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We’ve been delivering technology as a service for over 25 years.  We offer personalized service to small business, non-profits and public institutions.

What We Do

Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech. 
~ Reach out today.

Solve. Secure. Evolve.

Founder, Scott RakestrawScott Rakestraw has been delivering technology as a service for nearly 4 decades.  After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives

Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television.  He has also  been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).

“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw.  “I learned many things living in the corporate world but I was always searching for some meaning to the work.”

The search lead Scott directly into to public service roles.  He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.

“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”


“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.

Blog

The AI Trust Crisis

A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …

The ‘Subversives’

  They speak of radical ideas like privacy, literacy and inclusiveness.   They live and work in our community and very often, they are activists and advocates.   Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …

News

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  • Personified Surfaces Brag About The Cleaning They Get From Weiman
    on April 30, 2026 at 7:53 pm

    Weiman, maker of specialty surface cleaning products, is out with a new campaign featuring first work from recently appointed AOR Hanson Dodge.   In a category dominated by functional messaging, Weiman’s campaign instead focuses on a key consumer insight – how clean surfaces are a reflection on the user.    The tag line is “Your Kitchen Says A Lot About You” and it is the surfaces and appliances that do the “talking” in the new ads. The main idea: Weiman leaves surfaces so clean, shiny and protected, they can’t help but brag.    Three television spots anchor the campaign, which will also include digital display and paid social.   In “Stainless Steel,” a newly polished refrigerator praises her owner for its superior shine. “Granite” features an Italian granite counter enjoying the feel as it is cleaned. And an electric “Cooktop” is tickled with glee as it receives a superior shine.   According to Weiman CMO Jon Bellante, the campaign’s approach with its memorable talking surfaces and appliances will “set us apart” and drive awareness for the brand.    Advertising will appear across national, local and streaming media. 

  • NBA Playoffs Soar, Incremental NBC Broadcast Coverage Cited
    on April 30, 2026 at 3:41 pm

    NBA playoff viewership is up 20% through the first week-and-a-half, while NHL playoffs viewing has leaped by 82% through the first nine days, with 1.1 million on ESPN and TNT Sports.

  • Valvoline Drives Fans To World Cup
    on April 30, 2026 at 3:00 pm

    We Are Laugh's campaign heightens global engagement.

  • Roku's Low-Priced 'Howdy' Platform Wants To Make Friends
    on April 30, 2026 at 12:00 pm

    Roku's Howdy platform costs $2.99 a month for ad-free movies and TV shows. Antenna says Howdy has steadily grown to reach one million subscribers.

  • Netflix 'Man On Fire' Thriller Packs A Punch
    on April 30, 2026 at 12:00 pm

    Netflix's new limited-series thriller "Man on Fire" burns like a furnace in the third act of the first episode, and from there, it is off and running.


The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia


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