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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Goals scored: Canada proved news bargaining worksby Jason Kint, CEO – DCN on February 26, 2026 at 12:33 pm
The Olympic hockey gold medals were both determined by bruising 2-1 overtime games. Both between the United States and Canada. Both captivated viewers around the world. And both came down to skill, discipline, and the rules of the game (love ’em or hate... The post Goals scored: Canada proved news bargaining works appeared first on Digital Content Next.
- DCN’s media industry must reads: week of February 26, 2026by Michelle Manafy, Editorial Director – DCN on February 26, 2026 at 12:25 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of February 26, 2026 appeared first on Digital Content Next.
- Today’s TV is more than a mindset. It’s a strategic shiftby Rande Price, Research VP – DCN on February 23, 2026 at 7:14 am
Watching TV no longer describes a single activity or format. It now includes shows, movies, creator videos, short clips, and podcasts consumed across platforms. Audiences move across these formats without changing their... The post Today’s TV is more than a mindset. It’s a strategic shift appeared first on Digital Content Next.
- Making authenticity a competitive edge for publishersby Rich Murphy, CEO, President and Managing Director – Alliance for Audited Media on February 18, 2026 at 12:27 pm
As AI-driven inventory floods the digital ecosystem, advertisers are becoming more selective about where they place budgets. In this environment, publishers that can clearly document who they reach, how engagement... The post Making authenticity a competitive edge for publishers appeared first on Digital Content Next.
- To ensure audiences return, invite one meaningful action earlyby Richard E. Brown, Media Revenue Consultant on February 12, 2026 at 12:33 pm
I have spent the last several months knee-deep in research on product market fit, examining how audience behavior, propensity modeling and product development work together in practice, not theory. My... The post To ensure audiences return, invite one meaningful action early appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- What’s CNN’s Future Under Paramount Skydance?by mmwachiro on February 27, 2026 at 2:33 pm
CNN staffers are reportedly apprehensive following the news that they will be part of Paramount Skydance.
- Why Adidas Originals Brought Samuel L. Jackson and His Superstars Back for Chapter Twoby Rebecca Stewart on February 27, 2026 at 1:05 pm
Marketing boss Annie Barrett wants to build on the 'halo' effect from Jackson's first ads.
- Ads of the Week: 8 Campaigns That Caught Our Eye, From American Eagle to Doveby Brittaney Kiefer on February 27, 2026 at 6:00 am
American Eagle, Liquid Death, Spotify, Dove, and others were behind this week's most notable ads.
- Saucony’s 4-Minute Ad Celebrates the Community in Solo Runningby Lauren Johnson on February 27, 2026 at 6:00 am
The campaign pushes for emotion over performance.
- Show’s Over: Netflix Declines to Up Offer After WBD Chooses Paramount Bid [UPDATED]by Bill Bradley on February 26, 2026 at 4:40 pm
Netflix is out after WBD calls Paramount bid 'superior.'
- Trade Desk's CTV Gross Ad Spend: Competitive Factors?on February 27, 2026 at 4:08 pm
Gross ad-spend growth - media dollars ad clients spend on Trade Desk's platform - shows 11% growth for the full year to $13.4 billion, below many analysts' estimates.
- Ride 'Em Cowboy: CBS 'Marshals' Is Latest 'Yellowstone' Spinoffon February 27, 2026 at 5:00 am
The sprawling saga of the "Yellowstone" Dutton family gets the CBS crime-fighting treatment in a new offshoot of the "Yellowstone" universe.
- Automotive TV Spending Drops 10.8% In Januaryon February 27, 2026 at 3:13 am
"While automakers' TV ad budgets were squarely focused on the NFL Playoffs in January, those games were not the only place to find potential car buyers," iSpot.tv's Stuart Schwartzapfel tells "Marketing Daily."
- 'Bloviator' Update: Nielsen Finds Trump Down 11%on February 26, 2026 at 10:41 pm
Based on final estimate, Trump's SOTU audience has fallen 56% from his first address in 2017 while the bloviating duration of his speeches has risen 53%.
- Netflix Declines Counter, Paramount Nabs WBDon February 26, 2026 at 10:30 pm
Earlier this week, Paramount boosted its per-share cash price to shareholders to $31.00, up from $30.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The New Cool Thing: Being Humanby Ted Gioia on February 26, 2026 at 6:32 pm
The new jobs won't be in coding, but for curators, concierges, caregivers, conversationalists, and other flesh-and-blood alternatives to bots and algorithms.
- In the New Toy Story Movie, Toys Lose Their Jobs to AIby Ted Gioia on February 23, 2026 at 3:24 pm
The tech backlash is now mainstream—and even tech companies are joining in
- How Jeffrey Epstein Became a Public Intellectualby Ted Gioia on February 21, 2026 at 6:53 pm
It's amazing what money can buy nowadays
- 30 Facts about Childhood Today that Will Terrify Youby Ted Gioia on February 19, 2026 at 6:55 pm
Why are we doing this to our kids?
- The Live Music Event That Changed My Lifeby Ted Gioia on February 16, 2026 at 7:06 pm
I met my destiny, and nothing would be the same afterwards