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We’ve been delivering technology as a service for over 25 years. We offer personalized service to small business, non-profits and public institutions.
What We Do
Initial consultations are always free.
We specialize in technology architecture, project development and training. Don’t sweat the tech.
~ Reach out today.
Solve. Secure. Evolve.
Scott Rakestraw has been delivering technology as a service for nearly 4 decades. After earning a Bachelor Degree in Communication, specializing in mass media, Scott’s early career was a mix of radio, publishing and television supporting technology for font-line team members and senior corporate executives
Scott has worked for major media outlets including, Mediabase Research, Cox Broadcasting, Paramount Television Stations and CBS Television. He has also been a team leader in publishing, serving as the Research Director at Monday Morning Replay and the Senior Technical Support Analyst for Gale Research (now Cengage).
“Working in the media was a great place to learn how the world and the world of business operates- how to work with a team to accomplish a mission.” says Rakestraw. “I learned many things living in the corporate world but I was always searching for some meaning to the work.”
The search lead Scott directly into to public service roles. He has served as Telecommunications Manager for The Library Network and as a Senior Technology Project Manager for public libraries. He founded “Save Your Breath.org” in 1998 and to help fine organizations, specifically non-profits implement and deliver technology solutions.
“People get overwhelmed by technology. When you have the right partner, you’ll never have to ‘Sweat the Tech’.”
“SaveYourBreath.org” is a Michigan based consulting firm specializing in Technology Project Management, Solution Design, System Architecture and Staff Development.
Blog
The AI Trust Crisis
A Strategic Opportunity for Libraries Society is at a crossroads. Artificial intelligence (AI) is reshaping (or going to reshape) virtually every industry. Yet, in the latest poll by You.gov, the public trust in AI is Plummeting like circulation stats during the pandemic closures. This isn’t just another tech wave— it’s a defining moment for libraries …
The ‘Subversives’
They speak of radical ideas like privacy, literacy and inclusiveness. They live and work in our community and very often, they are activists and advocates. Today’s librarians teach seniors to navigate tablets, guide job seekers through career transitions, and nurture creative expression through community arts and STEM programs. In a world drowning …
Disrupting the Disruptors
There’s a little company out there with incredible influence on popular music and you might never have heard about them. A dedicated team of researchers is spying on radio stations, listening and recording every title played. When I worked there many years ago, we didn’t really realize it was a technology company. We just loved …
News
River of News*
* This “River of News” is syndicated from 3rd party sites. We are not responsible for this content. “River” content is presented for your convenience and entertainment and may not be suitable for all purposes.
Digital Content Next Official Website
- The renewed relevance of flexible content systemsby Jessica Patterson – Independent Media Reporter on December 11, 2025 at 12:37 pm
A decade ago, the concept of liquid content emerged as a response to the fragmentation of devices, platforms, and audience consumption habits. The idea was that publishers could create modular... The post The renewed relevance of flexible content systems appeared first on Digital Content Next.
- DCN’s media industry must reads: week of December 11, 2025by Michelle Manafy, Editorial Director – DCN on December 11, 2025 at 12:22 pm
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of December 11, 2025 appeared first on Digital Content Next.
- DCN Perspective on EC Investigation into Google’s AI Overviewsby DCN on December 9, 2025 at 9:16 pm
Digital Content Next strongly supports the European Commission’s formal investigation into Google’s AI Overviews and AI Mode practices. Google’s use of premium publisher content to power AI-generated summaries atop search results... The post DCN Perspective on EC Investigation into Google’s AI Overviews appeared first on Digital Content Next.
- What journalists really think about AI us in newsrooms by Rande Price, Research VP – DCN on December 9, 2025 at 12:26 pm
AI’s influence on journalism is no longer theoretical; it’s unfolding inside newsrooms right now. A new Reuters Institute study of 1,004 UK journalists captures this shift. It reveals how they... The post What journalists really think about AI us in newsrooms appeared first on Digital Content Next.
