Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- How The Wall Street Journal is reaching the next generation on TikTokby Kelcie Pegher, Social Strategy Editor –The Wall Street Journal on March 26, 2026 at 11:36 am
The Wall Street Journal recently surpassed 1 million followers on TikTok. We didn’t hit this milestone by chasing viral hits, but by blending what works on the platform with what... The post How The Wall Street Journal is reaching the next generation on TikTok appeared first on Digital Content Next.
- DCN’s media industry must reads: week of March 26, 2026by Michelle Manafy, Editorial Director – DCN on March 26, 2026 at 11:29 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of March 26, 2026 appeared first on Digital Content Next.
- When it comes to bias, systems matter more than opinionsby Rande Price, Research VP – DCN on March 24, 2026 at 11:26 am
Concerns about media bias tend to focus on journalists themselves—their politics, perspectives, and potential influence on coverage. That assumption has shaped everything from public criticism to internal newsroom safeguards. But... The post When it comes to bias, systems matter more than opinions appeared first on Digital Content Next.
- Trusted content classification fuels advertiser spend on newsby Jack Marshall, Head of News – DoubleVerify on March 23, 2026 at 11:24 am
Advertiser investment in news depends on buyers having clear, reliable control over how their suitability preferences, meaning the content they consider appropriate for their brands are applied. As new brand... The post Trusted content classification fuels advertiser spend on news appeared first on Digital Content Next.
- Social media laws should focus on social mediaby Chris Pedigo, SVP Government Affairs – DCN on March 19, 2026 at 11:33 am
In California, jurors heard testimony that echos far beyond the courtroom as a warning for the digital age. In a major social media liability case that concluded last week families... The post Social media laws should focus on social media appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Bob Schmetterer, Former Chairman and CEO of the Company That Became Havas Worldwide, Diesby Alison Weissbrot on March 27, 2026 at 1:05 pm
Bob Schmetterer, the former chairman and chief executive officer of Euro RSCG and a founding partner of Messner Vetere Berger Carey Schmetterer (MVBCS), has died at 82. Tributes are pouring
- Angela Zepeda, X’s Onetime Marketing Chief, Out Amid Restructureby Kendra Barnett on March 27, 2026 at 11:48 am
The social platform is reshuffling its ranks ahead of a planned $1 trillion SpaceX IPO.
- Savannah Guthrie Returns to Today on April 6by mmwachiro on March 27, 2026 at 11:47 am
Acknowledging how difficult the return will be, Guthrie says, 'I don’t know if I’ll belong anymore, but I would like to try.'
- As AI Fears Grow, Brands Are Virtue Signaling About The Techby Brittaney Kiefer on March 27, 2026 at 10:37 am
Advertisers from Equinox to Almond Breeze take clear stances on the tech amid AI backlash.
- Ads of the Week: 8 Campaigns That Caught Our Eye, From Aerie to Cheetosby Brittaney Kiefer on March 27, 2026 at 6:00 am
This week's notable ads came from brands including Aerie, KFC, Peroni, and more.
- 'Bachelorette' Redo: What's Left For Unscripted 'Reality' TV?on March 27, 2026 at 4:10 pm
We are seeing real-life contestants on unscripted shows with real-life anger issues - on and off air. Where do reality shows go from here?
- TCL Electronics Pictures a New Era for TV Marketingon March 27, 2026 at 3:00 pm
This week we sat down with Cole Moir, VP of Brand & Digital Marketing at TCL Electronics to find out how the brand is evolving to compete in the saturated TV market.
- New FuboTV May See Sports Streaming Gains: Analyston March 27, 2026 at 2:46 pm
One analyst believes there is growth potential for the new iteration of FuboTV Inc, which features virtual pay TV brands Fubo and Hulu + Live TV - largely because of Fubo's longtime focus on live, linear TV sports programming, which is highly valuable
- Paramount/CBS Still Bullish On First-Run Syndication Bizon March 27, 2026 at 12:00 pm
While NBCU exits the first-run syndication business, Paramount is sticking with the business of selling content to broadcast TV stations.
- ANA Rolling Out Aquila In 30 Dayson March 26, 2026 at 6:27 pm
NASHVILLE -- The first wave will have data from Meta, YouTube and linear TV. A second wave will include Amazon, TikTok and iHeartRadio.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Four Steps to Hellby Ted Gioia on March 26, 2026 at 5:46 pm
Can this really be the aesthetic vision of the 21st century?
- Montaigne and the Origins of Substackby Ted Gioia on March 23, 2026 at 5:59 pm
Self-publishing has a glorious history—but what's coming next is even better
- The Strangest Book in Harvard Libraryby Ted Gioia on March 20, 2026 at 8:28 am
100 years ago, Arthur Inman decided to write the most brutally honest and explicit diary in history—so he hired people to tell him their intimate secrets
- The Shock of the Oldby Ted Gioia on March 18, 2026 at 6:09 pm
What happens when everything is a reboot?
- Why Read the Classic Books?by Jared Henderson on March 16, 2026 at 5:00 pm
An Interview with Naomi Kanakia