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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- How media brands can compete as AI floods the content market
by Rande Price, Research VP – DCN on October 6, 2026 at 11:29 amGenerative AI can reduce production costs and accelerate creative work across the media industry, but those gains will not be evenly distributed. Smaller creators and studios can expand their output... The post How media brands can compete as AI floods the content market appeared first on Digital Content Next.
- The evidence is clear: AI search is costing publishersby Michelle Manafy, Editorial Director – DCN on October 5, 2026 at 11:34 am
For publishers, it has long seemed obvious that when AI answers a user’s question directly, there is less reason to click through to the source. Over the past year, research... The post The evidence is clear: AI search is costing publishers appeared first on Digital Content Next.
- DCN’s media industry must reads: week of October 1, 2026by Michelle Manafy, Editorial Director – DCN on October 1, 2026 at 12:34 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of October 1, 2026 appeared first on Digital Content Next.
- Why podcast leader Goalhanger is investing in newsletters
by Esther Kezia Thorpe – Media Reporter on October 1, 2026 at 11:37 amPodcast powerhouse Goalhanger attracted more than 1.8 billion views and streams across its audio, video and social content in 2025. More than 250,000 people also pay for membership clubs attached... The post Why podcast leader Goalhanger is investing in newsletters appeared first on Digital Content Next.
- As AI becomes a news gateway, publishers face a tradeoff
by Rande Price, Research VP – DCN on September 29, 2026 at 11:23 amNews discovery is increasingly moving through intermediaries, and AI is becoming another route. Ofcom’s latest research finds that 21% of UK adults encountered news through an AI app, summary or... The post As AI becomes a news gateway, publishers face a tradeoff appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- As Fox News Celebrates 30 Years, Two Originals Share Stories of the Early Daysby mmwachiro on October 7, 2026 at 5:09 pm
Meade Cooper and Kim Rosenberg have been at Fox News since the beginning.
- How Indie Agencies Are Setting AI Guardrails to Keep Their Cultures Humanby Chris Cicchiello on October 7, 2026 at 5:00 pm
At ADWEEK house, agency leaders spoke about balancing growth with humanity
- Not This Tight End! Gronk Recalls Turning Down $4 Million Offer From Adult Websiteby Bill Bradley on October 7, 2026 at 4:18 pm
Rob Gronkowski recalls the wildest brand pitch he's ever heard.
- Walmart Is Betting on MrBeast and Holiday Films To Fuel Its Streaming Businessby Mitchell Parton on October 7, 2026 at 3:34 pm
Vizio's WatchFree+ has more than 45,000 movies and shows.
- How JPMorganChase Tapped Togethxr to Reach Women’s Sports Fans Without League Rightsby Trishla Ostwal on October 7, 2026 at 2:43 pm
The bank is using pop-ups, podcasts and cardholder perks to reach an audience its NBA deals miss.
- Consumers Master Ad Avoidance, Forcing Brands To Get Creativeon October 7, 2026 at 3:46 pm
An impression and an impression made on a human being aren't necessarily the same thing, an Omnicom Media study suggests.
- Seattle Vampire Sitcom Impossible To Kill Offon October 7, 2026 at 12:11 pm
CBS's new sitcom, "Eternally Yours," shares similarities with "Ghosts" -- starting with their paranormal plotlines.
- Is Skydance's Dominant TV Ad Share Enough?on October 7, 2026 at 12:00 pm
The overall television ad marketplace is stagnant. But isn't streaming/CTV still a rapidly growing business?
- Skydance Merger Sparks Analyst Concern Over Limited Reachon October 7, 2026 at 3:12 am
Analysts are considering what the new deal will mean for brands in the near term - especially scale and reach, and the health of their streaming business. "The question for brands is what all that reach delivers," says TransUnion SVP of diversified markets, media & entertainment Julie Clark.
- NewsGuard Presses To Block FTC Omnicom-IPG Merger Conditionon October 6, 2026 at 8:47 pm
"In our system, the First Amendment restrains governmental actors and protects private ones," NewsGuard attorney Robert Corn-Revere told federal appellate judges Tuesday morning.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Why Everybody Loves Glen Campbell
by Ted Gioia on October 6, 2026 at 3:12 amIn 1960, a country boy named Glen Campbell showed up in Los Angeles with a guitar, a pompadour hairdo, and a lean, hungry look....
- The AI God Delusion Goes Mainstream
by Ted Gioia on October 2, 2026 at 8:34 pmAnthropic insiders are building a religion around Claude—and view the Pope as a competitor in a battle for souls.
- 17 Observations on Chivalry
by Ted Gioia on September 30, 2026 at 10:16 pmThey say it died long ago with King Arthur. But did it really?
- The Most Dangerous Thing in Culture Right Now is Beauty
by Ted Gioia on September 27, 2026 at 7:14 pmA provocative article from the archive (updated and expanded)
- Spammers Teach Me Six Ugly Truths About AI Writing
by Ted Gioia on September 24, 2026 at 8:39 pmAlso details on the new scam targeted at authors