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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
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Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
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Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Making authenticity a competitive edge for publishersby Rich Murphy, CEO, President and Managing Director – Alliance for Audited Media on February 18, 2026 at 12:27 pm
As AI-driven inventory floods the digital ecosystem, advertisers are becoming more selective about where they place budgets. In this environment, publishers that can clearly document who they reach, how engagement... The post Making authenticity a competitive edge for publishers appeared first on Digital Content Next.
- To ensure audiences return, invite one meaningful action earlyby Richard E. Brown, Media Revenue Consultant on February 12, 2026 at 12:33 pm
I have spent the last several months knee-deep in research on product market fit, examining how audience behavior, propensity modeling and product development work together in practice, not theory. My... The post To ensure audiences return, invite one meaningful action early appeared first on Digital Content Next.
- DCN’s media industry must reads: week of February 12, 2026by Michelle Manafy, Editorial Director – DCN on February 12, 2026 at 12:24 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of February 12, 2026 appeared first on Digital Content Next.
- More reach, less power: copyright in digital markets todayby Rande Price, Research VP – DCN on February 10, 2026 at 12:24 pm
Digital distribution dramatically expanded reach for creators and publishers, but it also restructured who controls value. Visibility, pricing, audience data, and monetization now sit largely inside platform ecosystems that the creators of content... The post More reach, less power: copyright in digital markets today appeared first on Digital Content Next.
- What newsroom leaders say matters most in AI adoptionby Jessica Patterson – Independent Media Reporter on February 9, 2026 at 12:24 pm
Publishers enter 2026 facing unrelenting pressure to innovate with generative AI, colliding with the need to protect editorial standards and audience trust. As AI slop floods the media ecosystem, publishers... The post What newsroom leaders say matters most in AI adoption appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Dept Powers Up Its Global Content Studio With Adobe AIby Audrey Kemp on February 20, 2026 at 3:58 pm
Dept Studios is the agency's response to growing content demands for brands
- Streaming Ratings, Week of January 19: Stranger Things Recaptures No. 1 Spotby mmwachiro on February 20, 2026 at 3:34 pm
The Tessa Thompson-led miniseries His & Hers dropped from No. 1 to No. 4.
- Ticker: MS NOW Signs Deal With Crooked Mediaby mmwachiro on February 20, 2026 at 1:46 pm
Sean Hannity adds to his busy work schedule with a new twice-weekly podcast.
- How News Outlets Are Covering President Trump’s State of the Union Addressby mmwachiro on February 20, 2026 at 11:41 am
Networks are planning comprehensive coverage for an address that will take place ahead of the midterm elections.
- EXCLUSIVE: Ex-Meta Retail Media Lead Steve Biddle Named Chief Commercial Officer at Zitchaby Kathryn Lundstrom on February 20, 2026 at 11:29 am
The exec is focused on retail advertising's growth.
- Netflix Makes Its WBD Case: Business Sense?on February 20, 2026 at 6:28 pm
Netflix hosted an expert on all things anti-trust issues. Much of the discussion focused on longtime issues that would aid in a Netflix-WBD business merger.
- Why Politicians Are Doing Late Night: Because They Always Haveon February 20, 2026 at 4:45 pm
Once again, Adam Buckman has raised an excellent question in today's "TV Blog." Here's the answer.
- Roku Remains Top CTV Open Ad Platform With 32% Shareon February 20, 2026 at 3:42 pm
Open programmatic CTV - which represents around 20% of all programmatic CTV advertising - is estimated to climb to $6.8 billion this year, from $6.0 billion a year ago, according to industry analysts.
- What Are These Politicians Doing On 'Colbert' Anyway?on February 20, 2026 at 2:05 pm
The thing that amazes me most about all the attention now being paid to the issue of partisan politicians appearing on talk shows is the prevalence of such guests in the first place.
- Jeep Wins Non-Super Bowl With Billy Basson February 20, 2026 at 2:54 am
The almost two-minute video has been so well-received that Stellantis is rolling it out across television as a 30-second commercial to support the launch campaign for the 2026 Jeep Cherokee.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- 30 Facts about Childhood Today that Will Terrify Youby Ted Gioia on February 19, 2026 at 6:55 pm
Why are we doing this to our kids?
- The Live Music Event That Changed My Lifeby Ted Gioia on February 16, 2026 at 7:06 pm
I met my destiny, and nothing would be the same afterwards
- All This Has Happened in Just the Last 15 Days...by Ted Gioia on February 13, 2026 at 7:28 pm
This isn't the future. It's happening now. And you can't afford to ignore it.
- The Philosopher of Gamesby Jared Henderson on February 12, 2026 at 6:00 pm
A conversation with C. Thi Nguyen on his new book 'The Score: How to Stop Playing Somebody Else’s Game'
- My Favorite Music for Meditationby Ted Gioia on February 9, 2026 at 7:32 pm
Ten hours of trance-inducing music