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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- What chatbots reveal about how people actually use newsby Rande Price, Research VP – DCN on February 3, 2026 at 12:27 pm
As AI chatbots become part of everyday information routines, they are reshaping what people expect from news. Some people use chatbots to get fast answers. Others use them to unpack... The post What chatbots reveal about how people actually use news appeared first on Digital Content Next.
- From scale to signal: Why cleaner publisher environments gain valueby Paul Bannister, Chief Strategy Officer – Raptive on February 2, 2026 at 12:26 pm
Programmatic advertising has long been essential to publisher revenue. Unfortunately, it has also posed a challenge to user experience. However, the longstanding trade-off between ad density and revenue is shifting... The post From scale to signal: Why cleaner publisher environments gain value appeared first on Digital Content Next.
- Q4 2025: Rising spend and value-driven choices reshape subscriptionsby Rande Price, Research VP – DCN on January 30, 2026 at 5:15 pm
DCN members can access the full Digital Subscription Tracking Report for Q4 2025 after logging in or registering an account (top right corner). Once logged in, a download button will appear... The post Q4 2025: Rising spend and value-driven choices reshape subscriptions appeared first on Digital Content Next.
- FAST growth has an infrastructure gapby Christy Tanner – Founder, Coraly Partners & Chair, Swerve Sports on January 29, 2026 at 12:36 pm
FAST is scaling faster than the infrastructure designed to support it. Audience adoption is real, advertiser interest is rising, and channels are multiplying but discovery, measurement, and standards remain uneven.... The post FAST growth has an infrastructure gap appeared first on Digital Content Next.
- DCN’s media industry must reads: week of January 22, 2026by Michelle Manafy, Editorial Director – DCN on January 29, 2026 at 12:28 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of January 22, 2026 appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- All the TV and Movie Trailers From the 2026 Super Bowlby Bill Bradley on February 4, 2026 at 2:42 pm
From Scream 7 to The Mandalorian and Grogu, here are the trailers airing in the Big Game.
- Manscaped Makes Super Bowl Debut With Anthropomorphic Hair Monstersby Brittaney Kiefer on February 4, 2026 at 11:20 am
Manscaped is making its Super Bowl debut with a pregame spot featuring anthropomorphized human hair.
- EXCLUSIVE: Viral Tech Podcast TBPN Will Air Regional Super Bowl Ad Featuring Former Guestsby Kendra Barnett on February 4, 2026 at 11:00 am
TBPN, the hourslong daily tech podcast hosted by the young, brash entrepreneur-investors Jordi Hays and John Coogan, spun up significant cultural cachet—and big sponsorship dollars—in the year-and-change since its debut. Now,
- EXCLUSIVE: Animal Planet’s Puppy Bowl Has More Dog-Gone Partners Than Everby mmwachiro on February 4, 2026 at 11:00 am
The Puppy Bowl scores big, bringing in 16 brands.
- Fox Says It’s Reaching Advertising Highs, But Rising Sports Costs Loomby Bill Bradley on February 4, 2026 at 10:29 am
Fox Corp. CEO touts advertising and sports strength in earnings call.
- Anthropic Reveals First Super Bowl Ad, Looks For SEO Experton February 4, 2026 at 5:10 pm
Anthropic, the startup behind Claude, took aim at rival OpenAI in its first Super Bowl ad, showing how its AI chatbot can help personalize responses to queries without being a billboard for ads.
- Fox Core Advertising Up 12% In Q4, Cable Adds Advertiserson February 4, 2026 at 4:24 pm
Overall advertising - including results for political advertising - inched up 1.4% to $2.45 billion, with cable TV ad revenues up 6.7% to $491 million.
- Daytime Talk: Less Big-Screen Chatter, Yapping Coming Your Wayon February 4, 2026 at 2:26 pm
Two syndicated talk shows will end this year - one popular (NBCU's "Kelly Clarkson Show") and one not so much (Debmar-Mercury's "Sherri").
- Fubo Posts 39% Revenue Gain, Subscribers Slip To 6.2Mon February 4, 2026 at 1:45 pm
Subscribers dropped 100,000 to 6.2 million year-over-year compared to a loss of 200,000 in the previous Q3 period. Fubo says its ad business will be fully incorporated into the Disney advertising server later this month, sold alongside Disney+, ESPN+ and Hulu inventory.
- Prime Video Takes Crown In Global Streaming 2026 Sports Rightson February 4, 2026 at 1:00 pm
The Amazon streaming platform is projected to spend $3.8 billion in 2026, taking the top spot from DAZN, which had it for years.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Did I Call the Bubble Top?by Ted Gioia on February 3, 2026 at 8:07 pm
And what happens next?
- I'm Recommending 12 New YouTube Videosby Ted Gioia on February 1, 2026 at 7:10 pm
Let's support indie voices instead of Netflix
- My Warning About AI Music from 1988by Ted Gioia on January 30, 2026 at 7:25 pm
Did I get it wrong or right? You tell me.
- 25 Ways to Destroy a Communityby Ted Gioia on January 28, 2026 at 8:51 pm
Do we really want to live like this?
- 10 Survival Skills in an AI-Controlled Societyby Ted Gioia on January 26, 2026 at 7:01 pm
Why don't they teach these in college?