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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Social media laws should focus on social mediaby Chris Pedigo, SVP Government Affairs – DCN on March 19, 2026 at 11:33 am
In California, jurors heard testimony that echos far beyond the courtroom as a warning for the digital age. In a major social media liability case that concluded last week families... The post Social media laws should focus on social media appeared first on Digital Content Next.
- DCN’s media industry must reads: week of March 19, 2026by Michelle Manafy, Editorial Director – DCN on March 19, 2026 at 11:21 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of March 19, 2026 appeared first on Digital Content Next.
- Inclusion in AI answers is becoming a discovery advantageby Rande Price, Research VP – DCN on March 17, 2026 at 11:24 am
As generative AI reshapes how people explore products and information, brands and publishers that appear inside AI-generated answers gain influence over consumer choices and purchase journeys. A new form of search... The post Inclusion in AI answers is becoming a discovery advantage appeared first on Digital Content Next.
- Speed vs. accuracy: Journalism’s ethical balancing actby Naomi Owusu, CEO and Co-founder – Tickaroo on March 16, 2026 at 11:27 am
The pressure to publish first has always existed in journalism. What has changed is the pace at which decisions are made. In today’s digital-first newsrooms, journalists often report live, publish... The post Speed vs. accuracy: Journalism’s ethical balancing act appeared first on Digital Content Next.
- Publishers rethink YouTube strategy as search traffic erodesby Chris M. Sutcliffe – Independent Media Reporter on March 12, 2026 at 11:33 am
Media businesses have had a love-hate relationship with YouTube. As a competitor for ad revenue, it has been a thorn in their sides. But as an audience development and discovery... The post Publishers rethink YouTube strategy as search traffic erodes appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- As AI Fuels In-Housing Surge, Agency Execs Take The Entrepreneurial Pathby Audrey Kemp on March 19, 2026 at 1:44 pm
New survey data shows AI is pushing brands to take creative in-house, while agency talent strike out on their own
- Week of March 9 Morning News Ratings: Morning Shows See Declinesby mmwachiro on March 19, 2026 at 1:34 pm
Today remains No. 1.
- 5 Questions for… CNBC’s Morgan Brennan on New Show, Morning Callby mmwachiro on March 19, 2026 at 12:02 pm
EXCLUSIVE: Brennan's new show debuts on Monday, March 23, at 5 am ET.
- The Power of Founder-Led Brandsby Melissa Ward on March 19, 2026 at 10:17 am
This post was created in partnership with SolComms Authentic founder-led brands that are mission-driven and customer-focused have an edge in today’s competitive landscape. That is, if they can stay grounded
- What Marketers Can Do to Improve the Fragmented Patient Journeyby Melissa Ward on March 19, 2026 at 10:17 am
This post was created in partnership with PulsePoint AI and digital search are fundamentally changing the patient journey. Before a patient even sees a doctor, they have often encountered a
- Agents Planned, Executed Entire Ad Campaign, Companies Share Resultson March 19, 2026 at 3:45 pm
As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into how it works.
- Disney+ Is Company's 'Digital Centerpiece,' New CEO Sayson March 19, 2026 at 3:40 pm
Incoming CEO Josh D'Amaro said Disney+ would essentially be a "portal" for Disney's entire ecosystem, aligning the "One Disney" philosophy with the goal to create a direct line between new digital experiences and physical experiences with Disney theme parks. This includes bringing video interactive gaming and "vertical" short-form video into Disney+.
- ANA Finds Principal Buying Continues To Grow, Except For Digitalon March 19, 2026 at 12:46 pm
Following up on its 2024 benchmark study on principal media buying, the Association of National Advertisers has released a new one showing the practice has become far more prevalent among big advertisers.
- As D'Amaro Steps In, Big Changes Ahead For Disney - Including Linear TV?on March 19, 2026 at 12:00 pm
New CEO Josh D'Amaro may need to revisit the idea of selling/spinning off Disney's cable TV networks - including ESPN.
- New Western Series Is Right On Brand For Hallmarkon March 19, 2026 at 12:00 pm
In Hallmark's "Hope Valley: 1874," never is heard a four-letter word, and the clothes are unsoiled all day.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Shock of the Oldby Ted Gioia on March 18, 2026 at 6:09 pm
What happens when everything is a reboot?
- Why Read the Classic Books?by Jared Henderson on March 16, 2026 at 5:00 pm
An Interview with Naomi Kanakia
- Can a 100-Year-Old Mouse Save Disney?by Ted Gioia on March 13, 2026 at 5:53 pm
And other recent jottings in my journal
- AI Actress Tilly Norwood Drops a Video—and It's Cringe on Steroidsby Ted Gioia on March 10, 2026 at 10:16 pm
"At least Skynet was honest about trying to erase humanity..."
- Is Spotify Enabling Massive Impersonation of Famous Jazz Musicians?by Ted Gioia on March 9, 2026 at 6:07 pm
How did trumpet legend Nat Adderley become a white guy playing with a three-handed bassist?