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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- In an AI world, human voice is media’s competitive edgeby Sarah Ebner – Media Consultant on May 21, 2026 at 11:32 am
The media is beset by issues, from lack of trust in legacy institutions to serious competition from influencers, AI search and social platforms. In a world where engagement and direct... The post In an AI world, human voice is media’s competitive edge appeared first on Digital Content Next.
- DCN’s media industry must reads: week of May 21, 2026by Michelle Manafy, Editorial Director – DCN on May 21, 2026 at 11:26 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of May 21, 2026 appeared first on Digital Content Next.
- Gaming audiences may reveal the future of content discovery by Rande Price, Research VP – DCN on May 19, 2026 at 11:26 am
Gaming audiences offer a valuable perspective on digital media consumption. IGN Entertainment’s new Generations in Play report finds that these audiences increasingly move fluidly between creators, communities, search, subscriptions, livestreams,... The post Gaming audiences may reveal the future of content discovery appeared first on Digital Content Next.
- How to drive audience as Discover declinesby Alexian Chiavegato, Chief Marketing Officer – Marfeel on May 18, 2026 at 11:22 am
For years, Google Discover has operated as one of the most powerful, yet often unpredictable, traffic drivers for digital publishers. A single article could generate hundreds of thousands of visits... The post How to drive audience as Discover declines appeared first on Digital Content Next.
- AI won’t save media innovation from weak product thinkingby Richard E. Brown, Media Revenue Consultant on May 14, 2026 at 11:33 am
Over the last two years, vibe coding and AI-assisted development tools have dramatically reduced the time and technical barriers required to prototype, test and launch digital products. This has allowed... The post AI won’t save media innovation from weak product thinking appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Sharyn Alfonsi Out at 60 Minutes as Controversy With Bari Weiss Continues Drawing Attentionby mmwachiro on May 27, 2026 at 4:06 pm
Alfonsi and Weiss did not see eye to eye regarding a CECOT story, which was temporarily shelved back in December.
- Marketers Keep Conflating Gen X With Boomers—And It’s Costing Themby Robert Klara on May 27, 2026 at 3:20 pm
By treating Gen X and Baby Boomers as one audience of "older consumers," marketers are alienating a key group
- Week of May 11 Morning News Ratings: Today Grows in Demoby mmwachiro on May 27, 2026 at 2:32 pm
Today had double-digit growth in the Adults 25-54 demo.
- Week of May 11 Cable News Ratings: No Gains for Cable Netsby mmwachiro on May 27, 2026 at 2:29 pm
Trump's visit to China didn't move the needle for cable nets.
- Ticker: CBS Mornings Doesn’t Cover Stephen Colbert’s Late Show Finaleby mmwachiro on May 27, 2026 at 12:41 pm
CBS News Radio signs off after close to 100 years in operation.
- Returning Streamer Shows' Season Gaps Continue To Riseon May 27, 2026 at 3:30 pm
Analysis of 1,611 scripted original shows on premium streamers found viewers waited an average of 21 months between new seasons -- up from the 16-month period in 2022.
- Netflix Goes Familiar With Morning, Weekday Live Showon May 27, 2026 at 12:00 pm
"The Breakfast Club" morning show co-hosted by Charlamagne tha God will stream live every weekday, and compete with other live morning shows on legacy networks and streamers like YouTube.
- Comedian Plots First-Ever Late-Night Show For YouTubeon May 27, 2026 at 12:00 pm
In a promotional video on YouTube, comedian Ben Gleib positions his show in the context of the changes roiling late-night on network TV.
- Brand-Safe News - And Not-So-Safe Newson May 27, 2026 at 12:00 pm
There are significant reasons to buy news content - "meaning advertisers who avoid news scenes altogether are leaving money on the table."
- Honda Showcases Racing Spirit In Hybrid-Focused Efforton May 26, 2026 at 9:09 pm
Felix Rosenqvist, driving a Honda-powered car for Meyer Shank Racing, won the 110th Indianapolis 500 by a historic 0.0233 seconds on Sunday.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- An Uncanny Moment for Jazz Loversby Ted Gioia on May 26, 2026 at 6:21 pm
Sonny Rollins dies the day before the Miles Davis centenary
- What I'm Hearing from Readersby Ted Gioia on May 24, 2026 at 8:01 pm
It’s painful to admit, but the comments emails from readers are sometimes better than my articles. Here are some recent responses.
- Anti-AI Laws Now Get Unanimous Support from Left & Rightby Ted Gioia on May 22, 2026 at 6:49 pm
In just three years, Silicon Valley has destroyed its entire support network. It's still in denial—but that won't last.
- 65 of My Favorite Quotationsby Ted Gioia on May 20, 2026 at 6:35 pm
Ranging widely from Seneca to Ringo Starr
- The Hottest Musician in 2026 Is 'Problematic' Michael Jacksonby Ted Gioia on May 17, 2026 at 6:43 pm
And that's exactly what the music business wants