Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- How Hearst uses AI to make targeted advertising smarterby Michelle Manafy, Editorial Director – DCN on July 23, 2026 at 11:36 am
Hearst is using AI to turn advertising RFPs into bespoke audiences in minutes with a new product that moves the company beyond targeting into strategy. AURA IQ, launched last month... The post How Hearst uses AI to make targeted advertising smarter appeared first on Digital Content Next.
- DCN’s media industry must reads: week of July 23, 2026by Michelle Manafy, Editorial Director – DCN on July 23, 2026 at 11:28 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of July 23, 2026 appeared first on Digital Content Next.
- Consumers rethink what merits a streaming subscription by Michelle Manafy, Editorial Director – DCN on July 21, 2026 at 11:27 am
Streaming is shifting from a subscriber acquisition business to a subscriber retention business. As subscription prices rise and free viewing options expand, consumers are becoming more deliberate about where they... The post Consumers rethink what merits a streaming subscription appeared first on Digital Content Next.
- Making first-party data work harder in the AI era by Michelle Manafy, Editorial Director – DCN on July 20, 2026 at 11:28 am
For decades, media companies have distributed content on the open web to inform and entertain audiences, build communities and earn ad revenue. Open web equaled open access, and advertisers and... The post Making first-party data work harder in the AI era appeared first on Digital Content Next.
- How creators scored for publishers at the World Cupby Michelle Manafy, Editorial Director – DCN on July 16, 2026 at 11:32 am
In today’s media business, journalists are creators and creators are journalists. This has been particularly evident during the World Cup. Publishers have sent staff to the competition in the USA,... The post How creators scored for publishers at the World Cup appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- 5 Questions for… Brian Kilmeade on Fox & Friends’ 25th Anniversaryby mmwachiro on July 24, 2026 at 2:24 pm
The news presenter also gave insight into the 2026 World Cup.
- Week of July 13 Evening News Ratings: WNT and Nightly News Finish Strongby mmwachiro on July 24, 2026 at 1:08 pm
The demo battle between ABC News and NBC News is getting closer.
- Week of July 13 Morning News Ratings: GMA Grows Week-to-Weekby mmwachiro on July 24, 2026 at 1:00 pm
CBS Mornings was down by double digits in the demo.
- 5 Books That Will Teach You Everything You Need to Know About Creative Leadershipby Alison Weissbrot on July 24, 2026 at 12:51 pm
The creative-to-manager manual they didn’t give you.
- 5 Marketer Moves to Know About: Behr, GM, Johnson Outdoors and Moreby Rebecca Stewart on July 24, 2026 at 12:21 pm
CMO hires, promotions, and exits this week
- Got A Product To Place? Streaming TV Is Open For Business!on July 24, 2026 at 1:42 pm
In-show product placements are alive and well in streaming TV, with some shows being singled out for the sheer volume of the products placed in them.
- Future Of Local TV Sports: Sharing Rights?on July 24, 2026 at 12:54 pm
The biggest regional sports network cable TV group, Main Street Sports, is finally ending operations after a bankruptcy filing and years of trying to find new operating solutions.
- TelevisaUnivision U.S. Ad Spend Down 29%on July 24, 2026 at 12:41 pm
Although there were "cyclical headwinds in the U.S. advertising... and a competitive sports calendar on competitor networks, our underlying business remains solid," said Daniel Alegre, TelevisaUnivision CEO.
- DDL 2.0: Digitally Delivered Linear TV Advertisingon July 23, 2026 at 8:15 pm
The linear TV ad industry is finally on the verge of experiencing a massive wave of automation.
- NBCU Ad Spend Soars 55% In Q2, Peacock Posts Profiton July 23, 2026 at 2:16 pm
NBCU's Peacock streaming platform grew 68% to $717 million in ad revenue, following a 120% climb in Q1 to $908 million from the Milan Cortina Winter Olympics.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Predictions on the Future of Netflix (and Other Huge Platforms)by Ted Gioia on July 23, 2026 at 7:39 pm
I dig more deeply into the collapse of audience capture
- What Do You Have to Hide?by Jared Henderson on July 21, 2026 at 5:00 pm
A conversation with Lowry Pressly on why we need privacy as part of the good life
- The Collapse at Netflix Signals the End of Audience Captureby Ted Gioia on July 17, 2026 at 6:52 pm
The most popular strategy in the tech world has stopped working. That's good news for all of us.
- Talking About My Generationby Ted Gioia on July 15, 2026 at 6:25 pm
What do I think about Boomers? Do you really want to know?
- The 10 Greatest Failures of Orson Wellesby Ted Gioia on July 12, 2026 at 6:20 pm
Sometimes misses are as important as hits