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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- How publishers build leverage in the AI era
by Nick Worth, CEO – Piano on September 16, 2026 at 11:34 amWhen the web arrived, publishers posted content to gain exposure — and spent the next decade trying to claw back revenue it handed over voluntarily. When social media arrived, publishers... The post How publishers build leverage in the AI era appeared first on Digital Content Next.
- Research casts doubt on AI search value for sites and searchers
by Rande Price, Research VP – DCN on September 15, 2026 at 4:26 pmGoogle has repeatedly argued that AI Overviews improve search, deliver higher-quality traffic to publishers, and create more opportunities for websites to be discovered and clicked. New independent research challenges all... The post Research casts doubt on AI search value for sites and searchers appeared first on Digital Content Next.
- AI’s promise does not justify using any means to build itby Jason Kint, CEO – DCN on September 8, 2026 at 7:06 pm
The ends can’t justify the means. This was my major takeaway in reading the Summary Judgement cross-motions filed Friday in rapid fire order by the defendant Big AI companies (OpenAI... The post AI’s promise does not justify using any means to build it appeared first on Digital Content Next.
- DCN’s media industry must reads: week of September 3, 2026by Michelle Manafy, Editorial Director – DCN on September 3, 2026 at 11:29 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of September 3, 2026 appeared first on Digital Content Next.
- Six big publishing lessons from a small media market
by Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon on September 3, 2026 at 11:24 amNew Zealand is a long way from the United States, and much of the rest of the world, both geographically and in terms of the scale of its media market.... The post Six big publishing lessons from a small media market appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Inside Wikipedia’s Plan to Survive the Answer Engine Apocalypseby Mark Stenberg on September 16, 2026 at 7:00 pm
At Brandweek, the nonprofit's director of brand explained why ubiquity without attribution is an existential threat, and how a new campaign aims to fix it.
- Kim Gravel Wants to Make Live Selling the New Appointment TVby Lauren Johnson on September 16, 2026 at 4:48 pm
The QVC host and entrepreneur is launching her own platform.
- The Monoculture Is Dead. It’s Time for the Rise of Nicheby Chris Cicchiello on September 16, 2026 at 2:50 pm
Gold House co-founder Bing Chen explains why brands should consider not trying to be everything, everywhere, all at once.
- Goodwipes Uses AI to Spoof OpenAI’s Astra Ad, With a Butt-Wiping Twistby Rebecca Stewart on September 16, 2026 at 12:57 pm
"Asstra" was developed in four days by Frank Cartagena's OK Future.
- Why the Fields Good Business Plan Is Anything But Cookie-Cutterby Bill Bradley on September 16, 2026 at 12:26 pm
Co-founder Ashley Fields tapped into earned media to create a fully baked functional cookie launch.
- Automotive TV Spending Falls 15.4% In Auguston September 16, 2026 at 11:38 pm
"Sports remained a significant driver of automaker reach in August, with the WNBA in particular seeing notable year-over-year impression increases," iSpot.tv's Stuart Schwartzapfel tells "Marketing Daily."
- Box Office Surges - What About Movie Theater Tickets?on September 16, 2026 at 4:04 pm
From Jan. 1-Aug. 16 this year, 568.4 million tickets were sold in U.S. movie theaters - a 30% decline vs. the same period in 2019, before the COVID-19 pandemic.
- Emmys Probably Won't Win One, Viewing Sinks 9%on September 16, 2026 at 3:40 pm
NBC's Monday 'Emmys' broadcast was down 9% to 6.7 million Nielsen-measured viewers vs. a year ago. In 2025, the 'Emmys' aired on a Sunday with 7.4 million viewers, its strongest performance since 2021.
- Poignant Michael J. Fox Speech Was Emmys' High Pointon September 16, 2026 at 11:00 am
Brave Michael J. Fox brought class and courage to the Emmy Awards Monday night on NBC.
- Hearst Battles App User Over Video Privacy Lawon September 15, 2026 at 10:18 pm
Counsel for a man who downloaded Hearst's WMUR app this week urged an appellate panel to revive a lawsuit claiming that Hearst violated the Video Privacy Protection Act by sharing identifiable information about his video viewing history with Google and the engagement platform Braze.