meet with Warner Bros. Discovery, but at the same time, Paramount complained about the restrictive time frame.
- FCC Investigating 'The View' Over Talarico Interviewon February 18, 2026 at 10:17 pm
"The FCC has an enforcement action underway on that, and we're taking a look at it," FCC Chair Brendan Carr told reporters Wednesday after the agency's monthly meeting.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- 30 Facts about Childhood Today that Will Terrify Youby Ted Gioia on February 19, 2026 at 6:55 pm
Why are we doing this to our kids?
- The Live Music Event That Changed My Lifeby Ted Gioia on February 16, 2026 at 7:06 pm
I met my destiny, and nothing would be the same afterwards
- All This Has Happened in Just the Last 15 Days...by Ted Gioia on February 13, 2026 at 7:28 pm
This isn't the future. It's happening now. And you can't afford to ignore it.
- The Philosopher of Gamesby Jared Henderson on February 12, 2026 at 6:00 pm
A conversation with C. Thi Nguyen on his new book 'The Score: How to Stop Playing Somebody Else’s Game'
- My Favorite Music for Meditationby Ted Gioia on February 9, 2026 at 7:32 pm
Ten hours of trance-inducing music