- Programmatic momentum is widening CTV revenue potentialby Emmanuel Josserand, Senior Director, Brand, Agency and Industry Relations – Comcast Advertising on December 8, 2025 at 12:23 pm
Connected TV (CTV) continues to evolve, with ad views surging as streaming becomes the default way to watch premium content. This rapid expansion is being fuelled by ongoing technical innovation... The post Programmatic momentum is widening CTV revenue potential appeared first on Digital Content Next.
Adweek Feed Breaking News in Advertising, Media and Technology
- Ticker: Ashleigh Banfield to Lead NewsNation’s True Crime Verticalby mmwachiro on December 12, 2025 at 4:39 pm
Shenielle Jones is Jenna Hager Bush’s new co-host on the fourth hour of Today.
- Amazon Built a $60 Billion Ad Business Using Adtech Firms and Agencies. Now Some Say They’re Getting Squeezed Outby Kathryn Lundstrom on December 12, 2025 at 4:01 pm
Following its latest product releases, some industry insiders see the writing on the wall.
- Streaming Ratings, Week of November 10: Stranger Things Rewatch Leads the Chartby mmwachiro on December 12, 2025 at 1:40 pm
Plus, a favorite classic TV series finds its way onto the chart.
- Call for Nominations: ADWEEK Architects of Cultureby PJ Bernacki on December 12, 2025 at 10:00 am
ADWEEK has launched Architects of Culture, an award celebrating senior leadership across the marketing, advertising, and technology landscape who actively create environments where emerging talent can learn, thrive, and make
- Ads of the Week: 7 Standout Campaigns From Zoom, Tinder, and Moreby Brittaney Kiefer on December 12, 2025 at 6:00 am
Uber's dad jokes and Tinder's breakup message are among the ads that caught our eye this week
- Domino's Turns CTV Ad Into Trivia Game, Measures Performanceon December 12, 2025 at 9:14 pm
Domino's transformed its ad into a remote-controlled trivia game, asking viewers a pizza-themed question before serving a 10-second promo for its Ultimate Gunpowder Chicken pizza.
- NFL Regular Season Averaging 19M Viewers After 14 Weekson December 12, 2025 at 3:41 pm
Total national TV ad spend is up 7% to $3.17 billion, according to estimates from EDO Ad EnGage.
- Trump Says CNN Should Be Sold - To Someone - Is Netflix Listening?on December 12, 2025 at 2:07 pm
This assumes CNN would also not be spun off under any WBD plan.
- Planet Oat Partners With Netflix's 'Emily In Paris' For New Oatmilk Creameron December 12, 2025 at 1:52 pm
Planet Oat is promoting the national retail release with a Dec. 18 activation at a Paris-style cafe in Brooklyn.
- Paramount Woos WB Shareholders, While Netflix Calms Subscriberson December 12, 2025 at 1:47 pm
Netflix sent a note of triumph to subscribers after the company sealed a deal to buy Warner Bros. Discovery, but now Paramount has sent a letter to WBD shareholders promoting its own deal and trashing Netflix.
The Honest Broker A trustworthy guide to music, books, arts, media & culture by Ted Gioia
- What Happened to the Library?by Ted Gioia on December 13, 2025 at 6:39 pm
And why we need physical books more than ever
- Hollywood Is Turning into a Content Farm for Silicon Valleyby Ted Gioia on December 10, 2025 at 7:00 pm
In just the last few weeks, things have gotten worse—much worse.
- My Problem with Clear Writingby Ted Gioia on December 8, 2025 at 7:28 pm
Or why clarity is overrated
- Will West Coast Jazz Finally Get Some Respect?by Ted Gioia on December 6, 2025 at 7:35 pm
I intend to find out
- Publishing Is Getting Smaller—and Maybe Betterby Jared Henderson on December 5, 2025 at 6:00 pm
Ross Barkan on Modern Literature and the New Romanticism