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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- What generational news habits mean for audience growthby Rande Price, Research VP – DCN on May 12, 2026 at 11:21 am
How people consume news and information no longer follows a clear pattern. Professional news organizations still produce much of the original reporting that informs the public, but audiences now encounter... The post What generational news habits mean for audience growth appeared first on Digital Content Next.
- The rise of the market-aware revenue organizationby Caroline McCrory, Chief Commercial Officer – MediaRadar on May 11, 2026 at 11:27 am
For years, the media industry has focused on becoming data-driven. Dashboards have multiplied, and teams now have access to more granular performance data than ever before. Yet for many media... The post The rise of the market-aware revenue organization appeared first on Digital Content Next.
- Can creators drive the next wave of media subscriptions?by Chris M. Sutcliffe – Independent Media Reporter on May 7, 2026 at 11:33 am
In the run-up to the local primaries last year, non-profit newspaper The City sought to educate its readers about processes and tactics employed by politicians in New York. They could... The post Can creators drive the next wave of media subscriptions? appeared first on Digital Content Next.
- DCN’s media industry must reads: week of May 7, 2026by Michelle Manafy, Editorial Director – DCN on May 7, 2026 at 11:27 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of May 7, 2026 appeared first on Digital Content Next.
- AI search is transforming discovery and media economicsby Rande Price, Research VP – DCN on May 5, 2026 at 11:27 am
Search remains a primary way for publishers to reach audiences. But a growing share of searches now end without a click. Users increasingly find answers directly on results pages or... The post AI search is transforming discovery and media economics appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- MS NOW Reveals New Show Names Ahead of Debutsby mmwachiro on May 13, 2026 at 12:01 pm
The new weekday programs debut Monday, June 15.
- Ahead of Paramount Mega-Merger, WBD Bets on Agentic Adsby Kendra Barnett on May 13, 2026 at 11:00 am
At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI
- Jeep Wrangler Marks 85 Years With Muscle From Captain Americaby Robert Klara on May 13, 2026 at 10:25 am
The campaign coincides with both brands' 85th anniversaries and America's 250th birthday
- TikTok Builds for the AI Future, Welcoming Third-Party Agents for Adsby Kendra Barnett on May 13, 2026 at 9:00 am
TikTok is investing more aggressively in AI ads infrastructure—while entrenching its walled garden effect.
- With Breeze Airways Partnership, Archer Roose Turns to Travel to Build Its Brandby Alison Weissbrot on May 13, 2026 at 5:00 am
Distribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brand
- OpenAP Network, Streamer Members To Standardize Business Outcomeson May 13, 2026 at 12:00 pm
As brands push for more specific business outcome data, execs say siloed business outcomes from individual TV network/streaming sellers do not provide a unified look at overall media campaign results.
- The Audacity Of 'Baywatch,' Other Upfront Noteson May 13, 2026 at 12:00 pm
Fox positions its new "Baywatch" as a drama, but it drew some scattered laughs around the audience at the Fox Upfront Monday in New York.
- Upfront Focus: Linear Unchanged, Shift To Social Video, CTVon May 13, 2026 at 4:00 am
A recent iSpot study found 45.5% of respondents say business outcomes are key, while 28.5% point to verified ad delivery.
- An ABC First: All Scripted Shows Renewed, More 'Monday Night Football'on May 12, 2026 at 10:06 pm
ABC will boost its prime-time sports in the fall, bringing more "Monday Night Football" to most Mondays. ABC announced just one new scripted program, and is renewing all its scripted programming.
- Program 'Attention'? What About Media Buyers' 'Attention'?on May 12, 2026 at 2:43 pm
How much do those premium, scripted entertainment shows really factor into media-buying decisions? They seem to need much more focus - everywhere.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Rick Beato Versus the NY Timesby Ted Gioia on May 12, 2026 at 1:47 pm
The backlash over the best songwriter list intensifies
- How to Tell If You're Living in a Binary Crisisby Ted Gioia on May 11, 2026 at 7:29 pm
And how to get out of it
- 72 Hours in New Orleansby Ted Gioia on May 9, 2026 at 7:40 pm
I came. I saw. I ate beignets.
- My 9 Rules of Criticismby Ted Gioia on May 7, 2026 at 6:56 pm
Advice to wannabe reviewers
- The Fantastic Nicknames of Jazzby Ted Gioia on May 4, 2026 at 9:29 pm
If you’re a jazz fan, see how many of the nicknames in the poem below you can identify.