Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- The next programmatic advantage is agent readinessby Michelle Manafy, Editorial Director – DCN on July 15, 2026 at 11:26 am
Anyone in the media industry can tell you how third-party signal degradation has made traditional ad targeting less reliable. At the same time, AI has made it easier to analyze... The post The next programmatic advantage is agent readiness appeared first on Digital Content Next.
- AI writing tools don’t always preserve meaningby Michelle Manafy, Editorial Director – DCN on July 14, 2026 at 11:29 am
Generative AI increasingly sits between people as they communicate online. It rewrites posts, improves writing, summarizes articles, and explains conversations before another person reads them. Use of these tools is... The post AI writing tools don’t always preserve meaning appeared first on Digital Content Next.
- The rise of explainers as an audience growth strategyby Michelle Manafy, Editorial Director – DCN on July 2, 2026 at 11:34 am
For years, journalism was all about breaking news, not explaining it. Now it seems that “making sense” of the news, by providing context and answering questions, might just be the... The post The rise of explainers as an audience growth strategy appeared first on Digital Content Next.
- DCN’s media industry must reads: week of July 2, 2026by Michelle Manafy, Editorial Director – DCN on July 2, 2026 at 11:27 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of July 2, 2026 appeared first on Digital Content Next.
- Publisher apps become central to audience relationships by Michelle Manafy, Editorial Director – DCN on June 30, 2026 at 11:24 am
Publisher apps play an expanding role in how publishers engage audiences and support subscriber relationships. As apps become a larger part of digital product strategies, publishers increasingly measure how audiences... The post Publisher apps become central to audience relationships appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Marketing Vanguard at Cannes: How Saying No Made Lego Stronger ft. Julia Goldinby Eva Kis on July 15, 2026 at 2:51 pm
How to balance innovation risk with consumer trust and brand authenticity.
- Week of July 6 Morning News Ratings: GMA Recaptures Total Viewers Crownby mmwachiro on July 15, 2026 at 2:33 pm
Today continued to be the No. 1 morning show in the Adults 25-54 demo.
- Why Capital Is Fleeing AdTech at Precisely the Wrong Momentby Tekendra Parmar on July 15, 2026 at 1:11 pm
The capital exists, so does the conviction. What is missing is a model that can price where innovation actually comes from.
- Uber’s Top Ad Exec Kristi Argyilan Joins The Trade Desk as Chief Commercial Officerby Kendra Barnett on July 15, 2026 at 12:00 pm
The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran, joins the popular demand-side platform from Uber, where she helmed
- Code and Theory Hires Harsh Kapadia to Bring Creative Closer to Businessby Chris Cicchiello on July 15, 2026 at 11:44 am
The new group will be tasked with putting creative in business context for clients including Adobe and IBM
- Congratulations, Your SEO Strategy Is Now Competing With A Robot's Favorite Sourceson July 15, 2026 at 3:35 pm
Roughly 85% of brand mentions in AI answers originate from third-party sources rather than a company's own website.
- NFL's 'Casual' Fans Lead All Major Sportson July 15, 2026 at 2:59 pm
S&P says 'casual' sports fans are those who watch less than five hours of sports per week, with 'avid' fans at 10 hours or more and 'moderate' fans at five to 10 hours.
- CIMM Unveils Task Force To Fix 'Gap' Between Kids Media Use, Measurementon July 15, 2026 at 1:00 pm
The announcement comes with the release of a study identifying social, economic, legal and advertising issues, and the role advertisers, media and measurement need to address.
- Selloffs Could Help WBD-Paramount To Overcome Lawsuit: Analyston July 15, 2026 at 12:00 pm
A Paramount-WBD merger will have an overall 28.5% share, in terms of total cable TV network share. Its four-year theatrical business share (2022-25) yields a 27.9% share.
- Celebs Compete To Lose In 'Dumbest' Summer Showon July 15, 2026 at 12:00 pm
A new Fox game show is a throwback to the long-held network-television belief that the lighter the fare, the better it will play in the summer.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Talking About My Generationby Ted Gioia on July 15, 2026 at 6:25 pm
What do I think about Boomers? Do you really want to know?
- The 10 Greatest Failures of Orson Wellesby Ted Gioia on July 12, 2026 at 6:20 pm
Sometimes misses are as important as hits
- 12 YouTube Videos I'm Enjoying Right Nowby Ted Gioia on July 8, 2026 at 6:08 pm
Today I cover everything from fashion tips to career advice—and also lots of good music
- What You Won't Learn About the Odyssey from a Movieby Ted Gioia on July 6, 2026 at 6:19 pm
Christopher Nolan's film version makes its debut in London today
- What Is My American Identity, Really?by Ted Gioia on July 3, 2026 at 6:59 pm
And who gets to decide it?