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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Ad tech dominance defines market power and pricingby Rande Price, Research VP – DCN on March 3, 2026 at 12:27 pm
Digital advertising remains a primary source of revenue for media companies. Yet the system that allocates that revenue is controlled by a small number of intermediaries that design the auctions,... The post Ad tech dominance defines market power and pricing appeared first on Digital Content Next.
- Media sellers face a performance reset in 2026by Fan Shi Blackwell, VP of Strategic Partnerships – MediaRadar on March 2, 2026 at 12:41 pm
After years of volatility—shifting buyer expectations, uneven ad spend, and constant platform change—this year is shaping up to be a defining one for media sellers. Unlike previous cycles, the uncertainty... The post Media sellers face a performance reset in 2026 appeared first on Digital Content Next.
- Goals scored: Canada proved news bargaining worksby Jason Kint, CEO – DCN on February 26, 2026 at 12:33 pm
The Olympic hockey gold medals were both determined by bruising 2-1 overtime games. Both between the United States and Canada. Both captivated viewers around the world. And both came down to skill, discipline, and the rules of the game (love ’em or hate... The post Goals scored: Canada proved news bargaining works appeared first on Digital Content Next.
- DCN’s media industry must reads: week of February 26, 2026by Michelle Manafy, Editorial Director – DCN on February 26, 2026 at 12:25 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of February 26, 2026 appeared first on Digital Content Next.
- Today’s TV is more than a mindset. It’s a strategic shiftby Rande Price, Research VP – DCN on February 23, 2026 at 7:14 am
Watching TV no longer describes a single activity or format. It now includes shows, movies, creator videos, short clips, and podcasts consumed across platforms. Audiences move across these formats without changing their... The post Today’s TV is more than a mindset. It’s a strategic shift appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Manifest Hires BarkleyOKRP Veteran to Lead Client Divisionby Audrey Kemp on March 4, 2026 at 2:58 pm
Manifest hired its first post-merger chief client officer to unify client leadership across the newly integrated content strategy and data-performance agency.
- Week of Feb. 23 Morning News Ratings: Today Keeps Lead for 6 Weeksby mmwachiro on March 4, 2026 at 1:47 pm
GMA was the only morning show with week-to-week gains in both measured categories.
- A+E Turns Brands Into Lifetime Movies as It Looks to Compete in Upfront Pitchby Bill Bradley on March 4, 2026 at 12:30 pm
A+E Global Media announces new content and brand creative studio.
- Netflix Taps Amazon’s Shopping Data to Sharpen Ad Targetingby Trishla Ostwal on March 4, 2026 at 12:00 pm
The move pairs Amazon’s shopping signals with Netflix’s new Conversion API as the streamer courts performance budgets.
- Ad Agencies Are Embracing ‘Vibe Coding’ to Build GEO Products for Clientsby Trishla Ostwal on March 4, 2026 at 11:38 am
From two-hour builds to full SaaS platforms, agencies are using Anthropic's Claude to create custom tools that track how brands show up in AI-generated answers.
- Networks' NFL Per-Viewer Hour Costs Are 'Attractive': Analyston March 4, 2026 at 5:21 pm
The NFL's TV network costs remain a great deal in terms of the "cost per viewer hours" of NFL games, a Guggenheim Securities note says.
- Promoting The Super Bowl: All Year Round?on March 4, 2026 at 2:02 pm
The push may come from the end result - making $800 million in TV ad revenue in one day. That's more than many cable TV networks do in a year.
- Basic Cable Might Not Be As Dead As It Seemson March 4, 2026 at 1:00 pm
The big TV companies just might find a use for their legacy cable networks that could prove to be valuable.
- Digital Video Ads Not All That 'Personalized,' Study Findson March 4, 2026 at 5:00 am
"While CTV and streaming platforms have advanced audience targeting, consumers may not always recognize or feel the benefits," authors of a new study on digital video and TV advertising say.
- Versant Reports 8.9% Drop In 2025 Ad Revenue, Offers Dividendon March 3, 2026 at 3:06 pm
The company, which includes the CNBC, MS Now, USA Network, Syfy, Golf Channel, E! and Oxygen networks, also posted a 5.4% drop in linear distribution revenues to $4.1 billion.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- The Real Story Behind 'Zen and the Art of Motorcycle Maintenance'by Ted Gioia on March 3, 2026 at 2:43 pm
How this book was written is as strange as the novel itself
- My 24 Rules for Readingby Ted Gioia on February 28, 2026 at 6:09 pm
These have been invaluable for me. Maybe they will help you too.
- The New Cool Thing: Being Humanby Ted Gioia on February 26, 2026 at 6:32 pm
The new jobs won't be in coding, but for curators, concierges, caregivers, conversationalists, and other flesh-and-blood alternatives to bots and algorithms.
- In the New Toy Story Movie, Toys Lose Their Jobs to AIby Ted Gioia on February 23, 2026 at 3:24 pm
The tech backlash is now mainstream—and even tech companies are joining in
- How Jeffrey Epstein Became a Public Intellectualby Ted Gioia on February 21, 2026 at 6:53 pm
It's amazing what money can buy nowadays