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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- As streaming consolidates, content no longer differentiatesby Rande Price, Research VP – DCN on March 31, 2026 at 11:26 am
As 2026 unfolds, the streaming business is consolidating even as investment in content expands, leading to more than a bit of audience confusion. That is a problem for streamers seeking... The post As streaming consolidates, content no longer differentiates appeared first on Digital Content Next.
- Why pre-sales determines how well revenue will scaleby Michele Bavitz, VP Growth – Theorem on March 30, 2026 at 11:23 am
Pre-sales in advertising operations shapes how quickly revenue converts and how reliably it holds through execution. Effectively managed, it becomes a determining factor in how efficiently revenue can be generated... The post Why pre-sales determines how well revenue will scale appeared first on Digital Content Next.
- How The Wall Street Journal is reaching the next generation on TikTokby Kelcie Pegher, Social Strategy Editor –The Wall Street Journal on March 26, 2026 at 11:36 am
The Wall Street Journal recently surpassed 1 million followers on TikTok. We didn’t hit this milestone by chasing viral hits, but by blending what works on the platform with what... The post How The Wall Street Journal is reaching the next generation on TikTok appeared first on Digital Content Next.
- DCN’s media industry must reads: week of March 26, 2026by Michelle Manafy, Editorial Director – DCN on March 26, 2026 at 11:29 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of March 26, 2026 appeared first on Digital Content Next.
- When it comes to bias, systems matter more than opinionsby Rande Price, Research VP – DCN on March 24, 2026 at 11:26 am
Concerns about media bias tend to focus on journalists themselves—their politics, perspectives, and potential influence on coverage. That assumption has shaped everything from public criticism to internal newsroom safeguards. But... The post When it comes to bias, systems matter more than opinions appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- ‘Letting Cam Be Cam’: How Brands Can Work With Athlete Creators Like Cam Newtonby mmwachiro on March 31, 2026 at 2:04 pm
Cam Newton knows that he can command influence and attention. Now, he's making advertisers listen.
- Virtual Vanguard Recap: David Sableby Liz Kneebone on March 31, 2026 at 11:23 am
In our latest Virtual Vanguard with David Sable, the discussion examined what’sactually happening inside the consolidation machine—and more important, what CMOscan do to protect their brands’ creative output and strategic
- EXCLUSIVE: Yahoo Moves Downmarket With DSP Performance Pushby Kendra Barnett on March 31, 2026 at 11:06 am
A wave of new features targets the mid-market advertisers that DSPs like DV360 and The Trade Desk have long dominated.
- Ray Media Advisory Wants To Fix Agency-Client Relationships Before They Breakby Alison Weissbrot on March 31, 2026 at 9:00 am
New Partnership Accelerator proactively addresses tensions and pressures before things go south
- Verizon Casts Heated Rivalry’s Connor Storrie in Cabin Thriller Ad With a Twist Endingby Brittaney Kiefer on March 31, 2026 at 9:00 am
Heated Rivalry breakout star Connor Storrie fronts a Verizon horror-style ad directed by Nia DaCosta.
- Comcast Engages In High-Stakes Streaming Pivoton March 31, 2026 at 2:25 pm
The Comcast report demonstrates TV's role as a full-funnel driver of performance and impact on other ad channels. It finds brand recall increases when TV is part of the media mix compared with stand-alone channel efforts, according to the data. Recall rises 8.7X when TV is paired with search, 1.8X with social media, and 1.6X with podcasts, according to data in its most recent report.
- NFL Launching 'Flag' Football League, Media Partners To Comeon March 31, 2026 at 12:57 pm
The push for a league comes as flag football teams will make their debut in two years with the 2028 Los Angeles Summer Olympics.
- Amazon MGM Shocks With Massive Original Movie Opening: In Theaterson March 31, 2026 at 12:00 pm
Amazon MGM's "Project Hail Mary" earned $54.6 million in domestic revenue in its second week. the best box-office film revenue of the year so far. Globally, the movie has now surpassed $300 million.
- Ranting Media Mischaracterizes Barkley's Immigration Remarkson March 31, 2026 at 12:00 pm
Charles Barkley's reflections on immigration during an NCAA pregame show sparked coverage and reactions that mischaracterized his tone and intentions.
- PQ: AI So Far Having Negligible Effect On Consumer Time Spent With Mediaon March 31, 2026 at 11:34 am
While the direct impact has been minuscule, the indirect effect is impacting time spent with search engines, according to PQ Media's just-released Global Consumer Media Usage Forecast.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Everything You Expect Is Missing in 'Project Hail Mary'by Ted Gioia on March 30, 2026 at 3:50 am
And that's for the better
- The Story of My Mysterious Painby Ted Gioia on March 28, 2026 at 8:36 am
I never talked about my pain. But it kept getting worse and worse.
- Four Steps to Hellby Ted Gioia on March 26, 2026 at 5:46 pm
Can this really be the aesthetic vision of the 21st century?
- Montaigne and the Origins of Substackby Ted Gioia on March 23, 2026 at 5:59 pm
Self-publishing has a glorious history—but what's coming next is even better
- The Strangest Book in Harvard Libraryby Ted Gioia on March 20, 2026 at 8:28 am
100 years ago, Arthur Inman decided to write the most brutally honest and explicit diary in history—so he hired people to tell him their intimate secrets