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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- What newsroom leaders say matters most in AI adoptionby Jessica Patterson – Independent Media Reporter on February 9, 2026 at 12:24 pm
Publishers enter 2026 facing unrelenting pressure to innovate with generative AI, colliding with the need to protect editorial standards and audience trust. As AI slop floods the media ecosystem, publishers... The post What newsroom leaders say matters most in AI adoption appeared first on Digital Content Next.
- How to tackle the three tensions defining media in 2026by Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon on February 5, 2026 at 12:31 pm
For media companies, the start of a new year is an opportunity to take stock of the big trends and reassess priorities for the year ahead. AI inevitably looms large... The post How to tackle the three tensions defining media in 2026 appeared first on Digital Content Next.
- DCN’s media industry must reads: week of February 5, 2026by Michelle Manafy, Editorial Director – DCN on February 5, 2026 at 12:24 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of February 5, 2026 appeared first on Digital Content Next.
- What chatbots reveal about how people actually use newsby Rande Price, Research VP – DCN on February 3, 2026 at 12:27 pm
As AI chatbots become part of everyday information routines, they are reshaping what people expect from news. Some people use chatbots to get fast answers. Others use them to unpack... The post What chatbots reveal about how people actually use news appeared first on Digital Content Next.
- From scale to signal: Why cleaner publisher environments gain valueby Paul Bannister, Chief Strategy Officer – Raptive on February 2, 2026 at 12:26 pm
Programmatic advertising has long been essential to publisher revenue. Unfortunately, it has also posed a challenge to user experience. However, the longstanding trade-off between ad density and revenue is shifting... The post From scale to signal: Why cleaner publisher environments gain value appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- EXCLUSIVE: AI Chatbots Rank the Top Super Bowl Ads—and Leave Out Big Techby Trishla Ostwal on February 9, 2026 at 3:52 pm
Analysis from Emberos shows consumer brands dominated chatbot recall after the game, with AI models differing by as much as 30% in how they interpreted the same ads.
- ChatGPT Gets Ads: Omnicom, WPP, and Dentsu Line Up Brands for OpenAI Pilotby Trishla Ostwal on February 9, 2026 at 3:48 pm
OpenAI’s decision reflects both the competitive pressures AI companies face, as well as the financial reality of supporting massive use at scale.
- Bad Bunny’s Super Bowl Spectacle Showcased the Unifying Force of Cultureby Rebecca Stewart on February 9, 2026 at 3:35 pm
What brands can learn from the collective response to Benito's halftime show.
- Super Bowl 2026 Was Packed With Celebrities, but Not as Many as Expectedby Lauren Johnson on February 9, 2026 at 3:23 pm
62% of ads in Super Bowl 60 featured top talent.
- How Doritos and Ulta Used TikTok Clubhouse As a Super Bowl Second-Screen Power Playby Audrey Kemp on February 9, 2026 at 3:14 pm
As Super Bowl advertising becomes less about a single TV moment and more about real-time cultural participation, brands are increasingly investing in influence that plays out off of the broadcast.
- Nielsen Confirms Pilot Of New Multi-Viewer Live Event Watermarkon February 9, 2026 at 5:21 pm
During Super Bowl LX, Nielsen launched a pilot wearable device that tracks co-viewing of major live TV events. A watermark or tone audible to the wearable device, not audible to the person wearing it, could bring up the question of technical accuracy.
- TV Station Stocks Rise: $6.2B Nexstar-Tegna Deal Going Ahead?on February 9, 2026 at 4:19 pm
President Trump appears to reverse his opinion about the deal saying "there will be more competition" for TV news.
- 'Miniature Wife,' Strangest Show At May Upfronts, Coming In Aprilon February 9, 2026 at 1:00 pm
It was the kookiest TV show concept of last spring's Upfronts and now, "The Miniature Wife" has a premiere date.
- AI For Legacy Media: The Good, The Bad, And The Emotionalon February 9, 2026 at 11:00 am
AI could be used to identify viewers who are bored or disinterested in content. It could also offer a personalized "shoppable" TV moment for products and services.
- Focus Shifts From Super Bowl To Olympicson February 8, 2026 at 10:26 pm
Ralph Lauren, Starbucks and Honda are among the brands activating around the Games in various ways.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- My Favorite Music for Meditationby Ted Gioia on February 9, 2026 at 7:32 pm
Ten hours of trance-inducing music
- What I Learned from Binge-Watching Cowboy Moviesby Ted Gioia on February 7, 2026 at 7:50 pm
I hated cowboys when I was a youngster. But then something changed.
- Did I Call the Bubble Top?by Ted Gioia on February 3, 2026 at 8:07 pm
And what happens next?
- I'm Recommending 12 New YouTube Videosby Ted Gioia on February 1, 2026 at 7:10 pm
Let's support indie voices instead of Netflix
- My Warning About AI Music from 1988by Ted Gioia on January 30, 2026 at 7:25 pm
Did I get it wrong or right? You tell me.