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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- The fundamental copyright question no one is askingby Michelle Manafy, Editorial Director – DCN on June 25, 2026 at 11:33 am
Much of the conversation around AI and copyright has focused on a simple question: Should content creators be compensated when their work is used to train and improve AI systems?... The post The fundamental copyright question no one is asking appeared first on Digital Content Next.
- DCN’s media industry must reads: week of June 25, 2026by Michelle Manafy, Editorial Director – DCN on June 25, 2026 at 11:28 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of June 25, 2026 appeared first on Digital Content Next.
- Why chasing traffic can undermine subscriptions by Michelle Manafy, Editorial Director – DCN on June 23, 2026 at 11:26 am
Audience size and subscription performance often rank as the most closely watched measures of digital news performance. Sometimes they move together. Sometimes they point in different directions. This raises a... The post Why chasing traffic can undermine subscriptions appeared first on Digital Content Next.
- How collaboration is becoming a growth strategy for mediaby Michelle Manafy, Editorial Director – DCN on June 22, 2026 at 11:21 am
The news industry is entering an era where collaboration is becoming a business necessity. Publishers still compete fiercely for audiences, subscriptions, advertising, and trust. But the biggest challenges facing journalism... The post How collaboration is becoming a growth strategy for media appeared first on Digital Content Next.
- DCN’s media industry must reads: week of June 18, 2026by Michelle Manafy, Editorial Director – DCN on June 18, 2026 at 11:27 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of June 18, 2026 appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Rethinking Audience Strategy for an Unpredictable Consumerby Reid Lewis on June 27, 2026 at 8:59 am
This post was created in partnership with GroundTruth Younger consumers are changing retail by blending online viral trends with in-store shopping. During an ADWEEK House Cannes Lions panel co-hosted with
- When Past Purchases Aren’t Enough Anymoreby Reid Lewis on June 27, 2026 at 8:57 am
This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a real-time mindset. During an ADWEEK
- The Campaign That Listened Before It Launchedby Reid Lewis on June 27, 2026 at 8:56 am
This post was created in partnership with Collectively The campaign for SheaMoisture’s Silk Press in a Bottle generated millions of views and sales that doubled in peak retail weeks. The
- Sports Marketing Is About Memorable Moments, Not Brand Awarenessby Reid Lewis on June 27, 2026 at 8:56 am
This post was created in partnership with Zappi Sporting events are one of the most dependable ways to reach a highly engaged live audience, but brands have to get more
- Ogilvy Takes Home Cannes Lions Network of the Year for 2026by Chris Cicchiello on June 26, 2026 at 5:55 pm
WPP earns the two top Network of the Year spots with Ogilvy and VML.
- iHeartMedia Expands Ad Partnership With Amazonon June 26, 2026 at 5:04 pm
Buying platforms often do not include audio as a major part of their ad inventory. A recent partnership could change this, with separate data that makes the case stronger by showing how audio increases a campaign's conversion rates.
- Netflix Monthly Subscriber Churn Still Best At 2%on June 26, 2026 at 3:37 pm
In terms of 'sign ups of new or returning subscribers,' the top two highest-performing services of the last 12-month period have been Paramount+ and Peacock -- averaging 2.5 million and 2.4 million respectively.
- Netflix Needs New Fuel, WBD And Roku Now In The Rear Viewon June 26, 2026 at 12:00 pm
Does Netflix need a "hit," to coin a phrase? Or does it need a major, out-of-the-box media acquisition?
- Fun-Loving Ex-Prez Plays Along With Larryon June 26, 2026 at 12:00 pm
Now long out of office, President Obama is still the nation's Comedian In Chief as he takes up a starring role in Larry David's new HBO series "Life, Larry and the Pursuit of Unhappiness."
- Retail Media's Midlife Crisis: AI Is Coming For The Clickon June 26, 2026 at 11:54 am
If retail media spent the past five years building toll roads, agentic AI just arrived carrying an air taxi.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Tech Backlash Gets Nastier—and Funnierby Ted Gioia on June 26, 2026 at 7:14 pm
An update on fake tech ads, data poisoning, airplane protests, and Homer Simpson as a tool in the war against slop
- Spotify Stock Has Collapsed 40%—What's Going On?by Ted Gioia on June 24, 2026 at 6:31 pm
It's even worse at Netflix. Have streaming platforms peaked?
- Authenticity in Musicby Ted Gioia on June 21, 2026 at 8:36 pm
In a world of AI slop, where do we find something real?
- The Great Books Are for Everyoneby Jared Henderson on June 19, 2026 at 5:00 pm
How Zena Hitz brings the humanities to thousands of people via the Catherine Project
- A Reading List for the End of Civilizationby Ted Gioia on June 16, 2026 at 7:01 pm
I’m releasing this essay from behind the paywall.