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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- AI’s promise does not justify using any means to build it
by Jason Kint, CEO – DCN on September 8, 2026 at 7:06 pmThe ends can’t justify the means. This was my major takeaway in reading the Summary Judgement cross-motions filed Friday in rapid fire order by the defendant Big AI companies (OpenAI... The post AI’s promise does not justify using any means to build it appeared first on Digital Content Next.
- DCN’s media industry must reads: week of September 3, 2026by Michelle Manafy, Editorial Director – DCN on September 3, 2026 at 11:29 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of September 3, 2026 appeared first on Digital Content Next.
- Six big publishing lessons from a small media market
by Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon on September 3, 2026 at 11:24 amNew Zealand is a long way from the United States, and much of the rest of the world, both geographically and in terms of the scale of its media market.... The post Six big publishing lessons from a small media market appeared first on Digital Content Next.
- More video options raise the stakes for premium publishers
by Rande Price, Research VP – DCN on September 1, 2026 at 11:24 amThe boundaries between TV, streaming and social video continue to blur, putting premium publisher inventory into a much broader competitive mix. Advertisers have more options for where and how they... The post More video options raise the stakes for premium publishers appeared first on Digital Content Next.
- Own the moment: How distinctive live coverage earns attentionby Michelle Manafy, Editorial Director – DCN on August 31, 2026 at 11:26 am
Major events offer an opportunity where publishers can anticipate a surge in audience attention. Elections, severe weather, breaking news, and major sporting or cultural events send readers searching for timely... The post Own the moment: How distinctive live coverage earns attention appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Week of Aug 31 Evening News Ratings: Nightly News Takes Close Demoby mmwachiro on September 11, 2026 at 4:27 pm
CBS Evening News was the only newscast with growth in both measured categories.
- Week of Aug 31 Morning News Ratings: Today Heads Into Holiday Weekend at No. 1by mmwachiro on September 11, 2026 at 3:44 pm
Today was the only morning show not to lose viewers in at least one of the measured categories.
- AI Buying Platforms Will Manage 27% of U.S. Ad Spend by 2030: Reportby Chris Cicchiello on September 11, 2026 at 2:36 pm
New forecast from Madison & Wall predicts the global ad market will hit $1.3 trillion by year’s end
- Brandweek Returns to Atlanta With Starbucks, Crocs, Mattel, Coca-Cola, and Moreby Brittaney Kiefer on September 11, 2026 at 2:19 pm
ADWEEK’s Brandweek will bring together industry leaders to unpack the forces reshaping marketing today.
- Fox News’ Eric Shawn Explains the Health Cost of Covering 9/11by mmwachiro on September 11, 2026 at 12:18 pm
Eric Shawn has suffered from illnesses ever since covering 9/11, but he wouldn't change his actions.
- 'Oops, I'm Not Really Dead! Did You Miss Me?': Tubi Shows Funeral Gone Wrongon September 11, 2026 at 8:15 pm
Comic spot is part of streamer's campaign to give "people an emotional reason to turn to Tubi."
- Ad Buyers Boost 2026 Spending Forecast As AI Slop Complicates Customer Journeyson September 11, 2026 at 4:47 pm
U.S. advertising spending is expected to grow 12.3% in 2026 as major sporting events deliver large audiences and fears about the economy recede, according to a new forecast from the Interactive Advertising Bureau.
- Not-So-Live From New York, Why 9/11 Was Theater Of The Mind For Someon September 11, 2026 at 3:24 pm
While two-thirds of Americans watched the terrorist attacks unfold live, more than a quarter experienced it first in their own minds and only later that day via replays on TV. Ironically, I was one of them.
- Summer Box-Office Blockbusters: Good News For Streamers?on September 11, 2026 at 1:00 pm
Summer blockbusters are strong marketing teasers for TV subscribers - especially 'churners.' This builds on a level of brand awareness money can't buy, according to analysts.
- Young Consumers' Sports Viewing Rises Sharplyon September 11, 2026 at 12:32 pm
"Fandom is diffused across multiple kinds of media and content," says Hub Entertainment Research
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Last 24 Hours Are the Opening Scene in a Horror Movie
by Ted Gioia on September 9, 2026 at 7:45 pmEight different insiders have issued warnings—and you need to hear them out
- Amazon is Polluted
by Ted Gioia on September 6, 2026 at 7:19 pmAnd I'm not talking about a river in South America
- YouTube Videos I’m Recommending Right Now
by Ted Gioia on September 4, 2026 at 8:18 pmHere’s a big batch of 14 recent videos. These are keepers.
- Wendell Berry’s Nine Rules
by Ted Gioia on September 1, 2026 at 4:32 pmI pay tribute to this poet and gadfly, who left us yesterday at age 92, with an article from the archive
- 10 Brutally Honest Predictions on the Future of AI
by Ted Gioia on August 31, 2026 at 7:05 pmForget the hype—here’s what will really happen