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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- What paid newsletter economics reveal about subscriber valueby Michelle Manafy, Editorial Director – DCN on July 28, 2026 at 11:33 am
Publishers continue to expand paid newsletter businesses as readers show a growing willingness to pay for specialized content. But long-term success depends on more than attracting subscribers. It requires converting... The post What paid newsletter economics reveal about subscriber value appeared first on Digital Content Next.
- Content licensing: the revenue gap worth closingby Michelle Manafy, Editorial Director – DCN on July 27, 2026 at 11:23 am
Content licensing is a revenue channel where third-party demand has outpaced publishers’ ability to commercialize it. While many publishers engage in licensing, fewer treat it as a dedicated business with... The post Content licensing: the revenue gap worth closing appeared first on Digital Content Next.
- How Hearst uses AI to make targeted advertising smarterby Michelle Manafy, Editorial Director – DCN on July 23, 2026 at 11:36 am
Hearst is using AI to turn advertising RFPs into bespoke audiences in minutes with a new product that moves the company beyond targeting into strategy. AURA IQ, launched last month... The post How Hearst uses AI to make targeted advertising smarter appeared first on Digital Content Next.
- DCN’s media industry must reads: week of July 23, 2026by Michelle Manafy, Editorial Director – DCN on July 23, 2026 at 11:28 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of July 23, 2026 appeared first on Digital Content Next.
- Consumers rethink what merits a streaming subscription by Michelle Manafy, Editorial Director – DCN on July 21, 2026 at 11:27 am
Streaming is shifting from a subscriber acquisition business to a subscriber retention business. As subscription prices rise and free viewing options expand, consumers are becoming more deliberate about where they... The post Consumers rethink what merits a streaming subscription appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Week of July 20 Evening News Ratings: CBS Evening News Gets Gainsby mmwachiro on July 29, 2026 at 11:39 am
ABC News and NBC News maintain strong leads.
- Elon Musk’s X and WFA End Multiyear Legal Spatby Kendra Barnett on July 29, 2026 at 10:51 am
X's lawsuit against the nonprofit organization incited wider debate about the influence that advertisers may be able to exert on right-leaning media.
- Reese’s Oreo Casts Lindsay Lohan as a Twin Whisperer in Nod to Her Parent Trap Pastby Brittaney Kiefer on July 29, 2026 at 10:44 am
A nostalgic ad from Reese's Oreo unites Lindsay Lohan, Amy Sedaris, and Patricia Arquette.
- Saylor Launches Creator Studio Fleet, Led by Former Amazon Ads Execby Mark Stenberg on July 29, 2026 at 7:00 am
The agency has tapped Nneka Enurah Lee to grow the practice, reflecting how central creators have become to social strategy.
- Higgsfield Names Mariam Asmar as First Enterprise Marketing Execby Trishla Ostwal on July 29, 2026 at 6:00 am
The $1.3 billion startup named the former Braze and McCann exec to the newly created role
- Local TV News Refuses To Die, Which Is Awkward For Everyone Planning Its Funeralon July 29, 2026 at 6:04 pm
About 47% of U.S. adults say they watch local TV news daily or most days, matching the highest level since 2020.
- Video Podcast U.S. Ad Spending Estimated At $3Bon July 29, 2026 at 1:00 pm
YouTube, Netflix, Spotify, Apple and others keep investing in the video podcast business. This activity also grows alongside "video shorts" platforms like YouTube Shorts, Reels and TikTok.
- Has Charter Finally Dialed What's Left Of Legacy Pay TV?on July 29, 2026 at 1:00 pm
Is Charter - and other legacy cable and satellite pay TV providers - now reaching "core" traditional TV consumers? Yes, but perhaps new types of consumers as well.
- Unpacking The Lawsuits Opposing Paramount-WBD Mergeron July 29, 2026 at 11:00 am
It is difficult to see how this merger will leave consumers with fewer entertainment choices.
- Hated Hydration Breaks Allow Coke To Take FIFA Victory Lapon July 29, 2026 at 12:17 am
The company says World Cup campaign helped fuel a 5% gain in Coca-Cola, and 8% in Powerade. And perhaps things are about to get Spricy.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The 50 Essential Western Films (Part 2)by Ted Gioia on July 27, 2026 at 8:40 pm
In this installment, I cover the period from 1955 through 1968
- My Gripe with LeBron Jamesby Ted Gioia on July 24, 2026 at 8:12 pm
Am I the only person who feels this way?
- Predictions on the Future of Netflix (and Other Huge Platforms)by Ted Gioia on July 23, 2026 at 7:39 pm
I dig more deeply into the collapse of audience capture
- What Do You Have to Hide?by Jared Henderson on July 21, 2026 at 5:00 pm
A conversation with Lowry Pressly on why we need privacy as part of the good life
- The Collapse at Netflix Signals the End of Audience Captureby Ted Gioia on July 17, 2026 at 6:52 pm
The most popular strategy in the tech world has stopped working. That's good news for all of us.