Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- How creators scored for publishers at the World Cupby Michelle Manafy, Editorial Director – DCN on July 16, 2026 at 11:32 am
In today’s media business, journalists are creators and creators are journalists. This has been particularly evident during the World Cup. Publishers have sent staff to the competition in the USA,... The post How creators scored for publishers at the World Cup appeared first on Digital Content Next.
- DCN’s media industry must reads: week of July 16, 2026by Michelle Manafy, Editorial Director – DCN on July 16, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of July 16, 2026 appeared first on Digital Content Next.
- The next programmatic advantage is agent readinessby Michelle Manafy, Editorial Director – DCN on July 15, 2026 at 11:26 am
Anyone in the media industry can tell you how third-party signal degradation has made traditional ad targeting less reliable. At the same time, AI has made it easier to analyze... The post The next programmatic advantage is agent readiness appeared first on Digital Content Next.
- AI writing tools don’t always preserve meaningby Michelle Manafy, Editorial Director – DCN on July 14, 2026 at 11:29 am
Generative AI increasingly sits between people as they communicate online. It rewrites posts, improves writing, summarizes articles, and explains conversations before another person reads them. Use of these tools is... The post AI writing tools don’t always preserve meaning appeared first on Digital Content Next.
- The rise of explainers as an audience growth strategyby Michelle Manafy, Editorial Director – DCN on July 2, 2026 at 11:34 am
For years, journalism was all about breaking news, not explaining it. Now it seems that “making sense” of the news, by providing context and answering questions, might just be the... The post The rise of explainers as an audience growth strategy appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- What Taco Bell Learned From Chipotle’s Mistakes Amid Cyclospora Outbreakby Robert Klara on July 16, 2026 at 2:30 pm
What the E. coli outbreak of 2015 taught the restaurant industry—and what it didn't
- Phia’s Alleged Scheme Goes Beyond Ordinary Affiliate Fraudby Ryan Joe on July 16, 2026 at 7:00 am
Many in the marketing and tech world have dismissed the Phia scandal as just another affiliate fraud story. But it’s not.
- Retail Media’s Next Evolution: Getting Into Contentby Lauren Johnson on July 16, 2026 at 6:00 am
But some ad buyers wonder if branded content undermines the core value prop of driving sales.
- Publicis Boosts Full-Year Guidance as Clients Embrace AI, But Delay Transformationby Rebecca Stewart on July 16, 2026 at 1:30 am
AI-powered marketing services now account for 87% of the French ad network's net revenue.
- Arthur Sadoun on AI Pitch Promises, Sapient’s Slowdown, and John Wrenby Rebecca Stewart on July 16, 2026 at 1:30 am
The Publicis CEO says it's taking a ‘polar opposite’ approach to its peers.
- Fox, Telemundo Dominate Month-Long World Cup Broadcastson July 16, 2026 at 1:34 pm
Fox led all broadcast networks with 9.1 million Nielsen-measured average live-plus-same day viewers for the most recent reporting week ending July 12, while Telemundo came in at 1.995 million.
- FCC Says It Knows 'Public Interest' - Will Brands Approve?on July 16, 2026 at 12:00 pm
At the upcoming FCC meeting, there's little doubt that it will eliminate the 39% ceiling on U.S. households' coverage, which limits the number of TV stations one media company can own.
- Will Ferrell's 'Hawk' Golf Comedy Is A Hole In Oneon July 16, 2026 at 12:00 pm
With his new comedy series "The Hawk," Will Ferrell returns to familiar ground as an egotist fallen on hard times who yearns for a comeback.
- Nike Celebrates England Fans, AT&T Gets Stadium Backon July 15, 2026 at 9:22 pm
The spot celebrates the unwavering faith of the now-heartbroken England fans, who had their hopes dashed via a 2-1 Argentina victory.
- YouTube Premium Subscribers Claim 'Ad-Free' Service Actually Has Adson July 15, 2026 at 5:48 pm
"Advertisements and interruptions frequently appear during streamed content, interrupting videos with commercials for everything from popular automobiles to marketing for local attorneys or dietary supplements," two subscribers allege in a new lawsuit.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Talking About My Generationby Ted Gioia on July 15, 2026 at 6:25 pm
What do I think about Boomers? Do you really want to know?
- The 10 Greatest Failures of Orson Wellesby Ted Gioia on July 12, 2026 at 6:20 pm
Sometimes misses are as important as hits
- 12 YouTube Videos I'm Enjoying Right Nowby Ted Gioia on July 8, 2026 at 6:08 pm
Today I cover everything from fashion tips to career advice—and also lots of good music
- What You Won't Learn About the Odyssey from a Movieby Ted Gioia on July 6, 2026 at 6:19 pm
Christopher Nolan's film version makes its debut in London today
- What Is My American Identity, Really?by Ted Gioia on July 3, 2026 at 6:59 pm
And who gets to decide it?