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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- In an AI world, human voice is media’s competitive edgeby Sarah Ebner – Media Consultant on May 21, 2026 at 11:32 am
The media is beset by issues, from lack of trust in legacy institutions to serious competition from influencers, AI search and social platforms. In a world where engagement and direct... The post In an AI world, human voice is media’s competitive edge appeared first on Digital Content Next.
- DCN’s media industry must reads: week of May 21, 2026by Michelle Manafy, Editorial Director – DCN on May 21, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of May 21, 2026 appeared first on Digital Content Next.
- Gaming audiences may reveal the future of content discovery by Rande Price, Research VP – DCN on May 19, 2026 at 11:26 am
Gaming audiences offer a valuable perspective on digital media consumption. IGN Entertainment’s new Generations in Play report finds that these audiences increasingly move fluidly between creators, communities, search, subscriptions, livestreams,... The post Gaming audiences may reveal the future of content discovery appeared first on Digital Content Next.
- How to drive audience as Discover declinesby Alexian Chiavegato, Chief Marketing Officer – Marfeel on May 18, 2026 at 11:22 am
For years, Google Discover has operated as one of the most powerful, yet often unpredictable, traffic drivers for digital publishers. A single article could generate hundreds of thousands of visits... The post How to drive audience as Discover declines appeared first on Digital Content Next.
- AI won’t save media innovation from weak product thinkingby Richard E. Brown, Media Revenue Consultant on May 14, 2026 at 11:33 am
Over the last two years, vibe coding and AI-assisted development tools have dramatically reduced the time and technical barriers required to prototype, test and launch digital products. This has allowed... The post AI won’t save media innovation from weak product thinking appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Walmart’s Ad Growth Holds Steady, up 37% in Q1by Kathryn Lundstrom on May 21, 2026 at 9:56 am
Plus, the retailer's AI assistant Sparky is gaining traction.
- The $15 Trillion Audience Marketers Still Treat Like an Afterthoughtby Eva Kis on May 21, 2026 at 9:29 am
Why older influencers are crushing Gen Z creators in brand trust.
- Publicis’ Carla Serrano Warns Women Could Pay the Price Amid AI Shiftby Alison Weissbrot on May 21, 2026 at 6:15 am
The architect of the holdco’s biggest recent deals, including its $2.2B LiveRamp acquisition, has her eye on a growing problem: women are disappearing from leadership roles.
- Vox Media’s Unsold Brands Field Penske Interest and Executive Departuresby Mark Stenberg on May 20, 2026 at 7:20 pm
As the portfolio is parceled up, a key revenue leader plots his exit.
- ‘Switzerland Is No Longer Neutral’: LiveRamp Faces Risk of Client Pullback Under Publicisby Robert Klara on May 20, 2026 at 4:44 pm
Observers say agencies won't want to share client and proprietary data with a competitor
- Lead-In Program Strategy Still Matters: Even To Streamingon May 21, 2026 at 1:00 pm
An NFL Sunday football game with strong viewing on a broadcast network can yield big results - leading in to a premiere for an episode for scripted or unscripted entertainment programming.
- Colbert Was Adored By Fans, But He Killed CBS Late Nighton May 21, 2026 at 12:00 pm
With tonight's Stephen Colbert "Late Show" finale, many will understandably feel emotional over the fact that a TV personality they love is leaving television.
- New Roku 'Creator Content' Access: Where's Your Bundle?on May 20, 2026 at 3:14 pm
Roku is starting a new dedicated area for content creators and new content-creator FAST channels.
- Midterm Political Ad Spend Projected To Hit $13.8B, Up 9%on May 20, 2026 at 2:55 pm
The projected gain shows a slowdown in overall political ad spend. For the 2024 Presidential election year, ad spend increased 13% ($15.9 billion) vs. the 2020 election year ($14.1 billion).
- 'Fandom' Was Undisputed Word Champion At Upfrontson May 20, 2026 at 12:00 pm
Last week, the word "fandom" leaped to the forefront of the Upfronts, where it was used in most - if not all - of them.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- 65 of My Favorite Quotationsby Ted Gioia on May 20, 2026 at 6:35 pm
Ranging widely from Seneca to Ringo Starr
- The Hottest Musician in 2026 Is 'Problematic' Michael Jacksonby Ted Gioia on May 17, 2026 at 6:43 pm
And that's exactly what the music business wants
- The New Countercultureby Jared Henderson on May 14, 2026 at 5:01 pm
Ted Gioia on the next indie wave
- Rick Beato Versus the NY Timesby Ted Gioia on May 12, 2026 at 1:47 pm
The backlash over the best songwriter list intensifies
- How to Tell If You're Living in a Binary Crisisby Ted Gioia on May 11, 2026 at 7:29 pm
And how to get out of it