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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- How creators scored for publishers at the World Cupby Michelle Manafy, Editorial Director – DCN on July 16, 2026 at 11:32 am
In today’s media business, journalists are creators and creators are journalists. This has been particularly evident during the World Cup. Publishers have sent staff to the competition in the USA,... The post How creators scored for publishers at the World Cup appeared first on Digital Content Next.
- DCN’s media industry must reads: week of July 16, 2026by Michelle Manafy, Editorial Director – DCN on July 16, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of July 16, 2026 appeared first on Digital Content Next.
- The next programmatic advantage is agent readinessby Michelle Manafy, Editorial Director – DCN on July 15, 2026 at 11:26 am
Anyone in the media industry can tell you how third-party signal degradation has made traditional ad targeting less reliable. At the same time, AI has made it easier to analyze... The post The next programmatic advantage is agent readiness appeared first on Digital Content Next.
- AI writing tools don’t always preserve meaningby Michelle Manafy, Editorial Director – DCN on July 14, 2026 at 11:29 am
Generative AI increasingly sits between people as they communicate online. It rewrites posts, improves writing, summarizes articles, and explains conversations before another person reads them. Use of these tools is... The post AI writing tools don’t always preserve meaning appeared first on Digital Content Next.
- The rise of explainers as an audience growth strategyby Michelle Manafy, Editorial Director – DCN on July 2, 2026 at 11:34 am
For years, journalism was all about breaking news, not explaining it. Now it seems that “making sense” of the news, by providing context and answering questions, might just be the... The post The rise of explainers as an audience growth strategy appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Week of July 6 Evening News Ratings: WNT Remains Dominantby mmwachiro on July 17, 2026 at 2:46 pm
ABC World News Tonight grew its lead in the Adults 25-54 demo.
- An Insider’s Look at How Telemundo Scored Viewership Goals During World Cupby mmwachiro on July 17, 2026 at 2:21 pm
Telemundo has ranked as the No. 1 Spanish-language television network for all 30 match days through the quarterfinals.
- Preparation Spreads the Value of the World Cup Across the Entire Sports Marketing Worldby mmwachiro on July 17, 2026 at 11:54 am
The soccer tournament showed how being ready leads to success.
- Turning Sunscreen Into a Lifestyle Brand: Lessons from Roy Fleemanby Eva Kis on July 17, 2026 at 11:48 am
Transforming sunscreen from a functional necessity into an immersive lifestyle brand.
- Legacy Tuna Brand StarKist Picks Tombras to Make Its Mascot a Viral Hitby Chris Cicchiello on July 17, 2026 at 8:47 am
StarKist is banking on the new AOR partnership to bring its brand into the zeitgeist
- Uncovering World Cup Stadium Brand Signage: Missed Opportunity To Score?on July 17, 2026 at 4:35 pm
On-air screen and TV announcers could only refer to the stadiums by their market or city location such as San Francisco Bay Area Stadium, or in the case of AT&T Stadium in Texas, as the Dallas Stadium.
- Social Media Is The Real Winner Of The World Cupon July 17, 2026 at 3:57 pm
Viral organic moments, like the "Viking Row" celebration of Dutch fans going left/right, exploded to the tune of 172 million views on TikTok alone.
- The Bullshit Pulpiton July 17, 2026 at 2:11 pm
If anything good came from last night's pants-on-fire-side-chat, it's that we are becoming increasingly skeptical about disinformation wherever it comes from - both foreign and domestic.
- Amazon Prime Gets Gassy With New Docuserieson July 17, 2026 at 12:00 pm
A new reality docuseries coming to Amazon Prime is either a gas or it stinks.
- Netflix Viewing Hours Hit 97B, Q2 Revenue +13%on July 17, 2026 at 12:55 am
Netflix says total worldwide viewing of its content grew 2% to 97 billion hours in the first six months of 2026 despite competition from the Winter Olympics and World Cup.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Collapse at Netflix Signals the End of Audience Captureby Ted Gioia on July 17, 2026 at 6:52 pm
The most popular strategy in the tech world has stopped working. That's good news for all of us.
- Talking About My Generationby Ted Gioia on July 15, 2026 at 6:25 pm
What do I think about Boomers? Do you really want to know?
- The 10 Greatest Failures of Orson Wellesby Ted Gioia on July 12, 2026 at 6:20 pm
Sometimes misses are as important as hits
- 12 YouTube Videos I'm Enjoying Right Nowby Ted Gioia on July 8, 2026 at 6:08 pm
Today I cover everything from fashion tips to career advice—and also lots of good music
- What You Won't Learn About the Odyssey from a Movieby Ted Gioia on July 6, 2026 at 6:19 pm
Christopher Nolan's film version makes its debut in London today