Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- The renewed relevance of flexible content systemsby Jessica Patterson – Independent Media Reporter on December 11, 2025 at 12:37 pm
A decade ago, the concept of liquid content emerged as a response to the fragmentation of devices, platforms, and audience consumption habits. The idea was that publishers could create modular... The post The renewed relevance of flexible content systems appeared first on Digital Content Next.
- DCN’s media industry must reads: week of December 11, 2025by Michelle Manafy, Editorial Director – DCN on December 11, 2025 at 12:22 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of December 11, 2025 appeared first on Digital Content Next.
- DCN Perspective on EC Investigation into Google’s AI Overviewsby DCN on December 9, 2025 at 9:16 pm
Digital Content Next strongly supports the European Commission’s formal investigation into Google’s AI Overviews and AI Mode practices. Google’s use of premium publisher content to power AI-generated summaries atop search results... The post DCN Perspective on EC Investigation into Google’s AI Overviews appeared first on Digital Content Next.
- What journalists really think about AI us in newsrooms by Rande Price, Research VP – DCN on December 9, 2025 at 12:26 pm
AI’s influence on journalism is no longer theoretical; it’s unfolding inside newsrooms right now. A new Reuters Institute study of 1,004 UK journalists captures this shift. It reveals how they... The post What journalists really think about AI us in newsrooms appeared first on Digital Content Next.
- Programmatic momentum is widening CTV revenue potentialby Emmanuel Josserand, Senior Director, Brand, Agency and Industry Relations – Comcast Advertising on December 8, 2025 at 12:23 pm
Connected TV (CTV) continues to evolve, with ad views surging as streaming becomes the default way to watch premium content. This rapid expansion is being fuelled by ongoing technical innovation... The post Programmatic momentum is widening CTV revenue potential appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Disney Invests $1B in OpenAI, Will Bring Its Characters to Soraby Trishla Ostwal on December 11, 2025 at 1:00 pm
The deal marks a turning point in Hollywood's relationship with the AI company
- These Are The Skills Agencies Say Will Define 2026by Audrey Kemp on December 11, 2025 at 11:22 am
As AI adoption grows, the most human skills will help talent stand out
- TelevisaUnivision and Roku Launch CTV Ad Offering to Reach Hispanic Audiencesby mmwachiro on December 11, 2025 at 11:00 am
The new ad solution is powered by Roku Data Cloud and the TelevisaUnivision Household Graph.
- Americans Say They’re Hustling, the Receipts Say They’re Exhaustedby adweek_edit on December 11, 2025 at 10:48 am
Times are tough, and while American consumers might seem on social media like they’re ready to hustle, their receipts show they really just want to chill out.
- With $97M London Brewery, Guinness Steps Up Global Plan to Win New Fansby Brittaney Kiefer on December 11, 2025 at 10:29 am
Three centuries ago, Old Brewer’s Yard in London’s Covent Garden was a bustling beer district. The taps stopped flowing more than 100 years ago, but this week, Guinness brought brewing
- Disney Strikes $1B Investment, Licensing OpenAI Dealon December 11, 2025 at 3:19 pm
Jumping into AI in a big way, Disney is investing $1 billion in OpenAI in a deal that would allow fans to create short-form video of some 200 Disney characters from its Marvel, Pixar and "Star Wars" content. Major talent agencies have heavily criticized Sora's potential to damage the Hollywood ecosystem. Executives and analysts are concerned over future employment of actors, writers, and other key business involved in creation of TV shows and movies.
- Late-Season Linear, Streaming Selling Bundles: Still Too Complex?on December 11, 2025 at 2:00 pm
Consumers are becoming increasingly weary of the complexity in evaluating different products and services, as high-demand streaming services keep regularly scheduled price hikes.
- New 'Evening News' Anchor Is Greatest Guy Ever, Says CBSon December 11, 2025 at 1:00 pm
Once again, a new anchorman has been appointed to a network newscast and the announcement conjures memories of so many such announcements that have come before it.
- Ionis Pharma, Lifetime TV Go 'Behind the Mystery" Of Angelman Syndromeon December 10, 2025 at 11:23 pm
In 20-minute paid segment on this rare disease, parents tell their stories of dealing with Angelman syndrome in their children.
- Holiday Season Ads Rise As WBD Suitors See Stock Swingson December 10, 2025 at 6:17 pm
WBD stock is up 29% over the past 30 days through mid-day Wednesday trading, while Paramount is down 2% and Netflix is 16% lower.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- Hollywood Is Turning into a Content Farm for Silicon Valleyby Ted Gioia on December 10, 2025 at 7:00 pm
In just the last few weeks, things have gotten worse—much worse.
- My Problem with Clear Writingby Ted Gioia on December 8, 2025 at 7:28 pm
Or why clarity is overrated
- Will West Coast Jazz Finally Get Some Respect?by Ted Gioia on December 6, 2025 at 7:35 pm
I intend to find out
- Publishing Is Getting Smaller—and Maybe Betterby Jared Henderson on December 5, 2025 at 6:00 pm
Ross Barkan on Modern Literature and the New Romanticism
- The 100 Best Recordings of 2025 (Part 2 of 2)by Ted Gioia on December 3, 2025 at 8:42 pm
Music discovery without boundaries—all genres, all styles, all regions