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Digital Content Next Official Website
- Why publishers need to look beyond traffic and pageviews
by Sharon Profis, SVP Audience Strategy – Raptive on October 26, 2026 at 11:26 amPublishers have long known that the best strategy for traffic growth is simple: focus on what you can control. But lately, with “Google Zero” cannibalizing clicks and search behavior shifting... The post Why publishers need to look beyond traffic and pageviews appeared first on Digital Content Next.
- How publishers turn video reach into business value
by Rande Price, Research VP – DCN on October 26, 2026 at 7:29 amVideo can certainly expand a publisher’s reach. However, its strategic value depends on what develops from that exposure: repeat demand for its journalism, a stronger subscription product, or profitable advertiser... The post How publishers turn video reach into business value appeared first on Digital Content Next.
- How The Times and Guardian use live blogs to drive engagement
by Esther Kezia Thorpe – Media Reporter on October 22, 2026 at 11:37 amLive blogs have a valuable part to play in a quality publishing strategy. From engaging and updating subscribers to showcasing other products and getting newcomers up to speed, they are... The post How The Times and Guardian use live blogs to drive engagement appeared first on Digital Content Next.
- DCN’s media industry must reads: week of October 22, 2026by Michelle Manafy, Editorial Director – DCN on October 22, 2026 at 11:24 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of October 22, 2026 appeared first on Digital Content Next.
- Publishers are diversifying reach, but are they reducing risk?by Julie Jochims – Media Industry Analyst, Arc XP at The Washington Post on October 20, 2026 at 11:24 am
Every publisher strategy deck now has a slide on diversification, and the reasoning is sound. Google referrals are shrinking, so publishers are building audiences elsewhere. But much of that diversification... The post Publishers are diversifying reach, but are they reducing risk? appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Brandweek 2026: Democratized Marketing Won’t Differentiate Your Brand. ft. Cheryl Guerin of Mastercardby Eva Kis on October 27, 2026 at 3:11 pm
Plus, why you can't be an agile marketer if you say yes to everything.
- Beyond Going Viral: How Global Fashion Marketing Leaders Create Brands People Care Aboutby Eva Kis on October 27, 2026 at 3:02 pm
Why brands must give their communities a voice—but not allow them to dictate their next style move.
- Thursday, Oct. 22 Daily Cable News Ratings: Fox Stays No. 1by mmwachiro on October 27, 2026 at 2:52 pm
MS NOW won the 11 p.m. demo
- Consumers Hold the Mic: Fanta Gives Them Something to Talk Aboutby Eva Kis on October 27, 2026 at 2:45 pm
Global VP of marketing Ibrahim Khan on how global brands can stay culturally relevant.
- Half of Shoppers Plan to Buy Gifts Like Meals or Event Tickets, Deloitte Findsby Mitchell Parton on October 27, 2026 at 11:49 am
Experience-based holiday gifts have risen dramatically since 2024.
- Celtics Tatum Claims Defense Is Best Prep For Amica's Clientson October 27, 2026 at 3:00 pm
Produced by Mother New York, the spot underscores the need for planning.
- Entertainment, Technology Execs Launch Creative Model For Advertisingon October 27, 2026 at 2:30 pm
Four powerhouse founders combined their talent to launch a company based on AI aimed at making creative for the ad industry with dramatic effects. The co-founders aim to make the process easier.
- Disney's Big Super Bowl Plans: Too Much Of A Good Thing?on October 27, 2026 at 1:00 pm
For its now year-long effort, Disney is going further in branding expansion for the Super Bowl, looking to air multiple different simulcasts of the live game on Disney+, ESPN2, NFL Network and ESPNU.
- Illuminating Portrait Of Perry Will Be Big Draw For Netflixon October 27, 2026 at 12:00 pm
Matthew Perry is remembered fondly in Netflix's new three-part, three-hour documentary "The One About Matthew Perry," premiering Tuesday.
- Streaming Ads Outperform Linear In iSpot Studyon October 27, 2026 at 4:54 am
Advertisers' average streaming TV ad conversion rate was 3.49% in a 30-brand sample with a 14-day outcome window, vs. an average 0.69% on linear TV buys.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Is the Music Business Collapsing?
by Ted Gioia on October 27, 2026 at 8:00 pmThe major labels made seven big mistakes—and are now paying the price
- 42 Milestones in the History of Conversation
by Ted Gioia on October 25, 2026 at 8:04 pmFrom the Burning Bush to ChatGPT
- Don’t Monetize Me, Bro!
by Ted Gioia on October 22, 2026 at 5:22 pmAnd Ted learns what’s inside his Amazon profile
- 14 YouTube Videos I’m Recommending Right Now
by Ted Gioia on October 20, 2026 at 3:46 amHere's what I've been watching lately.
- Let’s Kill the Four-Chord Song
by Ted Gioia on October 16, 2026 at 6:45 pmThe audience has lost interest in it—but what comes next?