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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- More reach, less power: copyright in digital markets todayby Rande Price, Research VP – DCN on February 10, 2026 at 12:24 pm
Digital distribution dramatically expanded reach for creators and publishers, but it also restructured who controls value. Visibility, pricing, audience data, and monetization now sit largely inside platform ecosystems that the creators of content... The post More reach, less power: copyright in digital markets today appeared first on Digital Content Next.
- What newsroom leaders say matters most in AI adoptionby Jessica Patterson – Independent Media Reporter on February 9, 2026 at 12:24 pm
Publishers enter 2026 facing unrelenting pressure to innovate with generative AI, colliding with the need to protect editorial standards and audience trust. As AI slop floods the media ecosystem, publishers... The post What newsroom leaders say matters most in AI adoption appeared first on Digital Content Next.
- How to tackle the three tensions defining media in 2026by Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon on February 5, 2026 at 12:31 pm
For media companies, the start of a new year is an opportunity to take stock of the big trends and reassess priorities for the year ahead. AI inevitably looms large... The post How to tackle the three tensions defining media in 2026 appeared first on Digital Content Next.
- DCN’s media industry must reads: week of February 5, 2026by Michelle Manafy, Editorial Director – DCN on February 5, 2026 at 12:24 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of February 5, 2026 appeared first on Digital Content Next.
- What chatbots reveal about how people actually use newsby Rande Price, Research VP – DCN on February 3, 2026 at 12:27 pm
As AI chatbots become part of everyday information routines, they are reshaping what people expect from news. Some people use chatbots to get fast answers. Others use them to unpack... The post What chatbots reveal about how people actually use news appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- From AI.com to Levi’s, These Super Bowl Ads Are Most Likely to Drive Real Salesby Kendra Barnett on February 10, 2026 at 4:20 pm
TV measurement firm EDO documented the most effective ads of this year’s Big Game, ranking each spot based on consumer engagement data, such as search, that predict future sales.
- Pinterest’s Kate Hamill on Visual Search, AI, and the New Path to Purchaseby Eva Kis on February 10, 2026 at 2:54 pm
How Pinterest is compressing the funnel between discovery and conversion.
- 10 AI Marketing Trends for 2026: Agentic AI and Search Shiftsby adweek_edit on February 10, 2026 at 2:23 pm
CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a capability story. These 10 trends are converging now.
- Drivers Wanted (Again): Volkswagen Balances Automation With the Human Side of Mobilityby Eva Kis on February 10, 2026 at 2:09 pm
Volkswagen of America CMO Rachael Zaluzec on cultural storytelling, AI, and the future of autonomous driving.
- Bad Bunny’s Super Bowl Halftime Sold the World on Puerto Ricoby Alison Weissbrot on February 10, 2026 at 1:47 pm
For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny transform the Super Bowl 60 Halftime Show into the biggest
- iSpot Launches 'Copilot' For Ad Currencyon February 10, 2026 at 1:00 pm
"It's a ChatGPT specifically built for TV and video advertising," says Sean Muller, CEO/Founder of iSpot.
- Affleck Super Bowl Spot With Sitcom Greats Was A Slam Dunkin'on February 10, 2026 at 1:00 pm
The spectacle of former sitcom greats co-starring with Ben Affleck in a "Good Will Hunting" spoof was the TV Blog's favorite Super Bowl commercial.
- NFL, Other Sports Leagues: Selling Games More Piecemeal?on February 10, 2026 at 1:00 pm
This past season for the first time, the NFL sold one regular-season game to YouTube for anyone to see for $100 million, according to reports.
- Nielsen Confirms Pilot Of New Multi-Viewer Live Event Watermarkon February 9, 2026 at 5:21 pm
During Super Bowl LX, Nielsen launched a pilot wearable device that tracks co-viewing of major live TV events. A watermark or tone audible to the wearable device, not audible to the person wearing it, could bring up the question of technical accuracy.
- TV Station Stocks Rise: $6.2B Nexstar-Tegna Deal Going Ahead?on February 9, 2026 at 4:19 pm
President Trump appeared to reverse his opinion about the deal, saying "there will be more competition" for TV news.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- My Favorite Music for Meditationby Ted Gioia on February 9, 2026 at 7:32 pm
Ten hours of trance-inducing music
- What I Learned from Binge-Watching Cowboy Moviesby Ted Gioia on February 7, 2026 at 7:50 pm
I hated cowboys when I was a youngster. But then something changed.
- Did I Call the Bubble Top?by Ted Gioia on February 3, 2026 at 8:07 pm
And what happens next?
- I'm Recommending 12 New YouTube Videosby Ted Gioia on February 1, 2026 at 7:10 pm
Let's support indie voices instead of Netflix
- My Warning About AI Music from 1988by Ted Gioia on January 30, 2026 at 7:25 pm
Did I get it wrong or right? You tell me.