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We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Agentic buying shouldn’t repeat the Ad Tech Tax
by Andy Sharkey, VP of Product – Optable on November 2, 2026 at 12:29 pmIn 2020, DCN reported on a study that put a number on what many publishers had long suspected. ISBA and PwC traced programmatic spend from advertiser to publisher and found... The post Agentic buying shouldn’t repeat the Ad Tech Tax appeared first on Digital Content Next.
- What Substack reveals about platforms and audience loyaltyby Rande Price, Research VP – DCN on November 2, 2026 at 12:26 pm
Unlike search and social platforms, Substack enables writers to build direct subscriber relationships through its publishing and email infrastructure. But its evolution also raises a broader question for publishers building... The post What Substack reveals about platforms and audience loyalty appeared first on Digital Content Next.
- The apple tree strategy for smarter customer acquisitionby Richard E. Brown, Media Revenue Consultant on October 29, 2026 at 11:41 am
Early in my career, after presenting a product launch plan that emphasized the total addressable market to our board and leadership team, my CFO, who had become a mentor, stopped... The post The apple tree strategy for smarter customer acquisition appeared first on Digital Content Next.
- DCN’s media industry must reads: week of October 29, 2026by Michelle Manafy, Editorial Director – DCN on October 29, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of October 29, 2026 appeared first on Digital Content Next.
- Why publishers need to look beyond traffic and pageviews
by Sharon Profis, SVP Audience Strategy – Raptive on October 26, 2026 at 11:26 amPublishers have long known that the best strategy for traffic growth is simple: focus on what you can control. But lately, with “Google Zero” cannibalizing clicks and search behavior shifting... The post Why publishers need to look beyond traffic and pageviews appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Shopify Stores Face Suspected AI-Driven Attacksby Mitchell Parton on November 3, 2026 at 10:38 am
German-based software engineer Roman Zipp was buying a mechanical keyboard from a Shopify-powered storefront last month, when he discovered a series of ecommerce cyberattacks.
- SharkNinja’s Holiday Ad Puts David Beckham’s Gadgets at the Mercy of His Celeb Palsby Rebecca Stewart on November 3, 2026 at 10:00 am
SharkNinja's first global festive push unites Beckham, Tom Brady, Kevin Hart and Aryna Sabalenka as it looks to build a more unified brand identity
- Gap’s Holiday Choir Tradition Reaches New Heights With Jackson 5 Coverby Rebecca Stewart on November 3, 2026 at 9:00 am
The retailer's third installment of its 'Give Your Gift' campaign features a three-choir interpretation of 'I'll Be There.'
- #AskNewser: ABC, Fox News and NewsNation Prepare for an Unpredictable Midterm Election Nightby mmwachiro on November 3, 2026 at 6:37 am
Network execs are preparing for a possible blue wave, but they're ready if voters deliver a surprise.
- Kristin Scott Thomas Is No Ordinary Grandma in John Lewis’ Holiday Campaignby Rebecca Stewart on November 3, 2026 at 6:14 am
Sam Fender's cover of The Rolling Stones' 'You Can't Always Get What You Want' soundtracks the retailer's 2026 festive spot.
- Roku Q3: Ad Sales Soar On Political Gainson November 3, 2026 at 3:08 pm
The company has now surpassed political ad spend for the 2024 Presidential election year, with growth also driven by its media and entertainment vertical.
- Higher Theatrical Box Office? Streaming TV Still Loomson November 3, 2026 at 2:00 pm
Only the latest in new high-tech-linked entertainment or other digital media can really move the needle for all consumers, with the near-daily media/entertainment time near the saturation point.
- NFL To Start Pro Flag Football League In 2027on November 3, 2026 at 1:46 pm
The move to launch flag football will come exactly a year before the 2028 Summer Olympics, where flag football will make its debut as an official Olympic sport, with men's and women's teams.
- 'Legacy' And 'Linear' Are 'Traditional' For The 'TV Blog'on November 3, 2026 at 12:00 pm
The 'TV Blog' has long used terms such as "traditional," "legacy," "linear" and "broadcast" in talking about aspects of television.
- Fox Q3 Ad Sales Soar 60% On Midterms, World Cupon November 2, 2026 at 5:03 pm
Fox advertising soared 60% to $1.7 billion for its broadcast TV networks and stations, driven by high World Cup and midterm political advertising spending.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- My 10 Rules for Public Speaking
by Ted Gioia on October 31, 2026 at 7:41 pmIn this article from the archive, I share my best tips for oratorical success
- Is the Music Business Collapsing?
by Ted Gioia on October 27, 2026 at 8:00 pmThe major labels made seven big mistakes—and are now paying the price
- 42 Milestones in the History of Conversation
by Ted Gioia on October 25, 2026 at 8:04 pmFrom the Burning Bush to ChatGPT
- Don’t Monetize Me, Bro!
by Ted Gioia on October 22, 2026 at 5:22 pmAnd Ted learns what’s inside his Amazon profile
- 14 YouTube Videos I’m Recommending Right Now
by Ted Gioia on October 20, 2026 at 3:46 amHere's what I've been watching lately.