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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Inside TIME’s rollout of its TIMEAI interactive agentby Esther Kezia Thorpe – Media Reporter on April 16, 2026 at 11:34 am
TIME has been an industry leader in pursuing content licensing deals with companies like OpenAI and Perplexity. These ensure that the publisher’s content is cited and attributed, as well as... The post Inside TIME’s rollout of its TIMEAI interactive agent appeared first on Digital Content Next.
- DCN’s media industry must reads: week of April 16, 2026by Michelle Manafy, Editorial Director – DCN on April 16, 2026 at 11:23 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of April 16, 2026 appeared first on Digital Content Next.
- How the shift from audiences to fans drives media valueby Suzanne S. LaPierre – Independent Media Reporter on April 14, 2026 at 12:11 pm
The most valuable audiences behave like fans. They spend more time, engage more deeply, and are more willing to pay, making them critical to growth strategies across subscriptions, advertising, and... The post How the shift from audiences to fans drives media value appeared first on Digital Content Next.
- The new publisher challengeby John Nardone – CEO, JWX on April 13, 2026 at 11:23 am
Publishers have been under the gun for 25 years. The transition to the digital age forced media companies to adapt again and again to evolving consumer habits and changing technology.... The post The new publisher challenge appeared first on Digital Content Next.
- The publisher’s playbook for the Google Zero eraby Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon on April 9, 2026 at 11:34 am
For many media organizations, the threat of “Google Zero” is increasingly becoming a reality. Between November 2024 and November 2025, traffic from Google Search to more than 2,500 sites in... The post The publisher’s playbook for the Google Zero era appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- WPP Restructures Commerce Expertise Into One Teamby Lauren Johnson on April 22, 2026 at 6:00 am
The creation of WPP Commerce is the first step in the holding company's two-year turnaround plan.
- EDO Strikes Back Against iSpot By Offering TV Intelligence Data For Freeby Kendra Barnett on April 22, 2026 at 6:00 am
Ahead of Upfronts, EDO is giving away data that other rivals charge for in a new move to undercut iSpot
- Tim Cook Grew Apple by Reducing Its Ambitionby Ryan Joe on April 21, 2026 at 2:35 pm
There is more to Apple than just being profitable, and you can argue the trajectory that Steve Jobs created accounts for a lot of Tim Cook's “success.”
- EXCLUSIVE: Mars Petcare’s CGO Najoh Tita-Reid is Exiting to Pursue Career in AIby Kendra Barnett on April 21, 2026 at 12:08 pm
The executive, who helped reconfigure Mars’ agency roster and implement AI-focused marketing frameworks, will depart in Q4.
- Every Brand Needs An Enemyby ADWEEK Staff on April 21, 2026 at 11:57 am
Every brand needs a competitor you choose to benchmark against and beat.
- YouTube Expands Likeness Detection To Celebrities, Talent Agencieson April 21, 2026 at 6:10 pm
YouTube is expanding its automated likeness detection initiative from a small group of journalists and civic leaders to entertainment industry accounts, including talent agencies, management companies, and the celebrities they represent.
- BMW, PepsiCo, IPG Mediabrands, Saatva, Northwell Health, Lead Insights at our TV & Video Insider Summiton April 21, 2026 at 6:00 pm
At our TV & Video Summit in New Orleans, leaders from BMW, PepsiCo, Saatva, Northwell Health, IPG Mediabrands shared insights on celebrity campaigns, smarter data strategies, Olympics advertising, fandom-driven video content, and AI efficiency.
- Oprah To Receive Cannes LionHeart Award At This Creative Festivalon April 21, 2026 at 2:30 pm
It celebrates an industry luminary who has driven positive and lasting change throughout their career.
- Define YouTube's Brand: More A Premium Streamer?on April 21, 2026 at 12:00 pm
On the back of YouTube's NFL Sunday Ticket package of out-of-market games, it is angling to grab five exclusive NFL regular-season games, according to reports.
- New Relentlessly Sad Drama Typifies TV Content Todayon April 21, 2026 at 12:00 pm
I have written a number of times that much of the dramatic TV landscape today can be described as the saddest place on Earth.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The 10 Most Popular Articles from The Honest Broker (2021-2026)by Ted Gioia on April 21, 2026 at 6:38 pm
In celebration of my fifth anniversary on Substack
- Did Streaming Subscription Prices Just Hit the Wall?by Ted Gioia on April 18, 2026 at 7:04 pm
Consumers have learned three winning strategies for defeating subscription fatigue.
- Blues Legend Robert Johnson Like You've Never Heard Him Beforeby Ted Gioia on April 16, 2026 at 6:06 pm
I'm recommending these 12 new YouTube videos
- How to Be a Serious Readerby Jared Henderson on April 13, 2026 at 6:31 pm
Henry Oliver on developing literary taste in an age of TV binge-watching and dumbed-down mass culture
- The Ten Commandments of the New AI Religionby Ted Gioia on April 9, 2026 at 9:56 pm
This is the creepy creed of our time