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We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Publishers rethink YouTube strategy as search traffic erodesby Chris M. Sutcliffe – Independent Media Reporter on March 12, 2026 at 11:33 am
Media businesses have had a love-hate relationship with YouTube. As a competitor for ad revenue, it has been a thorn in their sides. But as an audience development and discovery... The post Publishers rethink YouTube strategy as search traffic erodes appeared first on Digital Content Next.
- DCN’s media industry must reads: week of March 12, 2026by Michelle Manafy, Editorial Director – DCN on March 12, 2026 at 11:23 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of March 12, 2026 appeared first on Digital Content Next.
- Algorithms alter political information flow on X feedsby Rande Price, Research VP – DCN on March 10, 2026 at 11:16 am
How platforms rank content has become a central issue in the digital information ecosystem. Algorithms determine what millions of users see each day, shaping which voices gain visibility and how... The post Algorithms alter political information flow on X feeds appeared first on Digital Content Next.
- Retention over reach: the strategic reset behind publisher appsby Julie Jochims (West), Content Marketing Manager – Arc XP on March 9, 2026 at 11:24 am
Is this round two of apps? That was the question Jonny Kaldor, CEO of Pugpig, posed on stage at Arc XP Connect NYC. After years dominated by platform distribution, algorithmic... The post Retention over reach: the strategic reset behind publisher apps appeared first on Digital Content Next.
- How microdramas hook viewers and drive revenueby Charlotte Henry – Independent Media Reporter on March 5, 2026 at 12:36 pm
Microdramas, sometimes called vertical dramas, are fast-paced, feature-length video series, shot vertically and split into episodes of between 60 and 90 seconds. They have been popular in China for some... The post How microdramas hook viewers and drive revenue appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- CMOs Are Driving Growth, So Why Aren’t More Becoming CEOs?by Rebecca Stewart on March 16, 2026 at 1:38 pm
Marketers say experience gaps are stalling progression, finds NewtonX.
- JCPenney Takes on Fashion Elitism With a Runway Show in Paris, Texasby Brittaney Kiefer on March 16, 2026 at 12:00 pm
JCPenney hosted "The Other Paris Runway” as a direct counterpoint to the exclusivity of traditional fashion shows.
- Ugg Brings Back the Fluff Yeah Sandal With a Sci-Fi-Inspired Twistby Brittaney Kiefer on March 16, 2026 at 9:00 am
Ugg has brought back its Fluff Yeah sandal in response to customer demand, tapping comedian and actress Atsuko Okatsuka for its Spring 2026 campaign.
- Uber Emboldens St Patrick’s Day Partygoers to ‘Irish Exit’ with a Quick Getawayby Brittaney Kiefer on March 16, 2026 at 6:34 am
Uber's St. Patrick's Day campaign encourages people to "Irish exit" via its popular ride.
- 7 Cinematic Ads From the 2026 Oscarsby Brittaney Kiefer on March 16, 2026 at 6:00 am
ADWEEK rounds up the best spots from Hollywood's big night.
- Warner Bros. Is Biggest Oscar Winner, Nabs 11 Awardson March 16, 2026 at 4:11 pm
Warner Bros. received 11 trophies, including Best Picture for "One Battle After Another." The movie got six overall trophies including director and supporting actor.
- Microdramas: Can They Turn The Tables - And Big Living Room Screens?on March 16, 2026 at 1:00 pm
Short-duration TV series and episodes could be just the thing for hard-pressed, financially strapped legacy TV-based media companies that are risk-averse.
- Whoa, Nellie! Will It Be Linear By A Nose?on March 16, 2026 at 12:45 pm
Trade reporters typically cover Nielsen ratings like a horse race, but that's also what Nielsen has been doing according to my analysis of nearly five years of monthly press releases.
- HBO Docuseries Bowls A Strike With Heart To Spareon March 16, 2026 at 12:00 pm
"Born to Bowl" shows us a world most of us will never visit ourselves, and it does so with affection and respect for its subject.
- Nielsen To Correct - Er, I Mean Methodologically Innovate - The Gaugeon March 13, 2026 at 8:33 pm
I originally planned this column for Monday, the day before Nielsen normally publishes its monthly Gauge data, but turns out it's delaying it another week due to a recalibration.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Why Read the Classic Books?by Jared Henderson on March 16, 2026 at 5:00 pm
An Interview with Naomi Kanakia
- Can a 100-Year-Old Mouse Save Disney?by Ted Gioia on March 13, 2026 at 5:53 pm
And other recent jottings in my journal
- AI Actress Tilly Norwood Drops a Video—and It's Cringe on Steroidsby Ted Gioia on March 10, 2026 at 10:16 pm
"At least Skynet was honest about trying to erase humanity..."
- Is Spotify Enabling Massive Impersonation of Famous Jazz Musicians?by Ted Gioia on March 9, 2026 at 6:07 pm
How did trumpet legend Nat Adderley become a white guy playing with a three-handed bassist?
- Why Are Tech Bros Watching Videos at 3x Speedby Ted Gioia on March 6, 2026 at 3:37 pm
Our culture might be boring but it sure is fast