Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- As AI becomes a news gateway, publishers face a tradeoff
by Rande Price, Research VP – DCN on September 29, 2026 at 11:23 amNews discovery is increasingly moving through intermediaries, and AI is becoming another route. Ofcom’s latest research finds that 21% of UK adults encountered news through an AI app, summary or... The post As AI becomes a news gateway, publishers face a tradeoff appeared first on Digital Content Next.
- Blocking AI bots is not an AI strategy
by Joseph Varvara, VP Sales & Marketing – Supertab on September 28, 2026 at 11:26 amPublishers are being pushed to make increasingly consequential decisions about AI. Allow this crawler. Block that one. License another. Update robots.txt. Protect premium content. Negotiate with an AI platform. Yet... The post Blocking AI bots is not an AI strategy appeared first on Digital Content Next.
- The Google ad tech remedies show why Congress must actby Chris Pedigo, SVP Government Affairs – DCN on September 24, 2026 at 11:33 am
For more than a decade, publishers have been telling policymakers that something is fundamentally wrong with the digital advertising marketplace. Now, after years of antitrust litigation against Google, a federal... The post The Google ad tech remedies show why Congress must act appeared first on Digital Content Next.
- DCN’s media industry must reads: week of September 24, 2026by Michelle Manafy, Editorial Director – DCN on September 24, 2026 at 11:24 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of September 24, 2026 appeared first on Digital Content Next.
- How publishers can capture more value from sports fandom
by Rande Price, Research VP – DCN on September 22, 2026 at 11:29 amYoung audiences divide their attention across more platforms and content formats than any previous generation. Yet their sports interest appears to be growing even as their consumption becomes more fragmented.... The post How publishers can capture more value from sports fandom appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- C-Suite Shocker: David Ellison Adds a Co-CEO for Merged Paramount-WBDby Bill Bradley on September 30, 2026 at 4:47 pm
Ynon Kreiz will join the combined Paramount and WBD to lead alongside Ellison.
- KFC Superfans Prove Their Devotion to Chicken in 30-Minute Game Showby Alison Weissbrot on September 30, 2026 at 3:00 pm
Latest chapter of the "Believe in Chicken" campaign expands into long-form entertainment
- Entries Open for ADWEEK Team Visionary Awards 2027by ADWEEK Staff on September 30, 2026 at 2:53 pm
ADWEEK is currently accepting submissions for the 2027 Team Visionary Awards. A standout campaign or a transformational year of growth can’t be attributed to just one person. It takes a
- When CTV Delivers an Ad, Who’s Actually Watching?by Melissa Ward on September 30, 2026 at 2:09 pm
This post was created in partnership with Viant An ad can reach the right screen and still miss the person watching it. So, how can marketers tell which ads earn
- Runway’s AI Video Agent Creates and Measures Ads Across Platformsby Trishla Ostwal on September 30, 2026 at 1:30 pm
The $5.3 billion startup is launching an agent that creates, versions and analyzes ads across Meta, Google and TikTok.
- HBO's Casey Bloys Named Content Chief Of Paramount, WBD Streamingon September 30, 2026 at 3:28 pm
Bloys is poised to step in following the departure of Cindy Holland, chair of Paramount's D2C business. Bloys is currently chairman/CEO of content for HBO/HBO Max.
- Could AI Create Its Own Messaging - And Air It On Prime Time?on September 30, 2026 at 1:39 pm
Could AI create some brand messaging and find a way to air it on the networks - without permission?
- Aquila Poised To Cross Even More Media: Display, Audio, 'You Name It'on September 30, 2026 at 1:23 pm
The ANA's "cross-media" measurement service plans to expand beyond linear, CTV and online video to include measurement of any and all other media formats, its partners revealed Tuesday at the ANA's Measurement & Analytics Conference.
- Do I Have Your Attention? Studios Vs. Creators: Both Winson September 30, 2026 at 1:00 pm
On YouTube, 63% of YouTube channel sessions from viewers are those from "creators" such as MrBeast, Dude Perfect and Dash Roblox, according to TVision.
- Awards Show Scorecard Asks: Are They Still In Decline?on September 30, 2026 at 12:00 pm
Total viewership declines for TV's major awards shows have slowed in recent years, but the trend is still here.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Most Dangerous Thing in Culture Right Now is Beauty
by Ted Gioia on September 27, 2026 at 7:14 pmA provocative article from the archive (updated and expanded)
- Spammers Teach Me Six Ugly Truths About AI Writing
by Ted Gioia on September 24, 2026 at 8:39 pmAlso details on the new scam targeted at authors
- The 50 Essential Western Films
by Ted Gioia on September 22, 2026 at 6:54 pmIn this final installment of my survey, I cover the turbulent period from 1969 to the present day
- AI-Generated Movie Star Has a Meltdown on TV
by Ted Gioia on September 19, 2026 at 7:32 pmHollywood’s plan to replace people with bots took another blow this week
- My Favorite Philip K. Dick Novels
by Ted Gioia on September 17, 2026 at 7:10 pmHere are seven entry points into the oeuvre of this troubled and troubling sci-fi author