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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- The publisher’s playbook for the Google Zero eraby Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon on April 9, 2026 at 11:34 am
For many media organizations, the threat of “Google Zero” is increasingly becoming a reality. Between November 2024 and November 2025, traffic from Google Search to more than 2,500 sites in... The post The publisher’s playbook for the Google Zero era appeared first on Digital Content Next.
- DCN’s media industry must reads: week of April 9, 2026by Michelle Manafy, Editorial Director – DCN on April 9, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of April 9, 2026 appeared first on Digital Content Next.
- Gen Z values news, but expects clarity and relevanceby Suzanne S. LaPierre – Independent Media Reporter on April 7, 2026 at 12:23 pm
Engaging Gen Z is vital to the long-term stability of the news industry and to sustaining an informed public. A new Reuters Institute report distills research on people aged 18–24,... The post Gen Z values news, but expects clarity and relevance appeared first on Digital Content Next.
- Turning AI content usage into revenueby Joseph Varvara, VP Sales & Marketing – Supertab on April 6, 2026 at 12:33 pm
As AI systems increasingly access digital content, publishers are entering a new commercial reality. Content is being consumed in ways that often sit outside traditional channels such as search, social,... The post Turning AI content usage into revenue appeared first on Digital Content Next.
- How media leaders are rethinking SEO in the age of AIby Jessica Patterson – Independent Media Reporter on April 2, 2026 at 11:32 am
Referral traffic has shifted over the last 12 months and media executives can’t afford to ignore the implications. AI Overviews intercept a growing share of user queries, resulting in zero-click... The post How media leaders are rethinking SEO in the age of AI appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- The Newest Character on Netflix’s Running Point? Jake From State Farmby Robert Klara on April 13, 2026 at 8:00 am
Brand mascots are crossing over from ads to dramatic roles as advertising and entertainment collide
- Set Designers Weigh the Real Cost of News Networks Looking Like Podcastsby mmwachiro on April 13, 2026 at 6:00 am
Is the casual on-air look of news shows a threat to the set design business?
- Audio Ads Are Coming to 6,000 More Dollar General Storesby Kathryn Lundstrom on April 13, 2026 at 6:00 am
Dollar General selected Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and measurement equipment, effectively doubling the size of its network and adding a more sophisticated AI-powered measurement solution.
- Possible Wants to Be Davos for Adlandby Kendra Barnett on April 13, 2026 at 6:00 am
Sponsorship investment is up 55% year over year as the Miami conference expands its footprint, adds a YouTube deal, and doubles down on dealmaking.
- ADWEEK Agencies Advantage: Publicis Groupe Takes a Major Shot to Grab Sports Spendby Alison Weissbrot on April 13, 2026 at 6:00 am
The $500 million deal is a watershed: a shift from basic sponsorship-led sports marketing to something much more complex and richer
- TiVo Builds Performance Data Play From Home To Caron April 13, 2026 at 12:00 pm
TiVo Ads President Matt Milne believes the scale and engagement of the company's footprint remains largely unreachable via traditional CTV media buys, and that deterministic viewership data across screens helps brands find audiences they were not currently reaching.
- 'DMV,' 'Watson' On Short List Of Network Cancellations This Seasonon April 13, 2026 at 12:00 pm
It is rarer than it used to be, but some network TV shows still get canceled after one or two seasons.
- Deeper Influencer Messaging For Linear's Old-School Ad Ecosystem?on April 13, 2026 at 12:00 pm
The premise is that consumers are tired of hearing direct, "corporate"-sounding ads and increasingly prefer "influencer" messages offering a more personal approach with real or perceived "trust."
- Local Ad Spend Forecast To Grow 8.1% This Yearon April 10, 2026 at 3:10 pm
Digital media overall is estimated to climb 9.3% to $104.1 billion, according to BIA Advisory Services, while traditional media will grow 6.5% to $80.4 billion, with a major portion of that coming from political advertising.
- Offside: Trump Admin Steps Over NFL Media Lineon April 10, 2026 at 12:00 pm
Analysts believe Trump wants to "even the score" - not necessarily only for consumers, but more for media companies. What is behind that?
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Ten Commandments of the New AI Religionby Ted Gioia on April 9, 2026 at 9:56 pm
This is the creepy creed of our time
- Tells Us What You're Doingby Ted Gioia on April 7, 2026 at 7:18 pm
Today is open mic day at The Honest Broker
- How to Read the Great Books in 52 Weeksby Ted Gioia on April 5, 2026 at 7:30 am
A conversation on my humanities reading program
- New Music Is Slowly Dyingby Ted Gioia on April 2, 2026 at 7:28 pm
It's getting murdered by its own caretakers
- I'm Recommending 14 New Albumsby Ted Gioia on April 1, 2026 at 7:41 pm
Here are some of my favorite recordings of 2026 (so far)