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We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Own the moment: How distinctive live coverage earns attention
by Michelle Manafy, Editorial Director – DCN on August 31, 2026 at 11:26 amMajor events offer an opportunity where publishers can anticipate a surge in audience attention. Elections, severe weather, breaking news, and major sporting or cultural events send readers searching for timely... The post Own the moment: How distinctive live coverage earns attention appeared first on Digital Content Next.
- Forget it. Publishers can’t leave Google. That’s a problemby Jason Kint, CEO – DCN on August 27, 2026 at 11:33 am
Reality bites. And the great debate over whether publishers will opt out of Google Search is not reality. In recent months, I’ve watched everyone from Adweek and NiemanLab to The... The post Forget it. Publishers can’t leave Google. That’s a problem appeared first on Digital Content Next.
- DCN’s media industry must reads: week of August 27, 2026by Michelle Manafy, Editorial Director – DCN on August 27, 2026 at 11:24 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of August 27, 2026 appeared first on Digital Content Next.
- UNESCO data makes the economic case for supporting journalismby Michelle Manafy, Editorial Director – DCN on August 25, 2026 at 11:55 am
Journalism is expensive to produce, yet much of the value it creates is easy to take for granted. News competes for attention with social posts, influencers and an expanding supply... The post UNESCO data makes the economic case for supporting journalism appeared first on Digital Content Next.
- Should you build your own audience stack in the AI era?by Michelle Manafy, Editorial Director – DCN on August 24, 2026 at 11:23 am
Publishers collect large amounts of valuable audience data and audience platforms have long helped publishers turn those signals into action. Lately, there’s a lot of talk about how AI can... The post Should you build your own audience stack in the AI era? appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- FTC Claims Amazon Pocketed Over $20 Billion By ‘Manipulating’ Its Ad Auctionsby Lauren Johnson on August 31, 2026 at 5:10 pm
What marketers need to know from the agency's lawsuit.
- WPP’s Alleged Global Rebate Scheme, Told Through Three Court Casesby Chris Cicchiello on August 31, 2026 at 4:47 pm
The cases all separately tie the advertising giant to an alleged global kickback scheme
- Stellantis’ Olivier Francois Steps Down, But Hasn’t Driven Off Into the Sunset Yetby Robert Klara on August 31, 2026 at 4:39 pm
The auto company's long-serving CMO will continue on in an advisory role
- Callaway and Good Good’s Ad Was So Bad, Even AI Audiences Sounded the Alarmby adweek_edit on August 31, 2026 at 3:43 pm
The frustrating thing about the Good Good ad is that the warning signs weren't particularly difficult to find.
- Factor Serves Up a GLP-1 Meal Plan in New Serena Williams Ad Spot
by Andrea Michelson on August 31, 2026 at 2:55 pmThe meal kit brand’s “Let’s Eat Real” campaign depicts the tennis star preparing for the US Open.
- Pinterest CFO To Leave As Revenue Growth Expected To Slowon August 31, 2026 at 8:08 pm
After three years as Pinterest's chief financial officer, Julia Donnelly will leave the social discovery company in October as revenue growth is expected to slow following a string of strong quarterly reports.
- Cable-Streaming Costs: A Necessity? But With Optionson August 31, 2026 at 4:50 pm
The survey, from doxoINSIGHTS, shows high-profile comparisons between the two, offering up what may be a new perspective on home necessity and optional discretionary spending: 74% of U.S. households have cable/satellite bills.
- Ad Market Continues World Cup-Related Surge, Expands 11.9% In Julyon August 31, 2026 at 4:03 pm
As expected, the U.S. ad market continued to surge in July thanks to incremental spending related to the World Cup soccer/football tournament hosted by the U.S., Canada and Mexico.
- It's Not Just TV, It's The King Of All Mediaon August 31, 2026 at 2:49 pm
That's right - after nearly two decades, Howard Stern will be back on linear TV with a weekly filmed version of his SiriusXM radio show on HBO Max.
- Amazon Ads 'Back-To-College' Spans Digital, Physicalon August 28, 2026 at 11:24 pm
Connect Gatorade, Michael Kors, and SharkNinja with Gen Z students heading to college, and you get an Amazon Ads campaign that spans shoppable content, creator-led storytelling, immersive campus storefronts, and a livestreamed Kane Brown concert at the University of Wisconsin.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- 10 Brutally Honest Predictions on the Future of AI
by Ted Gioia on August 31, 2026 at 7:05 pmForget the hype—here’s what will really happen
- The 3 Bad Types of Humanities Professor
by Ted Gioia on August 28, 2026 at 5:42 pmAnd how to improve cultural education in the current moment
- How Our Leisure Time Got Monetized
by Ted Gioia on August 25, 2026 at 5:30 pmIt wasn’t always like this
- The Best Gospel Music Happening Right Now
by Ted Gioia on August 22, 2026 at 4:53 pmYou don’t need to join the congregation to enjoy these spirited tracks
- Stanford's Secret Course on How to Rule the World
by Ted Gioia on August 19, 2026 at 5:36 pmAnd its link to the scandal surrounding Bill Gates’s daughter