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We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- More video options raise the stakes for premium publishers
by Rande Price, Research VP – DCN on September 1, 2026 at 11:24 amThe boundaries between TV, streaming and social video continue to blur, putting premium publisher inventory into a much broader competitive mix. Advertisers have more options for where and how they... The post More video options raise the stakes for premium publishers appeared first on Digital Content Next.
- Own the moment: How distinctive live coverage earns attention
by Michelle Manafy, Editorial Director – DCN on August 31, 2026 at 11:26 amMajor events offer an opportunity where publishers can anticipate a surge in audience attention. Elections, severe weather, breaking news, and major sporting or cultural events send readers searching for timely... The post Own the moment: How distinctive live coverage earns attention appeared first on Digital Content Next.
- Forget it. Publishers can’t leave Google. That’s a problemby Jason Kint, CEO – DCN on August 27, 2026 at 11:33 am
Reality bites. And the great debate over whether publishers will opt out of Google Search is not reality. In recent months, I’ve watched everyone from Adweek and NiemanLab to The... The post Forget it. Publishers can’t leave Google. That’s a problem appeared first on Digital Content Next.
- DCN’s media industry must reads: week of August 27, 2026by Michelle Manafy, Editorial Director – DCN on August 27, 2026 at 11:24 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of August 27, 2026 appeared first on Digital Content Next.
- UNESCO data makes the economic case for supporting journalismby Michelle Manafy, Editorial Director – DCN on August 25, 2026 at 11:55 am
Journalism is expensive to produce, yet much of the value it creates is easy to take for granted. News competes for attention with social posts, influencers and an expanding supply... The post UNESCO data makes the economic case for supporting journalism appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Jaylen Brown—And His Sneaker Brand, 741—Enter a New Eraby Mark Stenberg on September 2, 2026 at 7:00 pm
The NBA Finals MVP, newly a Philadelphia 76er, hopes to defy the odds in standing up a sustainable athletic apparel company.
- Submissions Open for ADWEEK Agency of the Year: Breakthroughs
by ADWEEK Staff on September 2, 2026 at 2:05 pmThe submission portal for ADWEEK Agency of the Year: Breakthroughs 2027 is now open. New in 2027, ADWEEK Agency of the Year: Breakthroughs will honor the most creative and innovative
- Publicis Lands PepsiCo’s Global Media Business, Withdraws From Coke Pitchby Rebecca Stewart on September 2, 2026 at 2:00 pm
As the CPG unifies its media account under Publicis Groupe, a source told ADWEEK it will withdraw from Coca-Cola’s global media pitch
- Google Won’t Be Forced to Break Up Adtech Biz, Even After Monopoly Rulingby Kendra Barnett on September 2, 2026 at 1:07 pm
Google will not be required to divest key parts of its advertising business, even after a federal court ruled that the tech company operated illegal monopolies in the publisher ad server and ad exchange markets.
- Newman’s Own and the Necessary Balance of Product and Purposeby Eva Kis on September 2, 2026 at 9:12 am
New CMO Mark Anthony Edmonson is moving beyond charity-minded messaging.
- The Next Media Advantage Isn't More Dataon September 2, 2026 at 6:57 pm
We've created is a Frankenstein of data. Technology built for linear television is now being applied to streaming, and that's where things start to break down.
- Wagering TV Ad Spending Surges 40% To $270M YTDon September 2, 2026 at 4:13 pm
Major sports TV events helped boost overall sports betting as well as the loosening of legal restrictions around wagering in many states.
- New Media Spin: More Trump News Channel Attackson September 2, 2026 at 1:42 pm
Publicly clashing with prominent news anchors reinforces Trump's messaging that mainstream media outlets are dishonest and biased against him.
- Who Is The Actor Giving A Great Performance In A Chase Spot?on September 2, 2026 at 12:00 pm
It was a question that even stumped Gemini: Who is the actor in the Chase commercial who is beleaguered by non-human gadgetry until he enters a Chase branch?
- Big Screens, News, Reality Shows Lead Programmatic Ad Gainson September 2, 2026 at 4:00 am
Amazon Fire TV has a leading 37% share of open programmatic ad spend across all streaming screens. For smaller screens, Android dipped to 15% and iOS came in at 6%.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Wendell Berry’s Nine Rules
by Ted Gioia on September 1, 2026 at 4:32 pmI pay tribute to this poet and gadfly, who left us yesterday at age 92, with an article from the archive
- 10 Brutally Honest Predictions on the Future of AI
by Ted Gioia on August 31, 2026 at 7:05 pmForget the hype—here’s what will really happen
- The 3 Bad Types of Humanities Professor
by Ted Gioia on August 28, 2026 at 5:42 pmAnd how to improve cultural education in the current moment
- How Our Leisure Time Got Monetized
by Ted Gioia on August 25, 2026 at 5:30 pmIt wasn’t always like this
- The Best Gospel Music Happening Right Now
by Ted Gioia on August 22, 2026 at 4:53 pmYou don’t need to join the congregation to enjoy these spirited tracks