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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- The publisher’s playbook for the Google Zero eraby Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon on April 9, 2026 at 11:34 am
For many media organizations, the threat of “Google Zero” is increasingly becoming a reality. Between November 2024 and November 2025, traffic from Google Search to more than 2,500 sites in... The post The publisher’s playbook for the Google Zero era appeared first on Digital Content Next.
- DCN’s media industry must reads: week of April 9, 2026by Michelle Manafy, Editorial Director – DCN on April 9, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of April 9, 2026 appeared first on Digital Content Next.
- Gen Z values news, but expects clarity and relevanceby Suzanne S. LaPierre – Independent Media Reporter on April 7, 2026 at 12:23 pm
Engaging Gen Z is vital to the long-term stability of the news industry and to sustaining an informed public. A new Reuters Institute report distills research on people aged 18–24,... The post Gen Z values news, but expects clarity and relevance appeared first on Digital Content Next.
- Turning AI content usage into revenueby Joseph Varvara, VP Sales & Marketing – Supertab on April 6, 2026 at 12:33 pm
As AI systems increasingly access digital content, publishers are entering a new commercial reality. Content is being consumed in ways that often sit outside traditional channels such as search, social,... The post Turning AI content usage into revenue appeared first on Digital Content Next.
- How media leaders are rethinking SEO in the age of AIby Jessica Patterson – Independent Media Reporter on April 2, 2026 at 11:32 am
Referral traffic has shifted over the last 12 months and media executives can’t afford to ignore the implications. AI Overviews intercept a growing share of user queries, resulting in zero-click... The post How media leaders are rethinking SEO in the age of AI appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- EXCLUSIVE: Soccer Media Startup Footballco Wants to Own New York’s World Cup Summerby Mark Stenberg on April 9, 2026 at 1:24 pm
With House of Goal, its two-week activation in Brooklyn, the global brand aims to introduce itself to U.S. fans while turning a seven-figure revenue.
- The Art of Making Fintech Cool With Catherine Ferdon of Coinbaseby Eva Kis on April 9, 2026 at 1:04 pm
Redefining crypto through bold marketing.
- Code in OpenAI’s Ads Manager Suggests the Company Is Building Conversion Tracking Into ChatGPTby Trishla Ostwal on April 9, 2026 at 12:56 pm
ADWEEK reviewed OpenAI's ads manager and found infrastructure for conversion-based campaigns and expanded performance-based metrics.
- Disney Reportedly Planning First Large Layoff Under New CEOby Bill Bradley on April 9, 2026 at 12:11 pm
Disney could lay off 1,000 employees, with many of those cuts affecting the marketing department.
- Less Soccer, More Feeling: The 5 Creative Principals Guiding Coca-Cola’s World Cup Playbookby Brittaney Kiefer on April 9, 2026 at 11:36 am
The team behind Coca-Cola's biggest marketing push reveals its creative approach
- Prediction Markets: Networks Needing Transparency About How This Works?on April 9, 2026 at 3:17 pm
Prediction platform Kalshi has now struck a sponsorship-content deal with Fox Corp. for Fox News Channel, Fox Business, Fox Weather and Fox Nation - adding to its list of other network deals.
- The Media-Buying Singularity Is Almost Here: Upfront 2031-32on April 9, 2026 at 2:54 pm
It's been a year since I first began asking industry execs to predict how much ad spending will be targeting AI agents in five years. Here's what they're saying now.
- 'Malcolm in the Middle' Gets Updated In New Hulu Serieson April 9, 2026 at 12:00 pm
In "Malcolm in the Middle: Life's Still Unfair," the lives of Malcolm and his family are seen 10 years after we last saw them.
- Automotive TV Spending Falls 31% In Marchon April 8, 2026 at 11:23 pm
"March was dominated by basketball, and auto advertisers were front-and-center with it," iSpot.tv's Stuart Schwartzapfel tells "Marketing Daily."
- Jeff Shell Leaves Paramount In Quick Exiton April 8, 2026 at 10:41 pm
Paramount President Jeff Shell is departing after whistleblower R.J. Cipriani alleged Shell breached SEC rules by leaking confidential details about a $7.7 billion UFC deal. Paramount executive
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Tells Us What You're Doingby Ted Gioia on April 7, 2026 at 7:18 pm
Today is open mic day at The Honest Broker
- How to Read the Great Books in 52 Weeksby Ted Gioia on April 5, 2026 at 7:30 am
A conversation on my humanities reading program
- New Music Is Slowly Dyingby Ted Gioia on April 2, 2026 at 7:28 pm
It's getting murdered by its own caretakers
- I'm Recommending 14 New Albumsby Ted Gioia on April 1, 2026 at 7:41 pm
Here are some of my favorite recordings of 2026 (so far)
- Everything You Expect Is Missing in 'Project Hail Mary'by Ted Gioia on March 30, 2026 at 3:50 am
And that's for the better