Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- How one publisher turned newsletters into a digital growth engineby Michelle Manafy, Editorial Director – DCN on July 30, 2026 at 12:37 pm
For Rough Draft Atlanta, newsletters aren’t just a distribution channel. They’re the engine powering its digital reinvention. Recognizing their value, publisher Keith Pepper rebuilt editorial workflows, audience development and advertising... The post How one publisher turned newsletters into a digital growth engine appeared first on Digital Content Next.
- DCN’s media industry must reads: week of July 30, 2026by Michelle Manafy, Editorial Director – DCN on July 30, 2026 at 11:27 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of July 30, 2026 appeared first on Digital Content Next.
- What paid newsletter economics reveal about subscriber valueby Michelle Manafy, Editorial Director – DCN on July 28, 2026 at 11:33 am
Publishers continue to expand paid newsletter businesses as readers show a growing willingness to pay for specialized content. But long-term success depends on more than attracting subscribers. It requires converting... The post What paid newsletter economics reveal about subscriber value appeared first on Digital Content Next.
- Content licensing: the revenue gap worth closingby Michelle Manafy, Editorial Director – DCN on July 27, 2026 at 11:23 am
Content licensing is a revenue channel where third-party demand has outpaced publishers’ ability to commercialize it. While many publishers engage in licensing, fewer treat it as a dedicated business with... The post Content licensing: the revenue gap worth closing appeared first on Digital Content Next.
- How Hearst uses AI to make targeted advertising smarterby Michelle Manafy, Editorial Director – DCN on July 23, 2026 at 11:36 am
Hearst is using AI to turn advertising RFPs into bespoke audiences in minutes with a new product that moves the company beyond targeting into strategy. AURA IQ, launched last month... The post How Hearst uses AI to make targeted advertising smarter appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Stagwell Doubles New Business Team as Holdco Competition Heats Up, Says CEO Mark Pennby Chris Cicchiello on July 31, 2026 at 3:21 pm
Defying industry-wide layoffs, Penn is focusing on 'the next 1,000 people that we're going to hire.'
- Here Are the Cable News Ratings for July 2026by mmwachiro on July 31, 2026 at 2:41 pm
Fox News and CNN registered growth in total viewers and the Adults 25-54 demo.
- Week of July 20 Cable News Ratings: Networks Have Down Weekby mmwachiro on July 31, 2026 at 2:23 pm
Fox News remained the most-watched cable news network with 96 out of the top 100 cable newscasts.
- How the 60 Minutes Editorial Process Is Supposed to Workby mmwachiro on July 31, 2026 at 6:00 am
Amid 60 Minutes controversies, sources explain the editorial workflow of a typical story to TVNewser.
- Ads of the Week: 10 Campaigns That Caught Our Eye, From On to Reese’sby Matt Barker on July 31, 2026 at 6:00 am
Reese’s Oreo, Instacart, Monzo, BMW, Yahoo, and more are behind the week’s most notable ads.
- June Ad Market Re-Accelerates Thanks To World Cup Spendingon July 31, 2026 at 3:13 pm
Overall U.S. ad spending surged 19%, while national TV ad spending jumped 36% vs. June 2025. The World Cup boost is expected to have a similar impact in July.
- Disney Selling 50% A+E Stake To Hearst For More Than $1Bon July 31, 2026 at 3:04 pm
The midsized cable TV network group, including A&E Network, History Channel, Lifetime, Vice TV and others, would now be 100% owned by Hearst. The deal is expected to be finalized at the same time as Disney's quarterly earnings release on August 5.
- MLB Posts Strong Midseason Viewing: NBCU, Fox Gainon July 31, 2026 at 1:03 pm
NBC with its new "Sunday Night Baseball" deal has spiked 51% to 2.5 million Nielsen-measured average viewers, with games airing on the NBC TV Network and Peacock from March 26-July 12.
- Meteorologist Continues Live Report As Tornado Hits Buildingon July 31, 2026 at 12:00 pm
As a tornado struck the station, meteorologist Jordan Ambrose stayed live on the air as colleagues off-camera kept the broadcast going.
- Understanding The 'AI Paradox': Shoppers Want An Assistant, Not A Dictatoron July 31, 2026 at 11:38 am
Consumers don't want AI declaring, "I've gone ahead and ordered you six months' worth of protein powder because the algorithm detected a lifestyle opportunity."
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Mark Zuckerberg's Empire Is Now Crumblingby Ted Gioia on July 30, 2026 at 4:42 pm
Has any company in history made more bad decisions?
- The 50 Essential Western Films (Part 2)by Ted Gioia on July 27, 2026 at 8:40 pm
In this installment, I cover the period from 1955 through 1968
- My Gripe with LeBron Jamesby Ted Gioia on July 24, 2026 at 8:12 pm
Am I the only person who feels this way?
- Predictions on the Future of Netflix (and Other Huge Platforms)by Ted Gioia on July 23, 2026 at 7:39 pm
I dig more deeply into the collapse of audience capture
- What Do You Have to Hide?by Jared Henderson on July 21, 2026 at 5:00 pm
A conversation with Lowry Pressly on why we need privacy as part of the good life