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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- DCN’s media industry must reads: week of October 1, 2026
by Michelle Manafy, Editorial Director – DCN on October 1, 2026 at 12:34 pmHere are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of October 1, 2026 appeared first on Digital Content Next.
- Why podcast leader Goalhanger is investing in newsletters
by Esther Kezia Thorpe – Media Reporter on October 1, 2026 at 11:37 amPodcast powerhouse Goalhanger attracted more than 1.8 billion views and streams across its audio, video and social content in 2025. More than 250,000 people also pay for membership clubs attached... The post Why podcast leader Goalhanger is investing in newsletters appeared first on Digital Content Next.
- As AI becomes a news gateway, publishers face a tradeoff
by Rande Price, Research VP – DCN on September 29, 2026 at 11:23 amNews discovery is increasingly moving through intermediaries, and AI is becoming another route. Ofcom’s latest research finds that 21% of UK adults encountered news through an AI app, summary or... The post As AI becomes a news gateway, publishers face a tradeoff appeared first on Digital Content Next.
- Blocking AI bots is not an AI strategyby Joseph Varvara, VP Sales & Marketing – Supertab on September 28, 2026 at 11:26 am
Publishers are being pushed to make increasingly consequential decisions about AI. Allow this crawler. Block that one. License another. Update robots.txt. Protect premium content. Negotiate with an AI platform. Yet... The post Blocking AI bots is not an AI strategy appeared first on Digital Content Next.
- The Google ad tech remedies show why Congress must actby Chris Pedigo, SVP Government Affairs – DCN on September 24, 2026 at 11:33 am
For more than a decade, publishers have been telling policymakers that something is fundamentally wrong with the digital advertising marketplace. Now, after years of antitrust litigation against Google, a federal... The post The Google ad tech remedies show why Congress must act appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Ticker: CNN Boss Mark Thompson Meets With New Owners About Futureby mmwachiro on October 2, 2026 at 4:49 pm
Thompson reportedly wants assurance of editorial independence.
- Amex Is Turning Harry Styles Fandom Into a Membership Perkby Bianca Brutus on October 2, 2026 at 4:31 pm
American Express is building a fandom strategy across music, and Harry Styles is the latest example.
- Here Are the Cable News Ratings for September 2026by mmwachiro on October 2, 2026 at 2:45 pm
CNN and MS NOW have demo battle.
- Walmart+ Is Growing Faster Than Ever as the Retailer Loads on More Perksby Mitchell Parton on October 2, 2026 at 12:54 pm
Walmart has kept the annual price at $98 since launching in 2020.
- Jon Cook Steps Down as VML and WPP Creative Boss, Eric Campbell to Succeedby Chris Cicchiello on October 2, 2026 at 11:57 am
Cook spent three decades at VML and helped WPP's transformation from the top
- Netflix Is Winning Streaming And Next Step Is More Adson October 2, 2026 at 4:26 pm
After years of streaming wars, billions in content spending and enough corporate rebranding to exhaust a trademark attorney, Netflix is still Netflix.
- YouTube Alters 'Shorts' Algorithm For Originalityon October 2, 2026 at 4:20 pm
In line with recent changes made by Meta and X, YouTube will update its Shorts recommendation algorithm in order to prioritize "originality."
- Paramount, WBD To Rebrand As Skydance Following Mergeron October 2, 2026 at 3:25 pm
Under the Paramount Skydance-Warner Bros. Discovery merger, the combined company will have a single corporate brand name - Skydance Corp. - the name Paramount Skydance chairman/CEO David Ellison gave it 20 years ago as a production company, Skydance Media, on the Paramount lot making film franchises including "Mission: Impossible" and "Top Gun," and many others.
- Not YouTube, Or Paramount-WBD... What Is Netflix Now?on October 2, 2026 at 1:44 pm
Recent Netflix moves aren't working so well - especially live programming, which is around 5% of its annual content spend.
- Potential For Catastrophic Space Wars Is Real, Says PBS' 'Nova'on October 2, 2026 at 12:00 pm
Subtitled "Space Wars," a new episode of "Nova" presents a number of scenarios in which outer space wars might be waged and the havoc they would wreak.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The AI God Delusion Goes Mainstream
by Ted Gioia on October 2, 2026 at 8:34 pmAnthropic now treats the Pope as a competitor in a battle for souls
- 17 Observations on Chivalry
by Ted Gioia on September 30, 2026 at 10:16 pmThey say it died long ago with King Arthur. But did it really?
- The Most Dangerous Thing in Culture Right Now is Beauty
by Ted Gioia on September 27, 2026 at 7:14 pmA provocative article from the archive (updated and expanded)
- Spammers Teach Me Six Ugly Truths About AI Writing
by Ted Gioia on September 24, 2026 at 8:39 pmAlso details on the new scam targeted at authors
- The 50 Essential Western Films
by Ted Gioia on September 22, 2026 at 6:54 pmIn this final installment of my survey, I cover the turbulent period from 1969 to the present day