Struggling with Technology?
We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- The high cost of ad tech friction: Why publishers must go directby Bill Wheaton, CEO – Symitri on January 26, 2026 at 12:28 pm
Digital media executives have operated for nearly a decade within a paradoxical market structure. To achieve scale, the industry accepted opacity. Publishers plugged into a complex programmatic ad supply chain... The post The high cost of ad tech friction: Why publishers must go direct appeared first on Digital Content Next.
- Audiences have clear expectations when it comes to AIby Rande Price, Research VP – DCN on January 26, 2026 at 12:27 pm
Media companies are increasingly using artificial intelligence to improve recommendations and personalize the audience’s viewing experience. The primary focus centers on reducing friction in discovery and helping audiences decide what... The post Audiences have clear expectations when it comes to AI appeared first on Digital Content Next.
- Which audience-facing AI initiatives are publishers seeing success with?by Esther Kezia Thorpe – Media Reporter on January 22, 2026 at 12:34 pm
Media organizations are getting to grips with AI. Across the industry, teams are experimenting while leadership works to put strategies and guardrails in place. Much of this activity has focused... The post Which audience-facing AI initiatives are publishers seeing success with? appeared first on Digital Content Next.
- DCN’s media industry must reads: week of January 22, 2026by Michelle Manafy, Editorial Director – DCN on January 22, 2026 at 12:27 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of January 22, 2026 appeared first on Digital Content Next.
- AI’s “learning” looks a lot like copying by Rande Price, Research VP – DCN on January 20, 2026 at 12:27 pm
Remembering the story of a book does not mean memorizing it. Retelling its plot or themes does not violate copyright. Writing it out word for word and distributing copies would... The post AI’s “learning” looks a lot like copying appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Atlas Obscura Turns First Annual Profit in 16-Year Historyby Mark Stenberg on January 28, 2026 at 7:05 pm
The travel publisher, in its first year under CEO Louise Story, has trimmed and optimized its way into the black.
- Meta Bets on AI Shopping as Capex Moves Toward $135Bby Trishla Ostwal on January 28, 2026 at 6:06 pm
Even as Meta pours billions into AI, Mark Zuckerberg said ads will remain the company’s core business.
- Super Bowl Buzzkill: Lessons From Nationwide’s Infamous Dead Boy Adby Robert Klara on January 28, 2026 at 2:20 pm
The Super Bowl is an advertiser’s biggest opportunity to reach a massive audience. But at roughly $267,000 per second, brands rarely take any risks or depart from expected norms of
- U.K. Regulators Just Handed Publishers a Win Against Google’s AI Overviewby Mark Stenberg on January 28, 2026 at 1:28 pm
A new ruling allows publishers to opt-out of Google's AI Overviews without being penalized on search—but it's not the big win it looks like
- Coca-Cola Captures ‘All the Feels’ of Soccer Fans for World Cup 2026by Brittaney Kiefer on January 28, 2026 at 10:25 am
Ahead of the 2026 World Cup, Coca-Cola is staking out its place on soccer’s biggest stage.
- 2026 Major Event Factor: CTV To Grow 13.8%; Social Media, 14.6%on January 28, 2026 at 1:30 pm
This year big advertising-based events include the Milan Cortina Winter Olympics, the U.S. midterm elections, and the FIFA World Cup.
- Why Big Station Groups Could Survive - And Thriveon January 28, 2026 at 1:00 pm
Those that gain sizable market share would be more competitive as live, premium video platforms against continuously growing local digital players.
- Fox Bible Miniseries Gets April Airdate, Football Game Promoon January 28, 2026 at 1:00 pm
In "The Faithful: Women of the Bible," the stories are told of five women from the Old Testament's "Book of Genesis."
- Automotive National TV Spending Drops 10.1% In 2025on January 28, 2026 at 1:28 am
The top five brands by estimated national TV ad spending in 2025 were Hyundai, Chevrolet, Jeep, Toyota and Kia, according to iSpot.tv.
- Disney+ Forecast: +21% Ad Sales; +5% Viewingon January 27, 2026 at 3:52 pm
Disney+ ad revenue is estimated to rise by double-digit percentages, but viewing growth will move more slowly in the next two years. Disney+ is not the only streamer to see slower-moving, low single-digit percentage gains in viewing engagement data.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- 25 Ways to Destroy a Communityby Ted Gioia on January 28, 2026 at 8:51 pm
Do we really want to live like this?
- 10 Survival Skills in an AI-Controlled Societyby Ted Gioia on January 26, 2026 at 7:01 pm
Why don't they teach these in college?
- I Blame Jan Garbarekby Ted Gioia on January 23, 2026 at 8:36 pm
This saxophonist turned the tables on me—but what can I do but listen?
- Why I Hate Floppingby Ted Gioia on January 21, 2026 at 8:20 pm
And not just in sports
- Are These 50 Experts Real People?by Ted Gioia on January 19, 2026 at 12:03 am
And more updates on recent articles