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We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to build a team to accomplish goal.” says Rakestraw. “In the corporate world I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Texas based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
Radio’s Next Great Format May Have Nothing to Do With Traditional Radio
Dave Van Dyke’s [Bridge Ratings Media Research] recent essay suggests that radio’s next great format could be “the wisdom of its own audience“. Using AI to organize thousands of listener responses that local personalities can turn into programming is a great concept. I just don’t think it’s strong enough. As a technologist, I’ve argued three …
Continue reading “Radio’s Next Great Format May Have Nothing to Do With Traditional Radio”
Better Than Health Insurance…
My first job after college was at a small radio station south of Phoenix, AZ. We needed a swing man. Someone to cover weekend shifts. We found a local guy with a great voice who understood the station, knew the market and was willing to work for the ‘beans and rice’ wage we were going …
It Was “a great day for all of us”.
At a company meeting some years ago, the CEO stood up and read a list of my accomplishments for all to hear. My career in technology started on a help desk. The company was moving content from print into database software, and over the years I built several projects that measurably improved customer service. Everyone …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Why comment volume tells only part of the audience story
by Michelle Manafy, Editorial Director – DCN on August 18, 2026 at 11:23 amA busy comment section can look like proof that a story connected with readers. But new research complicates that picture: data-rich stories tend to draw fewer commenters, while the people... The post Why comment volume tells only part of the audience story appeared first on Digital Content Next.
- The newsroom strategy behind live coverage that convertsby Michelle Manafy, Editorial Director – DCN on August 17, 2026 at 11:23 am
Access to breaking news is everywhere. Audiences can follow major events in real time through countless broadcast and digital sources. For publishers, the challenge is no longer simply reporting what... The post The newsroom strategy behind live coverage that converts appeared first on Digital Content Next.
- Flip it: why vertical video matters to media businesses
by Michelle Manafy, Editorial Director – DCN on August 13, 2026 at 11:34 amFor as long as vertically-oriented video has been popular on smartphones, media businesses have been testing their potential. The format has proven to be popular for communication, entertainment, and increasingly... The post Flip it: why vertical video matters to media businesses appeared first on Digital Content Next.
- DCN’s media industry must reads: week of August 13, 2026by Michelle Manafy, Editorial Director – DCN on August 13, 2026 at 11:22 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of August 13, 2026 appeared first on Digital Content Next.
- Spending climbs but consumers shift subscriptions toward valueby Michelle Manafy, Editorial Director – DCN on August 10, 2026 at 2:07 pm
DCN’s Q2 2026 Digital Subscription Tracking Report shows that the U.S. digital subscription marketplace continues to evolve as consumers actively manage their subscription portfolios rather than simply adding more services.... The post Spending climbs but consumers shift subscriptions toward value appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Texas A&M Drives New Track of Consumer Brand Marketingby mmwachiro on August 20, 2026 at 6:00 am
Texas A&M races into new IndyCar sponsorships.
- ‘We Can’t Sell It Fast Enough’: Amazon Gets Creative Amid Growing Women’s Sports Demandby Bill Bradley on August 19, 2026 at 1:27 pm
Amazon Ads head of live sports partnerships reveals the company is getting creative to get brands in the game.
- Target’s Profits Double as Roundel, Same-Day Delivery Power a Growth Streakby Trishla Ostwal on August 19, 2026 at 9:43 am
The retailer's ad business grew 28.6% year-over-year, while a $994 million tariff refund helped push earnings per share above $4.
- Data Giant SAS’s Deal With Liverpool FC Signals a Broader B2B Shiftby Robert Klara on August 19, 2026 at 6:00 am
The enterprise tech firm's partnership with the popular club shows how legacy business marketers borrowing from consumer playbooks
- OpenAI Is Taking Its Ad Business to 31 New European Marketsby Trishla Ostwal on August 19, 2026 at 1:00 am
Expansion of its ads pilot comes as ad revenue climbs over 25% since the start of August.
- Trad Pay TV Declines Again -- But At Moderate 4.1% Dropon August 19, 2026 at 5:25 pm
But overall consumer spending on all video -- pay TV, streaming, other home entertainment --- continues to climb, to just under $40 billion.
- Your Brain On Short Videos: Cognitive Control Takes A Snack Breakon August 19, 2026 at 4:30 pm
Watching an appealing stream of bite-sized clips shifts the brain into an immersive, low-effort state in which self-monitoring takes a breather, a scientific study found.
- Disney ABC's New Suit Against FCC Cites Freedom Of Speech And Presson August 19, 2026 at 3:00 pm
Are President Trump and his FCC-directed efforts missing the point, especially considering where the next generation gets its news content?
- Stars Of "A Different World' Sitcom Are Back For Netflix Rebooton August 19, 2026 at 12:47 pm
One figure not involved is Bill Cosby -- creator of the original NBC series -- and his name reportedly will not be on the credits of the new Netflix version.
- Neutrogena Faces Renewed Backlash After Hayden Panettiere's Deathon August 18, 2026 at 7:19 pm
Neutrogena's social media posts across various platforms are flooded with comments slamming the company over its alleged treatment of Panettiere.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Stanford's Secret Course on How to Rule the World
by Ted Gioia on August 19, 2026 at 5:36 pmAnd its link to the scandal surrounding Bill Gates’s daughter
- How to Make a Marriage Proposal
by Ted Gioia on August 17, 2026 at 3:03 pmAt least here's how I did it
- What Are Your Favorite New Movies, Music, Books, and TV Series?
by Ted Gioia on August 14, 2026 at 5:15 pmI'm seeking recommendations from the brain trust (that means you)
- Reese Witherspoon and Me
by Ted Gioia on August 12, 2026 at 7:17 pmWill I join her on the red carpet some day?
- Great New Music I'm Recommending Right Now
by Ted Gioia on August 10, 2026 at 6:45 pmTen recent albums of outstanding merit