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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- Four AI trends and why they matter to media businessesby Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon on April 17, 2025 at 11:21 am
It’s no surprise that investment in AI tools and platforms is a major priority for media companies. Recent research from the Reuters Institute found that investing in platforms such as... The post Four AI trends and why they matter to media businesses appeared first on Digital Content Next.
- DCN’s media industry must reads: week of April 17, 2025by Michelle Manafy, Editorial Director – DCN on April 17, 2025 at 11:14 am
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of April 17, 2025 appeared first on Digital Content Next.
- How being always-on impacts young audiences by Rande Price, Research VP – DCN on April 15, 2025 at 11:22 am
In today’s digital world, young audiences increasingly immerse themselves in screens, from smartphones to social media and video games. As technology becomes an integral part of the daily lives of... The post How being always-on impacts young audiences appeared first on Digital Content Next.
- CTV growth brings opportunities for the media – and audiencesby Emmanuel Josserand, Senior Director, Brand, Agency and Industry Relations – FreeWheel on April 14, 2025 at 12:01 pm
Streaming video has become a daily habit for today’s consumers, with 2024 being something of a landmark year for the industry. Worldwide, audiences flocked to streaming platforms in unprecedented numbers... The post CTV growth brings opportunities for the media – and audiences appeared first on Digital Content Next.
- DCN’s media industry must reads: week of April 10, 2025by Michelle Manafy, Editorial Director – DCN on April 10, 2025 at 11:21 am
Here are some of the best media stories our team has read so far this week The post DCN’s media industry must reads: week of April 10, 2025 appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Hotels.com Debuts Bellboy, a Charming Mascot to Reach a New Generation of Travelersby Brittaney Kiefer on April 21, 2025 at 7:00 am
Expedia's Hotels.com is shifting its marketing strategy by introducing the world’s first “spokesbell."
- Meta Is Racing for Retail Media Budgetsby Kathryn Lundstrom on April 21, 2025 at 6:00 am
The tech giant is slowly sharing more data and rolling out new products geared at retailers, eight retail media sources told ADWEEK.
- Dear Agencies: Create Queer Campaigns Before You Even Consider Pride Partiesby Will Russo on April 21, 2025 at 6:00 am
Do what you do best—elevate important community brands.
- Innocean USA Rallies Agencies to Push for Diverse AI Training Databy Audrey Kemp on April 21, 2025 at 6:00 am
Innocean USA, along with 22 creativee agencies, launches Breaking Bias, a $15K-backed initiative to tackle AI bias.
- CBS Los Angeles Names Rudabeh Shahbazi Evening Co-Anchorby kevineck on April 18, 2025 at 1:50 pm
Shahbazi joins Pat Harvey for the 5, 9 and 11:00 p.m. newscasts.
- New Brand Survey: TV Upfront Ad Market Optimism?on April 18, 2025 at 12:00 pm
A survey by iSpot finds 16% of advertisers believe there will be declines in their budgets (1% to 49%), and 27% will see gains (1% to 49%) - while just 1% see their budgets climbing by 50% or more.
- First Look At Ken Burns' 'American Revolution' Docuserieson April 18, 2025 at 12:00 pm
A brief clip and newly posted photos provide a tantalizing glimpse at Ken Burns' sprawling documentary series on the Revolutionary War coming this fall.
- Bodyarmor Rolls Out First Brand Refresh, 'Choose Better' Campaignon April 17, 2025 at 9:04 pm
The sports drink's simplified package design aimed to showcase the drink's ingredients, differentiating the brand on store shelves,
- Google Ruled A Monopoly, How It Could Affect Ad Techon April 17, 2025 at 8:28 pm
Industry execs were not surprised at U.S. District Court Judge Leonie Brinkema's ruling Thursday, which found Google illegally dominated two markets for online ad technology.
- Flashbacks Sow Confusion In Amazon WWII Serieson April 17, 2025 at 12:00 pm
A new World War II miniseries demonstrates that sometimes the use of flashbacks can be so overdone that confusion reigns.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- How I Learned About Great Literature from Comic Booksby Ted Gioia on April 18, 2025 at 8:11 pm
Over the course of 169 issues, Classics Illustrated gave me a taste for mind-expanding reading that lasted a lifetime
- Who Are the Real Experts Now?by Ted Gioia on April 16, 2025 at 5:54 pm
Q&A on the people I trust—and why
- Is This the Dominant Personality Type of Our Time?by Ted Gioia on April 14, 2025 at 1:55 pm
Or how we all became Clint Eastwood
- How Many NY Times Journalists Does It Take to Write 500 Words?by Ted Gioia on April 12, 2025 at 7:24 pm
And other dismal stories from the culture business
- I Offer Subversive Opinionsby Ted Gioia on April 11, 2025 at 12:05 pm
Here are some highlights of my in-depth interview with Image Journal