Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- To ensure audiences return, invite one meaningful action earlyby Richard E. Brown, Media Revenue Consultant on February 12, 2026 at 12:33 pm
I have spent the last several months knee-deep in research on product market fit, examining how audience behavior, propensity modeling and product development work together in practice, not theory. My... The post To ensure audiences return, invite one meaningful action early appeared first on Digital Content Next.
- DCN’s media industry must reads: week of February 12, 2026by Michelle Manafy, Editorial Director – DCN on February 12, 2026 at 12:24 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of February 12, 2026 appeared first on Digital Content Next.
- More reach, less power: copyright in digital markets todayby Rande Price, Research VP – DCN on February 10, 2026 at 12:24 pm
Digital distribution dramatically expanded reach for creators and publishers, but it also restructured who controls value. Visibility, pricing, audience data, and monetization now sit largely inside platform ecosystems that the creators of content... The post More reach, less power: copyright in digital markets today appeared first on Digital Content Next.
- What newsroom leaders say matters most in AI adoptionby Jessica Patterson – Independent Media Reporter on February 9, 2026 at 12:24 pm
Publishers enter 2026 facing unrelenting pressure to innovate with generative AI, colliding with the need to protect editorial standards and audience trust. As AI slop floods the media ecosystem, publishers... The post What newsroom leaders say matters most in AI adoption appeared first on Digital Content Next.
- How to tackle the three tensions defining media in 2026by Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon on February 5, 2026 at 12:31 pm
For media companies, the start of a new year is an opportunity to take stock of the big trends and reassess priorities for the year ahead. AI inevitably looms large... The post How to tackle the three tensions defining media in 2026 appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Why American Eagle Rebuilt Its Creator Program to Find Gen Z Shoppersby Lauren Johnson on February 16, 2026 at 6:00 am
More than 900 creators signed up within 11 days.
- Lerma Names Its First Chief Strategy Officer as It Builds Out Leadership Teamby Audrey Kemp on February 16, 2026 at 6:00 am
Dallas-based agency Lerma has appointed Omar Quiñones as its first chief strategy officer, the final piece of a leadership hiring spree that signals an ambitious move away from the agency’s
- Inside the NBA’s Strategy for Big Brand Plays During All-Star Weekendby Bill Bradley on February 13, 2026 at 3:07 pm
The NBA's svp of marketing partnerships reveals how brands such as Google, DoorDash, and Amex are showing up at All-Star.
- Streaming Ratings, Week of Jan. 12: His & Hers Lands at the Top of the Chartby mmwachiro on February 13, 2026 at 2:43 pm
The top five titles had over a billion viewing minutes.
- 5 Questions For…Reporters in Arizona Covering Nancy Guthrie’s Disappearanceby mmwachiro on February 13, 2026 at 11:51 am
CNN’s Ed Lavandera and NewsNation’s Brian Entin share their perspective on a story directly affecting one of their own.
- NBA Team Valuations Spike, Driven By Rising TV Advertisingon February 16, 2026 at 5:04 pm
In the broader picture for the 2025-26 season, total league-wide revenue will grow 12% to $14.3 billion, largely driven by higher rates and fees due to rising ad revenue.
- 'Wuthering Heights' Soars To $40M Opening Weekendon February 16, 2026 at 1:58 pm
Warner Bros. spent $30 million to $45 million for "Heights" in overall U.S. marketing, with a major portion for domestic TV and digital video. Global marketing was estimated by analysts at around $85 million.
- 'Simpsons' 800th Episode Was Love Letter To Philadelphiaon February 16, 2026 at 1:00 pm
Philadelphians who caught Sunday night's "Simpsons" on Fox got the surprise of a lifetime.
- AMC Plan: Make 'The Walking Dead' Run Againon February 13, 2026 at 1:33 pm
The downside is another double-digit percentage decline in key areas, with U.S. ad revenue 10% lower in Q4 to $124.8 million with traditional affiliate fee-based revenue down 13% to $139 million.
- High-Spirited Norwegians Are Stirring Up PBSon February 13, 2026 at 1:00 pm
Food and drink are the key words when attempting to describe "People of the North," a show from Norway that is now seen on U.S. public television.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Live Music Event That Changed My Lifeby Ted Gioia on February 16, 2026 at 7:06 pm
I met my destiny, and nothing would be the same afterwards
- All This Has Happened in Just the Last 15 Days...by Ted Gioia on February 13, 2026 at 7:28 pm
This isn't the future. It's happening now. And you can't afford to ignore it.
- The Philosopher of Gamesby Jared Henderson on February 12, 2026 at 6:00 pm
A conversation with C. Thi Nguyen on his new book 'The Score: How to Stop Playing Somebody Else’s Game'
- My Favorite Music for Meditationby Ted Gioia on February 9, 2026 at 7:32 pm
Ten hours of trance-inducing music
- What I Learned from Binge-Watching Cowboy Moviesby Ted Gioia on February 7, 2026 at 7:50 pm
I hated cowboys when I was a youngster. But then something changed.