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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- The publisher’s playbook for the Google Zero eraby Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon on April 9, 2026 at 11:34 am
For many media organizations, the threat of “Google Zero” is increasingly becoming a reality. Between November 2024 and November 2025, traffic from Google Search to more than 2,500 sites in... The post The publisher’s playbook for the Google Zero era appeared first on Digital Content Next.
- DCN’s media industry must reads: week of April 9, 2026by Michelle Manafy, Editorial Director – DCN on April 9, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of April 9, 2026 appeared first on Digital Content Next.
- Gen Z values news, but expects clarity and relevanceby Suzanne S. LaPierre – Independent Media Reporter on April 7, 2026 at 12:23 pm
Engaging Gen Z is vital to the long-term stability of the news industry and to sustaining an informed public. A new Reuters Institute report distills research on people aged 18–24,... The post Gen Z values news, but expects clarity and relevance appeared first on Digital Content Next.
- Turning AI content usage into revenueby Joseph Varvara, VP Sales & Marketing – Supertab on April 6, 2026 at 12:33 pm
As AI systems increasingly access digital content, publishers are entering a new commercial reality. Content is being consumed in ways that often sit outside traditional channels such as search, social,... The post Turning AI content usage into revenue appeared first on Digital Content Next.
- How media leaders are rethinking SEO in the age of AIby Jessica Patterson – Independent Media Reporter on April 2, 2026 at 11:32 am
Referral traffic has shifted over the last 12 months and media executives can’t afford to ignore the implications. AI Overviews intercept a growing share of user queries, resulting in zero-click... The post How media leaders are rethinking SEO in the age of AI appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- YouTuber Jesser Launches Parent Company, Preps Business Expansionby Mark Stenberg on April 10, 2026 at 1:08 pm
The media company, which generates an eight-figure revenue, has content and product debuts coming later this year.
- Marketers on the Move: Hires and Exits at Babylist, OpenAI, McDonald’s, and moreby Rebecca Stewart on April 10, 2026 at 11:27 am
A weekly roundup of the biggest U.S. and global brand leadership appointments.
- WPP Taps Estée Lauder’s Anne-Isabelle Choueiri as Chief Transformation Officerby Rebecca Stewart on April 10, 2026 at 9:30 am
She’ll be central to the holdco's three-year turnaround plan.
- Week of March 30 Cable News Ratings: Wednesday’s Live Events Lift Cable Networksby mmwachiro on April 10, 2026 at 9:00 am
Fox News was the most-watched network during President Donald Trump’s primetime address.
- Stagwell Brings in Growth Chief to Step Up Push for Big Clientsby Alison Weissbrot on April 10, 2026 at 9:00 am
Nicole Souza joins from Publicis Groupe as the holding company ramps up its new business push in North America
- 2026 Local U.S. Ad Revenue To Grow 8.1% To $184.5Bon April 10, 2026 at 3:10 pm
Digital media overall is estimated to climb 9.3% to $104.1 billion, according to BIA Advisory Services, while traditional media will grow 6.5% to $80.4 billion, with a major portion of that coming from political advertising.
- AMC Has The 'Audacity' To Take On Silicon Valleyon April 10, 2026 at 12:00 pm
"The Audacity" has a lot going for it, including a great script and story, a diverse cast of characters and dazzling locations.
- Offside: Trump Admin Steps Over NFL's Media Lineon April 10, 2026 at 12:00 pm
Analysts believe Trump wants to "even the score" - not necessarily only for consumers, but more for media companies. What is behind that?
- Amazon CEO's Case For Major AI Spendon April 9, 2026 at 6:45 pm
Advertising is now attempting to make the switch from traditional to generative AI - regardless of how much it will cost Amazon, brands and consumers.
- Prediction Markets: Do Networks Need More Transparency About How They Work?on April 9, 2026 at 3:17 pm
Prediction platform Kalshi has now struck a sponsorship-content deal with Fox Corp. for Fox News Channel, Fox Business, Fox Weather and Fox Nation - adding to its list of other network deals.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Ten Commandments of the New AI Religionby Ted Gioia on April 9, 2026 at 9:56 pm
This is the creepy creed of our time
- Tells Us What You're Doingby Ted Gioia on April 7, 2026 at 7:18 pm
Today is open mic day at The Honest Broker
- How to Read the Great Books in 52 Weeksby Ted Gioia on April 5, 2026 at 7:30 am
A conversation on my humanities reading program
- New Music Is Slowly Dyingby Ted Gioia on April 2, 2026 at 7:28 pm
It's getting murdered by its own caretakers
- I'm Recommending 14 New Albumsby Ted Gioia on April 1, 2026 at 7:41 pm
Here are some of my favorite recordings of 2026 (so far)