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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Agentic buying shouldn’t repeat the Ad Tech Tax
by Andy Sharkey, VP of Product – Optable on November 2, 2026 at 12:29 pmIn 2020, DCN reported on a study that put a number on what many publishers had long suspected. ISBA and PwC traced programmatic spend from advertiser to publisher and found... The post Agentic buying shouldn’t repeat the Ad Tech Tax appeared first on Digital Content Next.
- What Substack reveals about platforms and audience loyaltyby Rande Price, Research VP – DCN on November 2, 2026 at 12:26 pm
Unlike search and social platforms, Substack enables writers to build direct subscriber relationships through its publishing and email infrastructure. But its evolution also raises a broader question for publishers building... The post What Substack reveals about platforms and audience loyalty appeared first on Digital Content Next.
- The apple tree strategy for smarter customer acquisitionby Richard E. Brown, Media Revenue Consultant on October 29, 2026 at 11:41 am
Early in my career, after presenting a product launch plan that emphasized the total addressable market to our board and leadership team, my CFO, who had become a mentor, stopped... The post The apple tree strategy for smarter customer acquisition appeared first on Digital Content Next.
- DCN’s media industry must reads: week of October 29, 2026by Michelle Manafy, Editorial Director – DCN on October 29, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of October 29, 2026 appeared first on Digital Content Next.
- Why publishers need to look beyond traffic and pageviews
by Sharon Profis, SVP Audience Strategy – Raptive on October 26, 2026 at 11:26 amPublishers have long known that the best strategy for traffic growth is simple: focus on what you can control. But lately, with “Google Zero” cannibalizing clicks and search behavior shifting... The post Why publishers need to look beyond traffic and pageviews appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Mark Green, Droga5 global CEO and The Monkey Co-Founder, Dies at 53by Chris Cicchiello on November 2, 2026 at 2:01 pm
Considered a “visionary” among peers, he will be remembered for his legacy to the Australian ad world and his humor
- Perion Exits Nasdaq in $420M Sale to India’s Affle as Open-Web Squeeze Continuesby Kendra Barnett on November 2, 2026 at 1:38 pm
Affle is buying Perion for $420 million, but once Perion’s cash is stripped out it’s paying under $200 million for the business, the latest open-web adtech exit at a bargain price.
- Ahead of Midterm Elections, Murdoch Acknowledges Fox News Ratings Strugglesby mmwachiro on November 2, 2026 at 12:37 pm
Political ad spend across Fox Corp. reached $350 million, a record for a midterm election period.
- Creator Agency LV8 Merges With Sister Firm Mirage, Raises ‘High Eight Figures’by Mark Stenberg on November 2, 2026 at 12:00 pm
Griffin Haddrill, who founded both agencies, plans to use the capital for acquisitions as brand and creator services converge.
- Publicis Closes $2.2 Billion LiveRamp Deal: ‘We Aren’t Worried About Competitors Leaving’by Alison Weissbrot on November 2, 2026 at 11:45 am
CEO Arthur Sadoun told ADWEEK Publicis will welcome rivals ‘with open arms’.
- Midterms, World Cup Drive Fox's 47% Quarterly Ad-Spend Spikeon November 2, 2026 at 5:03 pm
Fox advertising soared 60% to $1.7 billion for its broadcast TV networks and stations, driven by high World Cup and midterm political advertising spending.
- Seth Rogen Discovers Pimple Patches At 'Sethphora'on November 2, 2026 at 3:33 pm
"We All Sephora" was created by GUT New York. The campaign is rolling out across CTV, linear television, streaming and social.
- Perion Acquired By AI-Led Mobile Ad Companyon November 2, 2026 at 2:43 pm
The acquisition enables Affle to expand globally through new ad channels including retail screens and CTV and to extend advertisers' reach, using Affle's AI-driven consumer intelligence to improve audience targeting, reduce digital ad fraud, and accelerate user conversions.
- AI Rewrites Creator Economy - Will Hollywood Producers Be Left Behind?on November 2, 2026 at 2:00 pm
Could content from AI-generated sources become a hit TV show or blockbuster movie?
- NBC Hospital Comedy Takes A Few Shots At 'The Pitt'on November 2, 2026 at 1:00 pm
"The Pitt" gets a shout-out and a takedown in "St. Denis Medical," NBC's one-camera hospital comedy starting its third season Monday night.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- My 10 Rules for Public Speaking
by Ted Gioia on October 31, 2026 at 7:41 pmIn this article from the archive, I share my best tips for oratorical success
- Is the Music Business Collapsing?
by Ted Gioia on October 27, 2026 at 8:00 pmThe major labels made seven big mistakes—and are now paying the price
- 42 Milestones in the History of Conversation
by Ted Gioia on October 25, 2026 at 8:04 pmFrom the Burning Bush to ChatGPT
- Don’t Monetize Me, Bro!
by Ted Gioia on October 22, 2026 at 5:22 pmAnd Ted learns what’s inside his Amazon profile
- 14 YouTube Videos I’m Recommending Right Now
by Ted Gioia on October 20, 2026 at 3:46 amHere's what I've been watching lately.