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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Flip it: why vertical video matters to media businessesby Michelle Manafy, Editorial Director – DCN on August 13, 2026 at 11:34 am
For as long as vertically-oriented video has been popular on smartphones, media businesses have been testing their potential. The format has proven to be popular for communication, entertainment, and increasingly... The post Flip it: why vertical video matters to media businesses appeared first on Digital Content Next.
- DCN’s media industry must reads: week of August 13, 2026by Michelle Manafy, Editorial Director – DCN on August 13, 2026 at 11:22 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of August 13, 2026 appeared first on Digital Content Next.
- Spending climbs but consumers shift subscriptions toward value by Michelle Manafy, Editorial Director – DCN on August 10, 2026 at 2:07 pm
DCN’s Q2 2026 Digital Subscription Tracking Report shows that the U.S. digital subscription marketplace continues to evolve as consumers actively manage their subscription portfolios rather than simply adding more services.... The post Spending climbs but consumers shift subscriptions toward value appeared first on Digital Content Next.
- Advertising’s year of the better betby Michelle Manafy, Editorial Director – DCN on August 10, 2026 at 11:22 am
The biggest move in the market this past year wasn’t a bigger budget, it was a better bet. And for the platforms and publishers competing for that budget, understanding where... The post Advertising’s year of the better bet appeared first on Digital Content Next.
- A framework for turning audience data into actionby Michelle Manafy, Editorial Director – DCN on August 6, 2026 at 11:33 am
News organizations collect enormous amounts of audience intelligence, but they often lack a consistent way to translate that evidence into coordinated organizational action. Every day, audience, product, marketing and revenue... The post A framework for turning audience data into action appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Meta’s AI Cloud Ambitions Face Cost and Trust Pressuresby Trishla Ostwal on August 13, 2026 at 11:17 am
Renting its compute is an enticing revenue stream, but challenges include building trust with a new batch of customers
- Marketing Vanguard at Cannes: Saying No Is the New Power Move ft. Mainardo de Nardis & Rani Al Hajjiby Eva Kis on August 13, 2026 at 10:02 am
The best marketers are doing less—and they don’t pay for attention.
- Before Betting on a New Flavor, Oreo Is Letting Consumers Chooseby Robert Klara on August 13, 2026 at 10:00 am
Customers vote on a special flavor to be introduced to stores next year
- The Premier League Looks to Score World Cup Audiences With US Campaignby mmwachiro on August 13, 2026 at 9:00 am
The Premier League wants American soccer fans to know 'It's All Here.'
- Zillow Teams Up With Pinterest to Target People House Huntingby Lauren Johnson on August 13, 2026 at 8:01 am
The company is the first to open up housing-intent data to Pinterest’s ad product.
- Your TV's Home Screen Is New Gatekeeper, And Advertisers Better Get Used To Iton August 13, 2026 at 4:07 pm
Smart TVs are rapidly becoming television's default viewing environment, making the home screen a valuable bridge between consumers and the sprawling collection of streaming services competing for their attention.
- BBDO New York, SAP Counter AI Fears With 'Better' Optionson August 13, 2026 at 3:00 pm
The "Beginning of Better" campaign illustrates the advantages of progress, despite fears.
- CTV Growth? Social, Search Are In Its Sightson August 13, 2026 at 1:00 pm
One analyst questions whether CTV-focused DSP platforms can pull money away from social and search. CTV platforms - and social and search - continue to see rapid growth. How long can this continue?
- New CBS Vampire Sitcom Comes Out Of The 'Shadows'on August 13, 2026 at 12:00 pm
A family of sitcom vampires coming to CBS this fall arrives only two years after the last vampire family left FX.
- 'Authenticated' Ads Wins Over 'Deal ID'on August 13, 2026 at 12:00 pm
Unlike authenticated or content IDs, a 'Deal ID' SSP or publisher code does not offer what other signals provide, leading to uncertain results for media agencies, according to research from Peer39,
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Reese Witherspoon and Meby Ted Gioia on August 12, 2026 at 7:17 pm
Will I join her on the red carpet some day?
- Great New Music I'm Recommending Right Nowby Ted Gioia on August 10, 2026 at 6:45 pm
Ten recent albums of outstanding merit
- Is a Multibillion-Dollar Company Smarter than a 6th Grader?by Ted Gioia on August 6, 2026 at 10:26 pm
And other dispatches from the culture wars
- How to Lose $35 Billion with Philosophyby Ted Gioia on August 4, 2026 at 7:17 pm
We've come a long way from Plato and Aristotle
- How I Became the Honest Brokerby Ted Gioia on August 2, 2026 at 4:52 pm
I share my origin story