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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- AI’s promise does not justify using any means to build it
by Jason Kint, CEO – DCN on September 8, 2026 at 7:06 pmThe ends can’t justify the means. This was my major takeaway in reading the Summary Judgement cross-motions filed Friday in rapid fire order by the defendant Big AI companies (OpenAI... The post AI’s promise does not justify using any means to build it appeared first on Digital Content Next.
- DCN’s media industry must reads: week of September 3, 2026by Michelle Manafy, Editorial Director – DCN on September 3, 2026 at 11:29 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of September 3, 2026 appeared first on Digital Content Next.
- Six big publishing lessons from a small media market
by Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon on September 3, 2026 at 11:24 amNew Zealand is a long way from the United States, and much of the rest of the world, both geographically and in terms of the scale of its media market.... The post Six big publishing lessons from a small media market appeared first on Digital Content Next.
- More video options raise the stakes for premium publishers
by Rande Price, Research VP – DCN on September 1, 2026 at 11:24 amThe boundaries between TV, streaming and social video continue to blur, putting premium publisher inventory into a much broader competitive mix. Advertisers have more options for where and how they... The post More video options raise the stakes for premium publishers appeared first on Digital Content Next.
- Own the moment: How distinctive live coverage earns attentionby Michelle Manafy, Editorial Director – DCN on August 31, 2026 at 11:26 am
Major events offer an opportunity where publishers can anticipate a surge in audience attention. Elections, severe weather, breaking news, and major sporting or cultural events send readers searching for timely... The post Own the moment: How distinctive live coverage earns attention appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- New Hyundai Campaign Casts Childhood Cancer Survivors As Warriors
by Andrea Michelson on September 8, 2026 at 10:44 pmThe automaker's 28-year-old Hyundai Hope on Wheels initiative is expanding, emphasizing courage and putting the kids before the cars.
- Samsung U.S. Marketing Chief Allison Stransky to Join Boston Beer Co. as CMOby Ryan Joe on September 8, 2026 at 6:24 pm
Samsung U.S. CMO Allison Stransky will become CMO of The Boston Beer Co. on Oct. 12.
- Accenture Fills Vacant CMO Post with Veteran Technology Marketer Emma Chalwinby Robert Klara on September 8, 2026 at 4:42 pm
CEO Julie Sweet welcomes Chalwin as a "proven growth leader."
- Kitchen Table Finances: Intuit on AI and Everyday Money Managementby Eva Kis on September 8, 2026 at 2:47 pm
Mark Notarainni the three marketing and technology elements redefining consumer financial empowerment.
- How to Modernize Marketing in a Legacy Industry With Danielle Wuschke Paige of Nixon Peabodyby Eva Kis on September 8, 2026 at 2:21 pm
Why great B2B marketing thrives on complexity.
- X Pushes Native Video Program With 'Inside The NFL' Anniversaryon September 8, 2026 at 7:36 pm
X is furthering its year-old "Originals" video program with a launch celebrating the National Football League's 50th anniversary of "Inside the NFL," showing unseen footage and behind-the-scenes coverage of weekly games.
- Consumers Are Seeing AI Everywhere And Facebook Is Taking The Blameon September 8, 2026 at 6:17 pm
For all of its sophistication in audience targeting, Meta's next challenge may be convincing users that advertised products exist somewhere outside a server farm.
- Are Sports Wagering And Prediction Markets Going Too Far?on September 8, 2026 at 2:28 pm
Prediction markets Kalshi and Polymarket don't have the NFL's seal of approval to use the league logo in their marketing and advertising during live NFL game coverage. Sports-wagering companies DraftKings and FanDuel have that.
- Summer Box Office Gets A Brand New Day, Sets Record $4.8Bon September 8, 2026 at 12:42 pm
Total year-to-date box-office revenue is up 21% to $7.3 billion (through Sept. 8) vs. the year-earlier period. National TV ad spend is down 15% to $457.4 million (through Sept. 6), according to estimates from iSpot.
- To Animate Or Not To Animate: That Is The 'Dang!' Questionon September 8, 2026 at 12:00 pm
One animated sight gag in the first episode of "Dang!" involved a rat humping a cockroach.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Amazon is Polluted
by Ted Gioia on September 6, 2026 at 7:19 pmAnd I'm not talking about a river in South America
- YouTube Videos I’m Recommending Right Now
by Ted Gioia on September 4, 2026 at 8:18 pmHere’s a big batch of 14 recent videos. These are keepers.
- Wendell Berry’s Nine Rules
by Ted Gioia on September 1, 2026 at 4:32 pmI pay tribute to this poet and gadfly, who left us yesterday at age 92, with an article from the archive
- 10 Brutally Honest Predictions on the Future of AI
by Ted Gioia on August 31, 2026 at 7:05 pmForget the hype—here’s what will really happen
- The 3 Bad Types of Humanities Professor
by Ted Gioia on August 28, 2026 at 5:42 pmAnd how to improve cultural education in the current moment