Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- What chatbots reveal about how people actually use newsby Rande Price, Research VP – DCN on February 3, 2026 at 12:27 pm
As AI chatbots become part of everyday information routines, they are reshaping what people expect from news. Some people use chatbots to get fast answers. Others use them to unpack... The post What chatbots reveal about how people actually use news appeared first on Digital Content Next.
- From scale to signal: Why cleaner publisher environments gain valueby Paul Bannister, Chief Strategy Officer – Raptive on February 2, 2026 at 12:26 pm
Programmatic advertising has long been essential to publisher revenue. Unfortunately, it has also posed a challenge to user experience. However, the longstanding trade-off between ad density and revenue is shifting... The post From scale to signal: Why cleaner publisher environments gain value appeared first on Digital Content Next.
- Q4 2025: Rising spend and value-driven choices reshape subscriptionsby Rande Price, Research VP – DCN on January 30, 2026 at 5:15 pm
DCN members can access the full Digital Subscription Tracking Report for Q4 2025 after logging in or registering an account (top right corner). Once logged in, a download button will appear... The post Q4 2025: Rising spend and value-driven choices reshape subscriptions appeared first on Digital Content Next.
- FAST growth has an infrastructure gapby Christy Tanner – Founder, Coraly Partners & Chair, Swerve Sports on January 29, 2026 at 12:36 pm
FAST is scaling faster than the infrastructure designed to support it. Audience adoption is real, advertiser interest is rising, and channels are multiplying but discovery, measurement, and standards remain uneven.... The post FAST growth has an infrastructure gap appeared first on Digital Content Next.
- DCN’s media industry must reads: week of January 22, 2026by Michelle Manafy, Editorial Director – DCN on January 29, 2026 at 12:28 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of January 22, 2026 appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- ‘I Look At Them As Little Vacations’: Matthew McConaughey on Why He Loves Filming Adsby Kathryn Lundstrom on February 3, 2026 at 2:23 pm
From Uber Eats to Salesforce, advertising scratches a different creative itch for the star.
- Here Are the Cable News Ratings for January 2026by mmwachiro on February 3, 2026 at 2:08 pm
Fox News and CNN recorded double-digit growth across the board.
- Blue Square Alliance Shifts Focus Back to Antisemitism at Super Bowlby Alison Weissbrot on February 3, 2026 at 1:50 pm
The 30-second spot explicitly calls out antisemitism after broadening its message to stop “all hate” last year
- Watch TurboTax’s Official Super Bowl LX Ad Starring Oscar-Winner Adrien Brodyby Kendra Barnett on February 3, 2026 at 12:40 pm
The tax filing service cast the award-winning actor as himself—preparing for a role as a TurboTax expert.
- Base44’s Super Bowl Debut Is As Simple As Its App Building Platformby Alison Weissbrot on February 3, 2026 at 11:14 am
Spot forms part of a broader Super Bowl push from parent company Wix.
- Theme Parks Head D'Amaro Moves To Disney CEO In Marchon February 3, 2026 at 4:38 pm
He will replace longtime CEO Bob Iger, who is currently completing his second stint on the job.
- Nielsen Kicks Off New Co-Viewing Effort On Super Bowl Sundayon February 3, 2026 at 2:00 pm
The pilot program features a "new methodology enhancement."
- Charter Shows Rare Q4 Video Gains - What About Long Term?on February 3, 2026 at 2:00 pm
Charter Communications made rare improvement recently in its business by combining its traditional video subscriber business into its more popular streaming-centric business.
- It's Neighbor Against Neighbor In Two Upcoming New Showson February 3, 2026 at 1:00 pm
The neighbors seen in the scripted Peacock series "The 'Burbs" and the HBO Max documentary series "Neighbors" are decidedly at odds.
- Disney Q4 Ad Spend +6% To $3.2Bon February 2, 2026 at 4:04 pm
Entertainment advertising was down 6% to $1.8 billion including advertising from political, Star India and Fubo, Disney had 10% higher growth at its sports platforms to $1.5 billion. Reports suggest the next Disney CEO will likely be Josh D'Amaro, chairman of Disney Parks and Experiences. Disney's board meets this week to decide.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Did I Call the Bubble Top?by Ted Gioia on February 3, 2026 at 8:07 pm
And what happens next?
- I'm Recommending 12 New YouTube Videosby Ted Gioia on February 1, 2026 at 7:10 pm
Let's support indie voices instead of Netflix
- My Warning About AI Music from 1988by Ted Gioia on January 30, 2026 at 7:25 pm
Did I get it wrong or right? You tell me.
- 25 Ways to Destroy a Communityby Ted Gioia on January 28, 2026 at 8:51 pm
Do we really want to live like this?
- 10 Survival Skills in an AI-Controlled Societyby Ted Gioia on January 26, 2026 at 7:01 pm
Why don't they teach these in college?