Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- How media leaders are rethinking SEO in the age of AIby Jessica Patterson – Independent Media Reporter on April 2, 2026 at 11:32 am
Referral traffic has shifted over the last 12 months and media executives can’t afford to ignore the implications. AI Overviews intercept a growing share of user queries, resulting in zero-click... The post How media leaders are rethinking SEO in the age of AI appeared first on Digital Content Next.
- DCN’s media industry must reads: week of April 2, 2026by Michelle Manafy, Editorial Director – DCN on April 2, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of April 2, 2026 appeared first on Digital Content Next.
- As streaming consolidates, content no longer differentiatesby Rande Price, Research VP – DCN on March 31, 2026 at 11:26 am
As 2026 unfolds, the streaming business is consolidating even as investment in content expands, leading to more than a bit of audience confusion. That is a problem for streamers seeking... The post As streaming consolidates, content no longer differentiates appeared first on Digital Content Next.
- Why pre-sales determines how well revenue will scaleby Michele Bavitz, VP Growth – Theorem on March 30, 2026 at 11:23 am
Pre-sales in advertising operations shapes how quickly revenue converts and how reliably it holds through execution. Effectively managed, it becomes a determining factor in how efficiently revenue can be generated... The post Why pre-sales determines how well revenue will scale appeared first on Digital Content Next.
- How The Wall Street Journal is reaching the next generation on TikTokby Kelcie Pegher, Social Strategy Editor –The Wall Street Journal on March 26, 2026 at 11:36 am
The Wall Street Journal recently surpassed 1 million followers on TikTok. We didn’t hit this milestone by chasing viral hits, but by blending what works on the platform with what... The post How The Wall Street Journal is reaching the next generation on TikTok appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Sundial Media & Technology Group Names Amanda Butler As First CMOby Mark Stenberg on April 2, 2026 at 12:45 pm
The holding group behind Essence, Refinery29, and Afropunk named the former Netflix and Spotify executive to the newly created role.
- Complex Strikes Multiyear Sports-Betting, Prediction Market Partnership With Fanaticsby Mark Stenberg on April 2, 2026 at 12:07 pm
The tie-up will see Fanatics underwrite the launch of Complex Bets, an editorial offering that will integrate prediction data into cultural wagers.
- TelevisaUnivision and Nielsen Secure Measurement Deal Ahead of Upfrontby Bill Bradley on April 2, 2026 at 12:00 pm
The companies reach a new, multi-year measurement agreement across TelevisaUnivision's portfolio.
- Week of March 23 Cable News Ratings: Fox News Only Network to Grow Across the Boardby mmwachiro on April 2, 2026 at 11:42 am
March Madness action didn't interfere with Fox News' gains.
- Here Are the 2026 Q1 Evening News Ratingsby mmwachiro on April 2, 2026 at 11:30 am
Plus, the evening news ratings for the week of March 23.
- 'Media Value' For Linear Networks Down In Q1, Less Impressions, Attentionon April 2, 2026 at 4:50 pm
"Media value" for linear TV networks is down 16% to $1.24 billion through Q1 this year, according to iSpot.tv.
- OpenAI Looks To Turn ChatGPT Into Virtual 'Shopping Mall'on April 2, 2026 at 3:29 pm
Smartly.io has become OpenAI's first creative ad-tech partner, allowing advertisers to place ads in the ChatGPT interface where users can engage with the chatbot for product advice and recommendations.
- Unscripted Troubles Started Long Before 'The Bachelorette'on April 2, 2026 at 1:37 pm
TV networks and streamers are spending more on high-priced sports programming, with little left for unscripted content.
- Thou Shalt Enjoy, And Appreciate, 'The Ten Commandments'on April 2, 2026 at 12:00 pm
A couple of commandments are in order for watching "The Ten Commandments" this weekend on ABC.
- February Olympics, Super Bowl Boost Peacock Sign-Ups To 5.2Mon April 1, 2026 at 6:22 pm
In the last 12 months, there were 206.4 million total sign-ups among the nine streamers including Apple TV, discovery+, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock and Starz.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- I'm Recommending 14 New Albumsby Ted Gioia on April 1, 2026 at 7:41 pm
Here are some of my favorite recordings of 2026 (so far)
- Everything You Expect Is Missing in 'Project Hail Mary'by Ted Gioia on March 30, 2026 at 3:50 am
And that's for the better
- The Story of My Mysterious Painby Ted Gioia on March 28, 2026 at 8:36 am
I never talked about my pain. But it kept getting worse and worse.
- Four Steps to Hellby Ted Gioia on March 26, 2026 at 5:46 pm
Can this really be the aesthetic vision of the 21st century?
- Montaigne and the Origins of Substackby Ted Gioia on March 23, 2026 at 5:59 pm
Self-publishing has a glorious history—but what's coming next is even better